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BS in Marketing - Digital Marketing
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
The bachelor's program at WMU was ranked #5 on College Factual's Best Schools for electronic commerce list. It is also ranked #1 in Michigan.
During the 2020-2021 academic year, Western Michigan University handed out 36 bachelor's degrees in e-commerce. This is an increase of 140% over the previous year when 15 degrees were handed out.
Learn about other programs related to E-Commerce that might interest you.
MS in Marketing - Digital Marketing
Develop the skills to be a successful marketer in today's workforce when you specialize your graduate degree with a digital marketing concentration.
Take a look at the following statistics related to the make-up of the electronic commerce majors at Western Michigan University.
Of the 36 electronic commerce students who graduated with a bachelor's degree in 2020-2021 from WMU, about 56% were men and 44% were women.
The following table and chart show the ethnic background for students who recently graduated from Western Michigan University with a bachelor's in electronic commerce.
Ethnic Background | Number of Students |
---|---|
Asian | 1 |
Black or African American | 1 |
Hispanic or Latino | 2 |
White | 11 |
Non-Resident Aliens | 20 |
Other Races | 1 |
Related Major | Annual Graduates |
---|---|
General Business Administration and Management | 146 |
Supply Chain Management | 93 |
Interior Design Management | 23 |
Organizational Leadership | 15 |
Non-Profit/Public/Organizational Management | 1 |
More about our data sources and methodologies.