We think Higher Education needs to change. Do you?

Here's why we do what we do, and how we do it.

Why, How, What - How students and parents can make better college selection decisions


We challenge the status quo in higher education to help students and parents make better decisions during the college selection process. If we can help students and parents make better decisions we can improve their lives.


We analyze and simplify complex data, surface educational trends and insights, and create charts, visualizations and thought-provoking questions. These are tools for better decision making.


We provide an insightful, fact-based college selection website that helps readers easily hone in on the issues that matter most to them and take action.

The Golden Circle is used with permission by Simon Sinek, author of "Start With Why" - http://www.startwithwhy.com/.
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