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University of California - Santa Barbara Bachelor’s in Business, Management & Marketing

82 Bachelor's Degrees Awarded

Business, Management & Marketing is a program of study at University of California - Santa Barbara. The school offers a bachelor’s degree in the area. We’ve pulled together some essential information you should know about the bachelor’s degree program in business, management and marketing, including how many students graduate each year, the ethnic diversity of these students, whether or not the degree is offered online, and more.

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Rankings for the UCSB Bachelor’s in Business, Management & Marketing

#224 in the U.S
#29 in California

In order to help students and their parents find the best school for them, we have created several different types of college rankings, which are updated yearly. UCSB was ranked #224 on College Factual's most recent list of the best schools for business, management and marketing majors. This puts the bachelor's program at the school solidly in the top 15% of all colleges and universities in the country. It is also ranked #29 in California.

Here are some of the other rankings for UCSB.

Ranking Type Rank
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $48-$75k) 121
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $48-$75k) 122
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $30-$48k) 136
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $30-$48k) 142
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $0-$30k) 145
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $0-$30k) 147
Best Business, Management & Marketing Bachelor’s Degree Schools 154
Best Business, Management & Marketing Master’s Degree Schools 187
Best Value Master’s Degree Colleges for Business, Management & Marketing (With Aid) 197
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (With Aid) 213
Best Business, Management & Marketing Schools 224
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $75-$110k) 267
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $75-$110k) 288
Best Business, Management & Marketing Master’s Degree Colleges for Veterans 361
Best Value Colleges for Business, Management & Marketing (Income $48-$75k) 367
Best Value Colleges for Business, Management & Marketing (Income $0-$30k) 369
Best Value Colleges for Business, Management & Marketing (Income $30-$48k) 384
Best Business, Management & Marketing Bachelor’s Degree Colleges for Veterans 430
Best Business, Management & Marketing Colleges for Veterans 472
Highest Paid Master’s Degree Business, Management & Marketing Graduates 619
Best Value Colleges for Business, Management & Marketing (With Aid) 635
Most Popular Master’s Degree Colleges for Business, Management & Marketing 645
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income Over $110k) 647
Highest Paid Bachelor’s Degree Business, Management & Marketing Graduates 719
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income Over $110k) 734
Best Value Colleges for Business, Management & Marketing (Income $75-$110k) 777
Most Popular Bachelor’s Degree Colleges for Business, Management & Marketing 884
Best Value Master’s Degree Colleges for Business, Management & Marketing 929
Most Popular Colleges for Business, Management & Marketing 1,038
Highest Paid Business, Management & Marketing Graduates 1,113
Most Focused Master’s Degree Colleges for Business, Management & Marketing 1,225
Best Value Colleges for Business, Management & Marketing (Income Over $110k) 1,239
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing 1,310
Most Focused Bachelor’s Degree Colleges for Business, Management & Marketing 1,731
Best Value Colleges for Business, Management & Marketing 1,833
Most Focused Colleges for Business, Management & Marketing 2,676

How Much Does a Bachelor’s in Business, Management & Marketing from UCSB Cost?

$14,406 Average Tuition and Fees (In-State)

UCSB Undergraduate Tuition and Fees

The average full-time tuition and fees for undergraduates are shown in the table below.

In State Out of State
Tuition $11,442 $41,196
Fees $2,964 $2,964
Books and Supplies $1,259 $1,259
On Campus Room and Board $15,903 $15,903
On Campus Other Expenses $5,381 $5,381

Learn more about UCSB tuition and fees.

Does UCSB Offer an Online Bachelor’s in Business, Management & Marketing?

Online degrees for the UCSB business, management and marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the UCSB Online Learning page.

UCSB Bachelor’s Student Diversity for Business, Management & Marketing

82 Bachelor's Degrees Awarded
48.8% Women
48.8% Racial-Ethnic Minorities*
In the 2019-2020 academic year, 82 students received their bachelor’s degree in business, management and marketing. The gender and racial-ethnic breakdown of those individuals is shown below.

Male-to-Female Ratio

Women made up around 48.8% of the business, management and marketing students who took home a bachelor’s degree in 2019-2020. This is higher than the nationwide number of 46.5%.

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Racial-Ethnic Diversity

Of those graduates who received a bachelor’s degree in business, management and marketing at UCSB in 2019-2020, 48.8% were racial-ethnic minorities*. This is higher than the nationwide number of 33%.

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Race/Ethnicity Number of Students
Asian 28
Black or African American 0
Hispanic or Latino 7
Native American or Alaska Native 0
Native Hawaiian or Pacific Islander 0
White 8
International Students 33
Other Races/Ethnicities 6

Bachelor’s in Business, Management & Marketing Focus Areas at UCSB

Business, Management & Marketing students may decide to major in one of the following focus areas.

Focus Area Annual Graduates
Business/Managerial Economics 3
Management Sciences & Quantitative Methods 79

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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