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2021 Best Value Colleges for Marketing

358 Colleges
44,258 Bachelor's Degrees
$23,606 Avg Cost*

Finding the Best Value Marketing School for You

Best Value Colleges for MarketingMarketing is the #12 most popular major in the country with 44,258 bachelor's degrees awarded in 2018-2019.

For this year's Best Value Colleges for Marketing ranking, we looked at 358 colleges that offer a bachelor's in marketing. Note that the phrase 'best value' does not mean the absolute lowest-priced. For this ranking, we are identifying those marketing schools that provide their students with a hiqh quality education at a price that is lower than other colleges and universities of the same caliber.

Average cost figures start with estimating tuition, fees, room and board, books, and other related expenses. We then subtract the average amount of financial aid that a student receives. You can use this as a gauge to estimate how much you may need to pay out of pocket to cover costs when financial aid isn't enough. Your cost may be different from the average one, depending on your income and other factors.

One Size Does Not Fit All

The marketing school you choose to invest your time and money in matters. To help you make the decision that is right for you, we've developed a number of major-specific rankings, including this list of the Best Value Marketing Schools.

To further help you make the college decision, we've developed a unique tool called College Combat that allows you to compare schools based on the factors that matter the most to you. When you have some time, check it out - you may want to bookmark the link so you don't forget it.

2021 Best Value Marketing Schools in the United States

Check out the marketing programs at these schools if you want to get the best value for your money.

Top 25 Best Value Marketing Schools

Brigham Young University - Provo comes in at #1 in this year's ranking. BYU is a fairly large private not-for-profit school located in the medium-sized city of Provo. In addition to its great value ranking, BYU is in the top 10% of all schools on our Best Colleges for Marketing list.

At BYU, the average time it takes a student to graduate is 5.2 years, and the estimated yearly cost for the school is $12,239. Thus, the average cost to get a bachelor’s degree from the BYU is $64,132. When you graduate sooner, you can save a lot of money.

The average amount in student loans that marketing majors at BYU take out while working on their bachelor's is $11,926. This translates to an average monthly loan payment of $59, based on a 10-year repayment plan.

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University of Wisconsin - La Crosse landed the #2 spot in our 2021 rankings for best value marketing schools. Located in the city of La Crosse, UW - La Crosse is a public school with a fairly large student population.

The average amount of time it takes for a student to receive their degree at UW - La Crosse is 4.5 years, and the estimated yearly cost for the school is $19,185. This makes the estimated cost of a bachelor’s degree from UW - La Crosse be around $85,373. When you graduate sooner, you can save a lot of money.

After completing their bachelor's degree, marketing graduates from UW - La Crosse carry an average student debtload of $22,801. The average monthly payment of a loan this size is about $258, assuming that the borrower is on a 10-year repayment plan.

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The #3 spot in this year's ranking belongs to University of South Florida - Main Campus. USF Tampa is a very large public school located in the city of Tampa. USF Tampa also claimed a spot on our Best Colleges for Marketing list. It's in the top 20% of all schools in this category.

The average student at USF Tampa graduates in less than 4.3 years, and the average full-time cost to attend the school is around $23,095. This means that the average student pays around $99,308 to get a bachelor’s degree from USF Tampa. Graduating sooner can prevent you from having to pay more money out of pocket.

On average, marketing graduates from USF Tampa take out $17,950 in student loans while working on their bachelor's degree. The average monthly payment of a loan this size is about $176, assuming that the borrower is on a 10-year repayment plan.

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#4

Florida State University

Tallahassee, FL

Florida State University earned the #4 spot in our 2021 rankings. Located in the midsize city of Tallahassee, Florida State is a public school with a very large student population. Florida State excels when it comes to quality. It's ranked in the top 20% of all schools on our Best Colleges for Marketing list.

It takes about 4.2 years for the average student at Florida State to complete their degree, and it costs about $27,233 per year to attend the school. This means that the average student pays around $115,196 to get a bachelor’s degree from Florida State. If you can shave even one term off your degree, you can save a substantial amount of money.

Marketing majors at Florida State take out an average of $19,077 in student loans while working on their bachelor's degree. The average monthly payment of a loan this size is about $197, assuming that the borrower is on a 10-year repayment plan.

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#5

University of Florida

Gainesville, FL

University of Florida earned the #5 spot in our 2021 rankings. U of F is a fairly large public school located in the medium-sized city of Gainesville. In addition to its great value ranking, U of F is in the top 15% of all schools on our Best Colleges for Marketing list.

It takes the average student at U of F about 4.3 years to graduate, and the yearly average cost to attend the school is $28,230. When we combine these numbers, we estimate that the cost to get a bachelor’s degree from U of F is $120,542. If you can shave even one term off your degree, you can save a substantial amount of money.

While working on their bachelor's, marketing majors at U of F accumulate an average of around $17,305 in student debt. When it comes time to repay the loan, graduates who are on a 10-year repayment plan pay an average monthly payment of $192.

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Grand Valley State University earned the #6 spot in our 2021 rankings. GVSU is a fairly large public school located in the large suburb of Allendale.

The average student at GVSU graduates in less than 4.5 years, and it costs about $23,233 per year to attend the school. Looking at these numbers together, we estimate that the average cost of a bachelor’s degree from GVSU is about $105,245. Graduating sooner can prevent you from having to pay more money out of pocket.

While working on their bachelor's, marketing majors at GVSU accumulate an average of around $21,151 in student debt. For students who choose a 10-year repayment plan, the average monthly student loan payment is $217.

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University of Minnesota - Duluth comes in at #7 in this year's ranking. Located in the small city of Duluth, UMN Duluth is a public school with a fairly large student population.

The average amount of time it takes for a student to receive their degree at UMN Duluth is 4.5 years, and the estimated yearly cost for the school is $22,044. Thus, the average cost to get a bachelor’s degree from the UMN Duluth is $98,537. When students graduate in a lesser amount of time, they can save thousands of dollars.

The average amount in student loans that marketing majors at UMN Duluth take out while working on their bachelor's is $22,015. Assuming that a graduate chooses a 10-year repayment plan, the average monthly loan payment is $249.

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The #8 spot in this year's ranking belongs to North Dakota State University - Main Campus. Located in the midsize city of Fargo, North Dakota State University is a public college with a large student population.

It takes about 4.5 years for the average student at North Dakota State University to complete their degree, and the yearly average cost to attend the school is $21,224. This means that the average student pays around $96,145 to get a bachelor’s degree from North Dakota State University. When students graduate in a lesser amount of time, they can save thousands of dollars.

The average amount in student loans that marketing majors at North Dakota State University take out while working on their bachelor's is $22,797. When it comes time to repay the loan, graduates who are on a 10-year repayment plan pay an average monthly payment of $265.

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#9

Harding University

Searcy, AR

Harding University comes in at #9 in this year's ranking. Located in the town of Searcy, Harding is a private not-for-profit school with a small student population.

It takes the average student at Harding about 4.3 years to graduate, and it costs about $20,917 per year to attend the school. Looking at these numbers together, we estimate that the average cost of a bachelor’s degree from Harding is about $90,989. If you can shave even one term off your degree, you can save a substantial amount of money.

After completing their bachelor's degree, marketing graduates from Harding carry an average student debtload of $24,429. Assuming that a graduate chooses a 10-year repayment plan, the average monthly loan payment is $264.

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#10

Saint Vincent College

Latrobe, PA

Saint Vincent College landed the #10 spot in our 2021 rankings for best value marketing schools. Located in the large suburb of Latrobe, Saint Vincent is a private not-for-profit school with a small student population.

The average amount of time it takes for a student to receive their degree at Saint Vincent is 4.1 years, and the estimated yearly cost for the school is $26,431. This means that the average student pays around $108,367 to get a bachelor’s degree from Saint Vincent. When you graduate sooner, you can save a lot of money.

Marketing majors at Saint Vincent take out an average of $26,702 in student loans while working on their bachelor's degree. When it comes time to repay the loan, graduates who are on a 10-year repayment plan pay an average monthly payment of $280.

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#11

University of Northern Iowa

Cedar Falls, IA

The #11 spot in this year's ranking belongs to University of Northern Iowa. UNI is a large public school located in the small city of Cedar Falls.

The average student at UNI graduates in less than 4.4 years, and the estimated yearly cost for the school is $24,198. Putting this cost and the average time to graduate together, we find that the average amount you’ll pay to get a bachelor’s degree from UNI is $107,439. The sooner a student graduates, the more money they can save.

On average, marketing graduates from UNI take out $17,735 in student loans while working on their bachelor's degree. When it comes time to repay the loan, graduates who are on a 10-year repayment plan pay an average monthly payment of $187.

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#12

St. Bonaventure University

Saint Bonaventure, NY

Our rankings recognize St. Bonaventure University as the #12 school in this year's rankings. St. Bonaventure is a small private not-for-profit school located in the remote town of Saint Bonaventure.

At St. Bonaventure, the average time it takes a student to graduate is 4.1 years, and on average, the annual cost to attend the school is $28,743. This makes the estimated cost of a bachelor’s degree from St. Bonaventure be around $118,134. The sooner a student graduates, the more money they can save.

While working on their bachelor's, marketing majors at St. Bonaventure accumulate an average of around $24,775 in student debt. When it comes time to repay the loan, graduates who are on a 10-year repayment plan pay an average monthly payment of $280.

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#13

Western Carolina University

Cullowhee, NC

Western Carolina University comes in at #13 in this year's ranking. WCU is a fairly large public school located in the distant town of Cullowhee.

It takes the average student at WCU about 4.4 years to graduate, and it costs about $15,387 per year to attend the school. Thus, the average cost to get a bachelor’s degree from the WCU is $67,549. When you graduate sooner, you can save a lot of money.

While working on their bachelor's, marketing majors at WCU accumulate an average of around $22,202 in student debt. The average monthly payment of a loan this size is about $251, assuming that the borrower is on a 10-year repayment plan.

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The #14 spot in this year's ranking belongs to Iowa State University. Iowa State is a very large public school located in the small city of Ames.

The average student at Iowa State graduates in less than 4.4 years, and the average full-time cost to attend the school is around $26,749. Looking at these numbers together, we estimate that the average cost of a bachelor’s degree from Iowa State is about $118,231. When students graduate in a lesser amount of time, they can save thousands of dollars.

After completing their bachelor's degree, marketing graduates from Iowa State carry an average student debtload of $22,159. For students who choose a 10-year repayment plan, the average monthly student loan payment is $234.

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#15

Winona State University

Winona, MN

Our rankings recognize Winona State University as the #15 school in this year's rankings. Winona State is a moderately-sized public school located in the town of Winona.

The average student at Winona State graduates in less than 4.5 years, and on average, the annual cost to attend the school is $21,880. Thus, the average cost to get a bachelor’s degree from the Winona State is $98,022. If you can shave even one term off your degree, you can save a substantial amount of money.

On average, marketing graduates from Winona State take out $21,428 in student loans while working on their bachelor's degree. When it comes time to repay the loan, graduates who are on a 10-year repayment plan pay an average monthly payment of $239.

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#16

Canisius College

Buffalo, NY

Canisius College landed the #16 spot in our 2021 rankings for best value marketing schools. Canisius is a small private not-for-profit school located in the city of Buffalo.

At Canisius, the average time it takes a student to graduate is 4.1 years, and the average full-time cost to attend the school is around $18,574. This means that the average student pays around $75,968 to get a bachelor’s degree from Canisius. The sooner a student graduates, the more money they can save.

On average, marketing graduates from Canisius take out $21,033 in student loans while working on their bachelor's degree. For students who choose a 10-year repayment plan, the average monthly student loan payment is $228.

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Our rankings recognize Illinois State University as the #17 school in this year's rankings. Located in the suburb of Normal, Illinois State is a public college with a fairly large student population.

It takes the average student at Illinois State about 4.4 years to graduate, and the average full-time cost to attend the school is around $24,958. This means that the average student pays around $108,817 to get a bachelor’s degree from Illinois State. Graduating sooner can prevent you from having to pay more money out of pocket.

After completing their bachelor's degree, marketing graduates from Illinois State carry an average student debtload of $20,435. When it comes time to repay the loan, graduates who are on a 10-year repayment plan pay an average monthly payment of $207.

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#18

University of Georgia

Athens, GA

Our rankings recognize University of Georgia as the #18 school in this year's rankings. Located in the city of Athens, UGA is a public school with a fairly large student population. UGA also claimed a spot on our Best Colleges for Marketing list. It's in the top 10% of all schools in this category.

It takes about 4.3 years for the average student at UGA to complete their degree, and the yearly average cost to attend the school is $31,505. Looking at these numbers together, we estimate that the average cost of a bachelor’s degree from UGA is about $134,211. When students graduate in a lesser amount of time, they can save thousands of dollars.

The average amount in student loans that marketing majors at UGA take out while working on their bachelor's is $17,702. The average monthly payment of a loan this size is about $189, assuming that the borrower is on a 10-year repayment plan.

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Our rankings recognize University of Wisconsin - Whitewater as the #19 school in this year's rankings. Located in the town of Whitewater, UW - Whitewater is a public school with a fairly large student population.

The average amount of time it takes for a student to receive their degree at UW - Whitewater is 4.5 years, and the average full-time cost to attend the school is around $20,164. Looking at these numbers together, we estimate that the average cost of a bachelor’s degree from UW - Whitewater is about $91,343. Graduating sooner can prevent you from having to pay more money out of pocket.

On average, marketing graduates from UW - Whitewater take out $22,262 in student loans while working on their bachelor's degree. The average monthly payment of a loan this size is about $231, assuming that the borrower is on a 10-year repayment plan.

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University of Wisconsin - Eau Claire comes in at #20 in this year's ranking. UW - Eau Claire is a fairly large public school located in the small city of Eau Claire.

It takes about 4.5 years for the average student at UW - Eau Claire to complete their degree, and the estimated yearly cost for the school is $22,070. Thus, the average cost to get a bachelor’s degree from the UW - Eau Claire is $99,536. When students graduate in a lesser amount of time, they can save thousands of dollars.

After completing their bachelor's degree, marketing graduates from UW - Eau Claire carry an average student debtload of $21,026. The average monthly payment of a loan this size is about $231, assuming that the borrower is on a 10-year repayment plan.

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#21

Texas Tech University

Lubbock, TX

The #21 spot in this year's ranking belongs to Texas Tech University. Texas Tech is a fairly large public school located in the city of Lubbock.

It takes about 4.5 years for the average student at Texas Tech to complete their degree, and on average, the annual cost to attend the school is $23,296. Looking at these numbers together, we estimate that the average cost of a bachelor’s degree from Texas Tech is about $105,298. If you can shave even one term off your degree, you can save a substantial amount of money.

The average amount in student loans that marketing majors at Texas Tech take out while working on their bachelor's is $21,100. This translates to an average monthly loan payment of $223, based on a 10-year repayment plan.

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#22

Loras College

Dubuque, IA

Our rankings recognize Loras College as the #22 school in this year's rankings. Located in the small city of Dubuque, Loras is a private not-for-profit school with a small student population.

It takes the average student at Loras about 4.1 years to graduate, and the estimated yearly cost for the school is $25,100. Putting this cost and the average time to graduate together, we find that the average amount you’ll pay to get a bachelor’s degree from Loras is $103,663. Graduating sooner can prevent you from having to pay more money out of pocket.

After completing their bachelor's degree, marketing graduates from Loras carry an average student debtload of $24,538. When it comes time to repay the loan, graduates who are on a 10-year repayment plan pay an average monthly payment of $280.

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#23

Central Michigan University

Mount Pleasant, MI

Our rankings recognize Central Michigan University as the #23 school in this year's rankings. Located in the distant town of Mount Pleasant, Central Michigan is a public college with a large student population.

At Central Michigan, the average time it takes a student to graduate is 4.7 years, and on average, the annual cost to attend the school is $24,977. Putting this cost and the average time to graduate together, we find that the average amount you’ll pay to get a bachelor’s degree from Central Michigan is $116,393. When you graduate sooner, you can save a lot of money.

While working on their bachelor's, marketing majors at Central Michigan accumulate an average of around $26,265 in student debt. When it comes time to repay the loan, graduates who are on a 10-year repayment plan pay an average monthly payment of $280.

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#24

Siena College

Loudonville, NY

The #24 spot in this year's ranking belongs to Siena College. Siena is a small private not-for-profit school located in the large suburb of Loudonville. Siena also claimed a spot on our Best Colleges for Marketing list. It's in the top 5% of all schools in this category.

The average student at Siena graduates in less than 4.1 years, and on average, the annual cost to attend the school is $33,501. Looking at these numbers together, we estimate that the average cost of a bachelor’s degree from Siena is about $136,684. If you can shave even one term off your degree, you can save a substantial amount of money.

While working on their bachelor's, marketing majors at Siena accumulate an average of around $22,478 in student debt. The average monthly payment of a loan this size is about $267, assuming that the borrower is on a 10-year repayment plan.

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#25

University of Houston

Houston, TX

University of Houston earned the #25 spot in our 2021 rankings. U of H is a fairly large public school located in the large city of Houston.

It takes about 4.6 years for the average student at U of H to complete their degree, and the yearly average cost to attend the school is $25,217. Looking at these numbers together, we estimate that the average cost of a bachelor’s degree from U of H is about $116,503. If you can shave even one term off your degree, you can save a substantial amount of money.

The average amount in student loans that marketing majors at U of H take out while working on their bachelor's is $18,169. The average monthly payment of a loan this size is about $183, assuming that the borrower is on a 10-year repayment plan.

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Rest of the Top Schools for Best Value Colleges for Marketing

#27

University of Wyoming

Laramie, WY
#28

Western Michigan University

Kalamazoo, MI
#29

Berry College

Mount Berry, GA
#30

Eastern Illinois University

Charleston, IL
#32

University of Mount Union

Alliance, OH
#34

Le Moyne College

Syracuse, NY
#35

Ferris State University

Big Rapids, MI
#36

SUNY Oswego

Oswego, NY
#38

SUNY Plattsburgh

Plattsburgh, NY
#39

Saint Norbert College

De Pere, WI
#40

Howard University

Washington, DC
#41

University of South Dakota

Vermillion, SD
#47

Creighton University

Omaha, NE
#48

University of Toledo

Toledo, OH
#49

University of North Florida

Jacksonville, FL

Additional Award Winners

This section shows the rest of the schools awarded a Best Value Colleges for Marketing badge. Showing in this list means the school was ranked in the top 15% of the 358 different United States marketing schools we analyzed.

Rank College Location
51 Bradley University Peoria, IL
52 North Central College Naperville, IL
53 Salisbury University Salisbury, MD

Honorable Mentions

These are some additional schools worth mentioning that are also great but just didn't quite make the cut to earn our top Best Value Colleges for Marketing award.

Rank College Location
54 Minnesota State University - Mankato Mankato, MN
55 Drake University Des Moines, IA
56 Xavier University Cincinnati, OH
57 University of North Dakota Grand Forks, ND
58 University of Oklahoma Norman Campus Norman, OK
59 Saint Mary’s University of Minnesota Winona, MN
60 John Carroll University University Heights, OH
61 University of Illinois at Urbana - Champaign Champaign, IL
62 University of Minnesota - Twin Cities Minneapolis, MN
63 St. John Fisher College Rochester, NY
64 Minot State University Minot, ND
65 University of Central Florida Orlando, FL
66 Pittsburg State University Pittsburg, KS
67 SUNY New Paltz New Paltz, NY
68 Saint Ambrose University Davenport, IA
69 Elmhurst University Elmhurst, IL
70 Western Illinois University Macomb, IL
71 Texas State University San Marcos, TX

Marketing by Region

View the Best Value Colleges for Marketing for a specific region near you.

Region
Southeast
New England
Rocky Mountains
Plains States
Middle Atlantic
Far Western US
Southwest
Great Lakes

One of 21 majors within the Business, Management & Marketing area of study, Marketing has other similar majors worth exploring.

Related Major Annual Graduates
Business Administration & Management 172,408
Accounting 53,997
Finance & Financial Management 46,736
General Business/Commerce 25,818
Human Resource Management 11,757

View All Marketing Related Majors >

Notes and References

*These averages are for the top 25 schools only.

  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Credit for the banner image above goes to Nick Youngson.

More about our data sources and methodologies.

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