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2025 Best Marketing Bachelor's Degree Schools

558 Colleges in the United States
43,920 Bachelor's Degrees
$45,538 Avg Early-Career Salary
Ranked #11 in popularity, marketing is one of the most sought-after bachelor's degree programs in the nation. This makes choosing the right school a hard decision.

For its 2025 ranking, College Factual looked at 558 schools in the United States to determine which ones were the best for marketing students pursuing a bachelor's degree. Combined, these schools handed out 43,920 bachelor's degrees in marketing to qualified students.

Jump to one of the following sections: * Our Methodology

Choosing a Great Marketing School for Your Bachelor's Degree

Best Marketing Bachelor's Degree Schools The marketing bachelor's degree program you select can have a big impact on your future. Important measures of a quality marketing program can vary widely even among the top schools. When choosing a school we recommend considering some of the following factors:

Quality Overall Is Important

A school that excels in educating for a particular major and degree level must be a great school overall as well. To make it into this list a school must rank well in our overall Best Colleges ranking. This ranking considered factors such as graduation rates, overall graduate earnings and other educational resources to identify great colleges and universities.

Average Earnings

To determine the overall quality of a graduate school, one factor we look at is the average early-career salary of those receiving their bachelor's degree from the school. This is because one of the main reasons people pursue their bachelor's degree is to enable themselves to find better-paying positions.

Other Factors We Consider

In addition to the above, you should consider some of the following factors:

Our complete ranking methodology documents in more detail how we consider these factors to identify the best schools for marketing students working on their bachelor's degree.

More Ways to Rank Marketing Schools

Rankings by Location Check Out Other Locales
More Marketing Rankings Other Ranking Categories

Since the program you select can have a significant impact on your future, we've developed a number of rankings, including this Best Marketing Bachelor's Degree Schools list, to help you choose the best school for you.

In addition to College Factual's rankings, you may want to take a look at College Combat, our unique tool that lets you pit your favorite schools head-to-head and compare how they rate on factors that most interest you. When you have some time, check it out - you may want to bookmark the link so you don't forget it.

Best Schools for Bachelor’s Students to Study Marketing in the United States

Explore the top ranked colleges and universities for marketing students seeking a a bachelor's degree. Only those schools that rank in the top 20% of all the schools we analyze get awarded with a place on this list.

25 Top Schools for a Bachelor's in Marketing

1
UPenn crest
University of Pennsylvania
Philadelphia, PA

University of Pennsylvania is a wonderful choice for individuals interested in a bachelor's degree in marketing. Located in the large city of Philadelphia, UPenn is a private not-for-profit university with a fairly large student population.

Those marketing students who get their bachelor's degree from University of Pennsylvania receive $37,015 more than the standard marketing graduate.

More information about a bachelor’s in marketing from University of Pennsylvania

2

Any student pursuing a degree in a bachelor's degree in marketing needs to take a look at Washington University in St Louis. Located in the large suburb of Saint Louis, WUSTL is a private not-for-profit university with a large student population.

Those marketing students who get their bachelor's degree from Washington University in St Louis make $25,281 more than the average marketing graduate.

More information about a bachelor’s in marketing from Washington University in St Louis

3
248 Annual Graduates
$65,224 Median Starting Salary
$29,000 Median Student Debt

University of Wisconsin - Madison is a wonderful choice for students interested in a bachelor's degree in marketing. Located in the large city of Madison, UW - Madison is a public university with a very large student population.

Those marketing students who get their bachelor's degree from University of Wisconsin - Madison make $19,686 more than the standard marketing grad.

More information about a bachelor’s in marketing from University of Wisconsin - Madison

4
156 Annual Graduates
$69,273 Median Starting Salary
$61,001 Median Student Debt

It's difficult to beat University of Illinois at Urbana-Champaign if you want to pursue a bachelor's degree in marketing. Located in the city of Champaign, UIUC is a public university with a very large student population.

Marketing bachelor's degree recipients from University of Illinois at Urbana-Champaign earn a boost of about $23,735 above the average earnings of marketing majors.

More information about a bachelor’s in marketing from University of Illinois at Urbana-Champaign

5
210 Annual Graduates
$59,609 Median Starting Salary
$39,817 Median Student Debt

Located in the large city of Minneapolis, UMN Twin Cities is a public university with a very large student population.

Those marketing students who get their bachelor's degree from University of Minnesota - Twin Cities receive $14,071 more than the standard marketing graduate.

More information about a bachelor’s in marketing from University of Minnesota - Twin Cities

6
193 Annual Graduates
$51,465 Median Starting Salary
$39,284 Median Student Debt

Located in the city of College Station, Texas A&M College Station is a public university with a fairly large student population.

Those marketing students who get their bachelor's degree from Texas A&M University - College Station earn $5,927 more than the standard marketing student.

More information about a bachelor’s in marketing from Texas A&M University - College Station

7
Georgetown crest
Georgetown University
Washington, DC

Located in the city of Washington, Georgetown is a private not-for-profit university with a very large student population.

Bachelor's recipients from the marketing degree program at Georgetown University make $29,281 above the standard college graduate with the same degree when they enter the workforce.

More information about a bachelor’s in marketing from Georgetown University

8

Located in the suburb of Notre Dame, Notre Dame is a private not-for-profit university with a large student population.

Bachelor's recipients from the marketing program at University of Notre Dame get $18,368 more than the typical college graduate in this field shortly after graduation.

More information about a bachelor’s in marketing from University of Notre Dame

9
Fairfield U crest
Fairfield University
Fairfield, CT
148 Annual Graduates
$53,891 Median Starting Salary
$63,300 Median Student Debt

Fairfield U is a medium-sized private not-for-profit university located in the suburb of Fairfield.

Bachelor's recipients from the marketing major at Fairfield University earn $8,353 more than the typical graduate with the same degree shortly after graduation.

More information about a bachelor’s in marketing from Fairfield University

10
Boston College crest
Boston College
Chestnut Hill, MA

Boston College is a fairly large private not-for-profit college located in the small city of Chestnut Hill.

Marketing bachelor's degree recipients from Boston College receive an earnings boost of approximately $20,689 above the typical earnings of marketing majors.

More information about a bachelor’s in marketing from Boston College

11
137 Annual Graduates
$61,413 Median Starting Salary
$80,667 Median Student Debt

Tulane is a fairly large private not-for-profit university located in the city of New Orleans.

Those marketing students who get their bachelor's degree from Tulane University of Louisiana make $15,875 more than the standard marketing graduate.

More information about a bachelor’s in marketing from Tulane University of Louisiana

12
Bentley crest
Bentley University
Waltham, MA
122 Annual Graduates
$60,447 Median Starting Salary
$33,696 Median Student Debt

Bentley is a medium-sized private not-for-profit university located in the city of Waltham.

Bachelor's recipients from the marketing program at Bentley University get $14,909 above the average graduate in this field when they enter the workforce.

More information about a bachelor’s in marketing from Bentley University

13
Michigan State crest
Michigan State University
East Lansing, MI
185 Annual Graduates
$57,275 Median Starting Salary
$48,061 Median Student Debt

Located in the small city of East Lansing, Michigan State is a public university with a very large student population.

Marketing bachelor's degree recipients from Michigan State University earn a boost of about $11,737 over the typical income of marketing majors.

More information about a bachelor’s in marketing from Michigan State University

14
St. Joe's crest
Saint Joseph's University
Philadelphia, PA
119 Annual Graduates
$50,763 Median Starting Salary
$73,956 Median Student Debt

St. Joe's is a medium-sized private not-for-profit university located in the large city of Philadelphia.

Those marketing students who get their bachelor's degree from Saint Joseph's University earn $5,225 more than the average marketing student.

More information about a bachelor’s in marketing from Saint Joseph’s University

15

GWU is a fairly large private not-for-profit university located in the large city of Washington.

Those marketing students who get their bachelor's degree from George Washington University make $9,295 more than the standard marketing student.

More information about a bachelor’s in marketing from George Washington University

16
252 Annual Graduates
$61,578 Median Starting Salary
$39,782 Median Student Debt

UMCP is a fairly large public university located in the large suburb of College Park.

Those marketing students who get their bachelor's degree from University of Maryland - College Park make $16,040 more than the standard marketing student.

More information about a bachelor’s in marketing from University of Maryland - College Park

17
405 Annual Graduates
$56,465 Median Starting Salary
$29,540 Median Student Debt

Ohio State is a fairly large public university located in the city of Columbus.

Marketing bachelor's degree recipients from Ohio State University - Main Campus receive an earnings boost of about $10,927 over the typical earnings of marketing majors.

More information about a bachelor’s in marketing from Ohio State University - Main Campus

18
141 Annual Graduates
$50,563 Median Starting Salary
$25,000 Median Student Debt

Located in the large city of Saint Paul, UST MN is a private not-for-profit university with a moderately-sized student population.

Marketing bachelor's degree recipients from University of St Thomas Minnesota earn a boost of about $5,025 above the typical earnings of marketing graduates.

More information about a bachelor’s in marketing from University of St Thomas Minnesota

19
Villanova crest
Villanova University
Villanova, PA

Located in the large suburb of Villanova, Villanova is a private not-for-profit university with a fairly large student population.

Bachelor's recipients from the marketing degree program at Villanova University get $24,095 above the typical college grad in this field when they enter the workforce.

More information about a bachelor’s in marketing from Villanova University

20
Lehigh crest
Lehigh University
Bethlehem, PA

Located in the small city of Bethlehem, Lehigh is a private not-for-profit university with a medium-sized student population.

Marketing bachelor's degree recipients from Lehigh University earn a boost of about $9,698 over the average earnings of marketing majors.

More information about a bachelor’s in marketing from Lehigh University

21
238 Annual Graduates
$59,043 Median Starting Salary
$55,229 Median Student Debt

Miami University - Oxford is a fairly large public university located in the fringe town of Oxford.

Marketing bachelor's degree recipients from Miami University - Oxford earn a boost of about $13,505 over the typical income of marketing graduates.

More information about a bachelor’s in marketing from Miami University - Oxford

22
Drexel crest
Drexel University
Philadelphia, PA
160 Annual Graduates
$57,838 Median Starting Salary
$38,233 Median Student Debt

Located in the city of Philadelphia, Drexel is a private not-for-profit university with a fairly large student population.

Those marketing students who get their bachelor's degree from Drexel University earn $12,300 more than the typical marketing student.

More information about a bachelor’s in marketing from Drexel University

23
216 Annual Graduates
$54,390 Median Starting Salary
$63,911 Median Student Debt

UD is a very large public university located in the large suburb of Newark.

Those marketing students who get their bachelor's degree from University of Delaware earn $8,852 more than the standard marketing grad.

More information about a bachelor’s in marketing from University of Delaware

24
DePaul crest
DePaul University
Chicago, IL
177 Annual Graduates
$50,012 Median Starting Salary
$49,689 Median Student Debt

Located in the city of Chicago, DePaul is a private not-for-profit university with a very large student population.

Those marketing students who get their bachelor's degree from DePaul University make $4,474 more than the standard marketing student.

More information about a bachelor’s in marketing from DePaul University

25
188 Annual Graduates
$51,530 Median Starting Salary
$33,423 Median Student Debt

Located in the city of Seattle, UW Seattle is a public university with a very large student population.

Those marketing students who get their bachelor's degree from University of Washington - Seattle Campus receive $5,992 more than the average marketing student.

More information about a bachelor’s in marketing from University of Washington - Seattle Campus

Rest of the Top 50 Best Marketing Bachelor's Degree Schools

26
27
Iowa crest
University of Iowa
Iowa City, IA
28
29
Providence crest
Providence College
Providence, RI
30
31
Temple crest
Temple University
Philadelphia, PA
32

33
Bryant crest
Bryant University
Smithfield, RI

34
35
36
37
Clemson crest
Clemson University
Clemson, SC
38
SCU crest
Santa Clara University
Santa Clara, CA
39
40
41

42

43
UARK crest
University of Arkansas
Fayetteville, AR
44
Virginia Tech crest
Virginia Tech
Blacksburg, VA
45
Marquette crest
Marquette University
Milwaukee, WI
46
47
48
49
Florida State crest
Florida State University
Tallahassee, FL
50
Syracuse crest
Syracuse University
Syracuse, NY

Remaining Award Winners

This section shows the remainder of the schools awarded a Best Marketing Bachelor's Degree Schools badge. Showing in this list means the college was ranked in the top 20% of the 558 different United States marketing schools we analyzed.

Rank College Location
51 University of Oklahoma Norman Campus Norman, OK
52 Loyola Marymount University Los Angeles, CA
53 Texas Christian University Fort Worth, TX
54 Southern New Hampshire University Manchester, NH
55 The University of Tennessee - Knoxville Knoxville, TN
56 James Madison University Harrisonburg, VA
57 University of Florida Gainesville, FL
58 Loyola University Chicago Chicago, IL
59 University of Dayton Dayton, OH
60 University of Wisconsin - Whitewater Whitewater, WI
61 Western Michigan University Kalamazoo, MI
62 Southern Methodist University Dallas, TX
63 Suffolk University Boston, MA
64 Ohio University - Athens Campus Athens, OH
65 Elon University Elon, NC
66 University of South Florida - Main Campus Tampa, FL
67 Auburn University Auburn, AL
68 University of Kentucky Lexington, KY
69 Kansas State University Manhattan, KS
70 University of Nebraska - Lincoln Lincoln, NE
71 Rutgers University - New Brunswick New Brunswick, NJ
72 University of Northern Iowa Cedar Falls, IA
73 University of Denver Denver, CO
74 Emerson College Boston, MA
75 University of Massachusetts Amherst Amherst, MA
76 Seattle University Seattle, WA
77 Fashion Institute of Technology New York, NY
78 Illinois State University Normal, IL
79 University of Miami Coral Gables, FL
80 John Carroll University University Heights, OH
81 The University of Texas at Dallas Richardson, TX
82 University of Toledo Toledo, OH
83 Creighton University Omaha, NE
84 Oklahoma State University - Main Campus Stillwater, OK
85 University of Wisconsin - Eau Claire Eau Claire, WI
86 University of San Diego San Diego, CA
87 University of Utah Salt Lake City, UT
88 East Carolina University Greenville, NC
89 Western Governors University Salt Lake City, UT
90 University of Minnesota - Duluth Duluth, MN
91 Seton Hall University South Orange, NJ
92 Grand Valley State University Allendale, MI
93 Xavier University Cincinnati, OH
94 Hofstra University Hempstead, NY
95 Saint Louis University Saint Louis, MO
96 Fordham University Bronx, NY
97 University of Kansas Lawrence, KS
98 University of Illinois at Chicago Chicago, IL
99 Northern Illinois University Dekalb, IL
100 Texas State University San Marcos, TX
101 Northern Arizona University Flagstaff, AZ
102 University of San Francisco San Francisco, CA
103 University of Scranton Scranton, PA
104 Oakland University Rochester Hills, MI
105 Central Michigan University Mount Pleasant, MI
106 Duquesne University Pittsburgh, PA
107 Western Washington University Bellingham, WA
108 Sacred Heart University Fairfield, CT
109 Drake University Des Moines, IA
110 Rutgers University - Newark Newark, NJ
111 Utah Valley University Orem, UT

Additional Noteworthy Schools

These are some additional schools worth mentioning that are also great but just didn't quite make the cut to earn our top Best Marketing Bachelor's Degree Schools award.

Rank College Location
112 Florida International University Miami, FL
113 Butler University Indianapolis, IN
114 University of North Texas Denton, TX
115 The University of Texas at San Antonio San Antonio, TX
116 Augustana College Rock Island, IL
117 Georgia State University Atlanta, GA
118 University of Houston Houston, TX
119 Kent State University at Kent Kent, OH
120 University of Central Florida Orlando, FL
121 Northwood University Midland, MI
122 Brigham Young University - Provo Provo, UT
123 Bucknell University Lewisburg, PA
124 Missouri State University - Springfield Springfield, MO
125 Portland State University Portland, OR
126 University of North Carolina at Charlotte Charlotte, NC
127 Yeshiva University New York, NY
128 North Dakota State University - Main Campus Fargo, ND
129 Binghamton University Vestal, NY
130 Appalachian State University Boone, NC
131 Ramapo College of New Jersey Mahwah, NJ
132 University of Wisconsin - La Crosse La Crosse, WI
133 Florida Atlantic University Boca Raton, FL
134 University of Mississippi University, MS
135 Western Carolina University Cullowhee, NC
136 University of Michigan - Dearborn Dearborn, MI
137 University of Wisconsin - Milwaukee Milwaukee, WI
138 Lindenwood University Saint Charles, MO
139 Western New England University Springfield, MA
140 Siena College Loudonville, NY
141 Illinois Wesleyan University Bloomington, IL
142 Bowling Green State University - Main Campus Bowling Green, OH
143 University of Rhode Island Kingston, RI
144 Eastern Michigan University Ypsilanti, MI
145 Georgia Southern University Statesboro, GA
146 Louisiana State University and Agricultural & Mechanical College Baton Rouge, LA
147 Colorado State University - Global Campus Aurora, CO
148 Ball State University Muncie, IN
149 The University of Tampa Tampa, FL
150 University of Alabama at Birmingham Birmingham, AL
151 Grand Canyon University Phoenix, AZ
152 Rutgers University - Camden Camden, NJ
153 St John’s University - New York Queens, NY
154 La Salle University Philadelphia, PA
155 University of Nevada - Reno Reno, NV
156 Plymouth State University Plymouth, NH
157 Elmhurst University Elmhurst, IL
158 Bellevue College Bellevue, WA
159 George Mason University Fairfax, VA
160 Minnesota State University - Mankato Mankato, MN
161 Saint Anselm College Manchester, NH
162 Quinnipiac University Hamden, CT
163 Saint Cloud State University Saint Cloud, MN
164 North Central College Naperville, IL
165 West Virginia University Morgantown, WV
166 Ferris State University Big Rapids, MI
167 The University of Texas at Arlington Arlington, TX
168 Shippensburg University of Pennsylvania Shippensburg, PA
169 The University of Tennessee - Chattanooga Chattanooga, TN
170 Calvin University Grand Rapids, MI
171 Mississippi State University Mississippi State, MS
172 Roger Williams University Bristol, RI
173 Indiana Wesleyan University Marion, IN
174 California State University - Northridge Northridge, CA
175 University of Akron Main Campus Akron, OH
176 Case Western Reserve University Cleveland, OH
177 Virginia Commonwealth University Richmond, VA
178 FIDM/Fashion Institute of Design & Merchandising - Los Angeles Los Angeles, CA
179 Iona College New Rochelle, NY
180 University of Louisville Louisville, KY
181 University of Wisconsin - Platteville Platteville, WI
182 Salisbury University Salisbury, MD
183 University of Idaho Moscow, ID
184 Boise State University Boise, ID
185 Oregon State University Corvallis, OR
186 Manhattan College Riverdale, NY

Marketing by Region

View the Best Marketing Bachelor's Degree Schools for a specific region near you.

Region
Southeast
New England
Rocky Mountains
Plains States
Middle Atlantic
Far Western US
Southwest
Other U.S. Territories
Great Lakes

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Marketing is one of 21 different types of Business, Management & Marketing programs to choose from.

Marketing Concentrations

Major Annual Graduates
Marketing/Marketing Management, General 42,857
Other Marketing 783
International Marketing 166
Digital Marketing 98
Marketing Research 16

Related Major Annual Graduates
Business Administration & Management 165,767
Finance & Financial Management 47,848
Accounting 47,064
General Business/Commerce 25,369
Human Resource Management 10,900
Management Sciences & Quantitative Methods 10,869
Hospitality Management 9,211
Management Information Systems 8,678
International Business 5,677
Business/Managerial Economics 4,908

Notes and References

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