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Pennsylvania State University - University Park

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Pennsylvania State University - University Park Bachelor’s in Marketing

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at Pennsylvania State University - University Park. We’ve pulled together some essential information you should know about the bachelor’s degree program in marketing, including how many students graduate each year, the ethnic diversity of these students, whether or not the degree is offered online, and more.

If there’s something special you’re looking for, you can use one of the links below to find it:

Rankings for the Penn State University Park Bachelor’s in Marketing

#65 in the U.S
#10 in Pennsylvania

If you're having trouble deciding which school is best for you, you may want to check out our many college rankings. The bachelor's program at Penn State University Park was ranked #65 on College Factual's Best Schools for marketing list. It is also ranked #10 in Pennsylvania.

Here are some of the other rankings for Penn State University Park.

Ranking Type Rank
Highest Paid Marketing Graduates 29
Most Popular Colleges for Marketing 38
Best Colleges for Marketing 65
Best Marketing Colleges for Veterans 73
Best Marketing Colleges for Non-Traditional Students 79
Best Value Colleges for Marketing 252
Most Focused Colleges for Marketing 561

How Much Does a Bachelor’s in Marketing from Penn State University Park Cost?

$18,450 Average Tuition and Fees (In-State)
$26,000 Average Student Debt

Penn State University Park Undergraduate Tuition and Fees

During the 2018-2019 academic year, part-time undergraduate students at Penn State University Park paid an average of $1,437 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $726 per credit hour. Information about average full-time undergraduate tuition and fees is shown in the table below.

In State Out of State
Tuition $17,416 $34,480
Fees $1,034 $1,034
Books and Supplies $1,840 $1,840
On Campus Room and Board $11,884 $11,884
On Campus Other Expenses $4,788 $4,788

Learn more about Penn State University Park tuition and fees.

Penn State University Park Marketing Bachelor’s Student Debt

One factor in determining the overall cost in a degree is to consider how much in student loans you’ll have to take out. Marketing students who received their bachelor’s degree at Penn State University Park took out an average of $26,000 in student loans. That is 8% higher than the national average of $24,055.

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How Much Can You Make With a Bachelor’s in Marketing From Penn State University Park?

$48,900 Average Salary
High Earnings Boost

The median early career salary of marketing students who receive their bachelor’s degree from Penn State University Park is $48,900 per year. That is 23% higher than the national average of $39,622.

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Does Penn State University Park Offer an Online Bachelor’s in Marketing?

Online degrees for the Penn State University Park marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the Penn State University Park Online Learning page.

Penn State University Park Bachelor’s Student Diversity for Marketing

221 Bachelor's Degrees Awarded
68.8% Women
16.3% Racial-Ethnic Minorities*
In the 2018-2019 academic year, 221 students received their bachelor’s degree in marketing. The gender and racial-ethnic breakdown of those individuals is shown below.

Male-to-Female Ratio

Women made up around 68.8% of the marketing students who took home a bachelor’s degree in 2018-2019. This is higher than the nationwide number of 53.9%.

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Racial-Ethnic Diversity

Of those graduates who received a bachelor’s degree in marketing at Penn State University Park in 2018-2019, 16.3% were racial-ethnic minorities*. This is lower than the nationwide number of 26%.

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Race/Ethnicity Number of Students
Asian 14
Black or African American 3
Hispanic or Latino 17
Native American or Alaska Native 0
Native Hawaiian or Pacific Islander 1
White 162
International Students 20
Other Races/Ethnicities 4

Bachelor’s in Marketing Focus Areas at Penn State University Park

Marketing students may decide to major in one of the following focus areas.

Focus Area Annual Graduates
Marketing/Marketing Management, General 221

You may also be interested in one of these majors related to marketing.

Related Major Annual Graduates
General Business/Commerce 4
Accounting 369
Entrepreneurial Studies 32
Finance & Financial Management 473
Hospitality Management 190

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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