College Factual  by our College Data Analytics Team
       Unbiased Factual Guarantee

2023 Most Popular Colleges for Marketing

1,054 Ranked Colleges
52,916 Degrees Awarded
$30,200 Avg Cost*
Most Well Attended Marketing Major

With all of the options students have for higher education today, it can be tough to choose which direction to take. Our mission at College Factual is to arm you with as much information as we can to help you make that decision. Our “Most Well Attended Marketing Major” ranking is one tool we have developed to help in this regard.

In 2020-2021, 52,916 people earned their degree in marketing, making the major the 17th most popular in the United States. In 2019-2020, marketing graduates who were awarded their degree in 2017-2019, earned an average of $42,991 and had an average of $25,213 in loans still to pay off.

This year’s “Most Well Attended Marketing Major” ranking analyzed 1,054 colleges that offered a degree in marketing. To top this list, a school must have a successful marketing program that graduates more students in the field than other colleges that offer the same major.

Check out our ranking methodology for more information.

More Ways to Rank Marketing Schools

Rankings by Degree Other Award Levels
Rankings by Location Check Out Other Locales
More Marketing Rankings Other Ranking Categories

The marketing school you choose to invest your time and money in matters. To help you make the decision that is right for you, we’ve developed a number of major-specific rankings, including this list of “Most Well Attended Marketing Major”.

In addition to College Factual’s rankings, you may want to take a look at College Combat, our unique tool that lets you pit your favorite schools head-to-head and compare how they rate on factors that most interest you. When you have some time, check it out - you may want to bookmark the link so you don’t forget it.

Most Well Attended Marketing Major

The following schools top our list of the Best “Most Well Attended Marketing Major”.

1
UA crest
The University of Alabama
Tuscaloosa, Alabama

You’ll join some of the best and brightest minds around if you attend The University of Alabama. The school came in at #1 for the Most Well Attended Marketing Major. UA is located in Tuscaloosa, Alabama and, has a large student population. In 2020-2021, this school awarded 746 ’s marketing degrees to qualified students.

The low undergrad student loan default rate of 4.0% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 87%.

Full The University of Alabama Marketing Report

2

You’ll join some of the best and brightest minds around if you attend Florida International University. The school came in at #2 for the Most Well Attended Marketing Major. FIU is a large public school situated in Miami, Florida. It awarded 718 ’s marketing degrees in 2020-2021.

With a freshman retention rate of 91%, the school does an excellent job of retaining its undergraduate students. The low undergrad student loan default rate of 4.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read full report on Marketing at FIU

3
WGU crest
Western Governors University
Salt Lake City, Utah

Out of the 1,054 schools in the Most Well Attended Marketing Major that were part of this year’s ranking, Western Governors University landed the #3 spot on the list. Western Governors University is a large school located in Salt Lake City, Utah that handed out 673 ’s marketing degrees in 2020-2021.

The undergrad student loan default rate at the school is 3.0%, which is quite low when compared to the national default rate of 10.1%.

Read full report on Marketing at Western Governors University

4
Florida State crest
Florida State University
Tallahassee, Florida

You’ll be in good company if you decide to attend Florida State University. It ranked #4 on our 2023 Most Well Attended Marketing Major list. Florida State is a public institution located in Tallahassee, Florida. The school has a large population, and it awarded 520 ’s degrees in 2020-2021.

With a freshman retention rate of 95%, the school does an excellent job of retaining its undergraduate students. The school has an impressive undergrad student loan default rate. It’s only 2.8%, which is much lower than the national rate of 10.1%.

Full Florida State Marketing Report

5
SNHU crest
Southern New Hampshire University
Manchester, New Hampshire

You’ll join some of the best and brightest minds around if you attend Southern New Hampshire University. The school came in at #5 for the Most Well Attended Marketing Major. This large school is located in Manchester, New Hampshire, and it awarded 505 ’s marketing degrees in 2020-2021.

Read more about Marketing at Southern New Hampshire University

6

University of South Florida - Main Campus landed the #6 spot on the 2023 Most Well Attended Marketing Major ranking. University of South Florida - Main Campus is a large public school situated in Tampa, Florida. It awarded 485 ’s marketing degrees in 2020-2021.

Students who start out at the school are likely to stick around. The freshman retention rate is 92%. The school has an impressive undergrad student loan default rate. It’s only 3.3%, which is much lower than the national rate of 10.1%.

Full University of South Florida - Main Campus Marketing Report

7

University of Cincinnati - Main Campus came in at #7 in this year’s edition of the Most Well Attended Marketing Major ranking. UC is a large public school situated in Cincinnati, Ohio. It awarded 511 ’s marketing degrees in 2020-2021.

With a freshman retention rate of 88%, the school does an excellent job of retaining its undergraduate students. The school has an impressive undergrad student loan default rate. It’s only 4.7%, which is much lower than the national rate of 10.1%.

Read full report on Marketing at University of Cincinnati - Main Campus

8

Ohio State University - Main Campus ranked #8 on this year’s Most Well Attended Marketing Major list. Located in Columbus, Ohio, this large public school handed out 427 diplomas to qualified ’s marketing students in 2020-2021.

The undergrad student loan default rate at the school is 3.6%, which is quite low when compared to the national default rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 94%.

Full Ohio State University - Main Campus Marketing Report

9
UGA crest
University of Georgia
Athens, Georgia

University of Georgia did quite well in the 2023 Most Well Attended Marketing Major ranking, coming in at #9. UGA is a public institution located in Athens, Georgia. The school has a large population, and it awarded 421 ’s degrees in 2020-2021.

The school has an excellent freshman retention rate of 94%, which means students like the school well enough to return for a second year. The undergrad student loan default rate at the school is 1.9%, which is quite low when compared to the national default rate of 10.1%.

Read full report on Marketing at UGA

10

California State University - Northridge did quite well in the 2023 Most Well Attended Marketing Major ranking, coming in at #10. Located in Northridge, California, this large public school handed out 406 diplomas to qualified ’s marketing students in 2020-2021.

The school has an impressive undergrad student loan default rate. It’s only 3.7%, which is much lower than the national rate of 10.1%.

Full California State University - Northridge Marketing Report

11
UK crest
University of Kentucky
Lexington, Kentucky

University of Kentucky landed the #11 spot on the 2023 Most Well Attended Marketing Major ranking. Located in Lexington, Kentucky, this large public school handed out 343 diplomas to qualified ’s marketing students in 2020-2021.

The undergrad student loan default rate at the school is 4.3%, which is quite low when compared to the national default rate of 10.1%. The school has an excellent freshman retention rate of 86%, which means students like the school well enough to return for a second year.

Read more about Marketing at University of Kentucky

12
Temple crest
Temple University
Philadelphia, Pennsylvania

Temple University came in at #12 in this year’s edition of the Most Well Attended Marketing Major ranking. Philadelphia, Pennsylvania is the setting for this large institution of higher learning. The public school handed out ’s marketing degrees to 340 students in 2020-2021.

The undergrad student loan default rate at the school is 3.5%, which is quite low when compared to the national default rate of 10.1%. With a freshman retention rate of 87%, the school does an excellent job of retaining its undergraduate students.

Read full report on Marketing at Temple University

13
UARK crest
University of Arkansas
Fayetteville, Arkansas

University of Arkansas ranked #13 on this year’s Most Well Attended Marketing Major list. University of Arkansas is a large public school situated in Fayetteville, Arkansas. It awarded 335 ’s marketing degrees in 2020-2021.

The school has an impressive undergrad student loan default rate. It’s only 4.1%, which is much lower than the national rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 85%.

Read full report on Marketing at University of Arkansas

13

University of South Carolina - Columbia did quite well in the 2023 Most Well Attended Marketing Major ranking, coming in at #13. UofSC is located in Columbia, South Carolina and, has a large student population. In 2020-2021, this school awarded 335 ’s marketing degrees to qualified students.

With a freshman retention rate of 90%, the school does an excellent job of retaining its undergraduate students. The undergrad student loan default rate at the school is 3.1%, which is quite low when compared to the national default rate of 10.1%.

Read more about Marketing at UofSC

15
Texas State crest
Texas State University
San Marcos, Texas

Texas State University did quite well in the 2023 Most Well Attended Marketing Major ranking, coming in at #15. Located in San Marcos, Texas, this large public school handed out 329 degrees to qualified ’s marketing students in 2020-2021.

Read more about Marketing at Texas State

16
UH crest
University of Houston
Houston, Texas

University of Houston did quite well in the 2023 Most Well Attended Marketing Major ranking, coming in at #16. University of Houston is a public institution located in Houston, Texas. The school has a large population, and it awarded 321 ’s degrees in 2020-2021.

The undergrad student loan default rate at the school is 4.4%, which is quite low when compared to the national default rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 86%.

Read full report on Marketing at University of Houston

16

With a ranking of #16, Oklahoma State University - Main Campus did quite well on the 2023 Most Well Attended Marketing Major list. Oklahoma State University - Main Campus is a large school located in Stillwater, Oklahoma that handed out 324 ’s marketing degrees in 2020-2021.

The school has an excellent freshman retention rate of 85%, which means students like the school well enough to return for a second year. The undergrad student loan default rate at the school is 2.7%, which is quite low when compared to the national default rate of 10.1%.

Read full report on Marketing at Oklahoma State University - Main Campus

18

With a ranking of #18, Arizona State University - Tempe did quite well on the 2023 Most Well Attended Marketing Major list. Tempe, Arizona is the setting for this large institution of higher learning. The public school handed out ’s marketing degrees to 368 students in 2020-2021.

The school has an excellent freshman retention rate of 86%, which means students like the school well enough to return for a second year. The low undergrad student loan default rate of 4.5% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read more about Marketing at Arizona State University - Tempe

19

Miami University - Oxford came in at #19 in this year’s edition of the Most Well Attended Marketing Major ranking. Miami University - Oxford is a fairly large public school situated in Oxford, Ohio. It awarded 309 ’s marketing degrees in 2020-2021.

The school has an excellent freshman retention rate of 88%, which means students like the school well enough to return for a second year. The undergrad student loan default rate at the school is 4.0%, which is quite low when compared to the national default rate of 10.1%.

Read full report on Marketing at Miami University - Oxford

20

University of Wisconsin - Milwaukee did quite well in the 2023 Most Well Attended Marketing Major ranking, coming in at #20. Located in Milwaukee, Wisconsin, this large public school handed out 304 degrees to qualified ’s marketing students in 2020-2021.

Full UWM Marketing Report

21

Grand Valley State University did quite well in the 2023 Most Well Attended Marketing Major ranking, coming in at #21. Grand Valley State University is a large public school situated in Allendale, Michigan. It awarded 302 ’s marketing degrees in 2020-2021.

The school has an impressive undergrad student loan default rate. It’s only 2.7%, which is much lower than the national rate of 10.1%.

Read more about Marketing at GVSU

22
Auburn crest
Auburn University
Auburn, Alabama

Auburn University landed the #22 spot on the 2023 Most Well Attended Marketing Major ranking. Auburn is a large public school situated in Auburn, Alabama. It awarded 301 ’s marketing degrees in 2020-2021.

Students who start out at the school are likely to stick around. The freshman retention rate is 92%. The low undergrad student loan default rate of 2.6% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read full report on Marketing at Auburn

23

The University of Texas at Arlington landed the #23 spot on the 2023 Most Well Attended Marketing Major ranking. Arlington, Texas is the setting for this large institution of higher learning. The public school handed out ’s marketing degrees to 303 students in 2020-2021.

The low undergrad student loan default rate of 4.6% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read full report on Marketing at The University of Texas at Arlington

24

University of Toledo ranked #24 on this year’s Most Well Attended Marketing Major list. Toledo, Ohio is the setting for this fairly large institution of higher learning. The public school handed out ’s marketing degrees to 296 students in 2020-2021.

Read full report on Marketing at University of Toledo

25
Texas Tech crest
Texas Tech University
Lubbock, Texas

Texas Tech University landed the #25 spot on the 2023 Most Well Attended Marketing Major ranking. Texas Tech is a large school located in Lubbock, Texas that handed out 337 ’s marketing degrees in 2020-2021.

The school has an excellent freshman retention rate of 87%, which means students like the school well enough to return for a second year. The low undergrad student loan default rate of 4.5% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read full report on Marketing at Texas Tech

Rest of the Best 51 in Most Well Attended Marketing Major

Not only did these schools make the top 51 list, but they also landed in the top 15% of this year’s ranking:

26
27
28
Georgia State crest
Georgia State University
Atlanta, Georgia
29
Michigan State crest
Michigan State University
East Lansing, Michigan
30
31
32
33
Clemson crest
Clemson University
Clemson, South Carolina
34
Northwestern crest
Northwestern University
Evanston, Illinois
35
36
37
37
Iowa crest
University of Iowa
Iowa City, Iowa
39
Virginia Tech crest
Virginia Tech
Blacksburg, Virginia
40
41
42
Grand Canyon University crest
Grand Canyon University
Phoenix, Arizona
43
43
KSU Georgia crest
Kennesaw State University
Kennesaw, Georgia
43
46
47
WMU crest
Western Michigan University
Kalamazoo, Michigan
47
49
ECU crest
East Carolina University
Greenville, North Carolina
50
UD crest
University of Delaware
Newark, Delaware
50

Rest of the Top 15% Colleges in Most Well Attended Marketing Major

While not in the ’top 50’, these schools make the top 15% of this year’s ranking:

RankCollegeLocation
52Mississippi State UniversityMississippi State, MS
53Florida Atlantic UniversityBoca Raton, FL
54Washington State UniversityPullman, WA
54University of ArizonaTucson, AZ
54University of North Carolina at CharlotteCharlotte, NC
57University of Minnesota - Twin CitiesMinneapolis, MN
58University of Maryland - College ParkCollege Park, MD
59University of FloridaGainesville, FL
60Georgia Southern UniversityStatesboro, GA
61University of DaytonDayton, OH
62University of MississippiUniversity, MS
63Utah Valley UniversityOrem, UT
64University of Nevada - RenoReno, NV
64DePaul UniversityChicago, IL
66Missouri State University - SpringfieldSpringfield, MO
RankCollegeLocation
67Wayne State UniversityDetroit, MI
68Kansas State UniversityManhattan, KS
69University of Illinois at ChicagoChicago, IL
69University of Illinois at Urbana-ChampaignChampaign, IL
71Tulane University of LouisianaNew Orleans, LA
72University of KansasLawrence, KS
73Loyola University ChicagoChicago, IL
73James Madison UniversityHarrisonburg, VA
75Fashion Institute of TechnologyNew York, NY
76LIM CollegeNew York, NY
77Drexel UniversityPhiladelphia, PA
78University of Nebraska - LincolnLincoln, NE
79Appalachian State UniversityBoone, NC
80Full Sail UniversityWinter Park, FL
81Baylor UniversityWaco, TX
81The University of Texas at AustinAustin, TX
83Kent State University at KentKent, OH
84University of LouisvilleLouisville, KY
85The University of TampaTampa, FL
85Syracuse UniversitySyracuse, NY
85Northern Illinois UniversityDekalb, IL
88University of Wisconsin - WhitewaterWhitewater, WI
88Hult International Business SchoolCambridge, MA
90University of Massachusetts AmherstAmherst, MA
91Coastal Carolina UniversityConway, SC
RankCollegeLocation
91Loyola Marymount UniversityLos Angeles, CA
93Central Michigan UniversityMount Pleasant, MI
93Bryant UniversitySmithfield, RI
93Johns Hopkins UniversityBaltimore, MD
96University of PennsylvaniaPhiladelphia, PA
97Saint Joseph’s UniversityPhiladelphia, PA
97Western Carolina UniversityCullowhee, NC
99University of Wisconsin - La CrosseLa Crosse, WI
100Sacred Heart UniversityFairfield, CT
101Oregon State UniversityCorvallis, OR
101University of MiamiCoral Gables, FL
101George Mason UniversityFairfax, VA
104Suffolk UniversityBoston, MA
104University of DenverDenver, CO
104Elon UniversityElon, NC
107Boston CollegeChestnut Hill, MA
108Virginia Commonwealth UniversityRichmond, VA
109Florida Gulf Coast UniversityFort Myers, FL
109University of Minnesota - DuluthDuluth, MN
111University of UtahSalt Lake City, UT
112Emerson CollegeBoston, MA
113University of North GeorgiaDahlonega, GA
114University of San DiegoSan Diego, CA
115Rutgers University - New BrunswickNew Brunswick, NJ
116University of North FloridaJacksonville, FL
RankCollegeLocation
117West Virginia UniversityMorgantown, WV
118University of Hawaii at ManoaHonolulu, HI
118University of Wisconsin - Eau ClaireEau Claire, WI
118Utah State UniversityLogan, UT
118Boston UniversityBoston, MA
122University of Akron Main CampusAkron, OH
123Texas Christian UniversityFort Worth, TX
124Brigham Young University - IdahoRexburg, ID
124Santa Clara UniversitySanta Clara, CA
126Boise State UniversityBoise, ID
127Northern Arizona UniversityFlagstaff, AZ
128Fairfield UniversityFairfield, CT
129University of St Thomas MinnesotaSaint Paul, MN
129Providence CollegeProvidence, RI
129Colorado State University - Global CampusGreenwood Village, CO
132Salisbury UniversitySalisbury, MD
132University of ConnecticutStorrs, CT
132Bentley UniversityWaltham, MA
135Brigham Young University - ProvoProvo, UT
136University of Nevada - Las VegasLas Vegas, NV
136Metropolitan State University of DenverDenver, CO
138Seton Hall UniversitySouth Orange, NJ
139Western Washington UniversityBellingham, WA
139The University of Texas at El PasoEl Paso, TX
141Hofstra UniversityHempstead, NY
RankCollegeLocation
142Eastern Michigan UniversityYpsilanti, MI
142Western Kentucky UniversityBowling Green, KY
142Marquette UniversityMilwaukee, WI
145Xavier UniversityCincinnati, OH
146University of Puerto Rico - Rio PiedrasSan Juan, PR
146Southeastern Louisiana UniversityHammond, LA
146Minnesota State University - MankatoMankato, MN
146Oakland UniversityRochester Hills, MI
146University of West GeorgiaCarrollton, GA
146University of Maryland Global CampusAdelphi, MD
146Rutgers University - NewarkNewark, NJ
153University of San FranciscoSan Francisco, CA
153Quinnipiac UniversityHamden, CT
155Duquesne UniversityPittsburgh, PA
155Bridgewater State UniversityBridgewater, MA
155University of Alabama at BirminghamBirmingham, AL
155Ball State UniversityMuncie, IN
159St John’s University - New YorkQueens, NY
159La Salle UniversityPhiladelphia, PA
159College of CharlestonCharleston, SC

Switch to a Similar Major

Notes and References

References

Read more about our data sources and methodologies

Footnotes

Credits

Popular Reports

College Rankings
Best by Location
Degree Guides by Major
Graduate Programs

Compare Your School Options