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2022 Most Popular Bachelor's Degree Colleges for Marketing

815 Colleges in the United States
45,007 Bachelor's Degrees
If you pursue a bachelor's degree in marketing, you won't be alone. The field of study is the #12 most popular program in the country. This makes choosing the right school a hard decision.

In 2022, College Factual analyzed 815 schools in order to identify the top ones for its Most Popular Bachelor's Degree Colleges for Marketing ranking. When you put them all together, these colleges and universities awarded 45,007 bachelor's degrees in marketing during the 2019-2020 academic year.

Jump to one of the following sections:

Choosing a Great Marketing School for Your Bachelor's Degree

Most Popular Bachelor's Degree Colleges for Marketing Your choice of school for getting your bachelor's degree in marketing matters. As an aid in helping you pick the right school for you, we created our Most Popular Bachelor's Degree Colleges for Marketing ranking.

Being popular does not always equate to overall quality, but a school with a large number of marketing students usually has them for a reason. This may be due to it being a great value, it offering a stellar educational experience, or the subject is a major focus of the school.

More Ways to Rank Marketing Schools

This is not our only ranking, nor the only degree level we have ranked. In addition to this ranking, you may want to take at the rankings for different degree levels as called out above. You can also narrow your search by location by filtering for a certain area of the country. On top of that, you can visit our other rankings for marketing.

In addition to College Factual's rankings, you may want to take a look at College Combat, our unique tool that lets you pit your favorite schools head-to-head and compare how they rate on factors that most interest you. When you have some time, check it out - you may want to bookmark the link so you don't forget it.

The following list ranks the most popular colleges and universities for pursuing a bachelor's degree in marketing. Only those schools that rank in the top 15% of all the schools we analyze get awarded with a place on this list.

25 Most Well Attended Schools for Marketing Students Working on Their Bachelor's

#1

The University of Alabama

Tuscaloosa, AL
560 Annual Bachelor's Degrees
#1 Most Popular In AL
#2 Best Quality In AL

The University of Alabama is a popular choice for individuals pursuing a bachelor's degree in marketing. UA is a very large public university located in the midsize city of Tuscaloosa. Potential students might also be interested to know that the school ranks #2 in quality for bachelor's degrees in marketing in Alabama.

There were roughly 560 marketing individuals who graduated with this degree at UA in the most recent year we have data available.

Marketing bachelor's degree recipients from The University of Alabama get an earnings boost of about $6,351 above the typical earnings of marketing majors.

More information about a bachelor’s in marketing from The University of Alabama

529 Annual Bachelor's Degrees
#1 Most Popular In FL
#6 Best Quality In FL

You'll be surrounded by many like-minded peers at Florida International University if you wish to pursue a bachelor's degree in marketing. FIU is a very large public university located in the large suburb of Miami. You also may be intersted to know that the school ranks #6 in quality for bachelor's degrees in marketing in Florida.

There were about 529 marketing individuals who graduated with this degree at FIU in the most recent data year.

Bachelor's graduates who receive their degree from the marketing program make about $36,300 for their early career.

More information about a bachelor’s in marketing from Florida International University

#3

Western Governors University

Salt Lake City, UT
517 Annual Bachelor's Degrees
#1 Most Popular In UT
#2 Best Quality In UT

You'll be surrounded by many like-minded peers at Western Governors University if you want to pursue a bachelor's degree in marketing. WGU is a very large private not-for-profit university located in the large suburb of Salt Lake City. This isn't the only ranking where the school placed. It's also #2 in quality for bachelor's degrees in marketing in Utah.

There were approximately 517 marketing individuals who graduated with this degree at WGU in the most recent data year.

Those marketing students who get their bachelor's degree from Western Governors University make $9,351 more than the average marketing graduate.

More information about a bachelor’s in marketing from Western Governors University

505 Annual Bachelor's Degrees
#1 Most Popular In OH
#1 Best Quality In OH

Ohio State University - Main Campus is one of the most popular schools in the country for getting a bachelor's degree in marketing. Ohio State is a fairly large public university located in the city of Columbus. You also may be intersted to know that the school ranks #1 in quality for bachelor's degrees in marketing in Ohio.

There were about 505 marketing individuals who graduated with this degree at Ohio State in the most recent data year.

Marketing bachelor's degree recipients from Ohio State University - Main Campus receive an earnings boost of around $7,351 above the average earnings of marketing majors.

More information about a bachelor’s in marketing from Ohio State University - Main Campus

#5

Florida State University

Tallahassee, FL
466 Annual Bachelor's Degrees
#2 Most Popular In FL
#3 Best Quality In FL

Located in the medium-sized city of Tallahassee, Florida State is a public university with a fairly large student population. This isn't the only ranking where the school placed. It's also #3 in quality for bachelor's degrees in marketing in Florida.

There were about 466 marketing individuals who graduated with this degree at Florida State in the most recent year we have data available.

Those marketing students who get their bachelor's degree from Florida State University make $3,851 more than the typical marketing graduate.

More information about a bachelor’s in marketing from Florida State University

434 Annual Bachelor's Degrees
#2 Most Popular In OH
#6 Best Quality In OH

UC is a fairly large public university located in the city of Cincinnati. You also may be intersted to know that the school ranks #6 in quality for bachelor's degrees in marketing in Ohio.

There were about 434 marketing individuals who graduated with this degree at UC in the most recent year we have data available.

Those marketing students who get their bachelor's degree from University of Cincinnati - Main Campus make $2,651 more than the average marketing student.

More information about a bachelor’s in marketing from University of Cincinnati - Main Campus

419 Annual Bachelor's Degrees
#3 Most Popular In FL
#4 Best Quality In FL

USF Tampa is a very large public university located in the city of Tampa. You also may be intersted to know that the school ranks #4 in quality for bachelor's degrees in marketing in Florida.

There were approximately 419 marketing individuals who graduated with this degree at USF Tampa in the most recent data year.

Students who graduate with their bachelor's from the marketing program report average early career earnings of $36,200.

More information about a bachelor’s in marketing from University of South Florida - Main Campus

384 Annual Bachelor's Degrees
#1 Most Popular In CA
#6 Best Quality In CA

Located in the large city of Northridge, CSUN is a public university with a fairly large student population. This isn't the only ranking where the school placed. It's also #6 in quality for bachelor's degrees in marketing in California.

There were approximately 384 marketing individuals who graduated with this degree at CSUN in the most recent year we have data available.

Bachelor's students who receive their degree from the marketing program make an average of $36,900 in their early career salary.

More information about a bachelor’s in marketing from California State University - Northridge

374 Annual Bachelor's Degrees
#1 Most Popular In SC
#2 Best Quality In SC

UofSC is a very large public university located in the midsize city of Columbia. You also may be intersted to know that the school ranks #2 in quality for bachelor's degrees in marketing in South Carolina.

There were approximately 374 marketing individuals who graduated with this degree at UofSC in the most recent year we have data available.

Those marketing students who get their bachelor's degree from University of South Carolina - Columbia make $4,451 more than the standard marketing student.

More information about a bachelor’s in marketing from University of South Carolina - Columbia

#10

University of Arkansas

Fayetteville, AR
355 Annual Bachelor's Degrees
#1 Most Popular In AR
#1 Best Quality In AR

Located in the small city of Fayetteville, UARK is a public university with a fairly large student population. Potential students might also be interested to know that the school ranks #1 in quality for bachelor's degrees in marketing in Arkansas.

There were approximately 355 marketing students who graduated with this degree at UARK in the most recent year we have data available.

Marketing bachelor's degree recipients from University of Arkansas get an earnings boost of about $5,551 over the typical earnings of marketing graduates.

More information about a bachelor’s in marketing from University of Arkansas

#11

Texas State University

San Marcos, TX
353 Annual Bachelor's Degrees
#1 Most Popular In TX
#10 Best Quality In TX

Located in the city of San Marcos, Texas State is a public university with a fairly large student population.

There were roughly 353 marketing individuals who graduated with this degree at Texas State in the most recent data year.

Those marketing students who get their bachelor's degree from Texas State University receive $4,451 more than the average marketing grad.

More information about a bachelor’s in marketing from Texas State University

#12

University of Georgia

Athens, GA
338 Annual Bachelor's Degrees
#1 Most Popular In GA
#1 Best Quality In GA

Located in the medium-sized city of Athens, UGA is a public university with a fairly large student population. This isn't the only ranking where the school placed. It's also #1 in quality for bachelor's degrees in marketing in Georgia.

There were approximately 338 marketing students who graduated with this degree at UGA in the most recent year we have data available.

Bachelor's recipients from the marketing program at University of Georgia earn $5,451 above the standard college graduate in this field shortly after graduation.

More information about a bachelor’s in marketing from University of Georgia

#13

University of Kentucky

Lexington, KY
329 Annual Bachelor's Degrees
#1 Most Popular In KY
#1 Best Quality In KY

UK is a fairly large public university located in the large city of Lexington. This isn't the only ranking where the school placed. It's also #1 in quality for bachelor's degrees in marketing in Kentucky.

There were about 329 marketing individuals who graduated with this degree at UK in the most recent data year.

Soon after graduating, marketing bachelor's recipients usually earn an average of $40,900 at the beginning of their careers.

More information about a bachelor’s in marketing from University of Kentucky

328 Annual Bachelor's Degrees
#1 Most Popular In IA
#2 Best Quality In IA

Located in the city of Ames, Iowa State is a public university with a fairly large student population. You also may be intersted to know that the school ranks #2 in quality for bachelor's degrees in marketing in Iowa.

There were approximately 328 marketing individuals who graduated with this degree at Iowa State in the most recent year we have data available.

Marketing bachelor's degree recipients from Iowa State University earn a boost of about $2,751 above the typical income of marketing majors.

More information about a bachelor’s in marketing from Iowa State University

314 Annual Bachelor's Degrees
#1 Most Popular In MI
#2 Best Quality In MI

GVSU is a fairly large public university located in the suburb of Allendale. You also may be intersted to know that the school ranks #2 in quality for bachelor's degrees in marketing in Michigan.

There were about 314 marketing students who graduated with this degree at GVSU in the most recent data year.

Those marketing students who get their bachelor's degree from Grand Valley State University make $2,151 more than the typical marketing graduate.

More information about a bachelor’s in marketing from Grand Valley State University

#16

Temple University

Philadelphia, PA
313 Annual Bachelor's Degrees
#1 Most Popular In PA
#10 Best Quality In PA

Located in the large city of Philadelphia, Temple is a public university with a very large student population.

There were about 313 marketing students who graduated with this degree at Temple in the most recent data year.

Bachelor's recipients from the marketing program at Temple University earn $2,651 above the standard college grad in this field when they enter the workforce.

More information about a bachelor’s in marketing from Temple University

308 Annual Bachelor's Degrees
#1 Most Popular In AZ
#1 Best Quality In AZ

ASU - Tempe is a fairly large public university located in the city of Tempe. Potential students might also be interested to know that the school ranks #1 in quality for bachelor's degrees in marketing in Arizona.

There were roughly 308 marketing individuals who graduated with this degree at ASU - Tempe in the most recent year we have data available.

Those marketing students who get their bachelor's degree from Arizona State University - Tempe earn $4,751 more than the typical marketing grad.

More information about a bachelor’s in marketing from Arizona State University - Tempe

301 Annual Bachelor's Degrees
#3 Most Popular In OH
#2 Best Quality In OH

Miami University - Oxford is a large public university located in the fringe town of Oxford. This isn't the only ranking where the school placed. It's also #2 in quality for bachelor's degrees in marketing in Ohio.

There were approximately 301 marketing individuals who graduated with this degree at Miami University - Oxford in the most recent year we have data available.

Bachelor's recipients from the marketing degree program at Miami University - Oxford get $13,151 above the average college graduate in this field when they enter the workforce.

More information about a bachelor’s in marketing from Miami University - Oxford

292 Annual Bachelor's Degrees
#1 Most Popular In WI
#6 Best Quality In WI

Located in the city of Milwaukee, UWM is a public university with a very large student population. You also may be intersted to know that the school ranks #6 in quality for bachelor's degrees in marketing in Wisconsin.

There were roughly 292 marketing students who graduated with this degree at UWM in the most recent data year.

Bachelor's graduates who receive their degree from the marketing program earn around $40,000 in their early career salary.

More information about a bachelor’s in marketing from University of Wisconsin - Milwaukee

#19

Montana State University

Bozeman, MT
292 Annual Bachelor's Degrees
#1 Most Popular In MT
#1 Best Quality In MT

MSU Bozeman is a fairly large public university located in the town of Bozeman. You also may be intersted to know that the school ranks #1 in quality for bachelor's degrees in marketing in Montana.

There were approximately 292 marketing students who graduated with this degree at MSU Bozeman in the most recent data year.

More information about a bachelor’s in marketing from Montana State University

291 Annual Bachelor's Degrees
#1 Most Popular In IL
#3 Best Quality In IL

Located in the medium-sized suburb of Normal, Illinois State is a public university with a very large student population. Potential students might also be interested to know that the school ranks #3 in quality for bachelor's degrees in marketing in Illinois.

There were approximately 291 marketing students who graduated with this degree at Illinois State in the most recent data year.

Marketing bachelor's degree recipients from Illinois State University earn a boost of around $2,851 over the typical earnings of marketing graduates.

More information about a bachelor’s in marketing from Illinois State University

#22

University of Toledo

Toledo, OH
286 Annual Bachelor's Degrees
#4 Most Popular In OH
#8 Best Quality In OH

Located in the city of Toledo, University of Toledo is a public university with a large student population. Potential students might also be interested to know that the school ranks #8 in quality for bachelor's degrees in marketing in Ohio.

There were roughly 286 marketing students who graduated with this degree at University of Toledo in the most recent data year.

Bachelor's students who receive their degree from the marketing program make around $41,300 for their early career.

More information about a bachelor’s in marketing from University of Toledo

#23

Michigan State University

East Lansing, MI
277 Annual Bachelor's Degrees
#2 Most Popular In MI
#1 Best Quality In MI

Located in the small city of East Lansing, Michigan State is a public university with a fairly large student population. This isn't the only ranking where the school placed. It's also #1 in quality for bachelor's degrees in marketing in Michigan.

There were roughly 277 marketing students who graduated with this degree at Michigan State in the most recent year we have data available.

Those marketing students who get their bachelor's degree from Michigan State University make $11,651 more than the typical marketing student.

More information about a bachelor’s in marketing from Michigan State University

276 Annual Bachelor's Degrees
#1 Most Popular In OK
#2 Best Quality In OK

OSU is a fairly large public university located in the town of Stillwater. This isn't the only ranking where the school placed. It's also #2 in quality for bachelor's degrees in marketing in Oklahoma.

There were about 276 marketing students who graduated with this degree at OSU in the most recent data year.

Those marketing students who get their bachelor's degree from Oklahoma State University - Main Campus earn $2,151 more than the average marketing graduate.

More information about a bachelor’s in marketing from Oklahoma State University - Main Campus

#25

Clemson University

Clemson, SC
269 Annual Bachelor's Degrees
#2 Most Popular In SC
#1 Best Quality In SC

Located in the suburb of Clemson, Clemson is a public university with a fairly large student population. You also may be intersted to know that the school ranks #1 in quality for bachelor's degrees in marketing in South Carolina.

There were roughly 269 marketing students who graduated with this degree at Clemson in the most recent data year.

Bachelor's recipients from the marketing program at Clemson University get $3,251 more than the typical graduate with the same degree when they enter the workforce.

More information about a bachelor’s in marketing from Clemson University

#25

Clemson University

Clemson, SC
#26

Georgia State University

Atlanta, GA
#26

Auburn University

Auburn, AL
#31

University of Houston

Houston, TX

#32

Texas Tech University

Lubbock, TX

#34

University of Iowa

Iowa City, IA
#37

Kennesaw State University

Kennesaw, GA
#38

Florida Atlantic University

Boca Raton, FL
#38

University of Delaware

Newark, DE

#41

University of Florida

Gainesville, FL

#42

University of Mississippi

University, MS
#44

East Carolina University

Greenville, NC
#45

Western Michigan University

Kalamazoo, MI
#49

Portland State University

Portland, OR

Remaining Award Winners

This section shows the rest of the schools awarded a Most Popular Bachelor's Degree Colleges for Marketing badge. Showing in this list means the college was ranked in the top 15% of the 815 different United States marketing schools we analyzed.

Rank College Location
50 University of Minnesota - Twin Cities Minneapolis, MN
51 University of North Carolina at Charlotte Charlotte, NC
52 University of Central Florida Orlando, FL
53 Georgia Southern University Statesboro, GA
54 University of Arizona Tucson, AZ
55 The University of Texas at Austin Austin, TX
55 The University of Texas at San Antonio San Antonio, TX
57 Central Michigan University Mount Pleasant, MI
57 University of Nebraska - Lincoln Lincoln, NE
59 Southern New Hampshire University Manchester, NH
60 DePaul University Chicago, IL
61 University of Oklahoma Norman Campus Norman, OK
61 Tulane University of Louisiana New Orleans, LA
63 University of Wisconsin - Whitewater Whitewater, WI
64 Washington State University Pullman, WA
65 Baylor University Waco, TX
65 University of Kansas Lawrence, KS
65 Kansas State University Manhattan, KS
68 University of Louisville Louisville, KY
69 University of Washington - Seattle Campus Seattle, WA
70 University of Nevada - Reno Reno, NV
71 James Madison University Harrisonburg, VA
71 Virginia Tech Blacksburg, VA
73 Suffolk University Boston, MA
74 Mississippi State University Mississippi State, MS
75 Syracuse University Syracuse, NY
76 Utah Valley University Orem, UT
77 Grand Canyon University Phoenix, AZ
78 Fashion Institute of Technology New York, NY
79 University of Minnesota - Duluth Duluth, MN
80 Coastal Carolina University Conway, SC
81 University of Massachusetts Amherst Amherst, MA
82 Loyola Marymount University Los Angeles, CA
83 Drexel University Philadelphia, PA
84 Northern Illinois University Dekalb, IL
85 Bryant University Smithfield, RI
86 Eastern Michigan University Ypsilanti, MI
86 Appalachian State University Boone, NC
88 The University of Texas at Dallas Richardson, TX
89 Elon University Elon, NC
90 Bentley University Waltham, MA
90 Loyola University Chicago Chicago, IL
92 University of Dayton Dayton, OH
92 Florida Gulf Coast University Fort Myers, FL
94 Wayne State University Detroit, MI
95 University of Illinois at Chicago Chicago, IL
96 University of Wisconsin - Eau Claire Eau Claire, WI
97 Sacred Heart University Fairfield, CT
97 The University of Tampa Tampa, FL
97 Oregon State University Corvallis, OR
97 Western Carolina University Cullowhee, NC
97 University of Miami Coral Gables, FL
102 University of North Georgia Dahlonega, GA
103 Boston College Chestnut Hill, MA
103 University of Illinois at Urbana-Champaign Champaign, IL
105 Rutgers University - New Brunswick New Brunswick, NJ
106 Saint Joseph’s University Philadelphia, PA
107 Providence College Providence, RI
107 Ball State University Muncie, IN
109 University of Utah Salt Lake City, UT
110 University of Wisconsin - La Crosse La Crosse, WI
111 West Virginia University Morgantown, WV
112 University of Nevada - Las Vegas Las Vegas, NV
113 Fairfield University Fairfield, CT
113 University of St Thomas Minnesota Saint Paul, MN
115 Siena College Loudonville, NY
115 University of Puerto Rico - Rio Piedras San Juan, PR
117 Western Washington University Bellingham, WA
118 Utah State University Logan, UT
118 Butler University Indianapolis, IN
120 University of West Georgia Carrollton, GA
120 Northern Arizona University Flagstaff, AZ
122 Duquesne University Pittsburgh, PA
122 Quinnipiac University Hamden, CT
122 Marquette University Milwaukee, WI

Additional Noteworthy Schools

These are some additional schools worth mentioning that are also great but just didn't quite make the cut to earn our top Most Popular Bachelor's Degree Colleges for Marketing award.

Rank College Location
125 Georgia College & State University Milledgeville, GA
125 Virginia Commonwealth University Richmond, VA
125 University of North Florida Jacksonville, FL
125 University of Akron Main Campus Akron, OH
129 George Mason University Fairfax, VA
130 Boise State University Boise, ID
130 Seton Hall University South Orange, NJ
132 University of San Diego San Diego, CA
133 University of Hawaii at Manoa Honolulu, HI
133 University of Memphis Memphis, TN
135 University of Connecticut Storrs, CT
135 Purdue University - Main Campus West Lafayette, IN
137 University of Denver Denver, CO
137 St John’s University - New York Queens, NY
139 Bowling Green State University - Main Campus Bowling Green, OH
140 University of San Francisco San Francisco, CA
141 Rutgers University - Newark Newark, NJ
142 Brigham Young University - Provo Provo, UT
143 University of North Dakota Grand Forks, ND
143 Washington University in St Louis Saint Louis, MO
145 The University of Texas at El Paso El Paso, TX
145 Oakland University Rochester Hills, MI
145 Minnesota State University - Mankato Mankato, MN
145 Shippensburg University of Pennsylvania Shippensburg, PA
145 University of Maine Orono, ME
150 Salisbury University Salisbury, MD
150 Merrimack College North Andover, MA
152 East Tennessee State University Johnson City, TN
153 Middle Tennessee State University Murfreesboro, TN
153 Old Dominion University Norfolk, VA
155 University of Northern Iowa Cedar Falls, IA
155 Santa Clara University Santa Clara, CA
157 La Salle University Philadelphia, PA
157 University of Pennsylvania Philadelphia, PA
159 Texas Christian University Fort Worth, TX
159 Indiana University of Pennsylvania - Main Campus Indiana, PA
159 University of Nebraska at Omaha Omaha, NE
162 Kean University Union, NJ
163 Metropolitan State University of Denver Denver, CO
163 Northwood University Midland, MI
163 North Dakota State University - Main Campus Fargo, ND

Marketing by Region

View the Most Popular Bachelor's Degree Colleges for Marketing for a specific region near you.

Region
Southeast
New England
Rocky Mountains
Plains States
Middle Atlantic
Far Western US
Southwest
Great Lakes

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Marketing is one of 21 different types of Business, Management & Marketing programs to choose from.

Marketing Concentrations

Major Annual Graduates
Marketing/Marketing Management, General 43,965
Other Marketing 788
International Marketing 198
Digital Marketing 42
Marketing Research 14

Related Major Annual Graduates
Business Administration & Management 169,868
Accounting 52,477
Finance & Financial Management 48,043
General Business/Commerce 24,866
Human Resource Management 11,331
Hospitality Management 10,672
Management Sciences & Quantitative Methods 9,956
Management Information Systems 9,498
International Business 6,623
Business/Managerial Economics 5,791

Notes and References

  • The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Credit for the banner image above goes to Nick Youngson. More about our data sources and methodologies.

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