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2022 Most Popular Bachelor's Degree Colleges for Marketing

815 Colleges in the United States
45,007 Bachelor's Degrees
$39,649 Avg Early-Career Salary
If you pursue a bachelor's degree in marketing, you won't be alone. The field of study is the #12 most popular program in the country. This makes choosing the right school a hard decision.

In 2022, College Factual analyzed 815 schools in order to identify the top ones for its Most Popular Bachelor's Degree Colleges for Marketing ranking. When you put them all together, these colleges and universities awarded 45,007 bachelor's degrees in marketing during the 2019-2020 academic year.

Jump to one of the following sections: * Other Rankings

Choosing a Great Marketing School for Your Bachelor's Degree

Most Popular Bachelor's Degree Colleges for Marketing Your choice of school for getting your bachelor's degree in marketing matters. As an aid in helping you pick the right school for you, we created our Most Popular Bachelor's Degree Colleges for Marketing ranking.

Being popular does not always equate to overall quality, but a school with a large number of marketing students usually has them for a reason. This may be due to it being a great value, it offering a stellar educational experience, or the subject is a major focus of the school.

More Ways to Rank Marketing Schools

Associate Degrees in Marketing
Master's Degrees in Marketing
Doctor's Degrees in Marketing
Overall Popularity in Marketing

This is not our only ranking, nor the only degree level we have ranked. In addition to this ranking, you may want to take at the rankings for different degree levels as called out above. You can also narrow your search by location by filtering for a certain area of the country. On top of that, you can visit our other rankings for marketing.

In addition to College Factual's rankings, you may want to take a look at College Combat, our unique tool that lets you pit your favorite schools head-to-head and compare how they rate on factors that most interest you. When you have some time, check it out - you may want to bookmark the link so you don't forget it.

The following list ranks the most popular colleges and universities for pursuing a bachelor's degree in marketing. Only those schools that rank in the top 15% of all the schools we analyze get awarded with a place on this list.

25 Most Well Attended Schools for Marketing Students Working on Their Bachelor's

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560 Annual Bachelor's Degrees
#1 Most Popular In AL
#2 Best Quality In AL

The University of Alabama is a popular decision for students interested in a bachelor's degree in marketing. UA is a fairly large public university located in the midsize city of Tuscaloosa. Potential students might also be interested to know that the school ranks #2 in quality for bachelor's degrees in marketing in Alabama.

There were roughly 560 marketing individuals who graduated with this degree at UA in the most recent year we have data available.

Marketing bachelor's degree recipients from The University of Alabama get an earnings boost of around $6,351 over the typical income of marketing graduates.

More information about a bachelor’s in marketing from The University of Alabama

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529 Annual Bachelor's Degrees
#1 Most Popular In FL
#6 Best Quality In FL

You'll be surrounded by many like-minded peers at Florida International University if you want to pursue a bachelor's degree in marketing. FIU is a fairly large public university located in the suburb of Miami. You also may be intersted to know that the school ranks #6 in quality for bachelor's degrees in marketing in Florida.

There were about 529 marketing individuals who graduated with this degree at FIU in the most recent year we have data available.

Bachelor's students who receive their degree from the marketing program earn an average of $36,300 in the first couple years of working.

More information about a bachelor’s in marketing from Florida International University

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517 Annual Bachelor's Degrees
#1 Most Popular In UT
#2 Best Quality In UT

You'll be surrounded by many like-minded peers at Western Governors University if you want to pursue a bachelor's degree in marketing. WGU is a fairly large private not-for-profit university located in the suburb of Salt Lake City. This isn't the only ranking where the school placed. It's also #2 in quality for bachelor's degrees in marketing in Utah.

There were about 517 marketing individuals who graduated with this degree at WGU in the most recent data year.

Those marketing students who get their bachelor's degree from Western Governors University receive $9,351 more than the standard marketing graduate.

More information about a bachelor’s in marketing from Western Governors University

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505 Annual Bachelor's Degrees
#1 Most Popular In OH
#1 Best Quality In OH

Ohio State University - Main Campus is one of the most popular schools in the country for getting a bachelor's degree in marketing. Ohio State is a fairly large public university located in the city of Columbus. You also may be intersted to know that the school ranks #1 in quality for bachelor's degrees in marketing in Ohio.

There were roughly 505 marketing students who graduated with this degree at Ohio State in the most recent data year.

Marketing bachelor's degree recipients from Ohio State University - Main Campus get an earnings boost of about $7,351 over the typical income of marketing graduates.

More information about a bachelor’s in marketing from Ohio State University - Main Campus

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466 Annual Bachelor's Degrees
#2 Most Popular In FL
#3 Best Quality In FL

Located in the city of Tallahassee, Florida State is a public university with a fairly large student population. This isn't the only ranking where the school placed. It's also #3 in quality for bachelor's degrees in marketing in Florida.

There were approximately 466 marketing students who graduated with this degree at Florida State in the most recent data year.

Those marketing students who get their bachelor's degree from Florida State University make $3,851 more than the standard marketing graduate.

More information about a bachelor’s in marketing from Florida State University

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434 Annual Bachelor's Degrees
#2 Most Popular In OH
#6 Best Quality In OH

UC is a fairly large public university located in the city of Cincinnati. You also may be intersted to know that the school ranks #6 in quality for bachelor's degrees in marketing in Ohio.

There were about 434 marketing students who graduated with this degree at UC in the most recent data year.

Those marketing students who get their bachelor's degree from University of Cincinnati - Main Campus earn $2,651 more than the average marketing grad.

More information about a bachelor’s in marketing from University of Cincinnati - Main Campus

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419 Annual Bachelor's Degrees
#3 Most Popular In FL
#4 Best Quality In FL

USF Tampa is a very large public university located in the city of Tampa. You also may be intersted to know that the school ranks #4 in quality for bachelor's degrees in marketing in Florida.

There were approximately 419 marketing students who graduated with this degree at USF Tampa in the most recent year we have data available.

Students who graduate with their bachelor's from the marketing program state that they receive average early career earnings of $36,200.

More information about a bachelor’s in marketing from University of South Florida - Main Campus

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384 Annual Bachelor's Degrees
#1 Most Popular In CA
#6 Best Quality In CA

Located in the large city of Northridge, CSUN is a public university with a fairly large student population. This isn't the only ranking where the school placed. It's also #6 in quality for bachelor's degrees in marketing in California.

There were about 384 marketing individuals who graduated with this degree at CSUN in the most recent data year.

Bachelor's graduates who receive their degree from the marketing program earn an average of $36,900 for their early career.

More information about a bachelor’s in marketing from California State University - Northridge

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374 Annual Bachelor's Degrees
#1 Most Popular In SC
#2 Best Quality In SC

UofSC is a fairly large public university located in the city of Columbia. You also may be intersted to know that the school ranks #2 in quality for bachelor's degrees in marketing in South Carolina.

There were about 374 marketing individuals who graduated with this degree at UofSC in the most recent year we have data available.

Those marketing students who get their bachelor's degree from University of South Carolina - Columbia make $4,451 more than the average marketing graduate.

More information about a bachelor’s in marketing from University of South Carolina - Columbia

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UARK crest
University of Arkansas
Fayetteville, AR
355 Annual Bachelor's Degrees
#1 Most Popular In AR
#1 Best Quality In AR

Located in the city of Fayetteville, UARK is a public university with a very large student population. Potential students might also be interested to know that the school ranks #1 in quality for bachelor's degrees in marketing in Arkansas.

There were about 355 marketing individuals who graduated with this degree at UARK in the most recent data year.

Marketing bachelor's degree recipients from University of Arkansas get an earnings boost of about $5,551 above the average earnings of marketing majors.

More information about a bachelor’s in marketing from University of Arkansas

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353 Annual Bachelor's Degrees
#1 Most Popular In TX
#10 Best Quality In TX

Located in the small city of San Marcos, Texas State is a public university with a fairly large student population.

There were roughly 353 marketing students who graduated with this degree at Texas State in the most recent year we have data available.

Those marketing students who get their bachelor's degree from Texas State University earn $4,451 more than the standard marketing graduate.

More information about a bachelor’s in marketing from Texas State University

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338 Annual Bachelor's Degrees
#1 Most Popular In GA
#1 Best Quality In GA

Located in the medium-sized city of Athens, UGA is a public university with a fairly large student population. This isn't the only ranking where the school placed. It's also #1 in quality for bachelor's degrees in marketing in Georgia.

There were approximately 338 marketing students who graduated with this degree at UGA in the most recent data year.

Bachelor's recipients from the marketing degree program at University of Georgia earn $5,451 more than the average college graduate in this field when they enter the workforce.

More information about a bachelor’s in marketing from University of Georgia

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329 Annual Bachelor's Degrees
#1 Most Popular In KY
#1 Best Quality In KY

UK is a very large public university located in the large city of Lexington. This isn't the only ranking where the school placed. It's also #1 in quality for bachelor's degrees in marketing in Kentucky.

There were roughly 329 marketing individuals who graduated with this degree at UK in the most recent data year.

After graduation, marketing bachelor's recipients usually earn about $40,900 in the first five years of their career.

More information about a bachelor’s in marketing from University of Kentucky

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328 Annual Bachelor's Degrees
#1 Most Popular In IA
#2 Best Quality In IA

Located in the small city of Ames, Iowa State is a public university with a very large student population. You also may be intersted to know that the school ranks #2 in quality for bachelor's degrees in marketing in Iowa.

There were roughly 328 marketing individuals who graduated with this degree at Iowa State in the most recent data year.

Marketing bachelor's degree recipients from Iowa State University receive an earnings boost of about $2,751 above the typical earnings of marketing majors.

More information about a bachelor’s in marketing from Iowa State University

15
314 Annual Bachelor's Degrees
#1 Most Popular In MI
#2 Best Quality In MI

GVSU is a fairly large public university located in the suburb of Allendale. You also may be intersted to know that the school ranks #2 in quality for bachelor's degrees in marketing in Michigan.

There were roughly 314 marketing students who graduated with this degree at GVSU in the most recent data year.

Those marketing students who get their bachelor's degree from Grand Valley State University receive $2,151 more than the standard marketing student.

More information about a bachelor’s in marketing from Grand Valley State University

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Temple crest
Temple University
Philadelphia, PA
313 Annual Bachelor's Degrees
#1 Most Popular In PA
#10 Best Quality In PA

Located in the large city of Philadelphia, Temple is a public university with a very large student population.

There were about 313 marketing individuals who graduated with this degree at Temple in the most recent year we have data available.

Bachelor's recipients from the marketing degree program at Temple University get $2,651 more than the average graduate with the same degree shortly after graduation.

More information about a bachelor’s in marketing from Temple University

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308 Annual Bachelor's Degrees
#1 Most Popular In AZ
#1 Best Quality In AZ

ASU - Tempe is a very large public university located in the midsize city of Tempe. Potential students might also be interested to know that the school ranks #1 in quality for bachelor's degrees in marketing in Arizona.

There were about 308 marketing individuals who graduated with this degree at ASU - Tempe in the most recent year we have data available.

Those marketing students who get their bachelor's degree from Arizona State University - Tempe make $4,751 more than the typical marketing grad.

More information about a bachelor’s in marketing from Arizona State University - Tempe

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301 Annual Bachelor's Degrees
#3 Most Popular In OH
#2 Best Quality In OH

Miami University - Oxford is a large public university located in the town of Oxford. This isn't the only ranking where the school placed. It's also #2 in quality for bachelor's degrees in marketing in Ohio.

There were about 301 marketing individuals who graduated with this degree at Miami University - Oxford in the most recent year we have data available.

Bachelor's recipients from the marketing degree program at Miami University - Oxford make $13,151 more than the typical college graduate in this field shortly after graduation.

More information about a bachelor’s in marketing from Miami University - Oxford

19
292 Annual Bachelor's Degrees
#1 Most Popular In WI
#6 Best Quality In WI

Located in the city of Milwaukee, UWM is a public university with a very large student population. You also may be intersted to know that the school ranks #6 in quality for bachelor's degrees in marketing in Wisconsin.

There were roughly 292 marketing individuals who graduated with this degree at UWM in the most recent year we have data available.

Bachelor's students who receive their degree from the marketing program make around $40,000 in the first couple years of working.

More information about a bachelor’s in marketing from University of Wisconsin - Milwaukee

19
292 Annual Bachelor's Degrees
#1 Most Popular In MT
#1 Best Quality In MT

MSU Bozeman is a fairly large public university located in the remote town of Bozeman. You also may be intersted to know that the school ranks #1 in quality for bachelor's degrees in marketing in Montana.

There were approximately 292 marketing students who graduated with this degree at MSU Bozeman in the most recent data year.

More information about a bachelor’s in marketing from Montana State University

21
291 Annual Bachelor's Degrees
#1 Most Popular In IL
#3 Best Quality In IL

Located in the suburb of Normal, Illinois State is a public university with a very large student population. Potential students might also be interested to know that the school ranks #3 in quality for bachelor's degrees in marketing in Illinois.

There were roughly 291 marketing individuals who graduated with this degree at Illinois State in the most recent year we have data available.

Marketing bachelor's degree recipients from Illinois State University receive an earnings boost of around $2,851 above the typical earnings of marketing majors.

More information about a bachelor’s in marketing from Illinois State University

22
286 Annual Bachelor's Degrees
#4 Most Popular In OH
#8 Best Quality In OH

Located in the large city of Toledo, University of Toledo is a public university with a fairly large student population. Potential students might also be interested to know that the school ranks #8 in quality for bachelor's degrees in marketing in Ohio.

There were roughly 286 marketing students who graduated with this degree at University of Toledo in the most recent data year.

Bachelor's graduates who receive their degree from the marketing program make about $41,300 in the first couple years of their career.

More information about a bachelor’s in marketing from University of Toledo

23
277 Annual Bachelor's Degrees
#2 Most Popular In MI
#1 Best Quality In MI

Located in the small city of East Lansing, Michigan State is a public university with a very large student population. This isn't the only ranking where the school placed. It's also #1 in quality for bachelor's degrees in marketing in Michigan.

There were roughly 277 marketing individuals who graduated with this degree at Michigan State in the most recent data year.

Those marketing students who get their bachelor's degree from Michigan State University make $11,651 more than the standard marketing graduate.

More information about a bachelor’s in marketing from Michigan State University

24
276 Annual Bachelor's Degrees
#1 Most Popular In OK
#2 Best Quality In OK

OSU is a very large public university located in the distant town of Stillwater. This isn't the only ranking where the school placed. It's also #2 in quality for bachelor's degrees in marketing in Oklahoma.

There were approximately 276 marketing students who graduated with this degree at OSU in the most recent data year.

Those marketing students who get their bachelor's degree from Oklahoma State University - Main Campus earn $2,151 more than the typical marketing grad.

More information about a bachelor’s in marketing from Oklahoma State University - Main Campus

25
269 Annual Bachelor's Degrees
#2 Most Popular In SC
#1 Best Quality In SC

Located in the suburb of Clemson, Clemson is a public university with a fairly large student population. You also may be intersted to know that the school ranks #1 in quality for bachelor's degrees in marketing in South Carolina.

There were approximately 269 marketing students who graduated with this degree at Clemson in the most recent year we have data available.

Bachelor's recipients from the marketing major at Clemson University earn $3,251 more than the typical graduate with the same degree shortly after graduation.

More information about a bachelor’s in marketing from Clemson University

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Iowa crest
University of Iowa
Iowa City, IA
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UF crest
University of Florida
Gainesville, FL

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Remaining Award Winners

This list shows the remainder of the colleges awarded a Most Popular Bachelor's Degree Colleges for Marketing badge. Showing in this list means the school was ranked in the top 15% of the 815 different United States marketing schools we analyzed.

RankCollegeLocation
50University of Minnesota - Twin CitiesMinneapolis, MN
51University of North Carolina at CharlotteCharlotte, NC
52University of Central FloridaOrlando, FL
53Georgia Southern UniversityStatesboro, GA
54University of ArizonaTucson, AZ
55The University of Texas at AustinAustin, TX
55The University of Texas at San AntonioSan Antonio, TX
57Central Michigan UniversityMount Pleasant, MI
57University of Nebraska - LincolnLincoln, NE
59Southern New Hampshire UniversityManchester, NH
60DePaul UniversityChicago, IL
61University of Oklahoma Norman CampusNorman, OK
61Tulane University of LouisianaNew Orleans, LA
63University of Wisconsin - WhitewaterWhitewater, WI
64Washington State UniversityPullman, WA
65Baylor UniversityWaco, TX
65University of KansasLawrence, KS
65Kansas State UniversityManhattan, KS
68University of LouisvilleLouisville, KY
69University of Washington - Seattle CampusSeattle, WA
70University of Nevada - RenoReno, NV
71James Madison UniversityHarrisonburg, VA
71Virginia TechBlacksburg, VA
73Suffolk UniversityBoston, MA
74Mississippi State UniversityMississippi State, MS
75Syracuse UniversitySyracuse, NY
76Utah Valley UniversityOrem, UT
77Grand Canyon UniversityPhoenix, AZ
78Fashion Institute of TechnologyNew York, NY
79University of Minnesota - DuluthDuluth, MN
80Coastal Carolina UniversityConway, SC
81University of Massachusetts AmherstAmherst, MA
82Loyola Marymount UniversityLos Angeles, CA
83Drexel UniversityPhiladelphia, PA
84Northern Illinois UniversityDekalb, IL
85Bryant UniversitySmithfield, RI
86Eastern Michigan UniversityYpsilanti, MI
86Appalachian State UniversityBoone, NC
88The University of Texas at DallasRichardson, TX
89Elon UniversityElon, NC
90Bentley UniversityWaltham, MA
90Loyola University ChicagoChicago, IL
92University of DaytonDayton, OH
92Florida Gulf Coast UniversityFort Myers, FL
94Wayne State UniversityDetroit, MI
95University of Illinois at ChicagoChicago, IL
96University of Wisconsin - Eau ClaireEau Claire, WI
97Sacred Heart UniversityFairfield, CT
97The University of TampaTampa, FL
97Oregon State UniversityCorvallis, OR
97Western Carolina UniversityCullowhee, NC
97University of MiamiCoral Gables, FL
102University of North GeorgiaDahlonega, GA
103Boston CollegeChestnut Hill, MA
103University of Illinois at Urbana-ChampaignChampaign, IL
105Rutgers University - New BrunswickNew Brunswick, NJ
106Saint Joseph’s UniversityPhiladelphia, PA
107Providence CollegeProvidence, RI
107Ball State UniversityMuncie, IN
109University of UtahSalt Lake City, UT
110University of Wisconsin - La CrosseLa Crosse, WI
111West Virginia UniversityMorgantown, WV
112University of Nevada - Las VegasLas Vegas, NV
113Fairfield UniversityFairfield, CT
113University of St Thomas MinnesotaSaint Paul, MN
115Siena CollegeLoudonville, NY
115University of Puerto Rico - Rio PiedrasSan Juan, PR
117Western Washington UniversityBellingham, WA
118Utah State UniversityLogan, UT
118Butler UniversityIndianapolis, IN
120University of West GeorgiaCarrollton, GA
120Northern Arizona UniversityFlagstaff, AZ
122Duquesne UniversityPittsburgh, PA
122Quinnipiac UniversityHamden, CT
122Marquette UniversityMilwaukee, WI

Additional Noteworthy Schools

These are some additional schools worth mentioning that are also great but just didn't quite make the cut to earn our top Most Popular Bachelor's Degree Colleges for Marketing award.

RankCollegeLocation
125Georgia College & State UniversityMilledgeville, GA
125Virginia Commonwealth UniversityRichmond, VA
125University of North FloridaJacksonville, FL
125University of Akron Main CampusAkron, OH
129George Mason UniversityFairfax, VA
130Boise State UniversityBoise, ID
130Seton Hall UniversitySouth Orange, NJ
132University of San DiegoSan Diego, CA
133University of Hawaii at ManoaHonolulu, HI
133University of MemphisMemphis, TN
135University of ConnecticutStorrs, CT
135Purdue University - Main CampusWest Lafayette, IN
137University of DenverDenver, CO
137St John’s University - New YorkQueens, NY
139Bowling Green State University - Main CampusBowling Green, OH
140University of San FranciscoSan Francisco, CA
141Rutgers University - NewarkNewark, NJ
142Brigham Young University - ProvoProvo, UT
143University of North DakotaGrand Forks, ND
143Washington University in St LouisSaint Louis, MO
145The University of Texas at El PasoEl Paso, TX
145Oakland UniversityRochester Hills, MI
145Minnesota State University - MankatoMankato, MN
145Shippensburg University of PennsylvaniaShippensburg, PA
145University of MaineOrono, ME
150Salisbury UniversitySalisbury, MD
150Merrimack CollegeNorth Andover, MA
152East Tennessee State UniversityJohnson City, TN
153Middle Tennessee State UniversityMurfreesboro, TN
153Old Dominion UniversityNorfolk, VA
155University of Northern IowaCedar Falls, IA
155Santa Clara UniversitySanta Clara, CA
157La Salle UniversityPhiladelphia, PA
157University of PennsylvaniaPhiladelphia, PA
159Texas Christian UniversityFort Worth, TX
159Indiana University of Pennsylvania - Main CampusIndiana, PA
159University of Nebraska at OmahaOmaha, NE
162Kean UniversityUnion, NJ
163Metropolitan State University of DenverDenver, CO
163Northwood UniversityMidland, MI
163North Dakota State University - Main CampusFargo, ND

Marketing by Region

View the Most Popular Bachelor's Degree Colleges for Marketing for a specific region near you.

Region
Southeast
New England
Rocky Mountains
Plains States
Middle Atlantic
Far Western US
Southwest
Great Lakes

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Marketing is one of 21 different types of Business, Management & Marketing programs to choose from.

Marketing Concentrations

MajorAnnual Graduates
Marketing/Marketing Management, General43,965
Other Marketing788
International Marketing198
Digital Marketing42
Marketing Research14

Related MajorAnnual Graduates
Business Administration & Management169,868
Accounting52,477
Finance & Financial Management48,043
General Business/Commerce24,866
Human Resource Management11,331
Hospitality Management10,672
Management Sciences & Quantitative Methods9,956
Management Information Systems9,498
International Business6,623
Business/Managerial Economics5,791

Notes and References

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