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2024 Best Marketing Bachelor's Degree Schools

659 Colleges in the United States
45,122 Bachelor's Degrees
$41,822 Avg Early-Career Salary
Ranked #11 in popularity, marketing is one of the most sought-after bachelor's degree programs in the nation. This makes choosing the right school a hard decision.

For its 2024 ranking, College Factual looked at 659 schools in the United States to determine which ones were the best for marketing students pursuing a bachelor's degree. When you put them all together, these colleges and universities awarded 45,122 bachelor's degrees in marketing during the 2020-2021 academic year.

Jump to one of the following sections: * Our Methodology

Choosing a Great Marketing School for Your Bachelor's Degree

Best Marketing Bachelor's Degree Schools The marketing bachelor's degree program you select can have a big impact on your future. Important measures of a quality marketing program can vary widely even among the top schools. When choosing a school we recommend considering some of the following factors:

Quality Overall Is Important

A school that excels in educating for a particular major and degree level must be a great school overall as well. To make it into this list a school must rank well in our overall Best Colleges ranking. This ranking considered factors such as graduation rates, overall graduate earnings and other educational resources to identify great colleges and universities.

Average Earnings

To determine the overall quality of a graduate school, one factor we look at is the average early-career salary of those receiving their bachelor's degree from the school. This is because one of the main reasons people pursue their bachelor's degree is to enable themselves to find better-paying positions.

Other Factors We Consider

In addition to the above, you should consider some of the following factors:

Our full ranking methodology documents in more detail how we consider these factors to identify the best colleges for marketing students working on their bachelor's degree.

More Ways to Rank Marketing Schools

Rankings by Location Check Out Other Locales
More Marketing Rankings Other Ranking Categories

Since the program you select can have a significant impact on your future, we've developed a number of rankings, including this Best Marketing Bachelor's Degree Schools list, to help you choose the best school for you.

In addition to College Factual's rankings, you may want to take a look at College Combat, our unique tool that lets you pit your favorite schools head-to-head and compare how they rate on factors that most interest you. When you have some time, check it out - you may want to bookmark the link so you don't forget it.


 

Best Schools for Bachelor’s Students to Study Marketing in the United States

Explore the top ranked colleges and universities for marketing students seeking a a bachelor's degree. Only those schools that rank in the top 15% of all the schools we analyze get awarded with a place on this list.

25 Top Schools for a Bachelor's in Marketing

1
UPenn crest
University of Pennsylvania
Philadelphia, PA
72 Annual Graduates
$69,836 Median Starting Salary
$17,412 Median Student Debt

University of Pennsylvania is a good option for students pursuing a bachelor's degree in marketing. Located in the large city of Philadelphia, UPenn is a private not-for-profit university with a very large student population.

Bachelor's recipients from the marketing degree program at University of Pennsylvania earn $28,014 more than the typical graduate in this field shortly after graduation.

More information about a bachelor’s in marketing from University of Pennsylvania

2
93 Annual Graduates
$61,582 Median Starting Salary
$17,500 Median Student Debt

Any student who is interested in a bachelor's degree in marketing has to take a look at Washington University in St Louis. Located in the suburb of Saint Louis, WUSTL is a private not-for-profit university with a large student population.

Bachelor's recipients from the marketing major at Washington University in St Louis make $19,760 more than the average college graduate with the same degree when they enter the workforce.

More information about a bachelor’s in marketing from Washington University in St Louis

3
50 Annual Graduates
$54,502 Median Starting Salary
$19,000 Median Student Debt

Every student who is interested in a bachelor's degree in marketing has to look into University of Notre Dame. Located in the suburb of Notre Dame, Notre Dame is a private not-for-profit university with a large student population.

Marketing bachelor's degree recipients from University of Notre Dame earn a boost of approximately $12,680 over the average earnings of marketing graduates.

More information about a bachelor’s in marketing from University of Notre Dame

4
Georgetown crest
Georgetown University
Washington, DC
67 Annual Graduates
$69,082 Median Starting Salary
$17,000 Median Student Debt

It's difficult to beat Georgetown University if you wish to pursue a bachelor's degree in marketing. Located in the large city of Washington, Georgetown is a private not-for-profit university with a very large student population.

Bachelor's recipients from the marketing degree program at Georgetown University make $27,260 more than the typical graduate in this field when they enter the workforce.

More information about a bachelor’s in marketing from Georgetown University

5
142 Annual Graduates
$55,615 Median Starting Salary
$20,000 Median Student Debt

Located in the small city of Champaign, UIUC is a public university with a very large student population.

Those marketing students who get their bachelor's degree from University of Illinois at Urbana-Champaign receive $13,793 more than the average marketing graduate.

More information about a bachelor’s in marketing from University of Illinois at Urbana-Champaign

6
226 Annual Graduates
$53,817 Median Starting Salary
$20,500 Median Student Debt

Located in the large city of Madison, UW - Madison is a public university with a very large student population.

Those marketing students who get their bachelor's degree from University of Wisconsin - Madison earn $11,995 more than the average marketing student.

More information about a bachelor’s in marketing from University of Wisconsin - Madison

7
212 Annual Graduates
$55,784 Median Starting Salary
$22,750 Median Student Debt

Located in the large city of Minneapolis, UMN Twin Cities is a public university with a fairly large student population.

Marketing bachelor's degree recipients from University of Minnesota - Twin Cities receive an earnings boost of approximately $13,962 over the average income of marketing majors.

More information about a bachelor’s in marketing from University of Minnesota - Twin Cities

8
SCU crest
Santa Clara University
Santa Clara, CA
90 Annual Graduates
$60,745 Median Starting Salary
$19,712 Median Student Debt

Located in the midsize city of Santa Clara, SCU is a private not-for-profit university with a medium-sized student population.

Those marketing students who get their bachelor's degree from Santa Clara University make $18,923 more than the typical marketing graduate.

More information about a bachelor’s in marketing from Santa Clara University

9
177 Annual Graduates
$49,300 Median Starting Salary
$19,500 Median Student Debt

Tulane is a fairly large private not-for-profit university located in the city of New Orleans.

Those marketing students who get their bachelor's degree from Tulane University of Louisiana earn $7,478 more than the standard marketing graduate.

More information about a bachelor’s in marketing from Tulane University of Louisiana

10
210 Annual Graduates
$45,553 Median Starting Salary
$19,896 Median Student Debt

Located in the midsize city of College Station, Texas A&M College Station is a public university with a very large student population.

Those marketing students who get their bachelor's degree from Texas A&M University - College Station earn $3,731 more than the typical marketing student.

More information about a bachelor’s in marketing from Texas A&M University - College Station

11
89 Annual Graduates
$58,334 Median Starting Salary
$19,264 Median Student Debt

Purdue is a very large public university located in the small city of West Lafayette.

Those marketing students who get their bachelor's degree from Purdue University - Main Campus earn $16,512 more than the average marketing graduate.

More information about a bachelor’s in marketing from Purdue University - Main Campus

12
Bentley crest
Bentley University
Waltham, MA
113 Annual Graduates
$53,367 Median Starting Salary
$26,000 Median Student Debt

Bentley is a medium-sized private not-for-profit university located in the small city of Waltham.

Those marketing students who get their bachelor's degree from Bentley University make $11,545 more than the average marketing student.

More information about a bachelor’s in marketing from Bentley University

13
Michigan State crest
Michigan State University
East Lansing, MI
207 Annual Graduates
$58,064 Median Starting Salary
$23,896 Median Student Debt

Located in the small city of East Lansing, Michigan State is a public university with a very large student population.

Those marketing students who get their bachelor's degree from Michigan State University receive $16,242 more than the average marketing graduate.

More information about a bachelor’s in marketing from Michigan State University

14
224 Annual Graduates
$48,321 Median Starting Salary
$15,171 Median Student Debt

Located in the city of Seattle, UW Seattle is a public university with a very large student population.

Bachelor's recipients from the marketing major at University of Washington - Seattle Campus get $6,499 more than the average graduate with the same degree shortly after graduation.

More information about a bachelor’s in marketing from University of Washington - Seattle Campus

15
82 Annual Graduates
$54,148 Median Starting Salary
$23,250 Median Student Debt

GWU is a very large private not-for-profit university located in the large city of Washington.

Marketing bachelor's degree recipients from George Washington University earn a boost of approximately $12,326 over the average income of marketing graduates.

More information about a bachelor’s in marketing from George Washington University

16
427 Annual Graduates
$49,885 Median Starting Salary
$21,198 Median Student Debt

Ohio State is a very large public university located in the large city of Columbus.

Bachelor's recipients from the marketing degree program at Ohio State University - Main Campus get $8,063 above the standard college grad with the same degree when they enter the workforce.

More information about a bachelor’s in marketing from Ohio State University - Main Campus

17
211 Annual Graduates
$53,691 Median Starting Salary
$21,038 Median Student Debt

UMCP is a fairly large public university located in the suburb of College Park.

Those marketing students who get their bachelor's degree from University of Maryland - College Park make $11,869 more than the standard marketing graduate.

More information about a bachelor’s in marketing from University of Maryland - College Park

18
120 Annual Graduates
$56,711 Median Starting Salary
$19,250 Median Student Debt

Located in the city of Fort Worth, TCU is a private not-for-profit university with a large student population.

Those marketing students who get their bachelor's degree from Texas Christian University make $14,889 more than the typical marketing grad.

More information about a bachelor’s in marketing from Texas Christian University

19
107 Annual Graduates
$51,531 Median Starting Salary
$21,889 Median Student Debt

Located in the large suburb of Storrs, UCONN is a public university with a fairly large student population.

Those marketing students who get their bachelor's degree from University of Connecticut earn $9,709 more than the standard marketing grad.

More information about a bachelor’s in marketing from University of Connecticut

20
395 Annual Graduates
$47,961 Median Starting Salary
$20,000 Median Student Debt

Located in the midsize city of Athens, UGA is a public university with a fairly large student population.

Marketing bachelor's degree recipients from University of Georgia get an earnings boost of about $6,139 over the typical earnings of marketing graduates.

More information about a bachelor’s in marketing from University of Georgia

21
Boston College crest
Boston College
Chestnut Hill, MA
135 Annual Graduates
$58,593 Median Starting Salary
$18,000 Median Student Debt

Boston College is a fairly large private not-for-profit college located in the small city of Chestnut Hill.

Bachelor's recipients from the marketing program at Boston College earn $16,771 more than the standard graduate with the same degree when they enter the workforce.

More information about a bachelor’s in marketing from Boston College

22
Lehigh crest
Lehigh University
Bethlehem, PA
69 Annual Graduates
$56,022 Median Starting Salary
$20,534 Median Student Debt

Located in the small city of Bethlehem, Lehigh is a private not-for-profit university with a medium-sized student population.

Those marketing students who get their bachelor's degree from Lehigh University earn $14,200 more than the standard marketing student.

More information about a bachelor’s in marketing from Lehigh University

23
Clemson crest
Clemson University
Clemson, SC
262 Annual Graduates
$48,888 Median Starting Salary
$23,250 Median Student Debt

Located in the large suburb of Clemson, Clemson is a public university with a fairly large student population.

Bachelor's recipients from the marketing program at Clemson University earn $7,066 above the typical college grad with the same degree shortly after graduation.

More information about a bachelor’s in marketing from Clemson University

24
Iowa crest
University of Iowa
Iowa City, IA
244 Annual Graduates
$48,634 Median Starting Salary
$25,000 Median Student Debt

Iowa is a fairly large public university located in the city of Iowa City.

Bachelor's recipients from the marketing degree program at University of Iowa earn $6,812 above the typical college grad with the same degree when they enter the workforce.

More information about a bachelor’s in marketing from University of Iowa

25
218 Annual Graduates
$45,876 Median Starting Salary
$25,606 Median Student Debt

Located in the city of Pittsburgh, Pitt is a public university with a fairly large student population.

Those marketing students who get their bachelor's degree from University of Pittsburgh - Pittsburgh Campus earn $4,054 more than the standard marketing student.

More information about a bachelor’s in marketing from University of Pittsburgh - Pittsburgh Campus

Rest of the Top 50 Best Marketing Bachelor's Degree Schools

26
Drexel crest
Drexel University
Philadelphia, PA
27
28
29
30
31
Villanova crest
Villanova University
Villanova, PA
32

33

34
U Miami crest
University of Miami
Coral Gables, FL
35
36
Fairfield U crest
Fairfield University
Fairfield, CT
37
St. Joe's crest
Saint Joseph's University
Philadelphia, PA
37
39
40
DePaul crest
DePaul University
Chicago, IL
41
UARK crest
University of Arkansas
Fayetteville, AR

42
UF crest
University of Florida
Gainesville, FL

43
44
45
Providence crest
Providence College
Providence, RI
46
Florida State crest
Florida State University
Tallahassee, FL
47
48
49
50

Remaining Award Winners

This section represents the rest of the schools awarded a Best Marketing Bachelor's Degree Schools badge. Showing in this list means the college was ranked in the top 15% of the 659 different United States marketing schools we analyzed.

Rank College Location
51 Creighton University Omaha, NE
52 Bryant University Smithfield, RI
53 University of Dayton Dayton, OH
54 Washington State University Pullman, WA
55 Loyola University Chicago Chicago, IL
56 Marquette University Milwaukee, WI
57 University of Houston Houston, TX
58 University of Denver Denver, CO
59 James Madison University Harrisonburg, VA
60 The University of Tennessee - Knoxville Knoxville, TN
61 Western Michigan University Kalamazoo, MI
62 University of San Francisco San Francisco, CA
63 Suffolk University Boston, MA
64 University of San Diego San Diego, CA
65 Temple University Philadelphia, PA
66 Seattle University Seattle, WA
67 Auburn University Auburn, AL
68 Virginia Tech Blacksburg, VA
69 University of Kentucky Lexington, KY
70 University of Northern Iowa Cedar Falls, IA
71 Arizona State University - Tempe Tempe, AZ
72 Butler University Indianapolis, IN
73 Syracuse University Syracuse, NY
74 Oklahoma State University - Main Campus Stillwater, OK
75 Drake University Des Moines, IA
76 University of Toledo Toledo, OH
77 University of Wisconsin - Whitewater Whitewater, WI
78 Florida International University Miami, FL
79 University of South Florida - Main Campus Tampa, FL
80 University of Utah Salt Lake City, UT
81 Bucknell University Lewisburg, PA
82 University of Wisconsin - Eau Claire Eau Claire, WI
83 University of Kansas Lawrence, KS
84 Case Western Reserve University Cleveland, OH
85 Utah Valley University Orem, UT
86 Illinois State University Normal, IL
87 Kansas State University Manhattan, KS
88 Xavier University Cincinnati, OH
89 Fordham University Bronx, NY
90 Ohio University - Athens Campus Athens, OH
91 Saint Louis University Saint Louis, MO
92 University of Minnesota - Duluth Duluth, MN
93 Mississippi State University Mississippi State, MS
94 The University of Texas at Dallas Richardson, TX
95 Elon University Elon, NC
96 Southern New Hampshire University Manchester, NH
97 Duquesne University Pittsburgh, PA
98 Western Washington University Bellingham, WA

Additional Noteworthy Schools

These are some additional schools worth mentioning that are also great but just didn't quite make the cut to earn our top Best Marketing Bachelor's Degree Schools award.

Rank College Location
99 University of Massachusetts Amherst Amherst, MA
100 University of Scranton Scranton, PA
101 Fashion Institute of Technology New York, NY
102 North Dakota State University - Main Campus Fargo, ND
103 John Carroll University University Heights, OH
104 Brigham Young University - Provo Provo, UT
105 George Mason University Fairfax, VA
106 Florida Atlantic University Boca Raton, FL
107 Texas State University San Marcos, TX
108 Emerson College Boston, MA
109 University of Central Florida Orlando, FL
110 The University of Texas at San Antonio San Antonio, TX
111 Northern Illinois University Dekalb, IL
112 Grand Valley State University Allendale, MI
113 University of Illinois at Chicago Chicago, IL
114 Bradley University Peoria, IL
115 University of North Texas Denton, TX
116 Georgia State University Atlanta, GA
117 Elmhurst University Elmhurst, IL
118 University of Portland Portland, OR
119 The University of Texas at Arlington Arlington, TX
120 East Carolina University Greenville, NC
121 Central Michigan University Mount Pleasant, MI
122 University of Nevada - Las Vegas Las Vegas, NV
123 California State University - Northridge Northridge, CA
124 Oakland University Rochester Hills, MI
124 Seton Hall University South Orange, NJ
126 Northern Arizona University Flagstaff, AZ
127 Saint Anselm College Manchester, NH
128 Appalachian State University Boone, NC
129 University of Idaho Moscow, ID
130 University of Nevada - Reno Reno, NV
131 University of Wisconsin - La Crosse La Crosse, WI

Marketing by Region

View the Best Marketing Bachelor's Degree Schools for a specific region near you.

Region
Southeast
New England
Rocky Mountains
Plains States
Middle Atlantic
Far Western US
Southwest
Other U.S. Territories
Great Lakes

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Marketing is one of 21 different types of Business, Management & Marketing programs to choose from.

Marketing Concentrations

Major Annual Graduates
Marketing/Marketing Management, General 43,894
Other Marketing 873
International Marketing 209
Digital Marketing 126
Marketing Research 20

Related Major Annual Graduates
Business Administration & Management 174,534
Accounting 51,042
Finance & Financial Management 48,215
General Business/Commerce 24,850
Human Resource Management 11,722
Management Sciences & Quantitative Methods 10,408
Hospitality Management 10,396
Management Information Systems 9,324
International Business 6,418
Business/Managerial Economics 5,360

Notes and References

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