by our College Data Analytics TeamWe’ve pulled together the essential facts you should know about the program at SMU. Degrees are awarded at the Bachelor’s level. At its best it places at #2 out of 58 schools (Bachelor’s level) by College Factual. Jump to any of the following sections:
College Factual rates SMU highly for marketing, placing at #9 out of 619 schools nationally.
| Ranking | Rank |
|---|---|
| Best Marketing Schools | 9 of 619 |
| Best Marketing Schools in Texas | 2 of 49 |
| Best Marketing Schools in the Southwest Region | 2 of 65 |
Here is each degree level granted in marketing at SMU, along with how many graduates complete each level annually.
| Degree Level | Annual Graduates |
|---|---|
| Bachelor’s | 72 |
In the most recent year for which we have data, Southern Methodist University handed out 72 bachelor’s degrees in marketing.
SMU is in the top 15% of the country for marketing at the bachelor’s level. Its best result was #2 out of 58 schools by College Factual.
| Ranking | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools in the Southwest Region | 2 |
| Best Marketing Bachelor’s Degree Schools in Texas | 2 |
| Best Marketing Bachelor’s Degree Schools | 9 |
Marketing students who finish a bachelor’s at SMU earn a median of $83,357 a year. This is higher than $82,838, the median for all majors at SMU.
While getting their bachelor’s degree at SMU, marketing students accumulate a median of $20,500 in student loans. This is below $20,712, the typical median for all majors at SMU.
Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $53,464 | $59,500 |
| Fees | $7,540 | $7,540 |
Find out more about SMU tuition and fees.
In the most recent graduating class, 17% of marketing bachelor’s degrees went to men and 83% went to women.
The majority of marketing bachelor’s degree graduates at SMU were White. Approximately 67% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Southern Methodist University with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 3 |
| Black or African American | 3 |
| Hispanic or Latino | 10 |
| White | 48 |
| Non-Resident Aliens | 3 |
| Other Races | 5 |
SMU awarded 72 bachelor’s completions in marketing/marketing management, general recently — 83% to women and 17% to men. The largest share of these graduates were White (67%).
