by our College Data Analytics TeamClever marketing and advertising serves an extremely valuable function to both businesses and consumers. Marketing is necessary to alert consumers to products or ideas that will improve their life. If the marketing attempts are successful, the business gets a loyal customer. This benefits everyone!
I'm sure everyone has seen a bad ad, but even more of us have seen ads, commercials, marketing slogans or social media campaigns that are fun and interesting. If you are a creative, analytical and energetic person with an interest in business, Marketing would be an excellent major for you.
A program in Marketing will educate students about how to create and sell products and services that will intrigue a consumer audience and move the supply off the producer's inventory. There are a few concentrations within this major; they include Marketing Research and International Marketing. While studying Marketing, you will be taking courses in consumer behavior, marketing research, marketing management, advertising and promotion, and marketing strategy.
In 2020-2021, marketing was the 17th most popular major nationwide with 52,916 degrees awarded. This is a difference of 654 over the prior year, a growth of 1.2%.
Our 2023 Best Marketing Schools ranking analyzes 791 of these schools to determine the best overall colleges for marketing students. Explore this or one of our many other custom marketing rankings further below.
Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.
Learn creative problem-solving skills and expand your knowledge in consumer behavior with an online associate in marketing degree from Southern New Hampshire University.
Are you considering a business career path that involves creativity and problem-solving? The Bachelor of Science in Marketing degree from Southern New Hampshire University can help you build your knowledge in consumer behavior, market research and international marketing.
Create marketing strategies fit for any organization when you earn a specialized marketing MBA at Southern New Hampshire University.
Creative thinkers are often found in this major. Marketing is about standing apart from the competition, making innovative ad campaigns and ideas are essential. The ability to collaborate with others and work with a team is important for success in college and in your career. Strong oral and written skills are two important skills needed for this major.
Marketers need to thoroughly understand their product, as well as the marketplace to understand what it is customers want. Research and critical analysis will be integral functions as well as an interest in human behavior.
Gaining work experience while still in college may help you find a job after graduating. Take advantage of internship programs, or find a part-time job that gives you experience in the business or customer service field. There is opportunity to gain a Master in Marketing if you decide to further your education.
New students will need to have completed high school or a GED program and each school will have their own minimum GPA and SAT/ACT test requirements. In addition to these basic marketing program qualifications, to serve in some marketing careers, special certification may be required outside of your degree.
There are many different marketing degree levels. You can spend many years getting as high as a in marketing to something that takes less time like a . Depending on the marketing degree you choose, obtaining your diploma can take anwhere from 1 to 4+ years.
| Degree | Credit Requirements | Typical Program Length |
|---|---|---|
| Associate Degree | 60-70 credits | 2 years |
| Bachelor’s Degree | 120 credits | 4 years |
| Master’s Degree | 50-70 credits | 1-3 years |
| Doctorate | Program required coursework including thesis or dissertation | At least 4 years |
A bachelor's degree is the most common level of education achieved by those in careers related to marketing, with approximately 46.4% of workers getting one. Find out other typical degree levels for marketing workers below.
| Level of Education | Percentage of Workers |
|---|---|
| Bachelor’s Degree | 38.5% |
| Master’s Degree | 17.2% |
| Doctoral Degree | 16.2% |
| Associate’s Degree (or other 2-year degree) | 3.7% |
| Some College Courses | 2.4% |
Most workers in marketing have at least a bachelor's degree. The chart below shows what degree level those who work in marketing have obtained.
The education level required is different depending on the marketing career you are seeking.
Graduates with a degree in Marketing have many different career options they can pursue. They find work as Advertising, Marketing, and Public Relation Specialists, Art Directors, Market and Survey Researchers, and Buyers and Purchasers. These careers all involve helping companies promote their products and services. Job demand varies depending on what area you pursue.
Want a job when you graduate with your marketing degree? Marketing careers are expected to grow 15.6% between 2016 and 2026.
The following options are some of the most in-demand careers related to marketing.
| Occupation Name | Projected Jobs | Expected Growth |
|---|---|---|
| Market Research Analysts and Marketing Specialists | 733,700 | 23.2% |
| Sales Managers | 414,400 | 7.5% |
| Marketing Managers | 240,400 | 10.1% |
| Business Professors | 123,000 | 18.0% |
| Advertising and Promotions Managers | 33,000 | 5.4% |
Recently graduated marketing students earned an average of $42,954 in 2019-2020. Earnings can range from as low as $12,076 to as high as $155,920. As you might expect, salaries for marketing graduates vary depending on the level of education that was acquired.
Salaries for marketing graduates can vary widely by the occupation you choose as well. The following table shows the top highest paying careers marketing grads often go into.
| Occupation Name | Median Average Salary |
|---|---|
| Marketing Managers | $147,240 |
| Sales Managers | $140,320 |
| Advertising and Promotions Managers | $133,090 |
| Business Professors | $103,330 |
| Market Research Analysts and Marketing Specialists | $70,960 |
With over 2,087 different marketing degree programs to choose from, finding the best fit for you can be a challenge. Fortunately you have come to the right place. We have analyzed all of these schools to come up with hundreds of unbiased marketing school rankings to help you with this.
Learn about other programs related to Marketing that might interest you.
Today's business environment demands marketing professionals to be nimble. To strategically assess resources. To provide creative solutions on the fly.
BS in Business Administration - Marketing
Learn to implement sound marketing and business strategies to grow a company and your career with this specialized online bachelor's from Southern New Hampshire University.
BS in Marketing - Digital Marketing
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
Marketing is one of 21 different types of Business, Management & Marketing programs to choose from.
| Major | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 50,275 |
| Other Marketing | 1,353 |
| International Marketing | 582 |
| Digital Marketing | 477 |
| Marketing Research | 229 |
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 416,590 |
| Accounting | 99,265 |
| Finance & Financial Management | 57,778 |
| General Business/Commerce | 56,042 |
| Management Sciences & Quantitative Methods | 43,382 |
Image Credit: By Nick Youngson under License More about our data sources and methodologies.
