2020 Marketing Degree Guide
Clever marketing and advertising serves an extremely valuable function to both businesses and consumers. Marketing is necessary to alert consumers to products or ideas that will improve their life. If the marketing attempts are successful, the business gets a loyal customer. This benefits everyone!
I'm sure everyone has seen a bad ad, but even more of us have seen ads, commercials, marketing slogans or social media campaigns that are fun and interesting. If you are a creative, analytical and energetic person with an interest in business, Marketing would be an excellent major for you.
A program in Marketing will educate students about how to create and sell products and services that will intrigue a consumer audience and move the supply off the producer's inventory. There are a few concentrations within this major; they include Marketing Research and International Marketing. While studying Marketing, you will be taking courses in consumer behavior, marketing research, marketing management, advertising and promotion, and marketing strategy.
A Recent Jump in Marketing Degrees
Marketing was the 22nd most popular major in the 2017-2018 school year. Colleges in the United States reported awarding 49,179 degrees in this year alone. This represents a 3.9% increase in marketing degrees awarded over the prior year's total of 47,266.
There are 763 schools offering degrees in marketing in the United States. Our 2020 Best Colleges for Marketing ranking analyzes 415 of these schools to determine the best overall colleges for marketing students. Explore this or one of our many other custom marketing rankings further below.
Marketing Degree Requirements
Creative thinkers are often found in this major. Marketing is about standing apart from the competition, making innovative ad campaigns and ideas are essential. The ability to collaborate with others and work with a team is important for success in college and in your career. Strong oral and written skills are two important skills needed for this major.
Marketers need to thoroughly understand their product, as well as the marketplace to understand what it is customers want. Research and critical analysis will be integral functions as well as an interest in human behavior.
Gaining work experience while still in college may help you find a job after graduating. Take advantage of internship programs, or find a part-time job that gives you experience in the business or customer service field. There is opportunity to gain a Master in Marketing if you decide to further your education.
Marketing Degree Program Entry Requirements
New students will need to have completed high school or a GED program and each school will have their own minimum GPA and SAT/ACT test requirements. Once you obtain your degree, additional marketing certifications required to pursue a career in this field.
Marketing Degree Types
There are many different marketing degrees levels. You can spend many years getting as high as a research / scholarship based doctorate's in marketing to something that takes less time like a first year certificate. Depending on the marketing degree you choose, obtaining your diploma can take anwhere from 1 to 4+ years.
|Degree||Credit Requirements||Typical Program Length|
|Associate Degree||60-70 credits||2 years|
|Bachelor’s Degree||120 credits||4 years|
|Master’s Degree||50-70 credits||1-3 years|
|Doctorate||Program required coursework including thesis or dissertation||At least 4 years|
A bachelor's degree is the most common level of education achieved by those in careers related to marketing, with approximately 46.4% of workers getting one. People currently working in careers related to marketing tend obtained the following education levels.
|Level of Education||Percentage of Workers|
|Associate’s Degree (or other 2-year degree)||3.7%|
|Some College Courses||2.4%|
The education level required is different depending on the marketing career you are seeking.
Graduates with a degree in Marketing have many different career options they can pursue. They find work as Advertising, Marketing, and Public Relation Specialists, Art Directors, Market and Survey Researchers, and Buyers and Purchasers. These careers all involve helping companies promote their products and services. Job demand varies depending on what area you pursue.
High Growth Projected for Marketing Careers
Want a job when you graduate with your marketing degree? Marketing careers are expected to grow 15.6% between 2016 and 2026.
The following options are some of the most in-demand careers related to marketing.
|Occupation Name||Projected Jobs||Expected Growth|
|Market Research Analysts and Marketing Specialists||733,700||23.2%|
|Advertising and Promotions Managers||33,000||5.4%|
How Much Money Do Marketing Grads Make?
Marketing graduates between 2015-2017 reported earning an average of $40,297 in the 2017-2018 timeframe. Earnings can range from as low as $7,900 to as high as $134,000. As you might expect, salaries for marketing graduates vary depending on the level of education that was acquired.
Highest Paid Marketing Careers
Salaries for marketing graduates can vary widely by the occupation you choose as well. The following table shows the top 5 highest paying careers marketing grads often go into.
|Occupation Name||Median Average Salary|
|Advertising and Promotions Managers||$133,090|
|Market Research Analysts and Marketing Specialists||$70,960|
Getting Your Marketing Degree
With over 2,060 different marketing degree programs to choose from, finding the best fit for you can be a challenge. Fortunately you have come to the right place. We have analyzed all of these schools to come up with hundreds of unbiased marketing school rankings to help you with this.
Top Ranking Lists for Marketing
Study Areas in Marketing
Marketing is one of 21 different types of Business, Management & Marketing programs to choose from.
Most Popular Majors Related to Marketing
|Related Major||Annual Graduates|
|Business Administration & Management||399,810|
|Finance & Financial Management||56,960|
|Human Resource Management||26,853|
Featured Marketing Schools
|Request Info||Southern New Hampshire University You have goals. Southern New Hampshire University can help you get there. Whether you need a bachelor's degree to get into a career or want a master's degree to move up in your current career, SNHU has an online program for you. Find your degree from over 200 online programs. Learn More >|
|Request Info||Purdue University Building on Purdue’s mission to provide greater access to affordable, world-class education, Purdue University Global delivers a fully personalized online experience that’s tailored to working adults. By opening the doors to adults who need flexibility to fit learning into their busy lives, we make it possible to achieve a high-quality education from the prestigious Purdue University system—completely online. Learn More >|
|Request Info||Grand Canyon University (GCU) With a spotlight on intellectual creativity and innovation for the 21stcentury, the College of Humanities and Social Sciences at GCU provides a job focused education. It blends the study of traditional humanities in a modern context. Through academic inquiry and beyond the box thinking, the college advances our society and its accomplishments. Learn More >|
|Request Info||Northcentral University Northcentral University (NCU) was founded to provide accessible, high-quality, online graduate degrees to working professionals. As a regionally accredited, online university, NCU serves students worldwide, focusing on Doctoral and Master's degree programs in the Schools of Business and Technology Management, Education, Psychology, and Marriage and Family Sciences. Learn More >|
|Request Info||Colorado Technical University (CTU) CTU could help you connect to what matters most: a powerful professional community, faculty who are real-world professionals, and innovative technology. Learn More >|