by our College Data Analytics TeamIn the latest year, 976 U.S. colleges awarded 52,699 degrees and certificates in Marketing/Marketing Management, General. Bachelor’s degrees are the most popular award, at 86% of graduates. College Factual ranks 630 schools in its 2027 Best Marketing/Marketing Management, General Schools ranking and compares their cost in a Best Value ranking. Graduates earn a median $48,089 one year after completing, rising to $71,171 after four years.
A major in Marketing/Marketing Management, General explores Marketing/marketing Management, General. A Program That Generally Prepares Individuals To Undertake And Manage The Process Of Developing Consumer Audiences And Moving Products From Producers To Consumers. Includes Instruction In Buyer Behavior And Dynamics, Principle Of Marketing Research, Demand Analysis, Cost-Volume And Profit Relationships, Pricing Theory, Marketing Campaign And Strategic Planning, Market Segments, Advertising Methods, Sales Operations And Management, Consumer Relations, Retailing, And Applications To Specific Products And Markets. Examples: [Social Media Marketing].
Source: IPEDS 2025; College Scorecard July 2026; BLS; O*NET; College Factual rankings 2027. Data as of: July 2026.
Across the country, marketing/marketing management, general draws strong interest, with 52,699 degrees awarded annually. 976 colleges award marketing/marketing management, general degrees, an average of 54 graduates per school; the largest program awarded 856.
By level, the 52,699 awards include 381 certificates, 1,928 associate degrees, 45,147 bachelor’s degrees, 5,194 master’s degrees and 9 doctorates.
Women earned 60% of marketing/marketing management, general degrees and certificates in the latest year (31,722 of 52,699). The largest groups of graduates by race and ethnicity are White (31,600) and Hispanic or Latino (7,992), and international students earned 2,183.
College Factual ranks 630 schools in its 2027 Best Marketing/Marketing Management, General Schools ranking, including 56 for associate degrees, 545 for bachelor’s degrees and 58 for master’s degrees. It also ranks marketing/marketing management, general schools within 52 states. In all, 976 colleges offer marketing/marketing management, general programs; compare them by degree level below or in the Best Value Marketing/Marketing Management, General Colleges ranking, which weighs quality against cost.
The most common marketing/marketing management, general credential is the bachelor’s degree: 45,147 of the 52,699 awarded in the latest year. Jobs related to marketing/marketing management, general call most for Speaking, Critical Thinking and Active Listening, and for knowledge of English Language, Sales and Marketing and Customer and Personal Service, according to O*NET. The most important abilities are Oral Expression, Oral Comprehension and Written Comprehension.
Top skills, rated 0–5:
Top knowledge areas, rated 0–5:
How long a marketing/marketing management, general degree takes:
| Degree | Typical Program Length | Graduates Annually |
|---|---|---|
| Certificate | Varies | 381 |
| Associate Degree | 2 years | 1,928 |
| Bachelor’s Degree | 4 years | 45,147 |
| Master’s Degree | 1-3 years | 5,194 |
| Doctorate | At least 4 years | 9 |
Bachelor’s degree is the most common level of education among workers in jobs related to marketing/marketing management, general, at 59.0%.
| Level of Education | Percentage of Workers |
|---|---|
| Bachelor’s degree | 59.0% |
| Master’s degree | 17.9% |
| Some college courses | 6.6% |
| Doctoral degree | 5.2% |
| Associate’s degree (or other 2-year) | 4.1% |
| High school diploma or equivalent | 2.2% |
| Post-baccalaureate certificate | 2.2% |
| First professional degree | 1.3% |
| Less than a high school diploma | 0.9% |
| Postsecondary certificate | 0.7% |
Source: O*NET Online.
8 occupations are related to Marketing/Marketing Management, General, with an average median salary of $96,301; the strongest outlook belongs to Fundraisers, at 12.6% projected job growth. Typical job titles include Marketing Consultant, Social Media Specialist, Marketing Specialist and Technical Marketing Specialist.
The occupation related to marketing/marketing management, general with the most projected jobs is Market Research Analysts and Marketing Specialists, at 671,367.
| Occupation | Projected Jobs | Expected Growth |
|---|---|---|
| Market Research Analysts and Marketing Specialists | 671,367 | 10.3% |
| Fundraising Managers | 340,731 | -1.0% |
| Fundraisers | 340,575 | 12.6% |
| Advertising and Promotions Managers | 324,973 | -3.3% |
| Marketing Managers | 259,371 | -4.4% |
| Search Marketing Strategists | 199,758 | 8.2% |
| Business Teachers, Postsecondary | 181,317 | 10.6% |
| Sales Managers | 98,501 | -0.6% |
Marketing/Marketing Management, General graduates earn a median $48,089 one year after completing their program, $71,171 after four years and $69,363 after five years, according to the U.S. Department of Education’s College Scorecard.
| Years Out | Median Earnings |
|---|---|
| 1 year | $48,089 |
| 4 years | $71,171 |
| 5 years | $69,363 |
Source: College Scorecard.
The same occupation is also the highest-paying one related to marketing/marketing management, general, with a median salary of $124,518.
| Occupation | Median Annual Salary |
|---|---|
| Market Research Analysts and Marketing Specialists | $124,518 |
| Fundraisers | $118,069 |
| Advertising and Promotions Managers | $113,521 |
| Fundraising Managers | $90,350 |
| Marketing Managers | $90,143 |
| Search Marketing Strategists | $85,177 |
| Business Teachers, Postsecondary | $80,576 |
| Sales Managers | $68,051 |
Marketing/Marketing Management, General has 4 similar majors in the Business, Management & Marketing field, which together award 3,936 degrees a year; the largest are Digital Marketing (1,988), Marketing, Other (1,245) and International Marketing (521). Browse all Business, Management & Marketing majors or the full list of college majors.
| Related Major | Annual Graduates |
|---|---|
| Digital Marketing | 1,988 |
| Marketing, Other | 1,245 |
| International Marketing | 521 |
| Marketing Research | 182 |
More about our data sources and methodologies.
