by our College Data Analytics TeamIn the latest year, 82 U.S. colleges awarded 1,245 degrees and certificates in Other Marketing. Bachelor’s degrees are the most popular award, at 56% of graduates. College Factual ranks 34 schools in its 2027 Best Other Marketing Schools ranking and compares their cost in a Best Value ranking. Graduates earn a median $48,089 one year after completing, rising to $71,171 after four years.
A major in Other Marketing explores Marketing, Other. Any Instructional Program In General Marketing And Marketing Research Not Listed Above.
Source: IPEDS 2025; College Scorecard July 2026; BLS; O*NET; College Factual rankings 2027. Data as of: July 2026.
In the U.S., other marketing is a popular field of study, with 1,245 degrees awarded annually. 82 colleges award other marketing degrees, an average of 15 graduates per school; the largest program awarded 114.
By level, the 1,245 awards include 27 certificates, 79 associate degrees, 693 bachelor’s degrees and 446 master’s degrees.
Women earned 60% of other marketing degrees and certificates in the latest year (749 of 1,245). The largest groups of graduates by race and ethnicity are White (612) and Hispanic or Latino (227), and international students earned 68.
College Factual ranks 34 schools in its 2027 Best Other Marketing Schools ranking, including 2 for associate degrees, 31 for bachelor’s degrees and 8 for master’s degrees. It also ranks other marketing schools within 16 states. In all, 82 colleges offer other marketing programs; compare them by degree level below or in the Best Value Other Marketing Colleges ranking, which weighs quality against cost.
The most common other marketing credential is the bachelor’s degree: 693 of the 1,245 awarded in the latest year. Jobs related to other marketing call most for Reading Comprehension, Critical Thinking and Speaking, and for knowledge of English Language, Sales and Marketing and Customer and Personal Service, according to O*NET. The most important abilities are Oral Expression, Written Comprehension and Oral Comprehension.
Top skills, rated 0–5:
Top knowledge areas, rated 0–5:
How long an other marketing degree takes:
| Degree | Typical Program Length | Graduates Annually |
|---|---|---|
| Certificate | Varies | 27 |
| Associate Degree | 2 years | 79 |
| Bachelor’s Degree | 4 years | 693 |
| Master’s Degree | 1-3 years | 446 |
Bachelor’s degree is the most common level of education among workers in jobs related to other marketing, at 48.2%.
| Level of Education | Percentage of Workers |
|---|---|
| Bachelor’s degree | 48.2% |
| Master’s degree | 27.5% |
| Doctoral degree | 9.7% |
| Associate’s degree (or other 2-year) | 3.9% |
| Some college courses | 3.2% |
| First professional degree | 2.4% |
| Post-baccalaureate certificate | 2.2% |
| High school diploma or equivalent | 1.4% |
| Postsecondary certificate | 1.3% |
Source: O*NET Online.
4 occupations are related to Other Marketing, with an average median salary of $95,104; the strongest outlook belongs to Business Teachers, Postsecondary, at 10.6% projected job growth. Typical job titles include Marketing Consultant, Technical Marketing Specialist, Social Media Specialist and Marketing Specialist.
The occupation related to other marketing with the most projected jobs is Market Research Analysts and Marketing Specialists, at 671,367.
| Occupation | Projected Jobs | Expected Growth |
|---|---|---|
| Market Research Analysts and Marketing Specialists | 671,367 | 10.3% |
| Marketing Managers | 259,371 | -4.4% |
| Search Marketing Strategists | 199,758 | 8.2% |
| Business Teachers, Postsecondary | 181,317 | 10.6% |
Other Marketing graduates earn a median $48,089 one year after completing their program, $71,171 after four years and $69,363 after five years, according to the U.S. Department of Education’s College Scorecard.
| Years Out | Median Earnings |
|---|---|
| 1 year | $48,089 |
| 4 years | $71,171 |
| 5 years | $69,363 |
Source: College Scorecard.
The same occupation is also the highest-paying one related to other marketing, with a median salary of $124,518.
| Occupation | Median Annual Salary |
|---|---|
| Market Research Analysts and Marketing Specialists | $124,518 |
| Marketing Managers | $90,143 |
| Search Marketing Strategists | $85,177 |
| Business Teachers, Postsecondary | $80,576 |
Other Marketing has 4 similar majors in the Business, Management & Marketing field, which together award 55,390 degrees a year; the largest are Marketing/Marketing Management, General (52,699), Digital Marketing (1,988) and International Marketing (521). Browse all Business, Management & Marketing majors or the full list of college majors.
| Related Major | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 52,699 |
| Digital Marketing | 1,988 |
| International Marketing | 521 |
| Marketing Research | 182 |
More about our data sources and methodologies.
