by our College Data Analytics TeamIn the latest year, 109 U.S. colleges awarded 1,988 degrees and certificates in Digital Marketing. Master’s degrees are the most popular award, at 76% of graduates. College Factual ranks 35 schools in its 2027 Best Digital Marketing Schools ranking and compares their cost in a Best Value ranking. Graduates earn a median $48,089 one year after completing, rising to $71,171 after four years.
A degree in Digital Marketing explores A Program That Prepares Individuals To Develop A Digital Marketing Plan And Integrate Marketing, Advertising, Sales, And Logistics Across Physical And Digital Channels. Includes Instruction In Digital Marketing, E-Commerce, Online Consumer Psychology, Search Engine Optimization, Social Media Marketing, And Web Analytics. Examples: [Digital Innovation In Marketing].
Source: IPEDS 2025; College Scorecard July 2026; BLS; O*NET; College Factual rankings 2027. Data as of: July 2026.
Nationwide, digital marketing draws strong interest, with 1,988 degrees awarded annually. 109 colleges award digital marketing degrees, an average of 18 graduates per school; the largest program awarded 329.
By level, the 1,988 awards include 75 certificates, 99 associate degrees, 302 bachelor’s degrees and 1,510 master’s degrees.
Women earned 66% of digital marketing degrees and certificates in the latest year (1,319 of 1,988). The largest groups of graduates by race and ethnicity are White (1,098) and Hispanic or Latino (416), and international students earned 82.
College Factual ranks 35 schools in its 2027 Best Digital Marketing Schools ranking, including 7 for associate degrees, 18 for bachelor’s degrees and 6 for master’s degrees. It also ranks digital marketing schools within 11 states. In all, 109 colleges offer digital marketing programs; compare them by degree level below or in the Best Value Digital Marketing Colleges ranking, which weighs quality against cost.
The most common digital marketing credential is the master’s degree: 1,510 of the 1,988 awarded in the latest year. Jobs related to digital marketing call most for Reading Comprehension, Critical Thinking and Active Listening, and for knowledge of English Language, Sales and Marketing and Mathematics, according to O*NET. The most important abilities are Oral Expression, Written Comprehension and Oral Comprehension.
Top skills, rated 0–5:
Top knowledge areas, rated 0–5:
How long a digital marketing degree takes:
| Degree | Typical Program Length | Graduates Annually |
|---|---|---|
| Certificate | Varies | 75 |
| Associate Degree | 2 years | 99 |
| Bachelor’s Degree | 4 years | 302 |
| Master’s Degree | 1-3 years | 1,510 |
Bachelor’s degree is the most common level of education among workers in jobs related to digital marketing, at 49.2%.
| Level of Education | Percentage of Workers |
|---|---|
| Bachelor’s degree | 49.2% |
| Master’s degree | 23.6% |
| Doctoral degree | 8.3% |
| Associate’s degree (or other 2-year) | 4.8% |
| Some college courses | 4.2% |
| High school diploma or equivalent | 3.4% |
| First professional degree | 2.1% |
| Post-baccalaureate certificate | 1.9% |
| Less than a high school diploma | 1.4% |
| Postsecondary certificate | 1.1% |
Source: O*NET Online.
6 occupations are related to Digital Marketing, with an average median salary of $88,538; the strongest outlook belongs to Web and Digital Interface Designers, at 13.0% projected job growth. Typical job titles include Marketing Consultant, Social Media Specialist, Marketing Specialist and Technical Marketing Specialist.
The occupation related to digital marketing with the most projected jobs is Market Research Analysts and Marketing Specialists, at 671,367.
| Occupation | Projected Jobs | Expected Growth |
|---|---|---|
| Market Research Analysts and Marketing Specialists | 671,367 | 10.3% |
| Web and Digital Interface Designers | 509,308 | 13.0% |
| Marketing Managers | 259,371 | -4.4% |
| Video Game Designers | 207,860 | 2.6% |
| Search Marketing Strategists | 199,758 | 8.2% |
| Business Teachers, Postsecondary | 181,317 | 10.6% |
Digital Marketing graduates earn a median $48,089 one year after completing their program, $71,171 after four years and $69,363 after five years, according to the U.S. Department of Education’s College Scorecard.
| Years Out | Median Earnings |
|---|---|
| 1 year | $48,089 |
| 4 years | $71,171 |
| 5 years | $69,363 |
Source: College Scorecard.
The same occupation is also the highest-paying one related to digital marketing, with a median salary of $124,518.
| Occupation | Median Annual Salary |
|---|---|
| Market Research Analysts and Marketing Specialists | $124,518 |
| Marketing Managers | $90,143 |
| Web and Digital Interface Designers | $88,198 |
| Search Marketing Strategists | $85,177 |
| Business Teachers, Postsecondary | $80,576 |
| Video Game Designers | $62,617 |
Digital Marketing has 4 similar majors in the Business, Management & Marketing field, which together award 54,647 degrees a year; the largest are Marketing/Marketing Management, General (52,699), Marketing, Other (1,245) and International Marketing (521). Browse all Business, Management & Marketing majors or the full list of college majors.
| Related Major | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 52,699 |
| Marketing, Other | 1,245 |
| International Marketing | 521 |
| Marketing Research | 182 |
More about our data sources and methodologies.
