by our College Data Analytics TeamIn the latest year, 13 U.S. colleges awarded 521 degrees and certificates in International Marketing. Master’s degrees are the most popular award, at 69% of graduates. College Factual ranks 6 schools in its 2027 Best International Marketing Schools ranking and compares their cost in a Best Value ranking. Graduates earn a median $48,089 one year after completing, rising to $71,171 after four years.
Studying International Marketing involves the study of International Marketing. A Program That Prepares Individuals To Perform Marketing Activities In Enterprises Primarily Engaged In Exporting Or Importing Goods And Services In World Markets. Includes Instruction In International Trade Controls, Foreign Trade Operations, Locating Markets, Negotiation Practices, Monetary Issues, And International Public Relations.
Source: IPEDS 2025; College Scorecard July 2026; BLS; O*NET; College Factual rankings 2027. Data as of: July 2026.
Nationwide, international marketing is a widely-pursued major, with 521 degrees awarded annually. 13 colleges award international marketing degrees, an average of 40 graduates per school; the largest program awarded 199.
By level, the 521 awards include 17 certificates, 16 associate degrees, 131 bachelor’s degrees and 357 master’s degrees.
Women earned 66% of international marketing degrees and certificates in the latest year (344 of 521). The largest groups of graduates by race and ethnicity are Hispanic or Latino (139) and White (93), and international students earned 233.
College Factual ranks 6 schools in its 2027 Best International Marketing Schools ranking, including 2 for bachelor’s degrees and 3 for master’s degrees. It also ranks international marketing schools within 2 states. In all, 13 colleges offer international marketing programs; compare them by degree level below or in the Best Value International Marketing Colleges ranking, which weighs quality against cost.
The most common international marketing credential is the master’s degree: 357 of the 521 awarded in the latest year. Jobs related to international marketing call most for Reading Comprehension, Critical Thinking and Speaking, and for knowledge of English Language, Sales and Marketing and Customer and Personal Service, according to O*NET. The most important abilities are Oral Expression, Written Comprehension and Oral Comprehension.
Top skills, rated 0–5:
Top knowledge areas, rated 0–5:
How long an international marketing degree takes:
| Degree | Typical Program Length | Graduates Annually |
|---|---|---|
| Certificate | Varies | 17 |
| Associate Degree | 2 years | 16 |
| Bachelor’s Degree | 4 years | 131 |
| Master’s Degree | 1-3 years | 357 |
Bachelor’s degree is the most common level of education among workers in jobs related to international marketing, at 48.2%.
| Level of Education | Percentage of Workers |
|---|---|
| Bachelor’s degree | 48.2% |
| Master’s degree | 27.5% |
| Doctoral degree | 9.7% |
| Associate’s degree (or other 2-year) | 3.9% |
| Some college courses | 3.2% |
| First professional degree | 2.4% |
| Post-baccalaureate certificate | 2.2% |
| High school diploma or equivalent | 1.4% |
| Postsecondary certificate | 1.3% |
Source: O*NET Online.
4 occupations are related to International Marketing, with an average median salary of $95,104; the strongest outlook belongs to Business Teachers, Postsecondary, at 10.6% projected job growth. Typical job titles include Social Media Specialist, Marketing Specialist, Technical Marketing Specialist and Marketing Consultant.
The occupation related to international marketing with the most projected jobs is Market Research Analysts and Marketing Specialists, at 671,367.
| Occupation | Projected Jobs | Expected Growth |
|---|---|---|
| Market Research Analysts and Marketing Specialists | 671,367 | 10.3% |
| Marketing Managers | 259,371 | -4.4% |
| Search Marketing Strategists | 199,758 | 8.2% |
| Business Teachers, Postsecondary | 181,317 | 10.6% |
International Marketing graduates earn a median $48,089 one year after completing their program, $71,171 after four years and $69,363 after five years, according to the U.S. Department of Education’s College Scorecard.
| Years Out | Median Earnings |
|---|---|
| 1 year | $48,089 |
| 4 years | $71,171 |
| 5 years | $69,363 |
Source: College Scorecard.
The same occupation is also the highest-paying one related to international marketing, with a median salary of $124,518.
| Occupation | Median Annual Salary |
|---|---|
| Market Research Analysts and Marketing Specialists | $124,518 |
| Marketing Managers | $90,143 |
| Search Marketing Strategists | $85,177 |
| Business Teachers, Postsecondary | $80,576 |
International Marketing has 4 similar majors in the Business, Management & Marketing field, which together award 56,114 degrees a year; the largest are Marketing/Marketing Management, General (52,699), Digital Marketing (1,988) and Marketing, Other (1,245). Browse all Business, Management & Marketing majors or the full list of college majors.
| Related Major | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 52,699 |
| Digital Marketing | 1,988 |
| Marketing, Other | 1,245 |
| Marketing Research | 182 |
More about our data sources and methodologies.
