Ranked #11 in popularity, marketing is one of the most sought-after bachelor's degree programs in the nation. This makes choosing the right school a hard decision.
For its 2025 ranking, College Factual looked at 558 schools in the United States to determine which ones were the best for marketing students pursuing a bachelor's degree. When you put them all together, these colleges and universities awarded 44,531 bachelor's degrees in marketing during the <nil> academic year.
Choosing a Great Marketing School for Your Bachelor's Degree
The marketing bachelor's degree program you select can have a big impact on your future. Important measures of a quality marketing program can vary widely even among the top schools. When choosing a school we recommend considering some of the following factors:
Quality Overall Is Important
A school that excels in educating for a particular major and degree level must be a great school overall as well. To make it into this list a school must rank well in our overall Best Colleges ranking. This ranking considered factors such as graduation rates, overall graduate earnings and other educational resources to identify great colleges and universities.
Average Earnings
To determine the overall quality of a graduate school, one factor we look at is the average early-career salary of those receiving their bachelor's degree from the school. This is because one of the main reasons people pursue their bachelor's degree is to enable themselves to find better-paying positions.
Other Factors We Consider
In addition to the above, you should consider some of the following factors:
Major Focus - How many resources a school devotes to marketing students as compared to other majors.
Major Demand - How many other marketing students want to attend this school to pursue a bachelor's degree.
Educational Resources - The amount of money and other resources allocated to students while they are pursuing their degree. These resources include such things as number of students per instructor and education expenditures per student.
Student Debt - How much debt marketing students go into to obtain their bachelor's degree and how well they are able to pay back that debt.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized marketing related body.
Our complete ranking methodology documents in more detail how we consider these factors to identify the best schools for marketing students working on their bachelor's degree.
Since the program you select can have a significant impact on your future, we've developed a number of rankings, including this Best Marketing Bachelor's Degree Schools list, to help you choose the best school for you.
In addition to College Factual's rankings, you may want to take a look at College Combat, our unique tool that lets you pit your favorite schools head-to-head and compare how they rate on factors that most interest you.
When you have some time, check it out - you may want to bookmark the link so you don't forget it.
Best Schools for Bachelor’s Students to Study Marketing in the United States
Explore the top ranked colleges and universities for marketing students seeking a a bachelor's degree. Only those schools that rank in the top 20% of all the schools we analyze get awarded with a place on this list.
University of Pennsylvania is a great option for individuals interested in a bachelor's degree in marketing. Located in the city of Philadelphia, UPenn is a private not-for-profit university with a fairly large student population.
Those marketing students who get their bachelor's degree from University of Pennsylvania earn $37,015 more than the typical marketing graduate.
Every student pursuing a degree in a bachelor's degree in marketing needs to look into Washington University in St Louis. Located in the large suburb of Saint Louis, WUSTL is a private not-for-profit university with a fairly large student population.
Those marketing students who get their bachelor's degree from Washington University in St Louis make $25,281 more than the average marketing student.
University of Wisconsin - Madison is a wonderful choice for individuals interested in a bachelor's degree in marketing. Located in the large city of Madison, UW - Madison is a public university with a fairly large student population.
Those marketing students who get their bachelor's degree from University of Wisconsin - Madison receive $19,686 more than the standard marketing grad.
It is hard to beat University of Illinois at Urbana-Champaign if you want to pursue a bachelor's degree in marketing. Located in the city of Champaign, UIUC is a public university with a fairly large student population.
Marketing bachelor's degree recipients from University of Illinois at Urbana-Champaign receive an earnings boost of approximately $23,735 above the average income of marketing graduates.
Located in the midsize city of College Station, Texas A&M College Station is a public university with a very large student population.
Those marketing students who get their bachelor's degree from Texas A&M University - College Station earn $5,927 more than the average marketing graduate.
Located in the city of Washington, Georgetown is a private not-for-profit university with a fairly large student population.
Bachelor's recipients from the marketing major at Georgetown University get $29,281 above the standard graduate with the same degree when they enter the workforce.
Located in the large suburb of Notre Dame, Notre Dame is a private not-for-profit university with a large student population.
Bachelor's recipients from the marketing degree program at University of Notre Dame earn $18,368 more than the typical college grad with the same degree when they enter the workforce.
Fairfield U is a moderately-sized private not-for-profit university located in the suburb of Fairfield.
Bachelor's recipients from the marketing degree program at Fairfield University get $8,353 above the average graduate with the same degree shortly after graduation.
Bentley is a medium-sized private not-for-profit university located in the small city of Waltham.
Bachelor's recipients from the marketing degree program at Bentley University get $14,909 above the standard college graduate with the same degree shortly after graduation.
Located in the city of East Lansing, Michigan State is a public university with a very large student population.
Marketing bachelor's degree recipients from Michigan State University get an earnings boost of about $11,737 above the typical earnings of marketing graduates.
UMCP is a very large public university located in the suburb of College Park.
Those marketing students who get their bachelor's degree from University of Maryland - College Park receive $16,040 more than the typical marketing student.
Ohio State is a very large public university located in the large city of Columbus.
Marketing bachelor's degree recipients from Ohio State University - Main Campus receive an earnings boost of around $10,927 above the average earnings of marketing graduates.
Located in the large city of Saint Paul, UST MN is a private not-for-profit university with a moderately-sized student population.
Marketing bachelor's degree recipients from University of St Thomas Minnesota get an earnings boost of around $5,025 above the average earnings of marketing majors.
Located in the large suburb of Villanova, Villanova is a private not-for-profit university with a large student population.
Bachelor's recipients from the marketing degree program at Villanova University get $24,095 above the typical college graduate in this field shortly after graduation.
Miami University - Oxford is a large public university located in the town of Oxford.
Marketing bachelor's degree recipients from Miami University - Oxford get an earnings boost of approximately $13,505 above the average income of marketing graduates.
Located in the large city of Seattle, UW Seattle is a public university with a fairly large student population.
Those marketing students who get their bachelor's degree from University of Washington - Seattle Campus make $5,992 more than the typical marketing grad.
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This section shows the rest of the colleges awarded a Best Marketing Bachelor's Degree Schools badge.
Showing in this list means the school was ranked in the top 20% of the 558 different United States marketing schools we analyzed.
These are some additional schools worth mentioning that are also great but just didn't quite make the cut to earn our top Best Marketing Bachelor's Degree Schools award.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
The marketing bachelor's degree program you select can have a big impact on your future. Important measures of a quality marketing program can vary widely even among the top schools. When choosing a school we recommend considering some of the following factors:
