by our College Data Analytics TeamBelow are the key facts about this program at UMass Amherst. Degrees are awarded at the Bachelor’s level. It ranks as high as #3 out of 18 schools (Bachelor’s level) by College Factual. Jump to any of the following sections:
College Factual ranks UMass Amherst as a strong choice for marketing, ranked #41 out of 619 schools nationally.
| Ranking | Rank |
|---|---|
| Best Marketing Schools | 41 of 619 |
| Best Marketing Schools in Massachusetts | 4 of 20 |
| Best Marketing Schools in the New England Region | 5 of 47 |
Here is each degree level granted in marketing at UMass Amherst, along with how many graduates complete each level annually.
| Degree Level | Annual Graduates |
|---|---|
| Bachelor’s | 229 |
In the most recent year for which we have data, University of Massachusetts-Amherst handed out 229 bachelor’s degrees in marketing.
UMass Amherst ranks competitively among schools offering marketing at the bachelor’s level. Its best result was #3 out of 18 schools by College Factual.
| Ranking | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools in Massachusetts | 3 |
| Best Marketing Bachelor’s Degree Schools in the New England Region | 4 |
| Best Marketing Bachelor’s Degree Schools | 39 |
Marketing students who finish a bachelor’s at UMass Amherst report a median salary of $62,209 a year. This is lower than $73,687, the median for all majors at UMass Amherst.
To complete a bachelor’s at UMass Amherst, marketing students accumulate a median of $23,750 in student loans. This is below $25,177, the typical median for all majors at UMass Amherst.
Average full-time tuition and fees are listed in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $15,791 | $39,683 |
| Fees | $766 | $766 |
Learn more about UMass Amherst tuition and fees.
Among recent graduates, 41% of marketing bachelor’s degrees went to men and 59% went to women.
The majority of marketing bachelor’s degree graduates at UMass Amherst are White. About 66% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of Massachusetts-Amherst with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 23 |
| Black or African American | 8 |
| Hispanic or Latino | 24 |
| White | 151 |
| Non-Resident Aliens | 9 |
| Other Races | 14 |
UMass Amherst conferred 229 bachelor’s completions in marketing/marketing management, general recently — 59% to women and 41% to men. The most common background among these graduates was White (66%).
