[Marketing](/majors/business-management-marketing-sales/marketing/) degree programs vary widely in price and payoff across the country. The schools below stand out for delivering a strong marketing education at a price that pays off.
To produce this 2027 ranking, College Factual evaluated 558 schools on the balance of cost and outcomes for marketing students.
University Of Florida earned the #1 spot for value among marketing schools in the United States. Set in the city of Gainesville, University Of Florida is a very large public institution. Students from in state pay about $6,381 in tuition and fees, while out-of-state students pay about $28,659. Marketing graduates carry a median of $15,574 in student loans. Early-career marketing graduates make about $56,454. That is a strong return on a $15,574 median debt. Roughly 24% of applicants are accepted.
Students looking for strong value in marketing will find it at Utah Valley University, which ranked #2. Located in the city of Orem, Utah Valley University is a very large public university. Students from in state pay about $6,507 in tuition and fees, while out-of-state students pay about $18,489. Marketing graduates carry a median of $12,044 in student loans. Early-career marketing graduates make about $54,173. Weighed against typical debt, the earnings make a compelling case for value.
The strong cost-to-outcome balance at California State University Northridge earned it the #3 place for marketing. California State University Northridge is a very large public school located in the city of Northridge. In-state tuition and fees average $7,458, compared with $20,058 for out-of-state students. Students borrow a median of $14,000 to complete the marketing program here. Soon after graduation, marketing degree recipients from California State University Northridge generally make around $37,016. Set against $14,000 in median debt, that is a healthy payoff. Roughly 93% of applicants are accepted.
Texas A And M University Central Texas is a great value for students pursuing a degree in marketing, landing the #4 spot this year. Located in the rural area of Killeen, Texas A And M University Central Texas is a mid-sized public university. Students from in state pay about $7,363 in tuition and fees, with out-of-state students paying around $17,155. Students borrow a median of $23,160 to complete the marketing program here. Soon after graduation, marketing degree recipients from Texas A And M University Central Texas generally make around $50,370. Texas A And M University Central Texas admits about 100% of applicants.
Brigham Young University Idaho came in at #5 on our 2027 list of the best value marketing schools. Set in the town of Rexburg, Brigham Young University Idaho is a very large private not-for-profit institution. Students from in state pay about $4,800 in tuition and fees. Marketing graduates carry a median of $10,630 in student loans. Early-career marketing graduates make about $49,026. That is a strong return on a $10,630 median debt. Brigham Young University Idaho admits about 96% of applicants.
University Of Washington Tacoma Campus landed the #6 spot for marketing value this year. Located in the city of Tacoma, University Of Washington Tacoma Campus is a moderately-sized public university. In-state tuition and fees average $13,168, with out-of-state students paying around $43,404. Students borrow a median of $15,171 to complete the marketing program here. Early-career marketing graduates make about $51,530. That is a strong return on a $15,171 median debt. University Of Washington Tacoma Campus admits about 82% of applicants.
Florida State University earned the #7 position for value in marketing this year. Located in the city of Tallahassee, Florida State University is a very large public university. Expect in-state tuition and fees of around $6,517, compared with $21,683 for out-of-state students. Students borrow a median of $18,250 to complete the marketing program here. Early-career marketing graduates make about $49,808. Set against $18,250 in median debt, that is a healthy payoff. Roughly 24% of applicants are accepted.
University Of Central Florida landed the #8 spot for marketing value this year. Located in the suburb of Orlando, University Of Central Florida is a very large public university. Students from in state pay about $6,368 in tuition and fees, while out-of-state students pay about $22,467. Marketing graduates carry a median of $21,374 in student loans. Marketing graduates of University Of Central Florida earn a median of $46,606 early in their careers. That is a strong return on a $21,374 median debt. Roughly 40% of applicants are accepted.
The University Of Texas Pan American placed #9 among the best values for marketing. Set in the city of Edinburg, The University Of Texas Pan American is a very large public institution. In-state tuition and fees average $9,799, while out-of-state students pay about $19,645. Marketing graduates carry a median of $16,912 in student loans. Marketing graduates of The University Of Texas Pan American earn a median of $30,173 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 94% of applicants are accepted.
University Of South Florida Main Campus came in at #10 for value in marketing this year. Located in the city of Tampa, University Of South Florida Main Campus is a very large public university. Expect in-state tuition and fees of around $6,410, with out-of-state students paying around $17,324. Marketing graduates carry a median of $19,431 in student loans. Early-career marketing graduates make about $40,575. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 43%.
Florida Atlantic University earned the #11 position for value in marketing this year. Set in the city of Boca Raton, Florida Atlantic University is a very large public institution. In-state tuition and fees average $4,879, compared with $17,324 for out-of-state students. Students borrow a median of $19,500 to complete the marketing program here. Marketing graduates of Florida Atlantic University earn a median of $41,995 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Florida Atlantic University admits about 66% of applicants.
Florida International University earned the #12 position for value in marketing this year. Florida International University is a very large public school located in the suburb of Miami. In-state tuition and fees average $6,565, while out-of-state students pay about $18,964. Students borrow a median of $18,233 to complete the marketing program here. Marketing graduates of Florida International University earn a median of $40,839 early in their careers. That is a strong return on a $18,233 median debt. Florida International University admits about 55% of applicants.
Cuny York College earned the #13 position for value in marketing this year. Cuny York College is a moderately-sized public school located in the city of Jamaica. In-state tuition and fees average $7,358, while out-of-state students pay about $15,308. Marketing graduates carry a median of $12,573 in student loans. Early-career marketing graduates make about $40,596. That is a strong return on a $12,573 median debt. Roughly 64% of applicants are accepted.
University Of Illinois At Chicago came in at #14 for value in marketing this year. University Of Illinois At Chicago is a very large public school located in the city of Chicago. In-state tuition and fees average $15,949, while out-of-state students pay about $32,009. Typical student debt for marketing graduates is $18,750. Soon after graduation, marketing degree recipients from University Of Illinois At Chicago generally make around $42,782. Set against $18,750 in median debt, that is a healthy payoff. University Of Illinois At Chicago admits about 77% of applicants.
Oakland University earned the #15 position for value in marketing this year. Oakland University is a large public school located in the suburb of Rochester Hills. Expect in-state tuition and fees of around $17,167, with out-of-state students paying around $24,735. Marketing graduates carry a median of $25,715 in student loans. Soon after graduation, marketing degree recipients from Oakland University generally make around $50,087. That is a strong return on a $25,715 median debt. Oakland University admits about 88% of applicants.
University Of North Florida landed the #16 spot for marketing value this year. Set in the city of Jacksonville, University Of North Florida is a large public institution. Expect in-state tuition and fees of around $5,964, with out-of-state students paying around $19,407. Students borrow a median of $18,684 to complete the marketing program here. Soon after graduation, marketing degree recipients from University Of North Florida generally make around $43,720. Weighed against typical debt, the earnings make a compelling case for value. University Of North Florida admits about 53% of applicants.
Weber State University ranked #17 on our 2027 list of the best value marketing schools. Weber State University is a very large public school located in the city of Ogden. Expect in-state tuition and fees of around $6,557, compared with $17,545 for out-of-state students. Marketing graduates carry a median of $18,076 in student loans. Soon after graduation, marketing degree recipients from Weber State University generally make around $53,592. Set against $18,076 in median debt, that is a healthy payoff.
Dalton State College placed #18 among the best values for marketing. Located in the city of Dalton, Dalton State College is a moderately-sized public university. In-state tuition and fees average $3,336, with out-of-state students paying around $10,656. Typical student debt for marketing graduates is $14,955. Soon after graduation, marketing degree recipients from Dalton State College generally make around $41,654. That is a strong return on a $14,955 median debt.
Portland State University earned the #19 position for value in marketing this year. Portland State University is a very large public school located in the city of Portland. Expect in-state tuition and fees of around $11,118, while out-of-state students pay about $29,136. Marketing graduates carry a median of $19,500 in student loans. Early-career marketing graduates make about $41,395. Set against $19,500 in median debt, that is a healthy payoff. The acceptance rate is 91%.
University Of Michigan Dearborn earned the #20 position for value in marketing this year. Set in the city of Dearborn, University Of Michigan Dearborn is a moderately-sized public institution. In-state tuition and fees average $15,640, with out-of-state students paying around $32,896. Marketing graduates carry a median of $23,625 in student loans. Soon after graduation, marketing degree recipients from University Of Michigan Dearborn generally make around $46,664. Set against $23,625 in median debt, that is a healthy payoff. University Of Michigan Dearborn admits about 56% of applicants.
University Of Washington Bothell Campus placed #21 among the best values for marketing. University Of Washington Bothell Campus is a moderately-sized public school located in the suburb of Bothell. Students from in state pay about $12,919 in tuition and fees, with out-of-state students paying around $43,155. Marketing graduates carry a median of $15,171 in student loans. Early-career marketing graduates make about $51,530. That is a strong return on a $15,171 median debt. The acceptance rate is 91%.
Ferris State University ranked #22 on our 2027 list of the best value marketing schools. Ferris State University is a large public school located in the town of Big Rapids. Students from in state pay about $14,778 in tuition and fees. Typical student debt for marketing graduates is $25,450. Soon after graduation, marketing degree recipients from Ferris State University generally make around $39,668. That is a strong return on a $25,450 median debt. Roughly 91% of applicants are accepted.
University Of Nevada Las Vegas came in at #23 for value in marketing this year. Located in the city of Las Vegas, University Of Nevada Las Vegas is a very large public university. Students from in state pay about $9,748 in tuition and fees, while out-of-state students pay about $27,411. Marketing graduates carry a median of $15,047 in student loans. Early-career marketing graduates make about $36,304. Weighed against typical debt, the earnings make a compelling case for value. Roughly 96% of applicants are accepted.
New Mexico State University Main Campus ranked #24 on our 2027 list of the best value marketing schools. Set in the suburb of Las Cruces, New Mexico State University Main Campus is a large public institution. Expect in-state tuition and fees of around $8,183, compared with $25,307 for out-of-state students. Typical student debt for marketing graduates is $21,297. Soon after graduation, marketing degree recipients from New Mexico State University Main Campus generally make around $33,191. That is a strong return on a $21,297 median debt. Roughly 89% of applicants are accepted.
Latter Day Saints Business College came in at #25 for value in marketing this year. Latter Day Saints Business College is a large private not-for-profit school located in the city of Salt Lake City. Expect in-state tuition and fees of around $4,004. Graduates go on to earn a median of $50,630 ten years after entry.
Rest of the Top 50 Best Value Marketing Schools
These schools rounded out the top of this year’s marketing value ranking:
This list is compiled by College Factual (MF_RANKING_2025), 2027 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 558 schools evaluated.
*Averages shown above reflect the top 558 ranked schools only.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
[Marketing](/majors/business-management-marketing-sales/marketing/) degree programs vary widely in price and payoff across the country. The schools below stand out for delivering a strong marketing education at a price that pays off.
