[Marketing](/majors/business-management-marketing-sales/marketing/) programs reward a close look at where your money goes furthest. The schools below stand out for delivering a strong marketing education at a price that pays off.
For its 2026 best-value ranking, College Factual looked at 1178 schools to find the best return on investment for marketing students.
For return on investment in marketing, no school beat University Of Florida this year. Set in the city of Gainesville, University Of Florida is a very large public institution. Students from in state pay about $6,381 in tuition and fees, with out-of-state students paying around $28,659. Marketing graduates carry a median of $15,574 in student loans. Soon after graduation, marketing degree recipients from University Of Florida generally make around $56,454. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 24%.
Students looking for strong value in marketing will find it at Brigham Young University Idaho, which ranked #2. Set in the town of Rexburg, Brigham Young University Idaho is a very large private not-for-profit institution. The average in-state cost of tuition and fees is $4,800. Students borrow a median of $10,630 to complete the marketing program here. Early-career marketing graduates make about $49,026. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 96%.
Students looking for strong value in marketing will find it at Utah Valley University, which ranked #3. Set in the city of Orem, Utah Valley University is a very large public institution. Students from in state pay about $6,507 in tuition and fees, compared with $18,489 for out-of-state students. Typical student debt for marketing graduates is $12,044. Soon after graduation, marketing degree recipients from Utah Valley University generally make around $54,173. Weighed against typical debt, the earnings make a compelling case for value.
A rank of #4 makes California State University Northridge one of the best values for marketing. Located in the city of Northridge, California State University Northridge is a very large public university. In-state tuition and fees average $7,458, compared with $20,058 for out-of-state students. Students borrow a median of $14,000 to complete the marketing program here. Early-career marketing graduates make about $37,016. Weighed against typical debt, the earnings make a compelling case for value. California State University Northridge admits about 93% of applicants.
Texas A And M University Central Texas came in at #5 on our 2026 list of the best value marketing schools. Located in the rural area of Killeen, Texas A And M University Central Texas is a mid-sized public university. The average in-state cost of tuition and fees is $7,363, with out-of-state students paying around $17,155. Students borrow a median of $23,160 to complete the marketing program here. Soon after graduation, marketing degree recipients from Texas A And M University Central Texas generally make around $50,370. Texas A And M University Central Texas admits about 100% of applicants.
University Of Washington Tacoma Campus ranked #6 on our 2026 list of the best value marketing schools. Located in the city of Tacoma, University Of Washington Tacoma Campus is a moderately-sized public university. The average in-state cost of tuition and fees is $13,168, compared with $43,404 for out-of-state students. Typical student debt for marketing graduates is $15,171. Marketing graduates of University Of Washington Tacoma Campus earn a median of $51,530 early in their careers. That is a strong return on a $15,171 median debt. Roughly 82% of applicants are accepted.
Florida State University ranked #7 on our 2026 list of the best value marketing schools. Set in the city of Tallahassee, Florida State University is a very large public institution. The average in-state cost of tuition and fees is $6,517, compared with $21,683 for out-of-state students. Typical student debt for marketing graduates is $18,250. Marketing graduates of Florida State University earn a median of $49,808 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Florida State University admits about 24% of applicants.
University Of Washington Bothell Campus placed #8 among the best values for marketing. Located in the suburb of Bothell, University Of Washington Bothell Campus is a moderately-sized public university. In-state tuition and fees average $12,919, with out-of-state students paying around $43,155. Students borrow a median of $15,171 to complete the marketing program here. Soon after graduation, marketing degree recipients from University Of Washington Bothell Campus generally make around $51,530. Set against $15,171 in median debt, that is a healthy payoff. Roughly 91% of applicants are accepted.
Florida Atlantic University came in at #9 for value in marketing this year. Set in the city of Boca Raton, Florida Atlantic University is a very large public institution. Students from in state pay about $4,879 in tuition and fees, compared with $17,324 for out-of-state students. Typical student debt for marketing graduates is $19,500. Early-career marketing graduates make about $41,995. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 66%.
Florida International University ranked #10 on our 2026 list of the best value marketing schools. Located in the suburb of Miami, Florida International University is a very large public university. The average in-state cost of tuition and fees is $6,565, with out-of-state students paying around $18,964. Marketing graduates carry a median of $18,233 in student loans. Soon after graduation, marketing degree recipients from Florida International University generally make around $40,839. Weighed against typical debt, the earnings make a compelling case for value. Florida International University admits about 55% of applicants.
University Of South Florida Main Campus came in at #11 for value in marketing this year. Set in the city of Tampa, University Of South Florida Main Campus is a very large public institution. Students from in state pay about $6,410 in tuition and fees, while out-of-state students pay about $17,324. Marketing graduates carry a median of $19,431 in student loans. Early-career marketing graduates make about $40,575. Set against $19,431 in median debt, that is a healthy payoff. Roughly 43% of applicants are accepted.
New Mexico State University Main Campus landed the #12 spot for marketing value this year. New Mexico State University Main Campus is a large public school located in the suburb of Las Cruces. The average in-state cost of tuition and fees is $8,183, with out-of-state students paying around $25,307. Typical student debt for marketing graduates is $21,297. Soon after graduation, marketing degree recipients from New Mexico State University Main Campus generally make around $33,191. That is a strong return on a $21,297 median debt. Roughly 89% of applicants are accepted.
University Of Central Florida placed #13 among the best values for marketing. Located in the suburb of Orlando, University Of Central Florida is a very large public university. Students from in state pay about $6,368 in tuition and fees, while out-of-state students pay about $22,467. Marketing graduates carry a median of $21,374 in student loans. Early-career marketing graduates make about $46,606. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 40%.
Cuny York College earned the #14 position for value in marketing this year. Cuny York College is a moderately-sized public school located in the city of Jamaica. In-state tuition and fees average $7,358, compared with $15,308 for out-of-state students. Marketing graduates carry a median of $12,573 in student loans. Early-career marketing graduates make about $40,596. Set against $12,573 in median debt, that is a healthy payoff. The acceptance rate is 64%.
Dalton State College landed the #15 spot for marketing value this year. Located in the city of Dalton, Dalton State College is a moderately-sized public university. Students from in state pay about $3,336 in tuition and fees, while out-of-state students pay about $10,656. Marketing graduates carry a median of $14,955 in student loans. Soon after graduation, marketing degree recipients from Dalton State College generally make around $41,654. That is a strong return on a $14,955 median debt.
University Of North Florida earned the #16 position for value in marketing this year. Located in the city of Jacksonville, University Of North Florida is a large public university. Expect in-state tuition and fees of around $5,964, while out-of-state students pay about $19,407. Typical student debt for marketing graduates is $18,684. Soon after graduation, marketing degree recipients from University Of North Florida generally make around $43,720. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 53%.
The University Of Texas Pan American came in at #17 for value in marketing this year. Located in the city of Edinburg, The University Of Texas Pan American is a very large public university. The average in-state cost of tuition and fees is $9,799, while out-of-state students pay about $19,645. Typical student debt for marketing graduates is $16,912. Early-career marketing graduates make about $30,173. Set against $16,912 in median debt, that is a healthy payoff. The acceptance rate is 94%.
Florida Gulf Coast University ranked #18 on our 2026 list of the best value marketing schools. Located in the suburb of Fort Myers, Florida Gulf Coast University is a large public university. The average in-state cost of tuition and fees is $6,118, with out-of-state students paying around $25,162. Students borrow a median of $19,375 to complete the marketing program here. Early-career marketing graduates make about $46,910. Set against $19,375 in median debt, that is a healthy payoff. Roughly 63% of applicants are accepted.
Weber State University earned the #19 position for value in marketing this year. Located in the city of Ogden, Weber State University is a very large public university. In-state tuition and fees average $6,557, compared with $17,545 for out-of-state students. Students borrow a median of $18,076 to complete the marketing program here. Marketing graduates of Weber State University earn a median of $53,592 early in their careers. That is a strong return on a $18,076 median debt.
Bellevue College earned the #20 position for value in marketing this year. Set in the city of Bellevue, Bellevue College is a large public institution. Students from in state pay about $4,436 in tuition and fees, compared with $10,502 for out-of-state students. Marketing graduates carry a median of $18,839 in student loans. Marketing graduates of Bellevue College earn a median of $67,771 early in their careers. Set against $18,839 in median debt, that is a healthy payoff.
The University Of West Florida earned the #21 position for value in marketing this year. Located in the rural area of Pensacola, The University Of West Florida is a large public university. The average in-state cost of tuition and fees is $5,776, while out-of-state students pay about $18,658. Marketing graduates carry a median of $16,647 in student loans. Early-career marketing graduates make about $36,764. That is a strong return on a $16,647 median debt. The University Of West Florida admits about 58% of applicants.
Suny College At Old Westbury earned the #22 position for value in marketing this year. Located in the suburb of Old Westbury, Suny College At Old Westbury is a moderately-sized public university. In-state tuition and fees average $8,372, compared with $18,842 for out-of-state students. Students borrow a median of $20,274 to complete the marketing program here. Soon after graduation, marketing degree recipients from Suny College At Old Westbury generally make around $44,443. Set against $20,274 in median debt, that is a healthy payoff. The acceptance rate is 84%.
University Of Puerto Rico Rio Piedras placed #23 among the best values for marketing. Located in the city of San Juan, University Of Puerto Rico Rio Piedras is a large public university. Students from in state pay about $5,324 in tuition and fees. Typical student debt for marketing graduates is $5,500. Soon after graduation, marketing degree recipients from University Of Puerto Rico Rio Piedras generally make around $24,881. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 55%.
University Of Nevada Las Vegas landed the #24 spot for marketing value this year. Located in the city of Las Vegas, University Of Nevada Las Vegas is a very large public university. Students from in state pay about $9,748 in tuition and fees, compared with $27,411 for out-of-state students. Students borrow a median of $15,047 to complete the marketing program here. Early-career marketing graduates make about $36,304. Set against $15,047 in median debt, that is a healthy payoff. Roughly 96% of applicants are accepted.
Western Governors University came in at #25 for value in marketing this year. Western Governors University is a very large private not-for-profit school located in the suburb of Salt Lake City. Expect in-state tuition and fees of around $8,658. Students borrow a median of $21,232 to complete the marketing program here. Marketing graduates of Western Governors University earn a median of $52,877 early in their careers. Set against $21,232 in median debt, that is a healthy payoff.
Rest of the Top 50 Best Value Marketing Schools
These schools also delivered strong value for marketing this year:
This ranking is produced by College Factual (MF_RANKING_2025), 2026 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 1178 schools evaluated.
*Averages shown above reflect the top 558 ranked schools only.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
[Marketing](/majors/business-management-marketing-sales/marketing/) programs reward a close look at where your money goes furthest. The schools below stand out for delivering a strong marketing education at a price that pays off.
