2022 Best Value Bachelor’s Degree Colleges for Marketing
When pursuing a degree in today’s world, students have many different options to choose from. College Factual has developed its “Best Value Marketing Schools for a Bachelor’s” ranking as one item you can use to help make this decision.
In 2019-2020, 52,262 people earned their degree in marketing, making the major the 16th most popular in the United States. In 2017-2018, marketing graduates who were awarded their degree in 2015-2017, earned an average of $40,323 and had an average of $24,975 in loans still to pay off.
At the bachelor’s degree level specifically, there were 45,007 marketing graduates with average earnings and debt of $38,303 and $24,501 respectively.
This year’s “Best Value Marketing Schools for a Bachelor’s” ranking looked at 728 colleges that offer degrees in a bachelor’s in marketing. Not only do the schools that top this list have excellent marketing programs, but they also cost less that schools of similar quality.
To come up with these rankings, we looked at factors such as the cost to attend the school after aid is awarded and overall quality of the marketing program at the school. See our ranking methodology to learn more.
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One Size Does Not Fit All
Since the program you select can have a significant impact on your future, we’ve developed a number of rankings, including this “Best Value Marketing Schools for a Bachelor’s” list, to help you choose the best school for you.
To further help you make the college decision, we’ve developed a unique tool called College Combat that allows you to compare schools based on the factors that matter the most to you. If you’re torn between two schools, you can use it to help you see how they stack up against one another. Bookmark it so you can compare any new schools that might interest you.
Best Value Marketing Schools for a Bachelor’s
The following schools top our list of the Best Best Value Marketing Schools for a Bachelor’s.
Top 25 Best Value Bachelor’s Degree Colleges for Marketing
Out of the 728 schools in the Best Value Marketing Schools for a Bachelor’s that were part of this year’s ranking, Brigham Young University - Provo landed the #1 spot on the list. This large school is located in Provo, Utah, and it awarded 98 bachelors’s marketing degrees in 2019-2020.
As a testament to the quality of education it offers, BYU is also in the top of our “Best Marketing Bachelor’s Degree Schools” ranking. It’s in the top 5% of all schools reviewed in that analysis. It costs about $13,322 for bachelor’s degree marketing students per year to attend Brigham Young University - Provo.
With a freshman retention rate of 92%, the school does an excellent job of retaining its students. The student loan default rate at the school is 1.7%, which is quite low when compared to the national default rate of 10.1%.
You’ll join some of the best and brightest minds around if you attend Western Governors University. The school came in at #2 for the Best Value Marketing Schools for a Bachelor’s. WGU is located in Salt Lake City, Utah and, has a large student population. In 2019-2020, this school awarded 517 bachelors’s marketing degrees to qualified students.
WGU also claimed a top spot on our “Best Marketing Bachelor’s Degree Schools” list. It’s in the top 15% of all schools in this category. The yearly cost to attend Western Governors University is $9,805 for bachelor’s degree marketing students.
The low student loan default rate of 4.1% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
You’ll join some of the best and brightest minds around if you attend Brigham Young University - Idaho. The school came in at #3 for the Best Value Marketing Schools for a Bachelor’s. This large school is located in Rexburg, Idaho, and it awarded 72 bachelors’s marketing degrees in 2019-2020.
The estimated yearly cost for BYU - I is $7,167 for bachelor’s degree marketing students.
The school has an impressive student loan default rate. It’s only 3.2%, which is much lower than the national rate of 10.1%.
You’ll join some of the best and brightest minds around if you attend Minot State University. The school came in at #4 for the Best Value Marketing Schools for a Bachelor’s. Located in Minot, North Dakota, this small public school awarded 27 degrees to qualified bachelors’s marketing students in 2019-2020.
The yearly cost to attend MSU is $11,898 for bachelor’s degree marketing students.
You’ll be in good company if you decide to attend University of Wisconsin - La Crosse. It ranked #5 on our 2022 Best Value Marketing Schools for a Bachelor’s list. University of Wisconsin - La Crosse is a public institution located in La Crosse, Wisconsin. The school has a fairly large population, and it awarded 122 bachelors’s degrees in 2019-2020.
UW - La Crosse excels when it comes to marketing quality. It’s in the top 15% of all schools in this category. The yearly cost to attend University of Wisconsin - La Crosse is $14,580 for Bachelor’s Degree Marketing students.
Students who start out at the school are likely to stick around. The freshman retention rate is 86%. The low student loan default rate of 1.6% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read full report on Marketing at University of Wisconsin - La Crosse
Colorado State University - Global Campus did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s ranking, coming in at #6. Colorado State University - Global Campus is a public institution located in Greenwood Village, Colorado. The school has a fairly large population, and it awarded 86 bachelors’s degrees in 2019-2020.
The school has an impressive student loan default rate. It’s only 3.9%, which is much lower than the national rate of 10.1%.
Full Colorado State University - Global Campus Marketing Report
Brigham Young University - Hawaii came in at #7 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s ranking. Brigham Young University - Hawaii is a small private not-for-profit school situated in Laie, Hawaii. It awarded 36 bachelors’s marketing degrees in 2019-2020.
The estimated yearly cost for Brigham Young University - Hawaii is $14,051 for Bachelor’s Degree Marketing students.
University of Wisconsin - Eau Claire ranked #8 on this year’s Best Value Marketing Schools for a Bachelor’s list. UW - Eau Claire is a public institution located in Eau Claire, Wisconsin. The school has a fairly large population, and it awarded 134 bachelors’s degrees in 2019-2020.
UW - Eau Claire excels when it comes to marketing quality. It’s in the top 15% of all schools reviewed in that analysis. The yearly cost to attend UW - Eau Claire is $16,020 for Bachelor’s Degree Marketing students.
University of Minnesota - Duluth landed the #9 spot on the 2022 Best Value Marketing Schools for a Bachelor’s ranking. University of Minnesota - Duluth is a fairly large public school situated in Duluth, Minnesota. It awarded 158 bachelors’s marketing degrees in 2019-2020.
In addition to being on this list, UMN Duluth is in the top on our “Best Marketing Bachelor’s Degree Schools” list. It’s ranked in the top 10% of all schools on our “Best Marketing Bachelor’s Degree Schools” list. It costs about $17,067 for Bachelor’s Degree Marketing students per year to attend University of Minnesota - Duluth.
The low student loan default rate of 3.1% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
With a ranking of #10, University of Wisconsin - Whitewater did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s list. UW - Whitewater is a fairly large school located in Whitewater, Wisconsin that handed out 184 bachelors’s marketing degrees in 2019-2020.
On top of its placing in this ranking, UW - Whitewater also did well on our “Best Marketing Bachelor’s Degree Schools” list. It’s in the top 20% of all schools reviewed in that analysis. The yearly cost to attend UW - Whitewater is $15,249 for Bachelor’s Degree Marketing students.
With a ranking of #11, North Dakota State University - Main Campus did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s list. This fairly large school is located in Fargo, North Dakota, and it awarded 88 bachelors’s marketing degrees in 2019-2020.
In addition to being on this list, North Dakota State University is in the top on our “Best Marketing Bachelor’s Degree Schools” list. It’s ranked in the top 20% of all schools on our “Best Marketing Bachelor’s Degree Schools” list. It costs about $16,584 for bachelor’s degree marketing students per year to attend North Dakota State University.
The low student loan default rate of 3.1% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read full report on Marketing at North Dakota State University - Main Campus
University of North Dakota ranked #12 on this year’s Best Value Marketing Schools for a Bachelor’s list. Located in Grand Forks, North Dakota, this fairly large public school handed out 97 degrees to qualified bachelors’s marketing students in 2019-2020.
UND also claimed a top spot on our “Best Marketing Bachelor’s Degree Schools” list. It’s ranked in the top 20% of all schools on our “Best Marketing Bachelor’s Degree Schools” list. It costs about $15,738 for Bachelor’s Degree Marketing students per year to attend UND.
The low student loan default rate of 2.9% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
University of Wisconsin - Oshkosh landed the #13 spot on the 2022 Best Value Marketing Schools for a Bachelor’s ranking. UW Oshkosh is a fairly large public school situated in Oshkosh, Wisconsin. It awarded 85 bachelors’s marketing degrees in 2019-2020.
The estimated yearly cost for University of Wisconsin - Oshkosh is $15,463 for bachelor’s degree marketing students.
With a ranking of #14, Winona State University did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s list. Located in Winona, Minnesota, this medium-sized public school handed out 66 diplomas to qualified bachelors’s marketing students in 2019-2020.
As a testament to the quality of education it offers, Winona State is also in the top of our “Best Marketing Bachelor’s Degree Schools” ranking. It’s in the top 20% of all schools reviewed in that analysis. The estimated yearly cost for Winona State University is $17,656 for bachelor’s degree marketing students.
The low student loan default rate of 3.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
With a ranking of #15, Northern Illinois University did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s list. Located in Dekalb, Illinois, this fairly large public school handed out 152 degrees to qualified bachelors’s marketing students in 2019-2020.
As a testament to the quality of education it offers, NIU is also in the top of our “Best Marketing Bachelor’s Degree Schools” ranking. It’s in the top 20% of all schools in this category. It costs about $18,259 for Bachelor’s Degree Marketing students per year to attend NIU.
Grand Valley State University landed the #16 spot on the 2022 Best Value Marketing Schools for a Bachelor’s ranking. Located in Allendale, Michigan, this large public school handed out 314 diplomas to qualified bachelors’s marketing students in 2019-2020.
As a testament to the quality of education it offers, GVSU is also in the top of our “Best Marketing Bachelor’s Degree Schools” ranking. It’s in the top 15% of all schools reviewed in that analysis. The yearly cost to attend GVSU is $17,646 for Bachelor’s Degree Marketing students.
The student loan default rate at the school is 3.7%, which is quite low when compared to the national default rate of 10.1%.
Western Michigan University landed the #17 spot on the 2022 Best Value Marketing Schools for a Bachelor’s ranking. WMU is located in Kalamazoo, Michigan and, has a fairly large student population. In 2019-2020, this school awarded 218 bachelors’s marketing degrees to qualified students.
WMU also claimed a top spot on our “Best Marketing Bachelor’s Degree Schools” list. It’s in the top 20% of all schools reviewed in that analysis. It costs about $19,433 for bachelor’s degree marketing students per year to attend Western Michigan University.
Georgia Southern University landed the #18 spot on the 2022 Best Value Marketing Schools for a Bachelor’s ranking. Georgia Southern University is a large school located in Statesboro, Georgia that handed out 201 bachelors’s marketing degrees in 2019-2020.
On top of its placing in this ranking, GaSou also did well on our “Best Marketing Bachelor’s Degree Schools” list. It’s in the top 20% of all schools in this category. It costs about $15,536 for Bachelor’s Degree Marketing students per year to attend GaSou.
With a ranking of #19, Park University did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s list. Park University is a fairly large private not-for-profit school situated in Parkville, Missouri. It awarded 18 bachelors’s marketing degrees in 2019-2020.
It costs about $15,579 for bachelor’s degree marketing students per year to attend Park University.
University of Mary ranked #20 on this year’s Best Value Marketing Schools for a Bachelor’s list. UMary is a private not-for-profit institution located in Bismarck, North Dakota. The school has a small population, and it awarded 20 bachelors’s degrees in 2019-2020.
On top of its placing in this ranking, UMary also did well on our “Best Marketing Bachelor’s Degree Schools” list. It’s in the top 20% of all schools in this category. The estimated yearly cost for University of Mary is $17,410 for Bachelor’s Degree Marketing students.
The student loan default rate at the school is 4.7%, which is quite low when compared to the national default rate of 10.1%.
Southwest Minnesota State University did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s ranking, coming in at #21. Southwest Minnesota State University is a medium-sized public school situated in Marshall, Minnesota. It awarded 20 bachelors’s marketing degrees in 2019-2020.
The estimated yearly cost for Southwest Minnesota State University is $14,397 for Bachelor’s Degree Marketing students.
Read more about Marketing at Southwest Minnesota State University
Florida State University did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s ranking, coming in at #22. Florida State University is a large public school situated in Tallahassee, Florida. It awarded 466 bachelors’s marketing degrees in 2019-2020.
Florida State also claimed a top spot on our “Best Marketing Bachelor’s Degree Schools” list. It’s ranked in the top 10% of all schools on our “Best Marketing Bachelor’s Degree Schools” list. The yearly cost to attend Florida State is $9,789 for bachelor’s degree marketing students.
With a freshman retention rate of 95%, the school does an excellent job of retaining its students. The student loan default rate at the school is 3.5%, which is quite low when compared to the national default rate of 10.1%.
Dakota State University ranked #23 on this year’s Best Value Marketing Schools for a Bachelor’s list. Located in Madison, South Dakota, this small public school awarded 11 degrees to qualified bachelors’s marketing students in 2019-2020.
The yearly cost to attend Dakota State is $17,691 for Bachelor’s Degree Marketing students.
Shippensburg University of Pennsylvania ranked #24 on this year’s Best Value Marketing Schools for a Bachelor’s list. This medium-sized school is located in Shippensburg, Pennsylvania, and it awarded 96 bachelors’s marketing degrees in 2019-2020.
It costs about $22,054 for bachelor’s degree marketing students per year to attend Ship.
University of Northern Iowa came in at #25 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s ranking. Cedar Falls, Iowa is the setting for this medium-sized institution of higher learning. The public school handed out bachelors’s marketing degrees to 92 students in 2019-2020.
UNI excels when it comes to marketing quality. It’s in the top 15% of all schools in this category. The yearly cost to attend University of Northern Iowa is $15,620 for Bachelor’s Degree Marketing students.
The student loan default rate at the school is 3.6%, which is quite low when compared to the national default rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 86%.
Rest of the Best 50 in Best Value Marketing Schools for a Bachelor’s
Not only did these schools make the top 50 list, but they also landed in the top 15% of this year’s ranking:
Rest of the Top 15% Colleges in Best Value Marketing Schools for a Bachelor’s
While not in the ‘top 50’, these schools make the top 15% of this year’s ranking:
| Rank | College | Location |
|---|---|---|
| 51 | University of North Texas | Denton, TX |
| 52 | University of Wisconsin - Parkside | Kenosha, WI |
| 52 | MSU Texas | Wichita Falls, TX |
| 54 | University of Phoenix - Arizona | Tempe, AZ |
| 55 | Texas Tech University | Lubbock, TX |
| 55 | University of Puerto Rico - Rio Piedras | San Juan, PR |
| 57 | Eastern Illinois University | Charleston, IL |
| 58 | University of North Georgia | Dahlonega, GA |
| 59 | Florida International University | Miami, FL |
| 60 | The University of Texas of the Permian Basin | Odessa, TX |
| 61 | University of Phoenix - Pennsylvania | Philadelphia, PA |
| 62 | Western Illinois University | Macomb, IL |
| 63 | Harding University | Searcy, AR |
| 64 | Kennesaw State University | Kennesaw, GA |
| 65 | Salisbury University | Salisbury, MD |
| Rank | College | Location |
|---|---|---|
| 91 | University of North Florida | Jacksonville, FL |
| 92 | Fashion Institute of Technology | New York, NY |
| 93 | University of Southern Mississippi | Hattiesburg, MS |
| 94 | Florida Atlantic University | Boca Raton, FL |
| 95 | University of Central Arkansas | Conway, AR |
| 95 | Tarleton State University | Stephenville, TX |
| 95 | Nicholls State University | Thibodaux, LA |
| 98 | University of West Georgia | Carrollton, GA |
| 99 | The University of Texas at San Antonio | San Antonio, TX |
| 100 | The University of Arizona Global Campus | San Diego, CA |
| 101 | University of Memphis | Memphis, TN |
| 102 | McNeese State University | Lake Charles, LA |
| 103 | Southeast Missouri State University | Cape Girardeau, MO |
| 104 | University of Central Oklahoma | Edmond, OK |
| 105 | James Madison University | Harrisonburg, VA |
| 106 | Purdue University - Main Campus | West Lafayette, IN |
| 107 | Sam Houston State University | Huntsville, TX |
| 108 | East Carolina University | Greenville, NC |
| 109 | Columbia College | Columbia, MO |
| 109 | University of Puerto Rico - Aguadilla | Aguadilla, PR |
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Notes and References
References
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.
Read more about our data sources and methodologies
Footnotes
- *Average salary, average net price, and average tuition and fees are for the top schools only.
- Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.
Credits
- Credit for the banner image above goes to Nick Youngson.
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