by our College Data Analytics Team
[Marketing](/majors/business-management-marketing-sales/marketing/) is a field worth comparing on the balance of cost and outcomes. The schools below stand out for delivering a strong marketing education at a price that pays off.
To produce this 2027 ranking, College Factual evaluated 62 schools on the balance of cost and outcomes for marketing students.
What’s on this page:
Below are the schools that deliver the strongest value in marketing, balancing cost against outcomes.
For return on investment in marketing, no school beat Cuny Bernard M Baruch College this year. Set in the city of New York, Cuny Bernard M Baruch College is a very large public institution. In-state tuition and fees average $7,464, compared with $15,414 for out-of-state students. Students borrow a median of $11,691 to complete the marketing program here. Early-career marketing graduates make about $61,459. That is a strong return on a $11,691 median debt. The acceptance rate is 48%.
A rank of #2 makes Florida International University one of the best values for marketing. Set in the suburb of Miami, Florida International University is a very large public institution. Students from in state pay about $6,565 in tuition and fees, while out-of-state students pay about $18,964. Marketing graduates carry a median of $18,233 in student loans. Early-career marketing graduates make about $62,135. Set against $18,233 in median debt, that is a healthy payoff. Roughly 55% of applicants are accepted.
Students looking for strong value in marketing will find it at University Of South Florida Main Campus, which ranked #3. Set in the city of Tampa, University Of South Florida Main Campus is a very large public institution. Students from in state pay about $6,410 in tuition and fees, with out-of-state students paying around $17,324. Marketing graduates carry a median of $19,431 in student loans. Marketing graduates of University Of South Florida Main Campus earn a median of $59,323 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 43%.
Students looking for strong value in marketing will find it at University Of Illinois At Chicago, which ranked #4. Located in the city of Chicago, University Of Illinois At Chicago is a very large public university. The average in-state cost of tuition and fees is $15,949, compared with $32,009 for out-of-state students. Students borrow a median of $18,750 to complete the marketing program here. Marketing graduates of University Of Illinois At Chicago earn a median of $42,782 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. University Of Illinois At Chicago admits about 77% of applicants.
A rank of #5 makes University Of Colorado Denver one of the best values for marketing. Set in the city of Denver, University Of Colorado Denver is a very large public institution. Expect in-state tuition and fees of around $10,383, with out-of-state students paying around $29,391. Typical student debt for marketing graduates is $26,582. Soon after graduation, marketing degree recipients from University Of Colorado Denver generally make around $66,288. That is a strong return on a $26,582 median debt. University Of Colorado Denver admits about 75% of applicants.
Western Governors University ranked #6 on our 2027 list of the best value marketing schools. Located in the suburb of Salt Lake City, Western Governors University is a very large private not-for-profit university. In-state tuition and fees average $8,658. Students borrow a median of $21,232 to complete the marketing program here. Soon after graduation, marketing degree recipients from Western Governors University generally make around $52,877. Weighed against typical debt, the earnings make a compelling case for value.
University Of Illinois At Urbana Champaign ranked #7 on our 2027 list of the best value marketing schools. Located in the city of Champaign, University Of Illinois At Urbana Champaign is a very large public university. In-state tuition and fees average $18,267, while out-of-state students pay about $40,096. Students borrow a median of $20,000 to complete the marketing program here. Soon after graduation, marketing degree recipients from University Of Illinois At Urbana Champaign generally make around $70,715. That is a strong return on a $20,000 median debt. The acceptance rate is 42%.
Northern Illinois University placed #8 among the best values for marketing. Northern Illinois University is a large public school located in the suburb of Dekalb. Students from in state pay about $13,060 in tuition and fees. Students borrow a median of $23,875 to complete the marketing program here. Marketing graduates of Northern Illinois University earn a median of $51,137 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 70%.
University Of Houston came in at #9 for value in marketing this year. Located in the city of Houston, University Of Houston is a very large public university. Expect in-state tuition and fees of around $9,717, while out-of-state students pay about $22,547. Marketing graduates carry a median of $17,370 in student loans. Soon after graduation, marketing degree recipients from University Of Houston generally make around $55,728. Weighed against typical debt, the earnings make a compelling case for value. Roughly 74% of applicants are accepted.
Fitchburg State University placed #10 among the best values for marketing. Fitchburg State University is a moderately-sized public school located in the suburb of Fitchburg. The average in-state cost of tuition and fees is $11,346, while out-of-state students pay about $17,426. Typical student debt for marketing graduates is $25,840. Marketing graduates of Fitchburg State University earn a median of $48,965 early in their careers. Set against $25,840 in median debt, that is a healthy payoff. The acceptance rate is 87%.
University Of Minnesota Twin Cities landed the #11 spot for marketing value this year. University Of Minnesota Twin Cities is a very large public school located in the city of Minneapolis. In-state tuition and fees average $17,214, compared with $38,362 for out-of-state students. Students borrow a median of $22,750 to complete the marketing program here. Soon after graduation, marketing degree recipients from University Of Minnesota Twin Cities generally make around $59,609. Set against $22,750 in median debt, that is a healthy payoff. Roughly 80% of applicants are accepted.
National University College Bayamon earned the #12 position for value in marketing this year. National University College Bayamon is a very large private for-profit school located in the city of Bayamon. Expect in-state tuition and fees of around $12,723, while out-of-state students pay about $13,886. Students borrow a median of $14,583 to complete the marketing program here. Marketing graduates of National University College Bayamon earn a median of $28,047 early in their careers. Weighed against typical debt, the earnings make a compelling case for value.
University Of Wisconsin Whitewater ranked #13 on our 2027 list of the best value marketing schools. Located in the town of Whitewater, University Of Wisconsin Whitewater is a large public university. Students from in state pay about $8,616 in tuition and fees, while out-of-state students pay about $18,716. Typical student debt for marketing graduates is $26,000. Marketing graduates of University Of Wisconsin Whitewater earn a median of $47,664 early in their careers. Set against $26,000 in median debt, that is a healthy payoff. University Of Wisconsin Whitewater admits about 86% of applicants.
University Of Wisconsin Madison landed the #14 spot for marketing value this year. Located in the city of Madison, University Of Wisconsin Madison is a very large public university. The average in-state cost of tuition and fees is $11,603, with out-of-state students paying around $42,103. Marketing graduates carry a median of $20,500 in student loans. Marketing graduates of University Of Wisconsin Madison earn a median of $117,372 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 45% of applicants are accepted.
Universidad Del Turabo ranked #15 on our 2027 list of the best value marketing schools. Located in the suburb of Gurabo, Universidad Del Turabo is a large private not-for-profit university. Expect in-state tuition and fees of around $7,750. Students borrow a median of $29,500 to complete the marketing program here. Early-career marketing graduates make about $24,820. Weighed against typical debt, the earnings make a compelling case for value.
University Of Hawaii At Manoa earned the #16 position for value in marketing this year. Located in the city of Honolulu, University Of Hawaii At Manoa is a very large public university. In-state tuition and fees average $12,186, while out-of-state students pay about $34,218. Marketing graduates carry a median of $19,500 in student loans. Early-career marketing graduates make about $34,383. Set against $19,500 in median debt, that is a healthy payoff. Roughly 87% of applicants are accepted.
University Of Sacred Heart placed #17 among the best values for marketing. University Of Sacred Heart is a moderately-sized private not-for-profit school located in the city of Santurce. Expect in-state tuition and fees of around $6,410. Typical student debt for marketing graduates is $14,493. Early-career marketing graduates make about $45,928. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 58%.
Goldey Beacom College came in at #18 for value in marketing this year. Goldey Beacom College is a small private not-for-profit school located in the suburb of Wilmington. Students from in state pay about $14,940 in tuition and fees. Typical student debt for marketing graduates is $20,743. Soon after graduation, marketing degree recipients from Goldey Beacom College generally make around $57,634. That is a strong return on a $20,743 median debt. Goldey Beacom College admits about 84% of applicants.
Georgia State University came in at #19 for value in marketing this year. Located in the city of Atlanta, Georgia State University is a very large public university. In-state tuition and fees average $8,664, compared with $24,840 for out-of-state students. Students borrow a median of $25,000 to complete the marketing program here. Marketing graduates of Georgia State University earn a median of $72,243 early in their careers. Set against $25,000 in median debt, that is a healthy payoff. The acceptance rate is 55%.
East Tennessee State University came in at #20 for value in marketing this year. East Tennessee State University is a large public school located in the city of Johnson City. In-state tuition and fees average $10,216, compared with $13,726 for out-of-state students. Students borrow a median of $21,819 to complete the marketing program here. Early-career marketing graduates make about $35,632. Set against $21,819 in median debt, that is a healthy payoff. The acceptance rate is 86%.
University Of Arkansas came in at #21 for value in marketing this year. University Of Arkansas is a very large public school located in the city of Fayetteville. Expect in-state tuition and fees of around $10,104, while out-of-state students pay about $29,966. Marketing graduates carry a median of $21,500 in student loans. Marketing graduates of University Of Arkansas earn a median of $50,045 early in their careers. Set against $21,500 in median debt, that is a healthy payoff. The acceptance rate is 74%.
Colorado State University Global Campus landed the #22 spot for marketing value this year. Set in the city of Denver, Colorado State University Global Campus is a large public institution. The average in-state cost of tuition and fees is $9,000. Marketing graduates carry a median of $29,956 in student loans. Early-career marketing graduates make about $55,814. Weighed against typical debt, the earnings make a compelling case for value. Roughly 98% of applicants are accepted.
College Of William And Mary earned the #23 position for value in marketing this year. Located in the suburb of Williamsburg, College Of William And Mary is a large public university. In-state tuition and fees average $25,734, with out-of-state students paying around $51,038. Students borrow a median of $18,935 to complete the marketing program here. Early-career marketing graduates make about $53,338. That is a strong return on a $18,935 median debt. The acceptance rate is 34%.
Stony Brook University ranked #24 on our 2027 list of the best value marketing schools. Stony Brook University is a very large public school located in the suburb of Stony Brook. The average in-state cost of tuition and fees is $10,931, with out-of-state students paying around $32,741. Typical student debt for marketing graduates is $20,537. Soon after graduation, marketing degree recipients from Stony Brook University generally make around $64,488. Set against $20,537 in median debt, that is a healthy payoff. Stony Brook University admits about 49% of applicants.
The University Of Tennessee came in at #25 for value in marketing this year. Located in the city of Knoxville, The University Of Tennessee is a very large public university. Students from in state pay about $13,812 in tuition and fees, with out-of-state students paying around $33,256. Students borrow a median of $19,500 to complete the marketing program here. Early-career marketing graduates make about $46,896. Set against $19,500 in median debt, that is a healthy payoff. The acceptance rate is 42%.
These schools also delivered strong value for marketing this year:
Explore the best-value marketing schools at other degree levels:
This ranking is produced by College Factual (MF_RANKING_2025), 2027 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 62 schools evaluated.
*Averages shown above reflect the top 62 ranked schools only.
More about our data sources and methodologies.