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2020 Best Colleges for Marketing

Approximately 49,179 marketing degrees were granted to students last year in the United States. With so many choices it can be a daunting task finding the best fit for you. This year's Best Colleges for Marketing ranking analyzed 415 colleges and universities that offer a bachelor's degree in marketing. We look at over 20 factors to determine the top 25 colleges for Marketing students.

Choosing a Great Marketing School

Best Colleges for Marketing Your choice of marketing school matters. Important measures of a quality marketing program can vary widely even among the top schools. Below we explain some of the most important factors to consider before making your choice:

Quality Overall is Important

A school that excels in educating for a particular major must be a great school overall as well. To make it into this list a school must rank well in our overall Best Colleges ranking. This ranking considered factors such as graduation rates, overall graduate earnings and other educational resources to identify great colleges and universities.

The lowest ranked school in our list is in the top 17% of our overall quality ranking while the vast majority are in at least the top 11%.

Overall Best Colleges Rank  ( 182 to 29 )
Lowest Ranked Overall
Top Ranked Overall

Graduates Earn More After College

Marketing graduates from schools on this list tend to earn more after college than those from other schools. While the average marketing bachelors degree from U.S. schools results in an average starting salary of $39,649, graduates of colleges on this list average $48,317.

Starting Salary  ( 41475 to 54024 )
$0
$64,400

Other Factors We Consider

In addition to the above, you should consider some of the following factors:

  • Major Focus - How much a school focuses on Marketing students vs. other majors.
  • Major Popularity - How many other marketing students choose this school.
  • Accreditation - Whether a school is regionally accredited and/or a recognized marketing related accrediting body.

Our full ranking methodology documents in more detail how we consider these factors to identify the best schools for Marketing students.

Best Schools to Study Marketing in United States

Explore the top ranked colleges and universities for marketing majors. Only those schools that rank in the top 15% of all the schools we analyze get awarded with a place on this list. Of the 415 schools analyzed, only 25 earned the distinction of being on this list.

Top 25 Best Marketing Colleges

#1

Bentley University

Waltham, MA

Every student pursuing a degree in marketing has to take a look at Bentley University. Located in the city Waltham, Bentley is a private not-for-profit school with a moderately-sized student population. A Best Colleges rank of 59 out of 1,727 schools nationwide means Bentley is a great college overall.

With 133 undergrads, Bentley University is one of most popular schools to study marketing in United States. Students who complete this program state that they receive average early career earnings of $50,300.

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#2

University of Pennsylvania

Philadelphia, PA

University of Pennsylvania is one of the finest schools in the United States for marketing. Located in the city Philadelphia, UPenn is a private not-for-profit college with a very large student population. A Best Colleges rank of 3 out of 1,727 schools nationwide means UPenn is a great college overall.

There are approximately 205 marketing undergraduates enrolled in this degree at UPenn. Marketing graduates from University of Pennsylvania get a earnings boost of about $16,083 above the typical earnings of marketing majors.

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#3

Bryant University

Smithfield, RI

Every student pursuing a degree in marketing has to take a look at Bryant University. Located in the suburb Smithfield, Bryant is a private not-for-profit school with a small student population. This school ranks 189th out of 1,727 schools for overall quality in the state of Rhode Island.

There are about 141 marketing undergraduates enrolled in this degree at Bryant. After getting their bachelor's degree, marketing students typically make an average of $48,600 at the beginning of their careers.

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#4

Saint Joseph's University

Philadelphia, PA

Every student who is interested in marketing needs to check out Saint Joseph's University. St. Joe's is a moderately-sized private not-for-profit school located in the city of Philadelphia. This college ranks 196th out of 1,727 colleges for overall quality in the state of Pennsylvania.

In addition to its bachelor's programs, St. Joe's offers a Master's Degree in marketing. After graduation, marketing students usually earn about $45,200 at the beginning of their careers.

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Located in the large suburb Saint Louis, WUSTL is a private not-for-profit college with a fairly large student population. A Best Colleges rank of 19 out of 1,727 colleges nationwide means WUSTL is a great school overall.

There are approximately 123 marketing undergraduates studying this program at WUSTL.

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#6

Siena College

Loudonville, NY

Siena is a small private not-for-profit school located in the large suburb of Loudonville. This school ranks 218th out of 1,727 colleges for overall quality in the state of New York.

With 121 undergraduates, Siena College is one of most popular schools to study marketing in United States. Students who graduate from the marketing program earn an average of $43,100 in the first couple years of their career.

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Located in the suburb Dallas, SMU is a private not-for-profit college with a fairly large student population. A Best Colleges rank of 87 out of 1,727 colleges nationwide means SMU is a great college overall.

With 104 undergraduates, Southern Methodist University is one of most popular schools to study marketing in United States. Southern Methodist University marketing students make $5,583 more than the average marketing grad.

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#8

Georgetown University

Washington, DC

Georgetown is a large private not-for-profit school located in the large city of Washington. A Best Colleges rank of 42 out of 1,727 schools nationwide means Georgetown is a great school overall.

There are about 85 marketing undergraduates enrolled in this degree at Georgetown. Georgetown University marketing majors earn $7,483 more than the standard marketing grad.

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#9

Fairfield University

Fairfield, CT

Fairfield U is a moderately-sized private not-for-profit school located in the suburb of Fairfield. This school ranks 147th out of 1,727 colleges for overall quality in the state of Connecticut.

There are about 136 marketing undergraduates enrolled in this degree at Fairfield U. Graduates of the marketing program report average early career earnings of $47,100.

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#10

Xavier University

Cincinnati, OH

Located in the large city Cincinnati, Xavier is a private not-for-profit college with a medium-sized student population. This college ranks 294th out of 1,727 colleges for overall quality in the state of Ohio.

Xavier University is a fairly popular college to study marketing in United States with over 92 graduates last year. Grads of the marketing program state that they receive average early career earnings of $46,700.

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#11

Providence College

Providence, RI

Providence is a small private not-for-profit school located in the medium-sized city of Providence. This college ranks 131st out of 1,727 colleges for overall quality in the state of Rhode Island.

There are approximately 133 marketing undergraduates enrolled in this degree at Providence. Students who complete this degree report average early career income of $44,100.

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#12

Michigan State University

East Lansing, MI

Located in the city East Lansing, Michigan State is a public school with a very large student population. This school ranks 120th out of 1,727 schools for overall quality in the state of Michigan.

There are roughly 250 marketing undergraduates studying this degree at Michigan State. Marketing students from Michigan State University earn a boost of around $2,983 above the typical earnings of marketing majors.

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#13

Emerson College

Boston, MA

Emerson is a small private not-for-profit school located in the large city of Boston. This school ranks 295th out of 1,727 schools for overall quality in the state of Massachusetts.

For those interested in pursuing a higher degree, Emerson also offers a Master's Degree in marketing. After graduation, marketing students typically make an average of $40,800 in their early careers.

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#14

Boston College

Chestnut Hill, MA

Located in the city Chestnut Hill, Boston College is a private not-for-profit school with a fairly large student population. A Best Colleges rank of 58 out of 1,727 colleges nationwide means Boston College is a great school overall.

There are approximately 159 marketing undergraduates studying this degree at Boston College. Boston College marketing students earn $9,383 more than the typical marketing grad.

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#15

Lehigh University

Bethlehem, PA

Lehigh is a moderately-sized private not-for-profit school located in the city of Bethlehem. A Best Colleges rank of 43 out of 1,727 colleges nationwide means Lehigh is a great college overall.

With 86 undergrads, Lehigh University is one of most popular schools to study marketing in United States. After graduating, marketing students generally make an average of $49,600 at the beginning of their careers.

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#16

University of San Francisco

San Francisco, CA

USFCA is a fairly large private not-for-profit school located in the city of San Francisco. This college ranks 191st out of 1,727 schools for overall quality in the state of California.

There are approximately 103 marketing undergrads enrolled in this degree at USFCA. Students who complete this program report average early career income of $43,200.

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#17

Syracuse University

Syracuse, NY

Located in the midsize city Syracuse, Syracuse is a private not-for-profit school with a fairly large student population. This college ranks 107th out of 1,727 schools for overall quality in the state of New York.

There are roughly 126 marketing undergrads studying this program at Syracuse. Soon after getting their bachelor's degree, marketing students usually earn around $43,800 in the first five years of their career.

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#18

Villanova University

Villanova, PA

Villanova is a large private not-for-profit school located in the suburb of Villanova. A Best Colleges rank of 71 out of 1,727 colleges nationwide means Villanova is a great school overall.

With 91 students enrolled, Villanova University is one of most popular schools to study marketing in United States. Villanova University marketing students earn $5,183 more than the standard marketing student.

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#19

Elon University

Elon, NC

Located in the medium-sized suburb Elon, Elon is a private not-for-profit college with a moderately-sized student population. This college ranks 106th out of 1,727 colleges for overall quality in the state of North Carolina.

There are roughly 126 marketing undergrads studying this program at Elon. Soon after graduation, marketing students usually earn about $46,000 at the beginning of their careers.

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Located in the large city Austin, UT Austin is a public school with a very large student population. A Best Colleges rank of 78 out of 1,727 colleges nationwide means UT Austin is a great school overall.

For those interested in something more advanced, UT Austin also offers 2 different higher degree levels in marketing, the most popular of which is a Master's Degree. Soon after getting their bachelor's degree, marketing students usually make an average of $49,900 at the beginning of their careers.

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Texas A&M is a fairly large public school located in the medium-sized city of College Station. A Best Colleges rank of 89 out of 1,727 schools nationwide means Texas A&M is a great school overall.

For those interested in something more advanced, Texas A&M also offers 2 different higher degree levels in marketing, the most popular of which is a Master's Degree. After getting their bachelor's degree, marketing students typically earn an average of $47,400 at the beginning of their careers.

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#22

George Washington University

Washington, DC

Located in the city Washington, GWU is a private not-for-profit school with a fairly large student population. A Best Colleges rank of 105 out of 1,727 colleges nationwide means GWU is a great school overall.

For those interested in pursuing a higher degree, GWU also offers a Postbaccalaureate Certificate in marketing. Students who graduate from this program state that they receive average early career wages of $48,100.

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#23

Butler University

Indianapolis, IN

Butler is a medium-sized private not-for-profit school located in the large city of Indianapolis. This college ranks 130th out of 1,727 schools for overall quality in the state of Indiana.

There are roughly 110 marketing undergraduates enrolled in this degree at Butler. Students who graduate from the marketing program make around $32,800 in their early career salary.

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#24

Santa Clara University

Santa Clara, CA

Located in the midsize city Santa Clara, SCU is a private not-for-profit college with a medium-sized student population. A Best Colleges rank of 75 out of 1,727 schools nationwide means SCU is a great college overall.

Santa Clara University is one of the most popular college to study marketing in United States exceeding 76 graduates last year. Santa Clara University marketing majors make $2,883 more than the typical marketing student.

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#25

University of Georgia

Athens, GA

UGA is a very large public school located in the medium-sized city of Athens. This school ranks 137th out of 1,727 colleges for overall quality in the state of Georgia.

There are roughly 398 marketing undergraduates enrolled in this degree at UGA. Students who graduate from this degree report average early career income of $45,100.

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Rest of the Top Best Colleges for Marketing

#28

Hofstra University

Hempstead, NY
#29

University of San Diego

San Diego, CA
#30

University of Notre Dame

Notre Dame, IN
#31

University of Denver

Denver, CO
#32

Trinity University

San Antonio, TX
#33

University of Dayton

Dayton, OH
#34

DePaul University

Chicago, IL
#35

University of Florida

Gainesville, FL
#36

Baylor University

Waco, TX
#37

University of Delaware

Newark, DE
#38

Marquette University

Milwaukee, WI
#41

The University of Alabama

Tuscaloosa, AL
#43

Iona College

New Rochelle, NY
#44

James Madison University

Harrisonburg, VA
#45

Seattle University

Seattle, WA
#46

Creighton University

Omaha, NE
#47

Florida State University

Tallahassee, FL

Remaining Award Winners

This section shows the rest of the schools awarded a Best Colleges for Marketing badge. Showing in this list means the school was ranked in the top 15% of the 415 different United States marketing schools we analyzed.

Rank College Location
51 Le Moyne College Syracuse, NY
52 Texas Christian University Fort Worth, TX
53 Assumption College Worcester, MA
54 Drake University Des Moines, IA
55 Tulane University of Louisiana New Orleans, LA
56 Stonehill College Easton, MA
57 University of Scranton Scranton, PA
58 University of Massachusetts Amherst Amherst, MA
59 University of South Carolina - Columbia Columbia, SC
60 Rutgers University - Newark Newark, NJ
61 Catholic University of America Washington, DC
62 Virginia Tech Blacksburg, VA

Additional Noteworthy Schools

Here are some additional great schools for Marketing students that almost earned our Best Colleges for Marketing award.

Rank College Location
63 George Mason University Fairfax, VA
64 University of Pittsburgh - Pittsburgh Campus Pittsburgh, PA
65 Temple University Philadelphia, PA
66 John Carroll University University Heights, OH
67 Sacred Heart University Fairfield, CT
68 Clemson University Clemson, SC
69 Brigham Young University - Provo Provo, UT
70 University of Nebraska - Lincoln Lincoln, NE
71 University of Portland Portland, OR
72 Suffolk University Boston, MA
73 University of Washington - Seattle Campus Seattle, WA
74 University of Minnesota - Twin Cities Minneapolis, MN
75 La Salle University Philadelphia, PA
76 University of Houston Houston, TX
77 Seton Hall University South Orange, NJ
78 University of Miami Coral Gables, FL
79 University of Cincinnati - Main Campus Cincinnati, OH
80 Quinnipiac University Hamden, CT
81 Merrimack College North Andover, MA
82 University of Illinois at Urbana - Champaign Champaign, IL
83 University of Oklahoma Norman Campus Norman, OK

Marketing by Region

View the Best Colleges for Marketing for a specific region near you.

Region
Southeast
New England
Rocky Mountains
The Plains States
Middle Atlantic
Far Western US
Southwest
Great Lakes

Marketing is one of 21 different types of Business, Management & Marketing programs to choose from.

Related Major Annual Graduates
Business Administration & Management 399,810
Accounting 107,851
General Business/Commerce 58,413
Finance & Financial Management 56,960
Human Resource Management 26,853

View All Marketing Related Majors >

Notes and References

  • The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Credit for the banner image above goes to Nick Youngson.

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