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2024 Best Marketing Schools

778 Colleges in the United States
52,078 Marketing Degrees Awarded
$42,967 Avg Early-Career Salary
Ranked #17 in popularity, marketing is one of the most sought-after degree programs in the nation. This makes choosing the right school a hard decision.

For its 2024 ranking, College Factual looked at 778 schools in the United States to determine which ones were the best for marketing students pursuing a degree. When you put them all together, these colleges and universities awarded 52,078 degrees in marketing during the 2021-2022 academic year.

What's on this page: * Degree-Level Rankings

Choosing a Great Marketing School

Best Marketing Schools The marketing program you select can have a big impact on your future. That's why we developed our collection of Best Schools for Marketing rankings. For our Best Overall Marketing School rankings, we roll up the results of our degree-level rankings, weighted by the number of degrees awarded at that level.

In order to find the schools that are the best fit for you, you may want to filter to one of the degree levels below.

Pick Your Marketing Degree Level

Associate Degrees in Marketing
Bachelor's Degrees in Marketing
Master's Degrees in Marketing
Doctor's Degrees in Marketing

Since the program you select can have a significant impact on your future, we've developed a number of rankings, including this Best Marketing Schools list, to help you choose the best school for you. You can also filter this list by location to find schools closer to you.

In addition to College Factual's rankings, you may want to take a look at College Combat, our unique tool that lets you pit your favorite schools head-to-head and compare how they rate on factors that most interest you. When you have some time, check it out - you may want to bookmark the link so you don't forget it.

More information on how we come up with our rankings can be found here: College Factual's Data Methodology.


 

Best Schools for Marketing in the United States

The schools below may not offer all types of marketing degrees so you may want to filter by degree level first. However, they are great for the degree levels they do offer. Only those schools that rank in the top 15% of all the schools we analyze get awarded with a place on this list.

25 Top Schools in Marketing

1
Doctor's Degree Highest Degree Type
2nd Most Popular In IL
244 Marketing Degrees Awarded

Northwestern University is one of the finest schools in the United States for getting a degree in marketing. Located in the small city of Evanston, Northwestern is a private not-for-profit university with a very large student population. A Best Colleges rank of #5 out of 2,217 colleges nationwide means Northwestern is a great university overall.

There were roughly 244 marketing students who graduated with this degree at Northwestern in the most recent year we have data available.

More information about a degree in marketing from Northwestern University

2
Doctor's Degree Highest Degree Type
126 Marketing Degrees Awarded
$112,878 Median Starting Salary

University of Pennsylvania is one of the finest schools in the United States for getting a degree in marketing. UPenn is a very large private not-for-profit university located in the city of Philadelphia. A Best Colleges rank of #4 out of 2,217 schools nationwide means UPenn is a great university overall.

There were approximately 126 marketing students who graduated with this degree at UPenn in the most recent year we have data available. Marketing degree recipients from University of Pennsylvania get an earnings boost of approximately $69,911 over the average earnings of marketing graduates.

More information about a degree in marketing from University of Pennsylvania

3
Bachelor's Degree Highest Degree Type
79 Marketing Degrees Awarded
$61,582 Median Starting Salary

Washington University in St Louis is one of the best schools in the country for getting a degree in marketing. WUSTL is a fairly large private not-for-profit university located in the suburb of Saint Louis. A Best Colleges rank of #17 out of 2,217 colleges nationwide means WUSTL is a great university overall.

There were roughly 79 marketing students who graduated with this degree at WUSTL in the most recent data year. Those marketing students who get their degree from Washington University in St Louis make $18,615 more than the typical marketing graduate.

More information about a degree in marketing from Washington University in St Louis

4
Master's Degree Highest Degree Type
81 Marketing Degrees Awarded
60.5% Growth in Graduates

It's hard to beat University of Southern California if you wish to pursue a degree in marketing. Located in the large city of Los Angeles, USC is a private not-for-profit university with a fairly large student population. A Best Colleges rank of #11 out of 2,217 colleges nationwide means USC is a great university overall.

There were about 81 marketing students who graduated with this degree at USC in the most recent year we have data available. Degree recipients from the marketing degree program at University of Southern California earn $70,506 more than the typical college graduate in this field when they enter the workforce.

More information about a degree in marketing from University of Southern California

5
Master's Degree Highest Degree Type
87 Marketing Degrees Awarded
17.2% Growth in Graduates

Notre Dame is a large private not-for-profit university located in the suburb of Notre Dame. A Best Colleges rank of #20 out of 2,217 colleges nationwide means Notre Dame is a great university overall.

There were roughly 87 marketing students who graduated with this degree at Notre Dame in the most recent data year. Degree recipients from the marketing program at University of Notre Dame make $11,535 more than the typical college graduate with the same degree shortly after graduation.

More information about a degree in marketing from University of Notre Dame

6
Georgetown crest
Georgetown University
Washington, DC
Bachelor's Degree Highest Degree Type
79 Marketing Degrees Awarded
15.2% Growth in Graduates

Georgetown is a very large private not-for-profit university located in the city of Washington. A Best Colleges rank of #15 out of 2,217 schools nationwide means Georgetown is a great university overall.

There were about 79 marketing students who graduated with this degree at Georgetown in the most recent data year. Those marketing students who get their degree from Georgetown University make $26,115 more than the typical marketing graduate.

More information about a degree in marketing from Georgetown University

7
Master's Degree Highest Degree Type
213 Marketing Degrees Awarded
15.5% Growth in Graduates

UIUC is a fairly large public university located in the city of Champaign. A Best Colleges rank of #34 out of 2,217 colleges nationwide means UIUC is a great university overall.

There were about 213 marketing students who graduated with this degree at UIUC in the most recent data year. Those marketing students who get their degree from University of Illinois at Urbana-Champaign earn $12,648 more than the typical marketing grad.

More information about a degree in marketing from University of Illinois at Urbana-Champaign

8
Master's Degree Highest Degree Type
279 Marketing Degrees Awarded
11.8% Growth in Graduates

UW - Madison is a very large public university located in the large city of Madison. A Best Colleges rank of #30 out of 2,217 colleges nationwide means UW - Madison is a great university overall.

There were roughly 279 marketing students who graduated with this degree at UW - Madison in the most recent data year. Marketing degree recipients from University of Wisconsin - Madison get an earnings boost of about $40,483 above the average earnings of marketing graduates.

More information about a degree in marketing from University of Wisconsin - Madison

9
SCU crest
Santa Clara University
Santa Clara, CA
Master's Degree Highest Degree Type
136 Marketing Degrees Awarded
12.5% Growth in Graduates

SCU is a moderately-sized private not-for-profit university located in the city of Santa Clara. This university ranks 12th out of 168 colleges for overall quality in the state of California.

There were approximately 136 marketing students who graduated with this degree at SCU in the most recent year we have data available. Those marketing students who get their degree from Santa Clara University make $17,778 more than the standard marketing grad.

More information about a degree in marketing from Santa Clara University

10
Master's Degree Highest Degree Type
35 Marketing Degrees Awarded
$108,764 Median Starting Salary

Located in the large city of Nashville, Vanderbilt is a private not-for-profit university with a fairly large student population. A Best Colleges rank of #19 out of 2,217 colleges nationwide means Vanderbilt is a great university overall.

There were approximately 35 marketing students who graduated with this degree at Vanderbilt in the most recent data year. Degree recipients from the marketing major at Vanderbilt University earn $65,797 above the standard college graduate in this field when they enter the workforce.

More information about a degree in marketing from Vanderbilt University

11
Master's Degree Highest Degree Type
224 Marketing Degrees Awarded
5.4% Growth in Graduates

UMN Twin Cities is a fairly large public university located in the large city of Minneapolis. This university ranks 1st out of 52 schools for overall quality in the state of Minnesota.

There were roughly 224 marketing students who graduated with this degree at UMN Twin Cities in the most recent year we have data available. Those marketing students who get their degree from University of Minnesota - Twin Cities make $12,817 more than the average marketing student.

More information about a degree in marketing from University of Minnesota - Twin Cities

12
Bachelor's Degree Highest Degree Type
137 Marketing Degrees Awarded
$49,300 Median Starting Salary

Located in the large city of New Orleans, Tulane is a private not-for-profit university with a large student population. This university ranks 1st out of 29 schools for overall quality in the state of Louisiana.

There were roughly 137 marketing students who graduated with this degree at Tulane in the most recent data year. Those marketing students who get their degree from Tulane University of Louisiana receive $6,333 more than the standard marketing student.

More information about a degree in marketing from Tulane University of Louisiana

13
Master's Degree Highest Degree Type
237 Marketing Degrees Awarded
$58,254 Median Starting Salary

Texas A&M College Station is a fairly large public university located in the city of College Station. This university ranks 3rd out of 115 colleges for overall quality in the state of Texas.

There were approximately 237 marketing students who graduated with this degree at Texas A&M College Station in the most recent data year. Degree recipients from the marketing major at Texas A&M University - College Station make $15,287 above the typical college grad in this field shortly after graduation.

More information about a degree in marketing from Texas A&M University - College Station

14
Bachelor's Degree Highest Degree Type
129 Marketing Degrees Awarded
31.0% Growth in Graduates

Located in the city of West Lafayette, Purdue is a public university with a very large student population. A Best Colleges rank of #40 out of 2,217 schools nationwide means Purdue is a great university overall.

There were about 129 marketing students who graduated with this degree at Purdue in the most recent year we have data available. Degree recipients from the marketing degree program at Purdue University - Main Campus make $15,367 more than the typical college grad with the same degree when they enter the workforce.

More information about a degree in marketing from Purdue University - Main Campus

15
Bachelor's Degree Highest Degree Type
122 Marketing Degrees Awarded
7.4% Growth in Graduates

Located in the small city of Waltham, Bentley is a private not-for-profit university with a moderately-sized student population. A Best Colleges rank of #32 out of 2,217 schools nationwide means Bentley is a great university overall.

There were approximately 122 marketing students who graduated with this degree at Bentley in the most recent year we have data available. Degree recipients from the marketing degree program at Bentley University make $10,400 above the typical graduate with the same degree when they enter the workforce.

More information about a degree in marketing from Bentley University

16
Bachelor's Degree Highest Degree Type
188 Marketing Degrees Awarded
$48,321 Median Starting Salary

UW Seattle is a fairly large public university located in the large city of Seattle. A Best Colleges rank of #37 out of 2,217 colleges nationwide means UW Seattle is a great university overall.

There were approximately 188 marketing students who graduated with this degree at UW Seattle in the most recent year we have data available. Degree recipients from the marketing program at University of Washington - Seattle Campus make $5,354 above the average graduate with the same degree shortly after graduation.

More information about a degree in marketing from University of Washington - Seattle Campus

17
Graduate Certificate Highest Degree Type
79 Marketing Degrees Awarded
$54,148 Median Starting Salary

Located in the large city of Washington, GWU is a private not-for-profit university with a fairly large student population. This university ranks 2nd out of 8 schools for overall quality in the state of District of Columbia.

There were roughly 79 marketing students who graduated with this degree at GWU in the most recent data year. Those marketing students who get their degree from George Washington University receive $11,181 more than the average marketing student.

More information about a degree in marketing from George Washington University

18
Doctor's Degree Highest Degree Type
288 Marketing Degrees Awarded
4.5% Growth in Graduates

Michigan State is a fairly large public university located in the small city of East Lansing. This university ranks 2nd out of 57 colleges for overall quality in the state of Michigan.

There were approximately 288 marketing students who graduated with this degree at Michigan State in the most recent year we have data available. Those marketing students who get their degree from Michigan State University make $19,071 more than the typical marketing graduate.

More information about a degree in marketing from Michigan State University

19
Bachelor's Degree Highest Degree Type
405 Marketing Degrees Awarded
$49,885 Median Starting Salary

Located in the large city of Columbus, Ohio State is a public university with a fairly large student population. This university ranks 2nd out of 96 colleges for overall quality in the state of Ohio.

There were roughly 405 marketing students who graduated with this degree at Ohio State in the most recent year we have data available. Degree recipients from the marketing degree program at Ohio State University - Main Campus get $6,918 above the standard college grad in this field when they enter the workforce.

More information about a degree in marketing from Ohio State University - Main Campus

20
Bachelor's Degree Highest Degree Type
252 Marketing Degrees Awarded
16.3% Growth in Graduates

Located in the suburb of College Park, UMCP is a public university with a very large student population. This university ranks 2nd out of 36 schools for overall quality in the state of Maryland.

There were roughly 252 marketing students who graduated with this degree at UMCP in the most recent data year. Marketing degree recipients from University of Maryland - College Park earn a boost of about $10,724 over the average income of marketing majors.

More information about a degree in marketing from University of Maryland - College Park

21
Bachelor's Degree Highest Degree Type
137 Marketing Degrees Awarded
12.4% Growth in Graduates

TCU is a large private not-for-profit university located in the city of Fort Worth. This university ranks 5th out of 115 colleges for overall quality in the state of Texas.

There were about 137 marketing students who graduated with this degree at TCU in the most recent data year. Marketing degree recipients from Texas Christian University receive an earnings boost of about $13,744 above the average income of marketing majors.

More information about a degree in marketing from Texas Christian University

22
Bachelor's Degree Highest Degree Type
106 Marketing Degrees Awarded
$51,531 Median Starting Salary

UCONN is a fairly large public university located in the large suburb of Storrs. This university ranks 2nd out of 28 schools for overall quality in the state of Connecticut.

There were about 106 marketing students who graduated with this degree at UCONN in the most recent year we have data available. Marketing degree recipients from University of Connecticut get an earnings boost of approximately $8,564 over the average income of marketing majors.

More information about a degree in marketing from University of Connecticut

23
Bachelor's Degree Highest Degree Type
375 Marketing Degrees Awarded
$59,737 Median Starting Salary

UGA is a fairly large public university located in the midsize city of Athens. This university ranks 3rd out of 68 schools for overall quality in the state of Georgia.

There were roughly 375 marketing students who graduated with this degree at UGA in the most recent data year. Degree recipients from the marketing program at University of Georgia make $16,770 above the typical graduate in this field shortly after graduation.

More information about a degree in marketing from University of Georgia

24
Boston College crest
Boston College
Chestnut Hill, MA
Bachelor's Degree Highest Degree Type
122 Marketing Degrees Awarded
$58,593 Median Starting Salary

Located in the city of Chestnut Hill, Boston College is a private not-for-profit college with a large student population. This college ranks 8th out of 63 colleges for overall quality in the state of Massachusetts.

There were approximately 122 marketing students who graduated with this degree at Boston College in the most recent data year. Those marketing students who get their degree from Boston College make $15,626 more than the average marketing graduate.

More information about a degree in marketing from Boston College

25
Bachelor's Degree Highest Degree Type
315 Marketing Degrees Awarded
16.8% Growth in Graduates

Clemson is a fairly large public university located in the suburb of Clemson. This university ranks 1st out of 44 colleges for overall quality in the state of South Carolina.

There were roughly 315 marketing students who graduated with this degree at Clemson in the most recent year we have data available. Those marketing students who get their degree from Clemson University receive $5,921 more than the typical marketing grad.

More information about a degree in marketing from Clemson University

Rest of the Top 50 Best Marketing Schools

26
Iowa crest
University of Iowa
Iowa City, IA
27
28
Lehigh crest
Lehigh University
Bethlehem, PA
29
30
31
32
Drexel crest
Drexel University
Philadelphia, PA

33

34
35
36
37
38
U Miami crest
University of Miami
Coral Gables, FL
39
40
41

42

43
44
UARK crest
University of Arkansas
Fayetteville, AR
45
UF crest
University of Florida
Gainesville, FL
46
47
48
49
Providence crest
Providence College
Providence, RI
50

 

Additional Award Winners

This section shows the remainder of the colleges awarded a Best Marketing Schools badge. Showing in this list means the college was ranked in the top 15% of the 778 different United States marketing schools we analyzed.

RankCollegeLocation
51Loyola Marymount UniversityLos Angeles, CA
52University of Oklahoma Norman CampusNorman, OK
53Creighton UniversityOmaha, NE
54Bryant UniversitySmithfield, RI
55University of ArizonaTucson, AZ
56University of DaytonDayton, OH
57Washington State UniversityPullman, WA
58Marquette UniversityMilwaukee, WI
59University of Cincinnati - Main CampusCincinnati, OH
60Dakota County Technical CollegeRosemount, MN
61Loyola University ChicagoChicago, IL
62James Madison UniversityHarrisonburg, VA
63The University of Tennessee - KnoxvilleKnoxville, TN
64Western Michigan UniversityKalamazoo, MI
65University of San FranciscoSan Francisco, CA
66University of DenverDenver, CO
67University of San DiegoSan Diego, CA
68Seattle UniversitySeattle, WA
69University of HoustonHouston, TX
70Auburn UniversityAuburn, AL
71Suffolk UniversityBoston, MA
72Temple UniversityPhiladelphia, PA
73Madison Area Technical CollegeMadison, WI
74Virginia TechBlacksburg, VA
75University of Northern IowaCedar Falls, IA
76Arizona State University - TempeTempe, AZ
77Butler UniversityIndianapolis, IN
78University of KentuckyLexington, KY
79Syracuse UniversitySyracuse, NY
80Western Technical CollegeLa Crosse, WI
81Oklahoma State University - Main CampusStillwater, OK
82Drake UniversityDes Moines, IA
83Normandale Community CollegeBloomington, MN
84University of Wisconsin - WhitewaterWhitewater, WI
85Florida International UniversityMiami, FL
86University of UtahSalt Lake City, UT
87Bucknell UniversityLewisburg, PA
88University of Wisconsin - Eau ClaireEau Claire, WI
89University of KansasLawrence, KS
90University of South Florida - Main CampusTampa, FL
91Case Western Reserve UniversityCleveland, OH
92Utah Valley UniversityOrem, UT
93Illinois State UniversityNormal, IL
94Lake Area Technical InstituteWatertown, SD
95Kansas State UniversityManhattan, KS
96Southern New Hampshire UniversityManchester, NH
97University of ToledoToledo, OH
98Fordham UniversityBronx, NY
99Ohio University - Athens CampusAthens, OH
100Saint Louis UniversitySaint Louis, MO
101Xavier UniversityCincinnati, OH
102University of Minnesota - DuluthDuluth, MN
103Mississippi State UniversityMississippi State, MS
104Elon UniversityElon, NC
105Duquesne UniversityPittsburgh, PA
106Chippewa Valley Technical CollegeEau Claire, WI
107Western Washington UniversityBellingham, WA
108The University of Texas at DallasRichardson, TX
109University of Massachusetts AmherstAmherst, MA
110Fashion Institute of TechnologyNew York, NY
111North Dakota State University - Main CampusFargo, ND
112John Carroll UniversityUniversity Heights, OH
113Brigham Young University - ProvoProvo, UT
114University of ScrantonScranton, PA
115George Mason UniversityFairfax, VA
116Emerson CollegeBoston, MA

Honorable Mentions

Here are some additional great schools for Marketing students that almost earned our Best Marketing Schools award.

RankCollegeLocation
117Fox Valley Technical CollegeAppleton, WI
118Florida Atlantic UniversityBoca Raton, FL
119University of Central FloridaOrlando, FL
120The University of Texas at San AntonioSan Antonio, TX
121Northcentral Technical CollegeWausau, WI
122Grand Valley State UniversityAllendale, MI
123Bradley UniversityPeoria, IL
124University of North TexasDenton, TX
125Texas State UniversitySan Marcos, TX
126Northern Illinois UniversityDekalb, IL
127University of Illinois at ChicagoChicago, IL
128Elmhurst UniversityElmhurst, IL
129University of PortlandPortland, OR
130California Lutheran UniversityThousand Oaks, CA
131Gwinnett Technical CollegeLawrenceville, GA
132East Carolina UniversityGreenville, NC
133Georgia State UniversityAtlanta, GA
134Worcester Polytechnic InstituteWorcester, MA
134Central Michigan UniversityMount Pleasant, MI
135University of Nevada - Las VegasLas Vegas, NV
136The University of Texas at ArlingtonArlington, TX
137California State University - NorthridgeNorthridge, CA
138Seton Hall UniversitySouth Orange, NJ
138Oakland UniversityRochester Hills, MI
140Northern Arizona UniversityFlagstaff, AZ
141Saint Anselm CollegeManchester, NH
142Appalachian State UniversityBoone, NC
143University of IdahoMoscow, ID
144University of Nevada - RenoReno, NV
145University of Wisconsin - La CrosseLa Crosse, WI
146Western Governors UniversitySalt Lake City, UT
147University of MississippiUniversity, MS
148Calvin UniversityGrand Rapids, MI
149University of Wisconsin - MilwaukeeMilwaukee, WI
150North Central CollegeNaperville, IL
151Waukesha County Technical CollegePewaukee, WI
152Rutgers University - New BrunswickNew Brunswick, NJ
153Tulsa Community CollegeTulsa, OK
154Johns Hopkins UniversityBaltimore, MD
155Rasmussen University - MinnesotaSt. Cloud, MN

Marketing by Region

View the Best Marketing Schools for a specific region near you.

Region
Southeast
New England
Rocky Mountains
Plains States
Middle Atlantic
Far Western US
Southwest
Other U.S. Territories
Great Lakes

View All Rankings >

One of 21 majors within the Business, Management & Marketing area of study, Marketing has other similar majors worth exploring.

Marketing Focus Areas

MajorAnnual Graduates
Marketing/Marketing Management, General49,275
Other Marketing1,331
Digital Marketing677
International Marketing482
Marketing Research313

View All Marketing Focus Areas >

Related MajorAnnual Graduates
Business Administration & Management403,753
Accounting93,982
General Business/Commerce56,779
Finance & Financial Management54,690
Management Sciences & Quantitative Methods48,037
Human Resource Management27,074
Business Support & Assistant Services19,686
Hospitality Management16,015
Management Information Systems12,429
Entrepreneurial Studies12,241

View All Marketing Related Majors >

Notes and References

More about our data sources and methodologies.

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