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2021 Best Colleges for Marketing

Approximately 48,737 marketing degrees were granted to students last year in the United States. With so many options it can be a daunting task finding the right fit. This year's Best Colleges for Marketing ranking analyzed 379 colleges and universities that offer a bachelor's degree in marketing. We look at over 20 factors to determine the top 15% of schools for Marketing students.

Choosing a Great Marketing School

Best Colleges for Marketing Your choice of marketing school matters. Important measures of a quality marketing program can vary widely even among the top schools. Below we explain some of the most important factors to consider before making your choice:

Quality Overall is Important

A school that excels in educating for a particular major must be a great school overall as well. To make it into this list a school must rank well in our overall Best Colleges ranking. This ranking considered factors such as graduation rates, overall graduate earnings and other educational resources to identify great colleges and universities.

The vast majority of the colleges on this list are in at least the top 21% of our overall quality ranking.

Overall Best Colleges Rank  ( 296 to 1 )
Lowest Ranked Overall
Top Ranked Overall

Graduates Earn More After College

Marketing graduates from schools on this list tend to earn more after college than those from other schools. While the average marketing bachelors degree from U.S. colleges results in an average starting salary of $39,649, graduates of colleges on this list average $50,312.

Starting Salary  ( 44359 to 56240 )
$0
$64,400

Other Factors We Consider

In addition to the above, you should consider some of the following factors:

  • Major Focus - How much a school focuses on Marketing students vs. other majors.
  • Major Popularity - How many other marketing students choose this school.
  • Accreditation - Whether a school is regionally accredited and/or a recognized marketing related accrediting body.

Our full ranking methodology documents in more detail how we consider these factors to identify the best colleges for Marketing students.

Best Schools to Study Marketing in the United States

The following list ranks the best colleges and universities for a Marketing degree. Only those schools that rank in the top 15% of all the schools we analyze get awarded with a place on this list.

Top 25 Best Marketing Colleges

#1

University of Pennsylvania

Philadelphia, PA

University of Pennsylvania is one of the finest schools in the country for marketing. Located in the large city Philadelphia, UPenn is a private not-for-profit college with a very large student population. A Best Colleges rank of 9 out of 1,715 schools nationwide means UPenn is a great college overall.

There are about 222 marketing undergrads studying this degree at UPenn. Marketing graduates from University of Pennsylvania earn a boost of about $14,088 over the average earnings of marketing majors.

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#2

Bentley University

Waltham, MA

Any student pursuing a degree in marketing needs to look into Bentley University. Located in the small city Waltham, Bentley is a private not-for-profit school with a medium-sized student population. A Best Colleges rank of 63 out of 1,715 colleges nationwide means Bentley is a great college overall.

Bentley University is a fairly popular school to study marketing in United States exceeding 114 graduations last year. Students who complete this program state that they receive average early career wages of $50,300.

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#3

Bryant University

Smithfield, RI

Any student who is interested in marketing has to check out Bryant University. Located in the suburb Smithfield, Bryant is a private not-for-profit school with a small student population. This school ranks 228th out of 1,715 colleges for overall quality in the state of Rhode Island.

There are about 141 marketing undergrads enrolled in this program at Bryant. After getting their bachelor's degree, marketing students typically earn an average of $48,600 in their early careers.

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It is difficult to beat University of Wisconsin - Madison if you want to pursue marketing as a major. Located in the city Madison, Wisconsin is a public school with a fairly large student population. A Best Colleges rank of 76 out of 1,715 colleges nationwide means Wisconsin is a great school overall.

For those interested in pursuing a higher degree, Wisconsin also offers a Master's Degree in marketing. University of Wisconsin - Madison marketing students make $5,988 more than the average marketing grad.

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#5

Boston College

Chestnut Hill, MA

Located in the city Chestnut Hill, Boston College is a private not-for-profit college with a large student population. A Best Colleges rank of 61 out of 1,715 schools nationwide means Boston College is a great school overall.

Boston College is one of the most popular college to study marketing in United States exceeding 127 graduates last year. Boston College marketing graduates make $7,388 more than the average marketing grad.

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Located in the suburb Dallas, SMU is a private not-for-profit college with a fairly large student population. This school ranks 114th out of 1,715 colleges for overall quality in the state of Texas.

For those interested in pursuing a higher degree, SMU also offers a Master's Degree in marketing. Students from the marketing program at Southern Methodist University make $3,588 more than the standard college graduate with the same degree shortly after graduation.

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#7

Providence College

Providence, RI

Providence is a small private not-for-profit school located in the city of Providence. This college ranks 145th out of 1,715 colleges for overall quality in the state of Rhode Island.

There are about 154 marketing undergrads enrolled in this program at Providence. Students who graduate from this degree state that they receive average early career earnings of $44,100.

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#8

Saint Joseph's University

Philadelphia, PA

St. Joe's is a medium-sized private not-for-profit school located in the city of Philadelphia. This college ranks 225th out of 1,715 colleges for overall quality in the state of Pennsylvania.

Saint Joseph's University is a fairly popular college to study marketing in United States with more than 147 graduates last year. After getting their bachelor's degree, marketing students typically make about $45,200 at the beginning of their careers.

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UIUC is a very large public school located in the small city of Champaign. A Best Colleges rank of 92 out of 1,715 colleges nationwide means UIUC is a great school overall.

In addition to its bachelor's programs, UIUC offers a Master's Degree in marketing. Students from the marketing major at University of Illinois at Urbana - Champaign earn $5,588 above the standard graduate with the same degree when they enter the workforce.

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#10

Georgetown University

Washington, DC

Georgetown is a large private not-for-profit school located in the city of Washington. A Best Colleges rank of 55 out of 1,715 schools nationwide means Georgetown is a great school overall.

There are about 90 marketing undergrads studying this program at Georgetown. Georgetown University marketing graduates make $5,488 more than the average marketing graduate.

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#11

Michigan State University

East Lansing, MI

Located in the small city East Lansing, Michigan State is a public college with a fairly large student population. A Best Colleges rank of 107 out of 1,715 colleges nationwide means Michigan State is a great college overall.

In addition to its bachelor's programs, Michigan State offers a Master's Degree in marketing. Soon after getting their bachelor's degree, marketing students generally make an average of $51,300 at the beginning of their careers.

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#12

Emerson College

Boston, MA

Emerson is a small private not-for-profit school located in the city of Boston. This college ranks 240th out of 1,715 colleges for overall quality in the state of Massachusetts.

In addition to its bachelor's programs, Emerson offers a Master's Degree in marketing. After graduating, marketing students generally earn around $40,800 in the first five years of their career.

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#13

Fairfield University

Fairfield, CT

Fairfield U is a moderately-sized private not-for-profit school located in the large suburb of Fairfield. This school ranks 185th out of 1,715 schools for overall quality in the state of Connecticut.

There are roughly 110 marketing undergrads enrolled in this degree at Fairfield U. Students who graduate from this degree report average early career wages of $47,100.

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#14

Lehigh University

Bethlehem, PA

Lehigh is a moderately-sized private not-for-profit school located in the city of Bethlehem. A Best Colleges rank of 44 out of 1,715 schools nationwide means Lehigh is a great school overall.

A preferred major for marketing undergrads, there are about 72 learners enrolled in this program at Lehigh. Soon after graduating, marketing students typically earn an average of $49,600 in their early careers.

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#15

Villanova University

Villanova, PA

Villanova is a large private not-for-profit school located in the suburb of Villanova. A Best Colleges rank of 78 out of 1,715 schools nationwide means Villanova is a great school overall.

Villanova University is one of the most popular school to study marketing in United States with over 77 graduates last year. Students from the marketing major at Villanova University get $3,188 above the standard college graduate with the same degree shortly after graduation.

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#16

Santa Clara University

Santa Clara, CA

Located in the medium-sized city Santa Clara, SCU is a private not-for-profit college with a medium-sized student population. A Best Colleges rank of 68 out of 1,715 schools nationwide means SCU is a great college overall.

Santa Clara University is one of the most popular school to study marketing in United States with over 92 graduates last year. Soon after graduating, marketing students generally make an average of $51,200 in their early careers.

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#17

The University of Alabama

Tuscaloosa, AL

Located in the city Tuscaloosa, UA is a public school with a fairly large student population. This school ranks 305th out of 1,715 schools for overall quality in the state of Alabama.

For those interested in something more advanced, UA also offers 2 different higher degree levels in marketing, the most popular of which is a Master's Degree. After graduating, marketing students typically make about $46,000 in their early careers.

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#18

LIM College

New York, NY

Located in the large city New York, LIM is a private for-profit college with a small student population. This college ranks 949th out of 1,715 colleges for overall quality in the state of New York.

For those interested in pursuing a higher degree, LIM also offers a Master's Degree in marketing. Graduates of the marketing program earn about $39,900 for their early career.

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#19

Siena College

Loudonville, NY

Siena is a small private not-for-profit school located in the large suburb of Loudonville. This school ranks 256th out of 1,715 schools for overall quality in the state of New York.

There are approximately 138 marketing undergraduates studying this program at Siena. Graduates of the marketing program earn around $43,100 in their early career salary.

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#20

Elon University

Elon, NC

Located in the midsize suburb Elon, Elon is a private not-for-profit school with a medium-sized student population. A Best Colleges rank of 99 out of 1,715 schools nationwide means Elon is a great school overall.

With 131 undergrads, Elon University is one of most popular schools to study marketing in United States. After graduating, marketing students typically make around $46,000 at the beginning of their careers.

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#21

Xavier University

Cincinnati, OH

Located in the city Cincinnati, Xavier is a private not-for-profit college with a medium-sized student population. This college ranks 313th out of 1,715 schools for overall quality in the state of Ohio.

With 130 undergraduates, Xavier University is one of most popular colleges to study marketing in United States. Students who graduate from this program state that they receive average early career income of $46,700.

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Located in the midsize city Provo, BYU is a private not-for-profit school with a fairly large student population. A Best Colleges rank of 109 out of 1,715 colleges nationwide means BYU is a great college overall.

A preferred major for marketing undergraduates, there are approximately 101 students enrolled in this program at BYU. Marketing majors from Brigham Young University - Provo earn a boost of approximately $8,888 over the typical income of marketing majors.

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#23

Drexel University

Philadelphia, PA

Located in the city Philadelphia, Drexel is a private not-for-profit school with a fairly large student population. This school ranks 186th out of 1,715 schools for overall quality in the state of Pennsylvania.

For those interested in pursuing a higher degree, Drexel also offers a Master's Degree in marketing. Grads of the marketing program state that they receive average early career wages of $47,700.

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Miami of Ohio is a large public school located in the fringe town of Oxford. This school ranks 230th out of 1,715 schools for overall quality in the state of Ohio.

There are approximately 346 marketing undergrads studying this program at Miami of Ohio. Miami University - Oxford marketing graduates earn $2,488 more than the average marketing grad.

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#25

Marquette University

Milwaukee, WI

Located in the city Milwaukee, Marquette is a private not-for-profit college with a fairly large student population. This college ranks 157th out of 1,715 schools for overall quality in the state of Wisconsin.

Marquette University is one of the most popular school to study marketing in United States exceeding 102 graduations last year. Soon after graduation, marketing students typically make an average of $50,700 in the first five years of their career.

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Rest of the Top Best Colleges for Marketing

#27

University of Georgia

Athens, GA
#29

University of Denver

Denver, CO
#30

Bucknell University

Lewisburg, PA
#32

University of Dayton

Dayton, OH
#33

University of Delaware

Newark, DE
#35

Drake University

Des Moines, IA
#36

University of Notre Dame

Notre Dame, IN
#37

DePaul University

Chicago, IL
#38

Stonehill College

Easton, MA
#39

Texas Christian University

Fort Worth, TX
#40

University of Miami

Coral Gables, FL
#41

University of San Diego

San Diego, CA
#43

Loyola Marymount University

Los Angeles, CA
#45

University of Florida

Gainesville, FL
#46

Creighton University

Omaha, NE
#47

University of Scranton

Scranton, PA
#48

Baylor University

Waco, TX

Remaining Award Winners

This list shows the remainder of the colleges awarded a Best Colleges for Marketing badge. Showing in this list means the school was ranked in the top 15% of the 379 different United States marketing schools we analyzed.

Rank College Location
51 The University of Texas at Dallas Richardson, TX
52 University of Cincinnati - Main Campus Cincinnati, OH
53 Clemson University Clemson, SC
54 Catholic University of America Washington, DC
55 John Carroll University University Heights, OH
56 James Madison University Harrisonburg, VA

Additional Noteworthy Schools

Here are some additional great schools for Marketing students that almost earned our Best Colleges for Marketing award.

Rank College Location
57 University of Pittsburgh - Pittsburgh Campus Pittsburgh, PA
58 Florida State University Tallahassee, FL
59 University of Maryland - College Park College Park, MD
60 Virginia Tech Blacksburg, VA
61 Tulane University of Louisiana New Orleans, LA
62 Suffolk University Boston, MA
63 George Washington University Washington, DC
64 Temple University Philadelphia, PA
65 Pennsylvania State University - University Park University Park, PA
66 University of San Francisco San Francisco, CA
67 Seattle University Seattle, WA
68 University of Nebraska - Lincoln Lincoln, NE
69 Hofstra University Hempstead, NY
70 Menlo College Atherton, CA
71 University of Oklahoma Norman Campus Norman, OK
72 Roger Williams University Bristol, RI
73 Sacred Heart University Fairfield, CT
74 University of South Florida - Main Campus Tampa, FL
75 University of Massachusetts Amherst Amherst, MA

Marketing by Region

View the Best Colleges for Marketing for a specific region near you.

Region
Southeast
New England
Rocky Mountains
Plains States
Middle Atlantic
Far Western US
Southwest
Great Lakes

Marketing is one of 21 different types of Business, Management & Marketing programs to choose from.

Related Major Annual Graduates
Business Administration & Management 410,147
Accounting 105,123
General Business/Commerce 58,451
Finance & Financial Management 56,186
Human Resource Management 26,823

View All Marketing Related Majors >

Notes and References

  • The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Credit for the banner image above goes to Nick Youngson. More about our data sources and methodologies.

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