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2024 Best Marketing Schools

778 Colleges in the United States
52,916 Marketing Degrees Awarded
$42,991 Avg Early-Career Salary
Ranked #17 in popularity, marketing is one of the most sought-after degree programs in the nation. This makes choosing the right school a hard decision.

For its 2024 ranking, College Factual looked at 778 schools in the United States to determine which ones were the best for marketing students pursuing a degree. Combined, these schools handed out 52,916 degrees in marketing to qualified students.

What's on this page: * Degree-Level Rankings

Choosing a Great Marketing School

Best Marketing Schools The marketing program you select can have a big impact on your future. That's why we developed our collection of Best Schools for Marketing rankings. For our Best Overall Marketing School rankings, we roll up the results of our degree-level rankings, weighted by the number of degrees awarded at that level.

In order to find the schools that are the best fit for you, you may want to filter to one of the degree levels below.

Pick Your Marketing Degree Level

Associate Degrees in Marketing
Bachelor's Degrees in Marketing
Master's Degrees in Marketing
Doctor's Degrees in Marketing

Since the program you select can have a significant impact on your future, we've developed a number of rankings, including this Best Marketing Schools list, to help you choose the best school for you. You can also filter this list by location to find schools closer to you.

In addition to College Factual's rankings, you may want to take a look at College Combat, our unique tool that lets you pit your favorite schools head-to-head and compare how they rate on factors that most interest you. When you have some time, check it out - you may want to bookmark the link so you don't forget it.

More information on how we come up with our rankings can be found here: College Factual's Data Methodology.


 

Best Schools for Marketing in the United States

The schools below may not offer all types of marketing degrees so you may want to filter by degree level first. However, they are great for the degree levels they do offer. Only those schools that rank in the top 15% of all the schools we analyze get awarded with a place on this list.

25 Top Schools in Marketing

1
Doctor's Degree Highest Degree Type
2nd Most Popular In IL
251 Marketing Degrees Awarded

Northwestern University is one of the best schools in the United States for getting a degree in marketing. Located in the city of Evanston, Northwestern is a private not-for-profit university with a very large student population. A Best Colleges rank of #5 out of 2,217 schools nationwide means Northwestern is a great university overall.

There were approximately 251 marketing students who graduated with this degree at Northwestern in the most recent year we have data available.

More information about a degree in marketing from Northwestern University

2
UPenn crest
University of Pennsylvania
Philadelphia, PA
Doctor's Degree Highest Degree Type
144 Marketing Degrees Awarded
$112,878 Median Starting Salary

University of Pennsylvania is one of the finest schools in the country for getting a degree in marketing. UPenn is a fairly large private not-for-profit university located in the large city of Philadelphia. A Best Colleges rank of #4 out of 2,217 colleges nationwide means UPenn is a great university overall.

There were approximately 144 marketing students who graduated with this degree at UPenn in the most recent year we have data available. Degree recipients from the marketing degree program at University of Pennsylvania earn $69,887 more than the standard graduate with the same degree shortly after graduation.

More information about a degree in marketing from University of Pennsylvania

3
Bachelor's Degree Highest Degree Type
97 Marketing Degrees Awarded
$61,582 Median Starting Salary

Washington University in St Louis is one of the best schools in the country for getting a degree in marketing. WUSTL is a large private not-for-profit university located in the large suburb of Saint Louis. A Best Colleges rank of #17 out of 2,217 schools nationwide means WUSTL is a great university overall.

There were approximately 97 marketing students who graduated with this degree at WUSTL in the most recent year we have data available. Those marketing students who get their degree from Washington University in St Louis earn $18,591 more than the average marketing grad.

More information about a degree in marketing from Washington University in St Louis

4
Master's Degree Highest Degree Type
32 Marketing Degrees Awarded
$113,473 Median Starting Salary

It is difficult to beat University of Southern California if you want to pursue a degree in marketing. Located in the city of Los Angeles, USC is a private not-for-profit university with a fairly large student population. A Best Colleges rank of #11 out of 2,217 schools nationwide means USC is a great university overall.

There were about 32 marketing students who graduated with this degree at USC in the most recent year we have data available. Those marketing students who get their degree from University of Southern California receive $70,482 more than the typical marketing student.

More information about a degree in marketing from University of Southern California

5
Master's Degree Highest Degree Type
72 Marketing Degrees Awarded
4.2% Growth in Graduates

Notre Dame is a large private not-for-profit university located in the large suburb of Notre Dame. A Best Colleges rank of #20 out of 2,217 schools nationwide means Notre Dame is a great university overall.

There were approximately 72 marketing students who graduated with this degree at Notre Dame in the most recent year we have data available. Those marketing students who get their degree from University of Notre Dame receive $11,511 more than the standard marketing student.

More information about a degree in marketing from University of Notre Dame

6
Georgetown crest
Georgetown University
Washington, DC
Bachelor's Degree Highest Degree Type
67 Marketing Degrees Awarded
$69,082 Median Starting Salary

Georgetown is a very large private not-for-profit university located in the large city of Washington. A Best Colleges rank of #15 out of 2,217 schools nationwide means Georgetown is a great university overall.

There were roughly 67 marketing students who graduated with this degree at Georgetown in the most recent year we have data available. Degree recipients from the marketing major at Georgetown University make $26,091 more than the typical college graduate with the same degree when they enter the workforce.

More information about a degree in marketing from Georgetown University

7
Master's Degree Highest Degree Type
180 Marketing Degrees Awarded
10.0% Growth in Graduates

UIUC is a fairly large public university located in the small city of Champaign. A Best Colleges rank of #34 out of 2,217 colleges nationwide means UIUC is a great university overall.

There were about 180 marketing students who graduated with this degree at UIUC in the most recent year we have data available. Degree recipients from the marketing major at University of Illinois at Urbana-Champaign make $12,624 above the average college grad with the same degree when they enter the workforce.

More information about a degree in marketing from University of Illinois at Urbana-Champaign

8
Master's Degree Highest Degree Type
246 Marketing Degrees Awarded
$83,450 Median Starting Salary

UW - Madison is a very large public university located in the large city of Madison. A Best Colleges rank of #30 out of 2,217 colleges nationwide means UW - Madison is a great university overall.

There were about 246 marketing students who graduated with this degree at UW - Madison in the most recent year we have data available. Those marketing students who get their degree from University of Wisconsin - Madison earn $40,459 more than the standard marketing student.

More information about a degree in marketing from University of Wisconsin - Madison

9
SCU crest
Santa Clara University
Santa Clara, CA
Master's Degree Highest Degree Type
119 Marketing Degrees Awarded
22.7% Growth in Graduates

SCU is a medium-sized private not-for-profit university located in the midsize city of Santa Clara. This university ranks 12th out of 168 schools for overall quality in the state of California.

There were about 119 marketing students who graduated with this degree at SCU in the most recent data year. Degree recipients from the marketing program at Santa Clara University make $17,754 more than the standard college graduate with the same degree when they enter the workforce.

More information about a degree in marketing from Santa Clara University

10
Vanderbilt crest
Vanderbilt University
Nashville, TN
Master's Degree Highest Degree Type
69 Marketing Degrees Awarded
17.4% Growth in Graduates

Located in the city of Nashville, Vanderbilt is a private not-for-profit university with a fairly large student population. A Best Colleges rank of #19 out of 2,217 schools nationwide means Vanderbilt is a great university overall.

There were roughly 69 marketing students who graduated with this degree at Vanderbilt in the most recent data year. Degree recipients from the marketing degree program at Vanderbilt University get $65,773 above the typical graduate with the same degree when they enter the workforce.

More information about a degree in marketing from Vanderbilt University

11
Bachelor's Degree Highest Degree Type
212 Marketing Degrees Awarded
2.4% Growth in Graduates

UMN Twin Cities is a fairly large public university located in the large city of Minneapolis. This university ranks 1st out of 52 colleges for overall quality in the state of Minnesota.

There were approximately 212 marketing students who graduated with this degree at UMN Twin Cities in the most recent year we have data available. Degree recipients from the marketing program at University of Minnesota - Twin Cities make $12,793 above the average college grad with the same degree shortly after graduation.

More information about a degree in marketing from University of Minnesota - Twin Cities

12
Bachelor's Degree Highest Degree Type
177 Marketing Degrees Awarded
$49,300 Median Starting Salary

Located in the large city of New Orleans, Tulane is a private not-for-profit university with a fairly large student population. This university ranks 1st out of 29 schools for overall quality in the state of Louisiana.

There were about 177 marketing students who graduated with this degree at Tulane in the most recent year we have data available. Marketing degree recipients from Tulane University of Louisiana earn a boost of around $6,309 above the average earnings of marketing graduates.

More information about a degree in marketing from Tulane University of Louisiana

13
Master's Degree Highest Degree Type
291 Marketing Degrees Awarded
10.3% Growth in Graduates

Texas A&M College Station is a very large public university located in the medium-sized city of College Station. This university ranks 3rd out of 115 schools for overall quality in the state of Texas.

There were approximately 291 marketing students who graduated with this degree at Texas A&M College Station in the most recent year we have data available. Those marketing students who get their degree from Texas A&M University - College Station receive $15,263 more than the average marketing student.

More information about a degree in marketing from Texas A&M University - College Station

14
Bachelor's Degree Highest Degree Type
89 Marketing Degrees Awarded
$58,334 Median Starting Salary

Located in the small city of West Lafayette, Purdue is a public university with a fairly large student population. A Best Colleges rank of #40 out of 2,217 schools nationwide means Purdue is a great university overall.

There were about 89 marketing students who graduated with this degree at Purdue in the most recent data year. Marketing degree recipients from Purdue University - Main Campus receive an earnings boost of around $15,343 above the average earnings of marketing graduates.

More information about a degree in marketing from Purdue University - Main Campus

15
Bentley crest
Bentley University
Waltham, MA
Bachelor's Degree Highest Degree Type
113 Marketing Degrees Awarded
$53,367 Median Starting Salary

Located in the city of Waltham, Bentley is a private not-for-profit university with a medium-sized student population. A Best Colleges rank of #32 out of 2,217 schools nationwide means Bentley is a great university overall.

There were roughly 113 marketing students who graduated with this degree at Bentley in the most recent year we have data available. Those marketing students who get their degree from Bentley University earn $10,376 more than the average marketing graduate.

More information about a degree in marketing from Bentley University

16
Bachelor's Degree Highest Degree Type
224 Marketing Degrees Awarded
21.4% Growth in Graduates

UW Seattle is a very large public university located in the large city of Seattle. A Best Colleges rank of #37 out of 2,217 schools nationwide means UW Seattle is a great university overall.

There were approximately 224 marketing students who graduated with this degree at UW Seattle in the most recent data year. Those marketing students who get their degree from University of Washington - Seattle Campus receive $5,330 more than the average marketing student.

More information about a degree in marketing from University of Washington - Seattle Campus

17
Graduate Certificate Highest Degree Type
96 Marketing Degrees Awarded
$54,148 Median Starting Salary

Located in the large city of Washington, GWU is a private not-for-profit university with a fairly large student population. This university ranks 2nd out of 8 colleges for overall quality in the state of District of Columbia.

There were about 96 marketing students who graduated with this degree at GWU in the most recent data year. Degree recipients from the marketing degree program at George Washington University get $11,157 above the typical college grad in this field when they enter the workforce.

More information about a degree in marketing from George Washington University

18
Michigan State crest
Michigan State University
East Lansing, MI
Doctor's Degree Highest Degree Type
275 Marketing Degrees Awarded
$62,038 Median Starting Salary

Michigan State is a very large public university located in the city of East Lansing. This university ranks 2nd out of 57 schools for overall quality in the state of Michigan.

There were roughly 275 marketing students who graduated with this degree at Michigan State in the most recent data year. Degree recipients from the marketing program at Michigan State University get $19,046 above the typical college graduate in this field shortly after graduation.

More information about a degree in marketing from Michigan State University

19
Bachelor's Degree Highest Degree Type
427 Marketing Degrees Awarded
$49,885 Median Starting Salary

Located in the city of Columbus, Ohio State is a public university with a very large student population. This university ranks 2nd out of 96 schools for overall quality in the state of Ohio.

There were about 427 marketing students who graduated with this degree at Ohio State in the most recent data year. Degree recipients from the marketing degree program at Ohio State University - Main Campus get $6,894 above the average graduate with the same degree when they enter the workforce.

More information about a degree in marketing from Ohio State University - Main Campus

20
Bachelor's Degree Highest Degree Type
211 Marketing Degrees Awarded
$53,691 Median Starting Salary

Located in the suburb of College Park, UMCP is a public university with a very large student population. This university ranks 2nd out of 36 schools for overall quality in the state of Maryland.

There were about 211 marketing students who graduated with this degree at UMCP in the most recent data year. Marketing degree recipients from University of Maryland - College Park receive an earnings boost of approximately $10,700 over the average earnings of marketing graduates.

More information about a degree in marketing from University of Maryland - College Park

21
Bachelor's Degree Highest Degree Type
120 Marketing Degrees Awarded
25.0% Growth in Graduates

TCU is a fairly large private not-for-profit university located in the city of Fort Worth. This university ranks 5th out of 115 schools for overall quality in the state of Texas.

There were approximately 120 marketing students who graduated with this degree at TCU in the most recent year we have data available. Those marketing students who get their degree from Texas Christian University receive $13,720 more than the typical marketing graduate.

More information about a degree in marketing from Texas Christian University

22
Doctor's Degree Highest Degree Type
113 Marketing Degrees Awarded
1.8% Growth in Graduates

UCONN is a fairly large public university located in the suburb of Storrs. This university ranks 2nd out of 28 schools for overall quality in the state of Connecticut.

There were about 113 marketing students who graduated with this degree at UCONN in the most recent data year. Those marketing students who get their degree from University of Connecticut make $8,540 more than the typical marketing graduate.

More information about a degree in marketing from University of Connecticut

23
Master's Degree Highest Degree Type
421 Marketing Degrees Awarded
14.5% Growth in Graduates

UGA is a very large public university located in the medium-sized city of Athens. This university ranks 3rd out of 68 schools for overall quality in the state of Georgia.

There were roughly 421 marketing students who graduated with this degree at UGA in the most recent year we have data available. Those marketing students who get their degree from University of Georgia earn $16,746 more than the typical marketing graduate.

More information about a degree in marketing from University of Georgia

24
Boston College crest
Boston College
Chestnut Hill, MA
Bachelor's Degree Highest Degree Type
135 Marketing Degrees Awarded
5.9% Growth in Graduates

Located in the city of Chestnut Hill, Boston College is a private not-for-profit college with a large student population. This college ranks 8th out of 63 schools for overall quality in the state of Massachusetts.

There were roughly 135 marketing students who graduated with this degree at Boston College in the most recent data year. Those marketing students who get their degree from Boston College receive $15,602 more than the typical marketing student.

More information about a degree in marketing from Boston College

25
Clemson crest
Clemson University
Clemson, SC
Bachelor's Degree Highest Degree Type
262 Marketing Degrees Awarded
$48,888 Median Starting Salary

Clemson is a fairly large public university located in the large suburb of Clemson. This university ranks 1st out of 44 colleges for overall quality in the state of South Carolina.

There were approximately 262 marketing students who graduated with this degree at Clemson in the most recent data year. Degree recipients from the marketing program at Clemson University get $5,897 more than the standard graduate in this field shortly after graduation.

More information about a degree in marketing from Clemson University

Rest of the Top 50 Best Marketing Schools

26
Iowa crest
University of Iowa
Iowa City, IA
27
Boston U crest
Boston University
Boston, MA
28
Lehigh crest
Lehigh University
Bethlehem, PA
29
30
31
32
Drexel crest
Drexel University
Philadelphia, PA

33

34
Villanova crest
Villanova University
Villanova, PA
35
36
37
38
U Miami crest
University of Miami
Coral Gables, FL
39
Fairfield U crest
Fairfield University
Fairfield, CT
40
41

42

43
DePaul crest
DePaul University
Chicago, IL
44
UARK crest
University of Arkansas
Fayetteville, AR
45
UF crest
University of Florida
Gainesville, FL
46
St. Joe's crest
Saint Joseph's University
Philadelphia, PA
47
48
49
Providence crest
Providence College
Providence, RI
50
Florida State crest
Florida State University
Tallahassee, FL

 

Additional Award Winners

This list shows the remainder of the schools awarded a Best Marketing Schools badge. Showing in this list means the college was ranked in the top 15% of the 778 different United States marketing schools we analyzed.

Rank College Location
51 Loyola Marymount University Los Angeles, CA
52 University of Oklahoma Norman Campus Norman, OK
53 Creighton University Omaha, NE
54 Bryant University Smithfield, RI
55 University of Arizona Tucson, AZ
56 University of Dayton Dayton, OH
57 Washington State University Pullman, WA
58 Marquette University Milwaukee, WI
59 University of Cincinnati - Main Campus Cincinnati, OH
60 Dakota County Technical College Rosemount, MN
61 Loyola University Chicago Chicago, IL
62 James Madison University Harrisonburg, VA
63 The University of Tennessee - Knoxville Knoxville, TN
64 Western Michigan University Kalamazoo, MI
65 University of San Francisco San Francisco, CA
66 University of Denver Denver, CO
67 University of San Diego San Diego, CA
68 Seattle University Seattle, WA
69 University of Houston Houston, TX
70 Auburn University Auburn, AL
71 Suffolk University Boston, MA
72 Temple University Philadelphia, PA
73 Madison Area Technical College Madison, WI
74 Virginia Tech Blacksburg, VA
75 University of Northern Iowa Cedar Falls, IA
76 Arizona State University - Tempe Tempe, AZ
77 Butler University Indianapolis, IN
78 University of Kentucky Lexington, KY
79 Syracuse University Syracuse, NY
80 Western Technical College La Crosse, WI
81 Oklahoma State University - Main Campus Stillwater, OK
82 Drake University Des Moines, IA
83 Normandale Community College Bloomington, MN
84 University of Wisconsin - Whitewater Whitewater, WI
85 Florida International University Miami, FL
86 University of Utah Salt Lake City, UT
87 Bucknell University Lewisburg, PA
88 University of Wisconsin - Eau Claire Eau Claire, WI
89 University of Kansas Lawrence, KS
90 University of South Florida - Main Campus Tampa, FL
91 Case Western Reserve University Cleveland, OH
92 Utah Valley University Orem, UT
93 Illinois State University Normal, IL
94 Lake Area Technical Institute Watertown, SD
95 Kansas State University Manhattan, KS
96 Southern New Hampshire University Manchester, NH
97 University of Toledo Toledo, OH
98 Fordham University Bronx, NY
99 Ohio University - Athens Campus Athens, OH
100 Saint Louis University Saint Louis, MO
101 Xavier University Cincinnati, OH
102 University of Minnesota - Duluth Duluth, MN
103 Mississippi State University Mississippi State, MS
104 Elon University Elon, NC
105 Duquesne University Pittsburgh, PA
106 Chippewa Valley Technical College Eau Claire, WI
107 Western Washington University Bellingham, WA
108 The University of Texas at Dallas Richardson, TX
109 University of Massachusetts Amherst Amherst, MA
110 Fashion Institute of Technology New York, NY
111 North Dakota State University - Main Campus Fargo, ND
112 John Carroll University University Heights, OH
113 Brigham Young University - Provo Provo, UT
114 University of Scranton Scranton, PA
115 George Mason University Fairfax, VA
116 Emerson College Boston, MA

Honorable Mentions

Here are some additional great schools for Marketing students that almost earned our Best Marketing Schools award.

Rank College Location
117 Fox Valley Technical College Appleton, WI
118 Florida Atlantic University Boca Raton, FL
119 University of Central Florida Orlando, FL
120 The University of Texas at San Antonio San Antonio, TX
121 Northcentral Technical College Wausau, WI
122 Grand Valley State University Allendale, MI
123 Bradley University Peoria, IL
124 University of North Texas Denton, TX
125 Texas State University San Marcos, TX
126 Northern Illinois University Dekalb, IL
127 University of Illinois at Chicago Chicago, IL
128 Elmhurst University Elmhurst, IL
129 University of Portland Portland, OR
130 California Lutheran University Thousand Oaks, CA
131 Gwinnett Technical College Lawrenceville, GA
132 East Carolina University Greenville, NC
133 Georgia State University Atlanta, GA
134 Worcester Polytechnic Institute Worcester, MA
134 Central Michigan University Mount Pleasant, MI
135 University of Nevada - Las Vegas Las Vegas, NV
136 The University of Texas at Arlington Arlington, TX
137 California State University - Northridge Northridge, CA
138 Seton Hall University South Orange, NJ
138 Oakland University Rochester Hills, MI
140 Northern Arizona University Flagstaff, AZ
141 Saint Anselm College Manchester, NH
142 Appalachian State University Boone, NC
143 University of Idaho Moscow, ID
144 University of Nevada - Reno Reno, NV
145 University of Wisconsin - La Crosse La Crosse, WI
146 Western Governors University Salt Lake City, UT
147 University of Mississippi University, MS
148 Calvin University Grand Rapids, MI
149 University of Wisconsin - Milwaukee Milwaukee, WI
150 North Central College Naperville, IL
151 Waukesha County Technical College Pewaukee, WI
152 Rutgers University - New Brunswick New Brunswick, NJ
153 Tulsa Community College Tulsa, OK
154 Johns Hopkins University Baltimore, MD
155 Rasmussen University - Minnesota St. Cloud, MN

Marketing by Region

View the Best Marketing Schools for a specific region near you.

Region
Southeast
New England
Rocky Mountains
Plains States
Middle Atlantic
Far Western US
Southwest
Other U.S. Territories
Great Lakes

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One of 21 majors within the Business, Management & Marketing area of study, Marketing has other similar majors worth exploring.

Marketing Focus Areas

Major Annual Graduates
Marketing/Marketing Management, General 50,275
Other Marketing 1,353
International Marketing 582
Digital Marketing 477
Marketing Research 229

View All Marketing Focus Areas >

Related Major Annual Graduates
Business Administration & Management 416,590
Accounting 99,265
Finance & Financial Management 57,778
General Business/Commerce 56,042
Management Sciences & Quantitative Methods 43,382
Human Resource Management 28,787
Business Support & Assistant Services 19,119
Hospitality Management 17,689
Management Information Systems 13,680
Entrepreneurial Studies 11,319

View All Marketing Related Majors >

Notes and References

More about our data sources and methodologies.

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