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2024 Best Marketing Research Schools

10 Colleges in the United States
229 Marketing Research Degrees Awarded
When it comes to popularity, marketing research sits in the middle of the road, ranking #862 out of 1506 majors in the country. So, you may have to do some digging around to find quality schools that offer the degree program. This list can help with that.

In 2024, College Factual analyzed 10 schools in order to identify the top ones for its Best Marketing Research Schools ranking. When you put them all together, these colleges and universities awarded 229 degrees in marketing research during the 2020-2021 academic year.

Jump to one of the following sections: * Degree-Level Rankings

Choosing a Great Marketing Research School

Best Marketing Research Schools Your choice of marketing research school matters, so we have put together these rankings to help you make your decision. In order to come up with a best overall ranking for marketing research schools, we combine our degree-level rankings, weighting them by the number of degrees awarded at each level.

You may want to choose one of the degree levels below to find the schools of most interest to you.

Pick Your Marketing Research Degree Level

Bachelor's Degrees in Marketing Research
Master's Degrees in Marketing Research

When choosing the right school for you, it's important to arm yourself with all the facts you can. To that end, we've created a number of major-specific rankings, including this Best Marketing Research Schools list to help you make the college decision. More interested in schools in a specific area of the country? Filter this list by region or state.

To further help you make the college decision, we've developed a unique tool called College Combat that allows you to compare schools based on the factors that matter the most to you. Go ahead and give it a try, or bookmark the link so you can check it out later.

Read more about College Factual's methodology.

Best Schools for Marketing Research in the United States

Although we recommend filtering by degree level first, you can view the list below to see which schools give the educational experience for the marketing research degree levels they offer.

10 Top Schools in Marketing Research

1
Michigan State crest
Michigan State University
East Lansing, MI
Master's Degree Highest Degree Type
1st Most Popular In MI
67 Marketing Research Degrees Awarded

Michigan State University is a great choice for students interested in a degree in marketing research. Located in the city of East Lansing, Michigan State is a public university with a fairly large student population. A Best Colleges rank of #74 out of 2,217 schools nationwide means Michigan State is a great university overall.

There were roughly 67 marketing research students who graduated with this degree at Michigan State in the most recent data year.

More information about a degree in marketing research from Michigan State University

2
Master's Degree Highest Degree Type
1st Most Popular In GA
15.4% Growth in Graduates

Any student who is interested in marketing research needs to take a look at University of Georgia. Located in the city of Athens, UGA is a public university with a fairly large student population. A Best Colleges rank of #72 out of 2,217 colleges nationwide means UGA is a great university overall.

There were about 26 marketing research students who graduated with this degree at UGA in the most recent year we have data available.

More information about a degree in marketing research from University of Georgia

2
Master's Degree Highest Degree Type
2nd Most Popular In TX

Texas Tech University is a great choice for students pursuing a degree in marketing research. Texas Tech is a fairly large public university located in the city of Lubbock. A Best Colleges rank of #168 out of 2,217 schools nationwide means Texas Tech is a great university overall.

There were about 7 marketing research students who graduated with this degree at Texas Tech in the most recent year we have data available.

More information about a degree in marketing research from Texas Tech University

3
Master's Degree Highest Degree Type
2nd Most Popular In PA

University of Pittsburgh - Pittsburgh Campus is one of the finest schools in the country for getting a degree in marketing research. Located in the city of Pittsburgh, Pitt is a public university with a fairly large student population. A Best Colleges rank of #79 out of 2,217 schools nationwide means Pitt is a great university overall.

There were roughly 6 marketing research students who graduated with this degree at Pitt in the most recent data year.

More information about a degree in marketing research from University of Pittsburgh - Pittsburgh Campus

4
Texas State crest
Texas State University
San Marcos, TX
Master's Degree Highest Degree Type
1st Most Popular In TX

Any student pursuing a degree in marketing research has to look into Texas State University. Located in the city of San Marcos, Texas State is a public university with a very large student population. This university ranks 20th out of 115 colleges for overall quality in the state of Texas.

There were approximately 8 marketing research students who graduated with this degree at Texas State in the most recent year we have data available.

More information about a degree in marketing research from Texas State University

5
Temple crest
Temple University
Philadelphia, PA
Master's Degree Highest Degree Type
1st Most Popular In PA

Located in the city of Philadelphia, Temple is a public university with a fairly large student population. A Best Colleges rank of #147 out of 2,217 schools nationwide means Temple is a great university overall.

There were roughly 11 marketing research students who graduated with this degree at Temple in the most recent year we have data available.

More information about a degree in marketing research from Temple University

5
Nichols crest
Nichols College
Dudley, MA

Located in the large suburb of Dudley, Nichols is a private not-for-profit college with a small student population.More information about a degree in marketing research from Nichols College

6
Bachelor's Degree Highest Degree Type
2nd Most Popular In MI
55.6% Growth in Graduates

Located in the small city of Southfield, Lawrence Tech is a private not-for-profit university with a small student population. This university ranks 19th out of 57 schools for overall quality in the state of Michigan.

There were approximately 9 marketing research students who graduated with this degree at Lawrence Tech in the most recent year we have data available.

More information about a degree in marketing research from Lawrence Technological University

7
Master's Degree Highest Degree Type
3rd Most Popular In TX

Located in the city of Arlington, UT Arlington is a public university with a very large student population. A Best Colleges rank of #290 out of 2,217 colleges nationwide means UT Arlington is a great university overall.

There were about 4 marketing research students who graduated with this degree at UT Arlington in the most recent data year.

More information about a degree in marketing research from The University of Texas at Arlington

8
Bachelor's Degree Highest Degree Type
1st Most Popular In IN

Located in the rural area of Marion, IWU is a private not-for-profit university with a fairly large student population. This university ranks 8th out of 42 colleges for overall quality in the state of Indiana.

There were roughly 3 marketing research students who graduated with this degree at IWU in the most recent year we have data available.

More information about a degree in marketing research from Indiana Wesleyan University - National & Global

Marketing Research by Region

View the Best Marketing Research Schools for a specific region near you.

Region
Southeast
New England
Rocky Mountains
Plains States
Middle Atlantic
Far Western US
Southwest
Other U.S. Territories
Great Lakes

View All Rankings >

One of 4 majors within the Marketing area of study, Marketing Research has other similar majors worth exploring.

Related Major Annual Graduates
Marketing/Marketing Management, General 50,275
Other Marketing 1,353
International Marketing 582
Digital Marketing 477

View All Marketing Research Related Majors >

Notes and References

More about our data sources and methodologies.

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