Marketing Research degree programs prepare students for a range of careers in the field. While the number of schools offering the program varies, there are still top-quality ones to be found.
For its 2027 ranking, College Factual looked at 4 schools in the United States to determine which ones were the best for marketing research students pursuing a degree.
The marketing research program you select can have a big impact on your future. That is why we developed our collection of Best Schools for Marketing Research rankings. Our overall ranking combines our degree-level rankings, weighted by degrees awarded at each level.
To find the best fit, you can narrow this list to a specific degree level below.
Since the program you select can have a significant impact on your future, we have developed a number of rankings, including this Best Marketing Research Schools list, to help you choose. More interested in schools in a specific area of the country? Filter this list by region or state.
Want to compare schools head to head? Try our College Combat tool to weigh the factors that matter most to you.
University Of Pittsburgh Pittsburgh Campus is one of the finest schools in the country for getting a degree in marketing research. Set in the city of Pittsburgh, University Of Pittsburgh Pittsburgh Campus is a very large public institution. University Of Pittsburgh Pittsburgh Campus graduates 86% of students within six years. There were roughly 10 marketing research students who graduated with this degree at University Of Pittsburgh Pittsburgh Campus in the most recent data year. Graduates of the marketing research program make about $46,239 in their early career. University Of Pittsburgh Pittsburgh Campus graduates carry a median of $25,606 in student loans.
See the full marketing research program report for University Of Pittsburgh Pittsburgh Campus
A rank of #2 makes Texas Tech University one of the top schools for marketing research. Located in the city of Lubbock, Texas Tech University is a very large public university. The six-year graduation rate is 69%. Texas Tech University awarded about 16 marketing research degrees in the most recent data year. Students who receive their marketing research degree from Texas Tech University earn around $49,773 in the first couple years of their career. Students borrow a median of $21,117 to complete this degree.
More information about a degree in marketing research from Texas Tech University
A rank of #3 makes Kansas State University one of the top schools for marketing research. Set in the city of Manhattan, Kansas State University is a very large public institution. Roughly 71% of students complete a degree within six years here. About 39 marketing research degrees were awarded at Kansas State University in the most recent year. Soon after graduation, marketing research degree recipients from Kansas State University generally make around $50,468. Students borrow a median of $25,000 to complete this degree.
Get the full marketing research details for Kansas State University
A rank of #4 makes William Paterson University Of New Jersey one of the top schools for marketing research. Set in the suburb of Wayne, William Paterson University Of New Jersey is a large public institution. William Paterson University Of New Jersey graduates 44% of students within six years. There were roughly 33 marketing research students who graduated with this degree at William Paterson University Of New Jersey in the most recent data year. Marketing Research graduates of William Paterson University Of New Jersey earn a median of $37,740 early in their careers. William Paterson University Of New Jersey graduates carry a median of $25,500 in student loans.
See the full marketing research program report for William Paterson University Of New Jersey
The ranking above is published by College Factual (MF_RANKING_2025), 2027 edition. The methodology weighs graduation rate, post-graduation earnings, cost, and program quality, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Top Ranked · 4 schools evaluated.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
