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2023 Best Value Colleges for Marketing Research

10 Ranked Colleges
229 Degrees Awarded
$20,000 Avg Net Price*
Best Value Marketing Research Schools

When it comes to choosing a college, students have a lot of options - but not all of them are good. College Factual has developed its “Best Value Marketing Research Schools” ranking as one item you can use to help make this decision.

In 2020-2021, 229 people earned their degree in marketing research, making the major the 862nd most popular in the United States.

For this year’s “Best Value Marketing Research Schools” ranking, we looked at 10 colleges that offer a degree in marketing research. This ranking identifies schools with high-quality marketing research programs that also have a lower cost than schools of similar quality.

When determining these rankings, we looked at things such as overall quality of the marketing research program at the school and the cost to attend the school once aid has been awarded. For more information, check out our ranking methodology.

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Since the program you select can have a significant impact on your future, we’ve developed a number of rankings, including this “Best Value Marketing Research Schools” list, to help you choose the best school for you.

In addition to our rankings, you can take two colleges and compare them based on the criteria that matters most to you in our unique tool, College Combat. If you’re torn between two schools, you can use it to help you see how they stack up against one another. Bookmark it so you can compare any new schools that might interest you.

Best Value Marketing Research Schools

The following schools top our list of the Best Best Value Marketing Research Schools.

Top 10 Best Value Colleges for Marketing Research

1
Texas Tech crest
Texas Tech University
Lubbock, Texas

You’ll be in good company if you decide to attend Texas Tech University. It ranked #1 on our 2023 Best Value Marketing Research Schools list. Texas Tech University is a large school located in Lubbock, Texas that handed out 7 ’s marketing research degrees in 2020-2021.

Texas Tech also took the #5 spot in our “Best Marketing Research Schools” ranking. The estimated yearly cost for Texas Tech is $16,194 for marketing research students.

The low undergrad student loan default rate of 4.5% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. The school has an excellent freshman retention rate of 87%, which means students like the school well enough to return for a second year.

Full Texas Tech University Marketing Research Report

2
UGA crest
University of Georgia
Athens, Georgia

You’ll be in good company if you decide to attend University of Georgia. It ranked #2 on our 2023 Best Value Marketing Research Schools list. UGA is a public institution located in Athens, Georgia. The school has a large population, and it awarded 26 ’s degrees in 2020-2021.

UGA also made our “Best Marketing Research Schools” list, coming in at #2. It costs about $14,257 for marketing research students per year to attend University of Georgia.

The low undergrad student loan default rate of 1.9% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 94%.

Full University of Georgia Marketing Research Report

3

Out of the 10 schools in the Best Value Marketing Research Schools that were part of this year’s ranking, Southern Illinois University Edwardsville landed the #3 spot on the list. Located in Edwardsville, Illinois, this fairly large public school handed out 9 diplomas to qualified ’s marketing research students in 2020-2021.

In addition to being on our marketing research students list, SIUE has also earned the #10 rank in our “Best Marketing Research Schools” ranking. The estimated yearly cost for SIUE is $14,462 for marketing research students.

Full Southern Illinois University Edwardsville Marketing Research Report

4
Texas State crest
Texas State University
San Marcos, Texas

Out of the 10 schools in the Best Value Marketing Research Schools that were part of this year’s ranking, Texas State University landed the #4 spot on the list. This large school is located in San Marcos, Texas, and it awarded 8 ’s marketing research degrees in 2020-2021.

Texas State also made our “Best Marketing Research Schools” list, coming in at #6. The yearly cost to attend Texas State University is $14,887 for Marketing Research students.

Full Texas State Marketing Research Report

5
Temple crest
Temple University
Philadelphia, Pennsylvania

You’ll be in good company if you decide to attend Temple University. It ranked #5 on our 2023 Best Value Marketing Research Schools list. Temple University is a large public school situated in Philadelphia, Pennsylvania. It awarded 11 ’s marketing research degrees in 2020-2021.

As a testament to the quality of education offered at Temple, the school also landed the #4 spot in our “Best Marketing Research Schools” ranking. It costs about $23,888 for marketing research students per year to attend Temple.

The low undergrad student loan default rate of 3.5% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. With a freshman retention rate of 87%, the school does an excellent job of retaining its undergraduate students.

Read full report on Marketing Research at Temple University

6

The University of Texas at Arlington came in at #6 in this year’s edition of the Best Value Marketing Research Schools ranking. The University of Texas at Arlington is a large public school situated in Arlington, Texas. It awarded 4 ’s marketing research degrees in 2020-2021.

UT Arlington also took the #7 spot in our “Best Marketing Research Schools” ranking. The estimated yearly cost for UT Arlington is $15,509 for marketing research students.

The school has an impressive undergrad student loan default rate. It’s only 4.6%, which is much lower than the national rate of 10.1%.

Read full report on Marketing Research at The University of Texas at Arlington

7
Michigan State crest
Michigan State University
East Lansing, Michigan

Michigan State University came in at #7 in this year’s edition of the Best Value Marketing Research Schools ranking. Michigan State is a large public school situated in East Lansing, Michigan. It awarded 67 ’s marketing research degrees in 2020-2021.

Michigan State not only placed well in this ranking. It is also #1 on our “Best Marketing Research Schools” list. The estimated yearly cost for Michigan State is $19,058 for marketing research students.

The school has an excellent freshman retention rate of 91%, which means students like the school well enough to return for a second year. The school has an impressive undergrad student loan default rate. It’s only 2.6%, which is much lower than the national rate of 10.1%.

Read more about Marketing Research at Michigan State University

8

With a ranking of #8, Culver - Stockton College did quite well on the 2023 Best Value Marketing Research Schools list. Culver - Stockton College is a private not-for-profit institution located in Canton, Missouri. The school has a small population, and it awarded 8 ’s degrees in 2020-2021.

Culver - Stockton not only placed well in this ranking. It is also #9 on our “Best Marketing Research Schools” list. The estimated yearly cost for Culver - Stockton College is $21,278 for Marketing Research students.

Read more about Marketing Research at Culver - Stockton College

9

University of Pittsburgh - Pittsburgh Campus came in at #9 in this year’s edition of the Best Value Marketing Research Schools ranking. Pitt is located in Pittsburgh, Pennsylvania and, has a large student population. In 2020-2021, this school awarded 6 ’s marketing research degrees to qualified students.

Pitt not only placed well in this ranking. It is also #3 on our “Best Marketing Research Schools” list. The yearly cost to attend University of Pittsburgh - Pittsburgh Campus is $27,058 for Marketing Research students.

The school has an impressive undergrad student loan default rate. It’s only 2.9%, which is much lower than the national rate of 10.1%. The school has an excellent freshman retention rate of 93%, which means students like the school well enough to return for a second year.

Read more about Marketing Research at Pitt

10

Lawrence Technological University came in at #10 in this year’s edition of the Best Value Marketing Research Schools ranking. Southfield, Michigan is the setting for this small institution of higher learning. The private not-for-profit school handed out ’s marketing research degrees to 9 students in 2020-2021.

As a testament to the quality of education offered at Lawrence Tech, the school also landed the #8 spot in our “Best Marketing Research Schools” ranking. It costs about $33,391 for Marketing Research students per year to attend Lawrence Tech.

The school has an impressive undergrad student loan default rate. It’s only 4.2%, which is much lower than the national rate of 10.1%.

Read full report on Marketing Research at Lawrence Tech

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Notes and References

References

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