by our College Data Analytics Team
[Marketing Research](/majors/business-management-marketing-sales/marketing/marketing-research/) programs reward a close look at where your money goes furthest. The schools below stand out for delivering a strong marketing research education at a price that pays off.
To produce this 2027 ranking, College Factual evaluated 34 schools on the balance of cost and outcomes for marketing research students.
What’s on this page:
Where you study marketing research affects both what you pay and what you earn. That is why we built our Best Value Marketing Research Schools ranking. We score each school on the balance of tuition, student debt, and post-graduation earnings to surface the best value.
Read more about our methodology
Since the program you select can have a significant impact on your future, we offer several rankings, including this Best Value Marketing Research Schools list, to help you choose. Want schools in a particular part of the country? Narrow the list by region or state.
Want to compare schools head to head? Try our College Combat tool to weigh the factors that matter most to you.
If you want to know which schools deliver the best value for the marketing research degrees they offer, see the list below.
Bellevue College tops our 2027 list of the best value marketing research schools in the United States. Bellevue College is a large public school located in the city of Bellevue. The average in-state cost of tuition and fees is $4,436, with out-of-state students paying around $10,502. Typical student debt for marketing research graduates is $18,839. Early-career marketing research graduates make about $67,771. Weighed against typical debt, the earnings make a compelling case for value.
Ferris State University is a great value for students pursuing a degree in marketing research, landing the #2 spot this year. Set in the town of Big Rapids, Ferris State University is a large public institution. In-state tuition and fees average $14,778. Marketing Research graduates carry a median of $25,450 in student loans. Early-career marketing research graduates make about $54,608. Weighed against typical debt, the earnings make a compelling case for value. Ferris State University admits about 91% of applicants.
Students looking for strong value in marketing research will find it at Mesa Community College, which ranked #3. Mesa Community College is a very large public school located in the city of Mesa. Expect in-state tuition and fees of around $2,358, with out-of-state students paying around $8,959. Typical student debt for marketing research graduates is $13,750. Marketing Research graduates of Mesa Community College earn a median of $54,730 early in their careers. That is a strong return on a $13,750 median debt.
University Of Georgia came in at #4 on our 2027 list of the best value marketing research schools. Located in the city of Athens, University Of Georgia is a very large public university. In-state tuition and fees average $11,450, compared with $31,688 for out-of-state students. Typical student debt for marketing research graduates is $20,000. Early-career marketing research graduates make about $53,546. Weighed against typical debt, the earnings make a compelling case for value. University Of Georgia admits about 38% of applicants.
The strong cost-to-outcome balance at Purdue University Main Campus earned it the #5 place for marketing research. Purdue University Main Campus is a very large public school located in the city of West Lafayette. In-state tuition and fees average $9,992, compared with $28,794 for out-of-state students. Marketing Research graduates carry a median of $19,264 in student loans. Early-career marketing research graduates make about $63,111. Weighed against typical debt, the earnings make a compelling case for value. Roughly 50% of applicants are accepted.
The University Of Texas At Arlington came in at #6 for value in marketing research this year. Located in the city of Arlington, The University Of Texas At Arlington is a very large public university. In-state tuition and fees average $11,950, with out-of-state students paying around $29,582. Marketing Research graduates carry a median of $18,616 in student loans. Soon after graduation, marketing research degree recipients from The University Of Texas At Arlington generally make around $43,406. Weighed against typical debt, the earnings make a compelling case for value. Roughly 80% of applicants are accepted.
Washington State University came in at #7 for value in marketing research this year. Located in the town of Pullman, Washington State University is a very large public university. The average in-state cost of tuition and fees is $13,391, while out-of-state students pay about $29,950. Typical student debt for marketing research graduates is $19,949. Early-career marketing research graduates make about $47,051. That is a strong return on a $19,949 median debt. Washington State University admits about 87% of applicants.
Cleveland State University ranked #8 on our 2027 list of the best value marketing research schools. Located in the city of Cleveland, Cleveland State University is a large public university. Students from in state pay about $12,982 in tuition and fees, with out-of-state students paying around $18,502. Students borrow a median of $24,219 to complete the marketing research program here. Early-career marketing research graduates make about $49,648. Weighed against typical debt, the earnings make a compelling case for value. Roughly 91% of applicants are accepted.
University Of Idaho came in at #9 for value in marketing research this year. Located in the town of Moscow, University Of Idaho is a large public university. The average in-state cost of tuition and fees is $9,084, with out-of-state students paying around $28,320. Students borrow a median of $24,926 to complete the marketing research program here. Soon after graduation, marketing research degree recipients from University Of Idaho generally make around $43,246. Weighed against typical debt, the earnings make a compelling case for value. Roughly 76% of applicants are accepted.
Montclair State University earned the #10 position for value in marketing research this year. Set in the suburb of Montclair, Montclair State University is a very large public institution. Students from in state pay about $15,912 in tuition and fees, with out-of-state students paying around $26,022. Marketing Research graduates carry a median of $25,286 in student loans. Early-career marketing research graduates make about $44,369. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 88%.
Texas State University San Marcos placed #11 among the best values for marketing research. Texas State University San Marcos is a very large public school located in the city of San Marcos. Students from in state pay about $11,450 in tuition and fees, compared with $22,930 for out-of-state students. Marketing Research graduates carry a median of $21,500 in student loans. Marketing Research graduates of Texas State University San Marcos earn a median of $48,072 early in their careers. That is a strong return on a $21,500 median debt. The acceptance rate is 89%.
Westfield State University earned the #12 position for value in marketing research this year. Set in the suburb of Westfield, Westfield State University is a moderately-sized public institution. Expect in-state tuition and fees of around $12,179, with out-of-state students paying around $18,259. Marketing Research graduates carry a median of $25,910 in student loans. Soon after graduation, marketing research degree recipients from Westfield State University generally make around $46,645. Set against $25,910 in median debt, that is a healthy payoff. Westfield State University admits about 81% of applicants.
University Of Nebraska Lincoln earned the #13 position for value in marketing research this year. Set in the city of Lincoln, University Of Nebraska Lincoln is a very large public institution. Expect in-state tuition and fees of around $10,434, with out-of-state students paying around $28,584. Marketing Research graduates carry a median of $23,250 in student loans. Marketing Research graduates of University Of Nebraska Lincoln earn a median of $51,354 early in their careers. Set against $23,250 in median debt, that is a healthy payoff. The acceptance rate is 88%.
Oklahoma State University Main Campus ranked #14 on our 2027 list of the best value marketing research schools. Oklahoma State University Main Campus is a very large public school located in the town of Stillwater. Students from in state pay about $10,110 in tuition and fees, with out-of-state students paying around $25,630. Typical student debt for marketing research graduates is $22,250. Soon after graduation, marketing research degree recipients from Oklahoma State University Main Campus generally make around $50,993. Set against $22,250 in median debt, that is a healthy payoff. Roughly 75% of applicants are accepted.
Indiana Wesleyan University National And Global ranked #15 on our 2027 list of the best value marketing research schools. Set in the rural area of Marion, Indiana Wesleyan University National And Global is a large private not-for-profit institution. Students from in state pay about $9,648 in tuition and fees. Marketing Research graduates carry a median of $27,000 in student loans. Marketing Research graduates of Indiana Wesleyan University National And Global earn a median of $50,703 early in their careers. Weighed against typical debt, the earnings make a compelling case for value.
Texas Tech University placed #16 among the best values for marketing research. Texas Tech University is a very large public school located in the city of Lubbock. Expect in-state tuition and fees of around $11,852, while out-of-state students pay about $24,157. Marketing Research graduates carry a median of $21,117 in student loans. Early-career marketing research graduates make about $49,773. Set against $21,117 in median debt, that is a healthy payoff. Texas Tech University admits about 73% of applicants.
William Paterson University Of New Jersey ranked #17 on our 2027 list of the best value marketing research schools. William Paterson University Of New Jersey is a large public school located in the suburb of Wayne. Students from in state pay about $15,704 in tuition and fees, while out-of-state students pay about $25,344. Marketing Research graduates carry a median of $25,500 in student loans. Marketing Research graduates of William Paterson University Of New Jersey earn a median of $37,740 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 90% of applicants are accepted.
Kansas State University came in at #18 for value in marketing research this year. Set in the city of Manhattan, Kansas State University is a very large public institution. The average in-state cost of tuition and fees is $11,221, compared with $28,568 for out-of-state students. Marketing Research graduates carry a median of $25,000 in student loans. Soon after graduation, marketing research degree recipients from Kansas State University generally make around $50,468. Set against $25,000 in median debt, that is a healthy payoff. Roughly 82% of applicants are accepted.
Plymouth State University came in at #19 for value in marketing research this year. Located in the town of Plymouth, Plymouth State University is a mid-sized public university. Expect in-state tuition and fees of around $14,626, compared with $25,566 for out-of-state students. Typical student debt for marketing research graduates is $26,563. Early-career marketing research graduates make about $44,487. Set against $26,563 in median debt, that is a healthy payoff. Plymouth State University admits about 88% of applicants.
Michigan State University placed #20 among the best values for marketing research. Located in the city of East Lansing, Michigan State University is a very large public university. Students from in state pay about $18,079 in tuition and fees, while out-of-state students pay about $44,850. Marketing Research graduates carry a median of $23,896 in student loans. Early-career marketing research graduates make about $54,166. That is a strong return on a $23,896 median debt. Roughly 85% of applicants are accepted.
Pennsylvania State University World Campus landed the #21 spot for marketing research value this year. Located in the city of University Park, Pennsylvania State University World Campus is a large public university. In-state tuition and fees average $15,356. Marketing Research graduates carry a median of $25,000 in student loans. Marketing Research graduates of Pennsylvania State University World Campus earn a median of $50,729 early in their careers. Set against $25,000 in median debt, that is a healthy payoff. Pennsylvania State University World Campus admits about 91% of applicants.
Mercyhurst College landed the #22 spot for marketing research value this year. Set in the city of Erie, Mercyhurst College is a mid-sized private not-for-profit institution. The average in-state cost of tuition and fees is $45,770. Typical student debt for marketing research graduates is $26,000. Soon after graduation, marketing research degree recipients from Mercyhurst College generally make around $46,009. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 81%.
Lindenwood University placed #23 among the best values for marketing research. Located in the city of Saint Charles, Lindenwood University is a large private not-for-profit university. Expect in-state tuition and fees of around $21,600. Typical student debt for marketing research graduates is $27,000. Early-career marketing research graduates make about $48,197. Weighed against typical debt, the earnings make a compelling case for value. Roughly 57% of applicants are accepted.
Fairleigh Dickinson University College At Florham ranked #24 on our 2027 list of the best value marketing research schools. Located in the suburb of Madison, Fairleigh Dickinson University College At Florham is a mid-sized private not-for-profit university. Expect in-state tuition and fees of around $37,468. Typical student debt for marketing research graduates is $25,000. Marketing Research graduates of Fairleigh Dickinson University College At Florham earn a median of $53,216 early in their careers. That is a strong return on a $25,000 median debt. Fairleigh Dickinson University College At Florham admits about 95% of applicants.
Saint Leo University came in at #25 for value in marketing research this year. Located in the town of Saint Leo, Saint Leo University is a large private not-for-profit university. In-state tuition and fees average $30,000. Typical student debt for marketing research graduates is $24,569. Early-career marketing research graduates make about $49,458. Weighed against typical debt, the earnings make a compelling case for value. Saint Leo University admits about 78% of applicants.
These schools also delivered strong value for marketing research this year:
Marketing Research is one of many programs to choose from within the area of study. Browse the parent area of study.
This ranking is produced by College Factual (MF_RANKING_2025), 2027 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 34 schools evaluated.
*Averages shown above reflect the top 34 ranked schools only.
More about our data sources and methodologies.
