2027 Best Value Marketing Research Bachelor’s Degree Schools
[Marketing Research](/majors/business-management-marketing-sales/marketing/marketing-research/) degree programs vary widely in price and payoff across the country. The schools below stand out for delivering a strong marketing research education at a price that pays off.
College Factual analyzed 32 schools to build this 2027 ranking of the best value marketing research schools.
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2027 Best Value Marketing Research Schools in the United States
Below are the schools that deliver the strongest value in marketing research, balancing cost against outcomes.
Best Value Marketing Research Schools
Our analysis ranked Bellevue College the best value for a degree in marketing research in the United States. Located in the city of Bellevue, Bellevue College is a large public university. Students from in state pay about $4,436 in tuition and fees, with out-of-state students paying around $10,502. Typical student debt for marketing research graduates is $18,839. Soon after graduation, marketing research degree recipients from Bellevue College generally make around $67,771. That is a strong return on a $18,839 median debt.
Students looking for strong value in marketing research will find it at Ferris State University, which ranked #2. Set in the town of Big Rapids, Ferris State University is a large public institution. Students from in state pay about $14,778 in tuition and fees. Marketing Research graduates carry a median of $25,450 in student loans. Marketing Research graduates of Ferris State University earn a median of $54,608 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 91%.
Students looking for strong value in marketing research will find it at University Of Georgia, which ranked #3. Located in the city of Athens, University Of Georgia is a very large public university. In-state tuition and fees average $11,450, with out-of-state students paying around $31,688. Marketing Research graduates carry a median of $20,000 in student loans. Marketing Research graduates of University Of Georgia earn a median of $53,546 early in their careers. Set against $20,000 in median debt, that is a healthy payoff. University Of Georgia admits about 38% of applicants.
Purdue University Main Campus is a great value for students pursuing a degree in marketing research, landing the #4 spot this year. Purdue University Main Campus is a very large public school located in the city of West Lafayette. In-state tuition and fees average $9,992, while out-of-state students pay about $28,794. Marketing Research graduates carry a median of $19,264 in student loans. Soon after graduation, marketing research degree recipients from Purdue University Main Campus generally make around $63,111. That is a strong return on a $19,264 median debt. Purdue University Main Campus admits about 50% of applicants.
The University Of Texas At Arlington came in at #5 on our 2027 list of the best value marketing research schools. The University Of Texas At Arlington is a very large public school located in the city of Arlington. The average in-state cost of tuition and fees is $11,950, with out-of-state students paying around $29,582. Students borrow a median of $18,616 to complete the marketing research program here. Marketing Research graduates of The University Of Texas At Arlington earn a median of $43,406 early in their careers. Set against $18,616 in median debt, that is a healthy payoff. The acceptance rate is 80%.
Washington State University placed #6 among the best values for marketing research. Washington State University is a very large public school located in the town of Pullman. In-state tuition and fees average $13,391, compared with $29,950 for out-of-state students. Typical student debt for marketing research graduates is $19,949. Early-career marketing research graduates make about $47,051. Set against $19,949 in median debt, that is a healthy payoff. The acceptance rate is 87%.
Cleveland State University ranked #7 on our 2027 list of the best value marketing research schools. Set in the city of Cleveland, Cleveland State University is a large public institution. Expect in-state tuition and fees of around $12,982, while out-of-state students pay about $18,502. Typical student debt for marketing research graduates is $24,219. Soon after graduation, marketing research degree recipients from Cleveland State University generally make around $49,648. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 91%.
University Of Idaho earned the #8 position for value in marketing research this year. University Of Idaho is a large public school located in the town of Moscow. Expect in-state tuition and fees of around $9,084, while out-of-state students pay about $28,320. Students borrow a median of $24,926 to complete the marketing research program here. Marketing Research graduates of University Of Idaho earn a median of $43,246 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. University Of Idaho admits about 76% of applicants.
Texas State University San Marcos landed the #9 spot for marketing research value this year. Set in the city of San Marcos, Texas State University San Marcos is a very large public institution. In-state tuition and fees average $11,450, compared with $22,930 for out-of-state students. Marketing Research graduates carry a median of $21,500 in student loans. Soon after graduation, marketing research degree recipients from Texas State University San Marcos generally make around $48,072. Set against $21,500 in median debt, that is a healthy payoff. The acceptance rate is 89%.
Westfield State University ranked #10 on our 2027 list of the best value marketing research schools. Westfield State University is a moderately-sized public school located in the suburb of Westfield. In-state tuition and fees average $12,179, while out-of-state students pay about $18,259. Marketing Research graduates carry a median of $25,910 in student loans. Early-career marketing research graduates make about $46,645. Weighed against typical debt, the earnings make a compelling case for value. Westfield State University admits about 81% of applicants.
University Of Nebraska Lincoln landed the #11 spot for marketing research value this year. University Of Nebraska Lincoln is a very large public school located in the city of Lincoln. Expect in-state tuition and fees of around $10,434, while out-of-state students pay about $28,584. Typical student debt for marketing research graduates is $23,250. Marketing Research graduates of University Of Nebraska Lincoln earn a median of $51,354 early in their careers. Set against $23,250 in median debt, that is a healthy payoff. University Of Nebraska Lincoln admits about 88% of applicants.
Oklahoma State University Main Campus landed the #12 spot for marketing research value this year. Oklahoma State University Main Campus is a very large public school located in the town of Stillwater. The average in-state cost of tuition and fees is $10,110, while out-of-state students pay about $25,630. Marketing Research graduates carry a median of $22,250 in student loans. Early-career marketing research graduates make about $50,993. That is a strong return on a $22,250 median debt. The acceptance rate is 75%.
Indiana Wesleyan University National And Global landed the #13 spot for marketing research value this year. Set in the rural area of Marion, Indiana Wesleyan University National And Global is a large private not-for-profit institution. Expect in-state tuition and fees of around $9,648. Typical student debt for marketing research graduates is $27,000. Soon after graduation, marketing research degree recipients from Indiana Wesleyan University National And Global generally make around $50,703. That is a strong return on a $27,000 median debt.
Texas Tech University came in at #14 for value in marketing research this year. Set in the city of Lubbock, Texas Tech University is a very large public institution. In-state tuition and fees average $11,852, while out-of-state students pay about $24,157. Typical student debt for marketing research graduates is $21,117. Marketing Research graduates of Texas Tech University earn a median of $49,773 early in their careers. That is a strong return on a $21,117 median debt. Roughly 73% of applicants are accepted.
William Paterson University Of New Jersey earned the #15 position for value in marketing research this year. Located in the suburb of Wayne, William Paterson University Of New Jersey is a large public university. Students from in state pay about $15,704 in tuition and fees, compared with $25,344 for out-of-state students. Students borrow a median of $25,500 to complete the marketing research program here. Marketing Research graduates of William Paterson University Of New Jersey earn a median of $37,740 early in their careers. That is a strong return on a $25,500 median debt. William Paterson University Of New Jersey admits about 90% of applicants.
Kansas State University landed the #16 spot for marketing research value this year. Set in the city of Manhattan, Kansas State University is a very large public institution. The average in-state cost of tuition and fees is $11,221, compared with $28,568 for out-of-state students. Students borrow a median of $25,000 to complete the marketing research program here. Early-career marketing research graduates make about $50,468. That is a strong return on a $25,000 median debt. Roughly 82% of applicants are accepted.
Plymouth State University ranked #17 on our 2027 list of the best value marketing research schools. Located in the town of Plymouth, Plymouth State University is a mid-sized public university. Students from in state pay about $14,626 in tuition and fees, while out-of-state students pay about $25,566. Marketing Research graduates carry a median of $26,563 in student loans. Marketing Research graduates of Plymouth State University earn a median of $44,487 early in their careers. Set against $26,563 in median debt, that is a healthy payoff. Roughly 88% of applicants are accepted.
Michigan State University placed #18 among the best values for marketing research. Set in the city of East Lansing, Michigan State University is a very large public institution. Expect in-state tuition and fees of around $18,079, with out-of-state students paying around $44,850. Marketing Research graduates carry a median of $23,896 in student loans. Early-career marketing research graduates make about $54,166. Set against $23,896 in median debt, that is a healthy payoff. Roughly 85% of applicants are accepted.
Pennsylvania State University World Campus came in at #19 for value in marketing research this year. Set in the city of University Park, Pennsylvania State University World Campus is a large public institution. Students from in state pay about $15,356 in tuition and fees. Marketing Research graduates carry a median of $25,000 in student loans. Early-career marketing research graduates make about $50,729. Weighed against typical debt, the earnings make a compelling case for value. Pennsylvania State University World Campus admits about 91% of applicants.
Mercyhurst College landed the #20 spot for marketing research value this year. Located in the city of Erie, Mercyhurst College is a mid-sized private not-for-profit university. Students from in state pay about $45,770 in tuition and fees. Typical student debt for marketing research graduates is $26,000. Soon after graduation, marketing research degree recipients from Mercyhurst College generally make around $46,009. That is a strong return on a $26,000 median debt. Roughly 81% of applicants are accepted.
Lindenwood University earned the #21 position for value in marketing research this year. Set in the city of Saint Charles, Lindenwood University is a large private not-for-profit institution. Expect in-state tuition and fees of around $21,600. Students borrow a median of $27,000 to complete the marketing research program here. Soon after graduation, marketing research degree recipients from Lindenwood University generally make around $48,197. Set against $27,000 in median debt, that is a healthy payoff. Roughly 57% of applicants are accepted.
Fairleigh Dickinson University College At Florham placed #22 among the best values for marketing research. Set in the suburb of Madison, Fairleigh Dickinson University College At Florham is a mid-sized private not-for-profit institution. Students from in state pay about $37,468 in tuition and fees. Typical student debt for marketing research graduates is $25,000. Marketing Research graduates of Fairleigh Dickinson University College At Florham earn a median of $53,216 early in their careers. Set against $25,000 in median debt, that is a healthy payoff. The acceptance rate is 95%.
Saint Leo University placed #23 among the best values for marketing research. Saint Leo University is a large private not-for-profit school located in the town of Saint Leo. Students from in state pay about $30,000 in tuition and fees. Marketing Research graduates carry a median of $24,569 in student loans. Marketing Research graduates of Saint Leo University earn a median of $49,458 early in their careers. That is a strong return on a $24,569 median debt. Roughly 78% of applicants are accepted.
Elmhurst College came in at #24 for value in marketing research this year. Set in the suburb of Elmhurst, Elmhurst College is a mid-sized private not-for-profit institution. Expect in-state tuition and fees of around $42,955. Marketing Research graduates carry a median of $19,000 in student loans. Soon after graduation, marketing research degree recipients from Elmhurst College generally make around $51,232. That is a strong return on a $19,000 median debt. Elmhurst College admits about 74% of applicants.
Temple University landed the #25 spot for marketing research value this year. Set in the city of Philadelphia, Temple University is a very large public institution. In-state tuition and fees average $23,005, compared with $38,805 for out-of-state students. Typical student debt for marketing research graduates is $26,000. Early-career marketing research graduates make about $54,642. Weighed against typical debt, the earnings make a compelling case for value. Roughly 80% of applicants are accepted.
Rest of the Top 32 Best Value Marketing Research Schools
Not far behind, these schools also offered excellent value in marketing research:
Other Marketing Research Degree Levels
Explore the best-value marketing research schools at other degree levels:
View All Marketing Research Rankings >
Notes and References
This ranking is produced by College Factual (MF_RANKING_2025), 2027 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 32 schools evaluated.
*Averages shown above reflect the top 32 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
