2027 Best Value Marketing Research Master’s Degree Schools
[Marketing Research](/majors/business-management-marketing-sales/marketing/marketing-research/) degree programs vary widely in price and payoff across the country. A high-value program keeps cost low while graduates go on to earn well.
For its 2027 best-value ranking, College Factual looked at 5 schools to find the best return on investment for marketing research students.
What’s on this page:
2027 Best Value Marketing Research Schools in the United States
If you want to know which schools deliver the best value for the marketing research degrees they offer, see the list below.
Best Value Marketing Research Schools
Texas Tech University tops our 2027 list of the best value marketing research schools in the United States. Located in the city of Lubbock, Texas Tech University is a very large public university. In-state tuition and fees average $11,852, with out-of-state students paying around $24,157. Students borrow a median of $21,117 to complete the marketing research program here. Soon after graduation, marketing research degree recipients from Texas Tech University generally make around $49,773. Weighed against typical debt, the earnings make a compelling case for value. Texas Tech University admits about 73% of applicants.
The strong cost-to-outcome balance at Pennsylvania State University World Campus earned it the #2 place for marketing research. Located in the city of University Park, Pennsylvania State University World Campus is a large public university. The average in-state cost of tuition and fees is $15,356. Typical student debt for marketing research graduates is $25,000. Soon after graduation, marketing research degree recipients from Pennsylvania State University World Campus generally make around $50,729. That is a strong return on a $25,000 median debt. Roughly 91% of applicants are accepted.
The strong cost-to-outcome balance at Temple University earned it the #3 place for marketing research. Located in the city of Philadelphia, Temple University is a very large public university. The average in-state cost of tuition and fees is $23,005, compared with $38,805 for out-of-state students. Typical student debt for marketing research graduates is $26,000. Early-career marketing research graduates make about $54,642. That is a strong return on a $26,000 median debt. Roughly 80% of applicants are accepted.
A rank of #4 makes University Of Pittsburgh Pittsburgh Campus one of the best values for marketing research. Set in the city of Pittsburgh, University Of Pittsburgh Pittsburgh Campus is a very large public institution. Expect in-state tuition and fees of around $21,926, compared with $41,430 for out-of-state students. Students borrow a median of $25,606 to complete the marketing research program here. Marketing Research graduates of University Of Pittsburgh Pittsburgh Campus earn a median of $46,239 early in their careers. That is a strong return on a $25,606 median debt. Roughly 58% of applicants are accepted.
Depaul University came in at #5 on our 2027 list of the best value marketing research schools. Located in the city of Chicago, Depaul University is a very large private not-for-profit university. In-state tuition and fees average $45,405. Typical student debt for marketing research graduates is $25,000. Early-career marketing research graduates make about $55,390. Weighed against typical debt, the earnings make a compelling case for value. Depaul University admits about 76% of applicants.
Other Marketing Research Degree Levels
Looking for a different degree level? Compare best-value Marketing Research rankings across degree levels:
View All Marketing Research Rankings >
Notes and References
This ranking is produced by College Factual (MF_RANKING_2025), 2027 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 5 schools evaluated.
*Averages shown above reflect the top 5 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
