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2022 Best Value Master’s Degree Colleges for Marketing Research

7 Ranked Colleges
177 Degrees Awarded
$28,900 Avg Grad Tuition & Fees*
Best Value Marketing Research Schools for a Master's

When it comes to choosing a college, students have a lot of options - but not all of them are good. One of our goals at College Factual is to give you as much information as we can - such as our “Best Value Marketing Research Schools for a Master’s” ranking - to help you make that decision.

In 2019-2020, 257 people earned their degree in marketing research, making the major the 837th most popular in the United States.

At the master’s degree level specifically, there were 177 marketing research graduates with average earnings and debt of $56,398 and $43,194 respectively.

This year’s “Best Value Marketing Research Schools for a Master’s” ranking looked at 7 colleges that offer degrees in a bachelor’s in marketing research. Not only do the schools that top this list have excellent marketing research programs, but they also cost less that schools of similar quality.

Some of the factors we look at when determining these rankings are overall quality of the marketing research program at the school and the cost of the school after aid is awarded among other things. Check out our ranking methodology for more information.

One Size Does Not Fit All

Since picking the right college can be one of the most important decisions of your life, we’ve developed the “Best Value Marketing Research Schools for a Master’s” ranking, along with many other major-related rankings, to help you make that decision.

You can create your own custom comparison that focuses on the factors most important to you using our tool, College Combat. When you have some time, check it out - you may want to bookmark the link so you don’t forget it.

Best Value Marketing Research Schools for a Master’s

The colleges and universities below are the best for master’s degree marketing research students.

Top 7 Best Value Master’s Degree Colleges for Marketing Research

#5 in overall quality

You’ll be in good company if you decide to attend University of Nebraska - Lincoln. It ranked #1 on our 2022 Best Value Marketing Research Schools for a Master’s list. Located in Lincoln, Nebraska, this large public school handed out 3 degrees to qualified masters’s marketing research students in 2019-2020.

UNL also made our “Best Marketing Research Master’s Degree Schools” list, coming in at #5. Average graduate tuition and fees at University of Nebraska - Lincoln are $19,513, but some majors have different tuition rates.

Read more about Marketing Research at University of Nebraska - Lincoln

#7 in overall quality

You’ll be in good company if you decide to attend Southern Illinois University Edwardsville. It ranked #2 on our 2022 Best Value Marketing Research Schools for a Master’s list. SIUE is a fairly large public school situated in Edwardsville, Illinois. It awarded 18 masters’s marketing research degrees in 2019-2020.

SIUE not only placed well in this ranking. It is also #7 on our “Best Marketing Research Master’s Degree Schools” list. Although you might pay more or less depending on your area of study, average graduate tuition and fees at SIUE are $9,300.

Full Southern Illinois University Edwardsville Marketing Research Report

#3

University of Georgia

Athens, Georgia
#3 in overall quality

You’ll join some of the best and brightest minds around if you attend University of Georgia. The school came in at #3 for the Best Value Marketing Research Schools for a Master’s. Athens, Georgia is the setting for this large institution of higher learning. The public school handed out masters’s marketing research degrees to 22 students in 2019-2020.

UGA also took the #3 spot in our “Best Marketing Research Master’s Degree Schools” ranking. Average graduate tuition and fees at UGA are $27,476, but you may pay more or less depending on your major.

Read full report on Marketing Research at UGA

#6 in overall quality

You’ll be in good company if you decide to attend The University of Texas at Arlington. It ranked #4 on our 2022 Best Value Marketing Research Schools for a Master’s list. UT Arlington is a large school located in Arlington, Texas that handed out 17 masters’s marketing research degrees in 2019-2020.

UT Arlington also made our “Best Marketing Research Master’s Degree Schools” list, coming in at #6. Although you might pay more or less depending on your area of study, average graduate tuition and fees at UT Arlington are $23,376.

Full The University of Texas at Arlington Marketing Research Report

#5

Michigan State University

East Lansing, Michigan
#2 in overall quality

You’ll join some of the best and brightest minds around if you attend Michigan State University. The school came in at #5 for the Best Value Marketing Research Schools for a Master’s. East Lansing, Michigan is the setting for this large institution of higher learning. The public school handed out masters’s marketing research degrees to 70 students in 2019-2020.

As a testament to the quality of education offered at Michigan State, the school also landed the #2 spot in our “Best Marketing Research Master’s Degree Schools” ranking. Although you might pay more or less depending on your area of study, average graduate tuition and fees at Michigan State University are $37,056.

Read more about Marketing Research at Michigan State University

#4 in overall quality

With a ranking of #6, University of Pittsburgh - Pittsburgh Campus did quite well on the 2022 Best Value Marketing Research Schools for a Master’s list. Located in Pittsburgh, Pennsylvania, this large public school awarded 12 diplomas to qualified masters’s marketing research students in 2019-2020.

In addition to being on our master’s degree marketing research students list, Pitt has also earned the #4 rank in our “Best Marketing Research Master’s Degree Schools” ranking. Average graduate tuition and fees at University of Pittsburgh - Pittsburgh Campus are $40,836, but you may pay more or less depending on your major.

Read full report on Marketing Research at Pitt

#7

Bentley University

Waltham, Massachusetts
#1 in overall quality

Bentley University did quite well in the 2022 Best Value Marketing Research Schools for a Master’s ranking, coming in at #7. Bentley University is a medium-sized private not-for-profit school situated in Waltham, Massachusetts. It awarded 33 masters’s marketing research degrees in 2019-2020.

Bentley did well in our major quality rankings, too. It placed #1 on our “Best Marketing Research Master’s Degree Schools” list. Average graduate tuition and fees at Bentley University are $40,992, but some majors have different tuition rates.

Read full report on Marketing Research at Bentley University

Notes and References

References

  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.

Read more about our data sources and methodologies

Footnotes

  • *Average salary, average net price, and average tuition and fees are for the top schools only.
  • Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.

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