by our College Data Analytics TeamMarketing Research degree programs prepare students for a range of careers in the field. While the number of schools offering the program varies, there are still top-quality ones to be found.
College Factual analyzed 48 schools to build this 2026 ranking of the best marketing research schools.
What’s on this page:
These are the top schools for a master’s degree in marketing research, based on student outcomes and program quality.
Leading the list is Pennsylvania State University World Campus, our #1 school for marketing research. This large public university is located in the city of University Park. Pennsylvania State University World Campus graduates 34% of students within six years. Pennsylvania State University World Campus awarded about 12 marketing research degrees in the most recent data year. See the full marketing research program report for Pennsylvania State University World Campus
University Of Pittsburgh Pittsburgh Campus is a great choice for students pursuing a degree in marketing research, landing the #2 spot this year. University Of Pittsburgh Pittsburgh Campus is a very large public school located in the city of Pittsburgh. About 86% of students finish within six years. There were roughly 13 marketing research students who graduated with this degree at University Of Pittsburgh Pittsburgh Campus in the most recent data year. Graduates of the marketing research program make about $46,239 in their early career. Typical student debt for the program is $25,606. More information about a degree in marketing research from University Of Pittsburgh Pittsburgh Campus
Students looking for a strong marketing research program will find one at Texas Tech University, which ranked #3. Texas Tech University is a very large public school located in the city of Lubbock. About 69% of students finish within six years. About 22 marketing research degrees were awarded at Texas Tech University in the most recent year. Students who receive their marketing research degree from Texas Tech University earn around $49,773 in the first couple years of their career. Typical student debt for the program is $21,117. More information about a degree in marketing research from Texas Tech University
A rank of #4 makes Texas State University San Marcos one of the top schools for marketing research. This very large public university is located in the city of San Marcos. Roughly 55% of students complete a degree within six years here. About 11 marketing research degrees were awarded at Texas State University San Marcos in the most recent year. Students who receive their marketing research degree from Texas State University San Marcos earn around $48,072 in the first couple years of their career. Texas State University San Marcos graduates carry a median of $21,500 in student loans. Get the full marketing research details for Texas State University San Marcos
Looking for a different degree level? Compare Marketing Research rankings across degree levels:
This list is compiled by College Factual (MF_RANKING_2025), 2026 edition. The methodology weighs graduation rate, post-graduation earnings, cost, and program quality, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Top Ranked · 48 schools evaluated.
More about our data sources and methodologies.