2027 Best Value Marketing Research Schools in the Great Lakes Region
[Marketing Research](/majors/business-management-marketing-sales/marketing/marketing-research/) programs reward a close look at where your money goes furthest. A high-value program keeps cost low while graduates go on to earn well.
College Factual analyzed 7 schools to build this 2027 ranking of the best value marketing research schools.
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2027 Best Value Marketing Research Schools in the Great Lakes Region
If you want to know which schools deliver the best value for the marketing research degrees they offer, see the list below.
Best Value Marketing Research Schools
For return on investment in marketing research, no school beat Purdue University Main Campus this year. Purdue University Main Campus is a very large public school located in the city of West Lafayette. Expect in-state tuition and fees of around $9,992, with out-of-state students paying around $28,794. Typical student debt for marketing research graduates is $19,264. Marketing Research graduates of Purdue University Main Campus earn a median of $63,111 early in their careers. That is a strong return on a $19,264 median debt. Purdue University Main Campus admits about 50% of applicants.
Ferris State University came in at #2 on our 2027 list of the best value marketing research schools. Located in the town of Big Rapids, Ferris State University is a large public university. In-state tuition and fees average $14,778. Students borrow a median of $25,450 to complete the marketing research program here. Marketing Research graduates of Ferris State University earn a median of $54,608 early in their careers. That is a strong return on a $25,450 median debt. Roughly 91% of applicants are accepted.
Students looking for strong value in marketing research will find it at Cleveland State University, which ranked #3. Located in the city of Cleveland, Cleveland State University is a large public university. The average in-state cost of tuition and fees is $12,982, compared with $18,502 for out-of-state students. Typical student debt for marketing research graduates is $24,219. Soon after graduation, marketing research degree recipients from Cleveland State University generally make around $49,648. Weighed against typical debt, the earnings make a compelling case for value. Cleveland State University admits about 91% of applicants.
A rank of #4 makes Indiana Wesleyan University National And Global one of the best values for marketing research. Indiana Wesleyan University National And Global is a large private not-for-profit school located in the rural area of Marion. In-state tuition and fees average $9,648. Marketing Research graduates carry a median of $27,000 in student loans. Soon after graduation, marketing research degree recipients from Indiana Wesleyan University National And Global generally make around $50,703. Set against $27,000 in median debt, that is a healthy payoff.
Michigan State University is a great value for students pursuing a degree in marketing research, landing the #5 spot this year. Michigan State University is a very large public school located in the city of East Lansing. The average in-state cost of tuition and fees is $18,079, with out-of-state students paying around $44,850. Typical student debt for marketing research graduates is $23,896. Soon after graduation, marketing research degree recipients from Michigan State University generally make around $54,166. Weighed against typical debt, the earnings make a compelling case for value. Roughly 85% of applicants are accepted.
Elmhurst College came in at #6 for value in marketing research this year. Located in the suburb of Elmhurst, Elmhurst College is a mid-sized private not-for-profit university. Expect in-state tuition and fees of around $42,955. Marketing Research graduates carry a median of $19,000 in student loans. Marketing Research graduates of Elmhurst College earn a median of $51,232 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 74%.
Depaul University placed #7 among the best values for marketing research. Located in the city of Chicago, Depaul University is a very large private not-for-profit university. In-state tuition and fees average $45,405. Typical student debt for marketing research graduates is $25,000. Soon after graduation, marketing research degree recipients from Depaul University generally make around $55,390. Set against $25,000 in median debt, that is a healthy payoff. Roughly 76% of applicants are accepted.
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Notes and References
The ranking above is published by College Factual (MF_RANKING_2025), 2027 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 7 schools evaluated.
*Averages shown above reflect the top 7 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
