2027 Best Value Marketing Research Schools in the Southwest Region
[Marketing Research](/majors/business-management-marketing-sales/marketing/marketing-research/) programs reward a close look at where your money goes furthest. The best values balance affordable tuition against strong post-graduation earnings.
For its 2027 best-value ranking, College Factual looked at 5 schools to find the best return on investment for marketing research students.
What’s on this page:
2027 Best Value Marketing Research Schools in the Southwest Region
If you want to know which schools deliver the best value for the marketing research degrees they offer, see the list below.
Best Value Marketing Research Schools
Mesa Community College earned the #1 spot for value among marketing research schools in the Southwest Region. Located in the city of Mesa, Mesa Community College is a very large public university. The average in-state cost of tuition and fees is $2,358, compared with $8,959 for out-of-state students. Marketing Research graduates carry a median of $13,750 in student loans. Soon after graduation, marketing research degree recipients from Mesa Community College generally make around $54,730. Set against $13,750 in median debt, that is a healthy payoff.
The University Of Texas At Arlington is a great value for students pursuing a degree in marketing research, landing the #2 spot this year. Set in the city of Arlington, The University Of Texas At Arlington is a very large public institution. In-state tuition and fees average $11,950, while out-of-state students pay about $29,582. Students borrow a median of $18,616 to complete the marketing research program here. Early-career marketing research graduates make about $43,406. Set against $18,616 in median debt, that is a healthy payoff. The University Of Texas At Arlington admits about 80% of applicants.
Texas State University San Marcos is a great value for students pursuing a degree in marketing research, landing the #3 spot this year. Located in the city of San Marcos, Texas State University San Marcos is a very large public university. Expect in-state tuition and fees of around $11,450, compared with $22,930 for out-of-state students. Marketing Research graduates carry a median of $21,500 in student loans. Soon after graduation, marketing research degree recipients from Texas State University San Marcos generally make around $48,072. Set against $21,500 in median debt, that is a healthy payoff. Texas State University San Marcos admits about 89% of applicants.
Students looking for strong value in marketing research will find it at Oklahoma State University Main Campus, which ranked #4. Located in the town of Stillwater, Oklahoma State University Main Campus is a very large public university. In-state tuition and fees average $10,110, with out-of-state students paying around $25,630. Typical student debt for marketing research graduates is $22,250. Marketing Research graduates of Oklahoma State University Main Campus earn a median of $50,993 early in their careers. That is a strong return on a $22,250 median debt. The acceptance rate is 75%.
Texas Tech University is a great value for students pursuing a degree in marketing research, landing the #5 spot this year. Set in the city of Lubbock, Texas Tech University is a very large public institution. In-state tuition and fees average $11,852, compared with $24,157 for out-of-state students. Students borrow a median of $21,117 to complete the marketing research program here. Soon after graduation, marketing research degree recipients from Texas Tech University generally make around $49,773. That is a strong return on a $21,117 median debt. The acceptance rate is 73%.
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Notes and References
The ranking above is published by College Factual (MF_RANKING_2025), 2027 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 5 schools evaluated.
*Averages shown above reflect the top 5 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
