2027 Best Value Marketing Research Schools in Texas
[Marketing Research](/majors/business-management-marketing-sales/marketing/marketing-research/) degree programs vary widely in price and payoff across the country. The best values balance affordable tuition against strong post-graduation earnings.
To produce this 2027 ranking, College Factual evaluated 3 schools on the balance of cost and outcomes for marketing research students.
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2027 Best Value Marketing Research Schools in Texas
Below are the schools that deliver the strongest value in marketing research, balancing cost against outcomes.
Best Value Marketing Research Schools
The University Of Texas At Arlington tops our 2027 list of the best value marketing research schools in Texas. Set in the city of Arlington, The University Of Texas At Arlington is a very large public institution. Students from in state pay about $11,950 in tuition and fees, while out-of-state students pay about $29,582. Typical student debt for marketing research graduates is $18,616. Early-career marketing research graduates make about $43,406. That is a strong return on a $18,616 median debt. The University Of Texas At Arlington admits about 80% of applicants.
Texas State University San Marcos came in at #2 on our 2027 list of the best value marketing research schools. Located in the city of San Marcos, Texas State University San Marcos is a very large public university. The average in-state cost of tuition and fees is $11,450, while out-of-state students pay about $22,930. Students borrow a median of $21,500 to complete the marketing research program here. Marketing Research graduates of Texas State University San Marcos earn a median of $48,072 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 89%.
Texas Tech University came in at #3 on our 2027 list of the best value marketing research schools. Texas Tech University is a very large public school located in the city of Lubbock. Expect in-state tuition and fees of around $11,852, while out-of-state students pay about $24,157. Marketing Research graduates carry a median of $21,117 in student loans. Marketing Research graduates of Texas Tech University earn a median of $49,773 early in their careers. That is a strong return on a $21,117 median debt. Roughly 73% of applicants are accepted.
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Notes and References
The ranking above is published by College Factual (MF_RANKING_2025), 2027 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 3 schools evaluated.
*Averages shown above reflect the top 3 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
