by our College Data Analytics TeamBelow are the key facts about this program at JMU. You can study it at the Bachelor’s level. At its best it places at #1 out of 9 schools (Bachelor’s level) by College Factual. Jump to any of the following sections:
College Factual rates JMU highly for marketing, ranked #13 out of 619 schools nationally.
| Ranking | Rank |
|---|---|
| Best Marketing Schools | 13 of 619 |
| Best Marketing Schools in Virginia | 1 of 11 |
| Best Marketing Schools in the Southeast Region | 2 of 151 |
The table below lists every degree level available for marketing at JMU, along with how many graduates complete each level annually.
| Degree Level | Annual Graduates |
|---|---|
| Bachelor’s | 168 |
For the most recent IPEDS reporting year, James Madison University conferred 168 bachelor’s degrees in marketing.
JMU is among the very best schools in the country for marketing at the bachelor’s level. Its best result was #1 out of 9 schools by College Factual.
| Ranking | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools in Virginia | 1 |
| Best Marketing Bachelor’s Degree Schools in the Southeast Region | 2 |
| Best Marketing Bachelor’s Degree Schools | 12 |
Marketing graduates with a bachelor’s degree from JMU earn a median of $72,730 a year. This is above $63,974, the median for all majors at JMU.
Earning a bachelor’s degree at JMU, marketing students borrow a median amount of $21,040 in student loans. This is below $21,218, the typical median for all majors at JMU.
The full-time undergraduate tuition and fees are shown below.
| In State | Out of State | |
|---|---|---|
| Tuition | $7,460 | $25,496 |
| Fees | $5,816 | $5,816 |
Find out more about JMU tuition and fees.
Among recent graduates, 45% of marketing bachelor’s degrees went to men and 55% went to women.
The largest share of marketing bachelor’s degree graduates at JMU were White. Approximately 83% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from James Madison University with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 9 |
| Black or African American | 2 |
| Hispanic or Latino | 13 |
| White | 139 |
| Non-Resident Aliens | 0 |
| Other Races | 5 |
JMU granted 168 bachelor’s completions in marketing/marketing management, general in the most recent reporting year — 55% to women and 45% to men. The most common background among these graduates was White (83%).
