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Undergraduate Marketing at University of Michigan-Dearborn

45 Total Degrees Awarded
1 Award Levels Offered
#8 Best Rank — Bachelor's
$66,233 Bachelor's Salary

Below are the key facts about this program at UM-Dearborn. Degrees are awarded at the Bachelor’s level, with graduate study also available. At its best it places at #8 out of 20 schools (Bachelor’s level) by College Factual. Jump to any of the following sections:

UM-Dearborn Undergraduate Marketing Rankings

#240 in the U.S.
#9 in Michigan
#48 in the Great Lakes Region

By College Factual’s measure, UM-Dearborn among the top schools in the country for marketing, ranked #240 out of 619 schools nationally.

Ranking Rank
Best Marketing Schools 240 of 619
Best Marketing Schools in Michigan 9 of 22
Best Marketing Schools in the Great Lakes Region 48 of 115

Undergraduate Marketing Degrees at UM-Dearborn

Here is each degree level available for marketing at UM-Dearborn, along with how many graduates complete each level annually.

Degree Level Annual Graduates
Bachelor’s 45
Master’s 3

UM-Dearborn Marketing Bachelor’s Degrees

During the most recent reporting year, University of Michigan-Dearborn handed out 45 bachelor’s degrees in marketing.

Bachelor’s Rankings

UM-Dearborn ranks competitively among schools offering marketing at the bachelor’s level. Specifically, it ranked #8 out of 20 schools by College Factual.

Ranking Rank
Best Marketing Bachelor’s Degree Schools in Michigan 8
Best Marketing Bachelor’s Degree Schools in the Great Lakes Region 44
Best Marketing Bachelor’s Degree Schools 214

Salary of Marketing Graduates with a Bachelor’s Degree

$66,233 Bachelor's Median Salary

Marketing graduates with a bachelor’s degree from UM-Dearborn earn a median of $66,233 a year. This is lower than $78,254, the median for all majors at UM-Dearborn.

Salary for Marketing majors with a bachelor's degree at UM-Dearborn

Student Debt of Marketing Graduates with a Bachelor’s Degree

$23,625 Bachelor's Median Debt

While getting their bachelor’s degree at UM-Dearborn, marketing graduates take on a median debt of $23,625 in student loans. This is below $26,529, the typical median for all majors at UM-Dearborn.

Student debt for Marketing majors with a bachelor's degree at UM-Dearborn

UM-Dearborn Undergraduate Tuition and Fees

$15,640 Average Tuition and Fees (In-State)
$23,625 Average Student Debt

Average full-time tuition and fees are listed in the table below.

In State Out of State
Tuition $13,416 $32,496
Fees $400 $400

Learn more about UM-Dearborn tuition and fees.

Bachelor’s Student Diversity

In the most recent graduating class, 49% of marketing bachelor’s degrees went to men and 51% went to women.

UM-Dearborn gender breakdown of Marketing Bachelor's degree grads The majority of marketing bachelor’s degree graduates at UM-Dearborn were White. Roughly 71% of graduates fell into this category.

The following table and chart show the ethnic background for students who recently graduated from University of Michigan-Dearborn with a bachelor’s in marketing.

Ethnic diversity of Marketing majors at University of Michigan-Dearborn
Ethnic Background Number of Students
Asian 4
Black or African American 1
Hispanic or Latino 2
White 32
Non-Resident Aliens 1
Other Races 5

Marketing/Marketing Management, General (Bachelor’s)

UM-Dearborn awarded 30 bachelor’s degrees in marketing/marketing management, general recently — 60% to women and 40% to men. The most common background among these graduates was White (83%).

Digital Marketing (Bachelor’s)

UM-Dearborn awarded 15 bachelor’s degrees in digital marketing in the most recent reporting year — 33% to women and 67% to men. The most common background among these graduates was White (47%).

Graduate Study in Marketing at UM-Dearborn

You can also pursue this field at the graduate level at UM-Dearborn. Here are the graduate award levels offered.

Graduate Level Annual Graduates
Master’s Degrees in Marketing 3

References

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