Below are the key facts about this program at UM-Dearborn. Degrees are awarded at the Bachelor’s level, with graduate study also available. At its best it places at #8 out of 20 schools (Bachelor’s level) by College Factual. Jump to any of the following sections:
By College Factual’s measure, UM-Dearborn among the top schools in the country for marketing, ranked #240 out of 619 schools nationally.
| Ranking | Rank |
|---|---|
| Best Marketing Schools | 240 of 619 |
| Best Marketing Schools in Michigan | 9 of 22 |
| Best Marketing Schools in the Great Lakes Region | 48 of 115 |
Here is each degree level available for marketing at UM-Dearborn, along with how many graduates complete each level annually.
| Degree Level | Annual Graduates |
|---|---|
| Bachelor’s | 45 |
| Master’s | 3 |
During the most recent reporting year, University of Michigan-Dearborn handed out 45 bachelor’s degrees in marketing.
UM-Dearborn ranks competitively among schools offering marketing at the bachelor’s level. Specifically, it ranked #8 out of 20 schools by College Factual.
| Ranking | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools in Michigan | 8 |
| Best Marketing Bachelor’s Degree Schools in the Great Lakes Region | 44 |
| Best Marketing Bachelor’s Degree Schools | 214 |
Marketing graduates with a bachelor’s degree from UM-Dearborn earn a median of $66,233 a year. This is lower than $78,254, the median for all majors at UM-Dearborn.
While getting their bachelor’s degree at UM-Dearborn, marketing graduates take on a median debt of $23,625 in student loans. This is below $26,529, the typical median for all majors at UM-Dearborn.
Average full-time tuition and fees are listed in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $13,416 | $32,496 |
| Fees | $400 | $400 |
Learn more about UM-Dearborn tuition and fees.
In the most recent graduating class, 49% of marketing bachelor’s degrees went to men and 51% went to women.
The majority of marketing bachelor’s degree graduates at UM-Dearborn were White. Roughly 71% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of Michigan-Dearborn with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 4 |
| Black or African American | 1 |
| Hispanic or Latino | 2 |
| White | 32 |
| Non-Resident Aliens | 1 |
| Other Races | 5 |
UM-Dearborn awarded 30 bachelor’s degrees in marketing/marketing management, general recently — 60% to women and 40% to men. The most common background among these graduates was White (83%).
UM-Dearborn awarded 15 bachelor’s degrees in digital marketing in the most recent reporting year — 33% to women and 67% to men. The most common background among these graduates was White (47%).
You can also pursue this field at the graduate level at UM-Dearborn. Here are the graduate award levels offered.
| Graduate Level | Annual Graduates |
|---|---|
| Master’s Degrees in Marketing | 3 |