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2022 Most Popular Master's Degree Colleges for Marketing

151 Colleges in the United States
3,075 Master's Degrees
If you plan on getting your master's degree in marketing, you won't be alone since the degree program is ranked #54 in the country in terms of popularity. As a result, there are many colleges that offer the degree, making your choice of school a hard one.

College Factual looked at 151 colleges and universities when compiling its 2022 Most Popular Master's Degree Colleges for Marketing ranking. Combined, these schools handed out 3,075 master's degrees in marketing to qualified students.

What's on this page:

Choosing a Great Marketing School for Your Master's Degree

Most Popular Master's Degree Colleges for Marketing Your choice of school for getting your master's degree in marketing matters. We created our Most Popular Master's Degree Colleges for Marketing ranking to make it a little easier to choose the right one for you.

Being popular does not always equate to overall quality, but a school with a large number of marketing students usually has them for a reason. Sometimes this is because the school offers a great educational experience, it is a good value, or it is highly focused on the program.

One Size Does Not Fit All

This is not our only ranking, nor the only degree level we have ranked. In addition to this ranking, you may want to take at the rankings for different degree levels as called out above. You can also narrow your search by location by filtering for a certain area of the country. Plus, you can view our other rankings for marketing.

The following list ranks the most popular colleges and universities for pursuing a master's degree in marketing. Only those schools that rank in the top 15% of all the schools we analyze get awarded with a place on this list.

22 Most Well Attended Schools for Marketing Students Working on Their Master's

171 Annual Master's Degrees
#1 Most Popular In MA
#9 Best Quality In MA

Hult International Business School is one of the most popular schools in the United States for getting a master's degree in marketing. Hult International Business School is a small private not-for-profit school located in the midsize city of Cambridge. This isn't the only ranking where the school placed. It's also #9 in quality for master's degrees in marketing in Massachusetts.

There were roughly 171 marketing individuals who graduated with this degree at Hult International Business School in the most recent year we have data available.

More information about a master’s in marketing from Hult International Business School

#2

Johns Hopkins University

Baltimore, MD
162 Annual Master's Degrees
#1 Most Popular In MD
#1 Best Quality In MD

Any student who is interested in a master's degree in marketing has to check out Johns Hopkins University. Located in the city of Baltimore, Johns Hopkins is a private not-for-profit university with a fairly large student population. This isn't the only ranking where the school placed. It's also #1 in quality for master's degrees in marketing in Maryland.

There were about 162 marketing individuals who graduated with this degree at Johns Hopkins in the most recent year we have data available.

More information about a master’s in marketing from Johns Hopkins University

155 Annual Master's Degrees
#1 Most Popular In FL
#2 Best Quality In FL

Florida International University is one of the most popular schools in the country for getting a master's degree in marketing. Located in the suburb of Miami, FIU is a public university with a fairly large student population. You also may be intersted to know that the school ranks #2 in quality for master's degrees in marketing in Florida.

There were approximately 155 marketing students who graduated with this degree at FIU in the most recent data year.

More information about a master’s in marketing from Florida International University

#4

Northwestern University

Evanston, IL
148 Annual Master's Degrees
#1 Most Popular In IL
#1 Best Quality In IL

You'll be surrounded by many like-minded peers at Northwestern University if you want to pursue a master's degree in marketing. Located in the small city of Evanston, Northwestern is a private not-for-profit university with a fairly large student population. You also may be intersted to know that the school ranks #1 in quality for master's degrees in marketing in Illinois.

There were roughly 148 marketing students who graduated with this degree at Northwestern in the most recent year we have data available.

More information about a master’s in marketing from Northwestern University

#5

Boston University

Boston, MA
113 Annual Master's Degrees
#2 Most Popular In MA
#1 Best Quality In MA

Located in the city of Boston, Boston U is a private not-for-profit university with a very large student population. This isn't the only ranking where the school placed. It's also #1 in quality for master's degrees in marketing in Massachusetts.

There were approximately 113 marketing students who graduated with this degree at Boston U in the most recent data year.

More information about a master’s in marketing from Boston University

#6

LIM College

New York, NY
108 Annual Master's Degrees
#1 Most Popular In NY
#9 Best Quality In NY

LIM is a small private for-profit college located in the large city of New York. This isn't the only ranking where the school placed. It's also #9 in quality for master's degrees in marketing in New York.

There were roughly 108 marketing individuals who graduated with this degree at LIM in the most recent data year.

Students who graduate with their master's from the marketing program report average early career wages of $37,300.

More information about a master’s in marketing from LIM College

107 Annual Master's Degrees
#1 Most Popular In NH
#1 Best Quality In NH

SNHU is a fairly large private not-for-profit university located in the midsize suburb of Manchester. You also may be intersted to know that the school ranks #1 in quality for master's degrees in marketing in New Hampshire.

There were approximately 107 marketing students who graduated with this degree at SNHU in the most recent year we have data available.

Master's students who receive their degree from the marketing program earn about $46,300 in the first couple years of their career.

More information about a master’s in marketing from Southern New Hampshire University

#8

University of Pennsylvania

Philadelphia, PA
101 Annual Master's Degrees
#1 Most Popular In PA
#1 Best Quality In PA

UPenn is a fairly large private not-for-profit university located in the city of Philadelphia. Potential students might also be interested to know that the school ranks #1 in quality for master's degrees in marketing in Pennsylvania.

There were about 101 marketing students who graduated with this degree at UPenn in the most recent year we have data available.

Marketing master's degree recipients from University of Pennsylvania earn a boost of around $76,547 above the average earnings of marketing graduates.

More information about a master’s in marketing from University of Pennsylvania

91 Annual Master's Degrees
Master's Degree Highest Degree Type

National University College is a very large private for-profit university located in the midsize city of Bayamon.

There were roughly 91 marketing students who graduated with this degree at National University College in the most recent year we have data available.

More information about a master’s in marketing from National University College

#10

The University of Alabama

Tuscaloosa, AL
78 Annual Master's Degrees
#1 Most Popular In AL
#1 Best Quality In AL

Located in the midsize city of Tuscaloosa, UA is a public university with a fairly large student population. This isn't the only ranking where the school placed. It's also #1 in quality for master's degrees in marketing in Alabama.

There were roughly 78 marketing students who graduated with this degree at UA in the most recent data year.

Master's graduates who receive their degree from the marketing program earn about $43,800 for their early career.

More information about a master’s in marketing from The University of Alabama

#11

Full Sail University

Winter Park, FL
76 Annual Master's Degrees
#2 Most Popular In FL
#5 Best Quality In FL

Full Sail University is a fairly large private for-profit university located in the large suburb of Winter Park. Potential students might also be interested to know that the school ranks #5 in quality for master's degrees in marketing in Florida.

There were approximately 76 marketing individuals who graduated with this degree at Full Sail University in the most recent year we have data available.

More information about a master’s in marketing from Full Sail University

#12

University of Toledo

Toledo, OH
74 Annual Master's Degrees
#1 Most Popular In OH
#3 Best Quality In OH

University of Toledo is a large public university located in the large city of Toledo. This isn't the only ranking where the school placed. It's also #3 in quality for master's degrees in marketing in Ohio.

There were about 74 marketing individuals who graduated with this degree at University of Toledo in the most recent data year.

More information about a master’s in marketing from University of Toledo

#13

Michigan State University

East Lansing, MI
70 Annual Master's Degrees
#1 Most Popular In MI
#1 Best Quality In MI

Michigan State is a fairly large public university located in the city of East Lansing. You also may be intersted to know that the school ranks #1 in quality for master's degrees in marketing in Michigan.

There were approximately 70 marketing individuals who graduated with this degree at Michigan State in the most recent year we have data available.

Master's recipients from the marketing program at Michigan State University earn $3,047 above the average graduate in this field when they enter the workforce.

More information about a master’s in marketing from Michigan State University

59 Annual Master's Degrees
#1 Most Popular In TX
#3 Best Quality In TX

UT Dallas is a very large public university located in the city of Richardson. You also may be intersted to know that the school ranks #3 in quality for master's degrees in marketing in Texas.

There were roughly 59 marketing students who graduated with this degree at UT Dallas in the most recent data year.

More information about a master’s in marketing from The University of Texas at Dallas

#15

Vanderbilt University

Nashville, TN
57 Annual Master's Degrees
#1 Most Popular In TN
#1 Best Quality In TN

Located in the city of Nashville, Vanderbilt is a private not-for-profit university with a fairly large student population. You also may be intersted to know that the school ranks #1 in quality for master's degrees in marketing in Tennessee.

There were about 57 marketing individuals who graduated with this degree at Vanderbilt in the most recent data year.

Master's recipients from the marketing program at Vanderbilt University get $50,647 more than the average college graduate with the same degree shortly after graduation.

More information about a master’s in marketing from Vanderbilt University

#16

Liberty University

Lynchburg, VA
53 Annual Master's Degrees
#1 Most Popular In VA
#1 Best Quality In VA

Liberty University is a very large private not-for-profit university located in the small city of Lynchburg. You also may be intersted to know that the school ranks #1 in quality for master's degrees in marketing in Virginia.

There were roughly 53 marketing individuals who graduated with this degree at Liberty University in the most recent year we have data available.

More information about a master’s in marketing from Liberty University

#17

Emerson College

Boston, MA
52 Annual Master's Degrees
#3 Most Popular In MA
#5 Best Quality In MA

Emerson is a medium-sized private not-for-profit college located in the city of Boston. This isn't the only ranking where the school placed. It's also #5 in quality for master's degrees in marketing in Massachusetts.

There were roughly 52 marketing individuals who graduated with this degree at Emerson in the most recent year we have data available.

Students who graduate with their master's from the marketing program report average early career earnings of $54,500.

More information about a master’s in marketing from Emerson College

#18

Hofstra University

Hempstead, NY
49 Annual Master's Degrees
#2 Most Popular In NY
#2 Best Quality In NY

Hofstra is a fairly large private not-for-profit university located in the suburb of Hempstead. This isn't the only ranking where the school placed. It's also #2 in quality for master's degrees in marketing in New York.

There were approximately 49 marketing individuals who graduated with this degree at Hofstra in the most recent year we have data available.

More information about a master’s in marketing from Hofstra University

47 Annual Master's Degrees
#3 Most Popular In FL
#1 Best Quality In FL

Located in the large city of Tampa, USF Tampa is a public university with a very large student population. Potential students might also be interested to know that the school ranks #1 in quality for master's degrees in marketing in Florida.

There were approximately 47 marketing individuals who graduated with this degree at USF Tampa in the most recent year we have data available.

More information about a master’s in marketing from University of South Florida - Main Campus

#20

California Lutheran University

Thousand Oaks, CA
42 Annual Master's Degrees
#1 Most Popular In CA
#2 Best Quality In CA

CLU is a small private not-for-profit university located in the medium-sized city of Thousand Oaks. You also may be intersted to know that the school ranks #2 in quality for master's degrees in marketing in California.

There were approximately 42 marketing students who graduated with this degree at CLU in the most recent data year.

More information about a master’s in marketing from California Lutheran University

#21

DePaul University

Chicago, IL
40 Annual Master's Degrees
#2 Most Popular In IL
#6 Best Quality In IL

DePaul is a very large private not-for-profit university located in the city of Chicago. This isn't the only ranking where the school placed. It's also #6 in quality for master's degrees in marketing in Illinois.

There were approximately 40 marketing individuals who graduated with this degree at DePaul in the most recent data year.

More information about a master’s in marketing from DePaul University

40 Annual Master's Degrees
#1 Most Popular In AZ
#2 Best Quality In AZ

Located in the city of Tempe, UOPX - Arizona is a private for-profit university with a fairly large student population. You also may be intersted to know that the school ranks #2 in quality for master's degrees in marketing in Arizona.

There were roughly 40 marketing students who graduated with this degree at UOPX - Arizona in the most recent year we have data available.

Students who graduate with their master's from the marketing program state that they receive average early career earnings of $45,500.

More information about a master’s in marketing from University of Phoenix - Arizona

Honorable Mentions

These are some additional schools worth mentioning that are also great but just didn't quite make the cut to earn our top Most Popular Master's Degree Colleges for Marketing award.

Rank College Location
25 University of Illinois at Urbana-Champaign Champaign, IL
26 Bentley University Waltham, MA
26 Saint Joseph’s University Philadelphia, PA
26 University of Cincinnati - Main Campus Cincinnati, OH
29 Texas A&M University - College Station College Station, TX
30 Walden University Minneapolis, MN
23 Nova Southeastern University Fort Lauderdale, FL
23 Georgia State University Atlanta, GA
25 University of Illinois at Urbana-Champaign Champaign, IL

Marketing by Region

View the Most Popular Master's Degree Colleges for Marketing for a specific region near you.

Region
Southeast
New England
Rocky Mountains
Plains States
Middle Atlantic
Far Western US
Southwest
Great Lakes

View All Rankings >

One of 21 majors within the Business, Management & Marketing area of study, Marketing has other similar majors worth exploring.

Marketing Focus Areas

Major Annual Graduates
Marketing/Marketing Management, General 2,267
Other Marketing 326
International Marketing 305
Marketing Research 177

Related Major Annual Graduates
Business Administration & Management 121,330
Management Sciences & Quantitative Methods 23,091
Accounting 19,027
Human Resource Management 9,112
General Business/Commerce 8,782
Finance & Financial Management 5,353
Management Information Systems 2,668
International Business 2,219
Taxation 1,415
Entrepreneurial Studies 1,164

Notes and References

  • The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Credit for the banner image above goes to Nick Youngson. More about our data sources and methodologies.

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