Undergrad ProgramsGraduate Programs

Marketing/Marketing Management, General at University of Kansas

Here, you'll find out more about the major, including such details as the number of graduates, what degree levels are offered, ethnicity of students, and more. In addition, we cover how KU ranks in comparison to other schools with marketing management programs.

Go directly to any of the following sections:

• Available Degrees
• Rankings
• Student Demographics

 

Marketing/Marketing Management, General Degrees Available at KU

• Bachelor’s Degree in Marketing Management

KU Marketing Management Rankings

KU was ranked #88 on College Factual's most recent list of the best schools for marketing management majors. This puts the bachelor's program at the school solidly in the top 15% of all colleges and universities in the country. It is also ranked #1 in Kansas.

Ranking Type	Rank
Best Marketing/Marketing Management, General Bachelor’s Degree Colleges for Veterans	26
Best Marketing/Marketing Management, General Colleges for Veterans	28
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income $75-$110k)	76
Best Marketing/Marketing Management, General Bachelor’s Degree Schools	83
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income Over $110k)	87
Best Marketing/Marketing Management, General Schools	88
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income $48-$75k)	88
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General	93
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (With Aid)	104
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income $30-$48k)	113
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income $0-$30k)	118
Best Value Colleges for Marketing/Marketing Management, General (Income $75-$110k)	122
Best Value Colleges for Marketing/Marketing Management, General (Income Over $110k)	131
Best Value Colleges for Marketing/Marketing Management, General (Income $48-$75k)	133
Best Value Colleges for Marketing/Marketing Management, General	147
Best Value Colleges for Marketing/Marketing Management, General (With Aid)	157
Best Value Colleges for Marketing/Marketing Management, General (Income $30-$48k)	158
Best Value Colleges for Marketing/Marketing Management, General (Income $0-$30k)	163
Highest Paid Bachelor’s Degree Marketing/Marketing Management, General Graduates	248
Highest Paid Marketing/Marketing Management, General Graduates	294

During the 2020-2021 academic year, University of Kansas handed out 175 bachelor's degrees in marketing/marketing management, general. This is a decrease of 3% over the previous year when 180 degrees were handed out.

 

Marketing Management Student Diversity at KU

Take a look at the following statistics related to the make-up of the marketing management majors at University of Kansas.

KU Marketing/Marketing Management, General Bachelor’s Program

For the most recent academic year available, 47% of marketing management bachelor's degrees went to men and 53% went to women.

The majority of the students with this major are white. About 85% of 2021 graduates were in this category.

The following table and chart show the ethnic background for students who recently graduated from University of Kansas with a bachelor's in marketing management.

Ethnic Background	Number of Students
Asian	6
Black or African American	2
Hispanic or Latino	9
White	148
Non-Resident Aliens	3
Other Races	7

References

• National Center for Education Statistics
• O*NET Online
• Image Credit: By Arnhem under License

More about our data sources and methodologies.