2022 Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income $30-$48k)
It’s not easy to decide which college to attend when there so many options available for students. Our mission at College Factual is to arm you with as much information as we can to help you make that decision. Our “Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k” ranking is one tool we have developed to help in this regard.
Marketing/Marketing Management, General is the 13th most popular major in the country with 49,932 degrees awarded in 2019-2020.
At the bachelor’s degree level specifically, there were 43,965 marketing/marketing management, general graduates with average earnings and debt of $38,303 and $24,501 respectively.
This year’s “Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k” ranking analyzed 689 colleges that offered a degree in marketing/marketing management, general. This ranking identifies schools with high-quality marketing/marketing management, general programs that also have a lower cost than schools of similar quality.
Some of the factors we look at when determining these rankings are overall quality of the marketing/marketing management, general program at the school and the cost of the school after aid is awarded among other things. Check out our ranking methodology for more information.
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One Size Does Not Fit All
The marketing management school you choose to invest your time and money in matters. To help you make the decision that is right for you, we’ve developed a number of major-specific rankings, including this list of “Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k”.
To further help you make the college decision, we’ve developed a unique tool called College Combat that allows you to compare schools based on the factors that matter the most to you. We encourage you to try it out and pit your favorite colleges and universities head to head! If you don’t have time right now, you can bookmark it for later.
Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k
The following schools top our list of the Best Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k.
Top 25 Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income $30-$48k)
You’ll be in good company if you decide to attend University of Pennsylvania. It ranked #1 on our 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k list. Philadelphia, Pennsylvania is the setting for this large institution of higher learning. The private not-for-profit school handed out bachelors’s marketing management degrees to 91 students in 2019-2020.
UPenn also took the #1 spot in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” ranking. The yearly cost to attend University of Pennsylvania is $4,833 for bachelor’s degree marketing management students whose families make $30-$48k.
The school has an impressive student loan default rate. It’s only 1.4%, which is much lower than the national rate of 10.1%. Since the school has a student-to-faculty ratio of 6 to 1, those pursuing a degree will have more opportunities to interact with their professors. Students who start out at the school are likely to stick around. The freshman retention rate is 95%.
Full University of Pennsylvania Marketing/Marketing Management, General Report
You’ll join some of the best and brightest minds around if you attend Washington University in St Louis. The school came in at #2 for the Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k. Washington University in St Louis is a fairly large private not-for-profit school situated in Saint Louis, Missouri. It awarded 97 bachelors’s marketing management degrees in 2019-2020.
WUSTL did well in our major quality rankings, too. It placed #2 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. The yearly cost to attend Washington University in St Louis is $6,248 for bachelor’s degree marketing management students whose families make $30-$48k.
Students who start out at the school are likely to stick around. The freshman retention rate is 94%. The low student loan default rate of 1.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. With a student-to-faculty ratio of 7 to 1, it’s easy to see that the school is committed to helping their undergraduates succeed.
Read full report on Marketing/Marketing Management, General at Washington University in St Louis
Out of the 689 schools in the Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k that were part of this year’s ranking, University of Florida landed the #3 spot on the list. University of Florida is a large school located in Gainesville, Florida that handed out 223 bachelors’s marketing management degrees in 2019-2020.
As a testament to the quality of education offered at UF, the school also landed the #19 spot in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” ranking. It costs about $4,069 for bachelor’s degree marketing management students whose families make $30-$48k per year to attend UF.
Students who start out at the school are likely to stick around. The freshman retention rate is 97%. The school has an impressive student loan default rate. It’s only 2.0%, which is much lower than the national rate of 10.1%.
You’ll join some of the best and brightest minds around if you attend University of Wisconsin - Madison. The school came in at #4 for the Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k. Located in Madison, Wisconsin, this large public school awarded 222 degrees to qualified bachelors’s marketing management students in 2019-2020.
UW - Madison also took the #9 spot in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” ranking. The estimated yearly cost for University of Wisconsin - Madison is $6,860 for bachelor’s degree marketing management students whose families make $30-$48k.
The school has an excellent freshman retention rate of 95%, which means students like the school well enough to return for a second year. The school has an impressive student loan default rate. It’s only 0.8%, which is much lower than the national rate of 10.1%.
Read full report on Marketing/Marketing Management, General at University of Wisconsin - Madison
You’ll be in good company if you decide to attend University of Notre Dame. It ranked #5 on our 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k list. Notre Dame is a fairly large private not-for-profit school situated in Notre Dame, Indiana. It awarded 69 bachelors’s marketing management degrees in 2019-2020.
In addition to being on our bachelor’s degree marketing management students whose families make $30-$48k list, Notre Dame has also earned the #3 rank in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” ranking. The yearly cost to attend Notre Dame is $15,609 for Bachelor’s Degree Marketing Management students whose families make $30-$48k.
The school has an impressive student loan default rate. It’s only 0.7%, which is much lower than the national rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 97%. The student-to-faculty ratio of 9 to 1 is a sign that students will have more opportunities to engage with their professors one-on-one.
Read more about Marketing/Marketing Management, General at Notre Dame
Boston College came in at #6 in this year’s edition of the Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k ranking. Chestnut Hill, Massachusetts is the setting for this fairly large institution of higher learning. The private not-for-profit school handed out bachelors’s marketing management degrees to 127 students in 2019-2020.
Boston College also took the #5 spot in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” ranking. It costs about $8,951 for Bachelor’s Degree Marketing Management students whose families make $30-$48k per year to attend Boston College.
Students who start out at the school are likely to stick around. The freshman retention rate is 93%. The student loan default rate at the school is 1.2%, which is quite low when compared to the national default rate of 10.1%.
Read full report on Marketing/Marketing Management, General at Boston College
With a ranking of #7, Georgetown University did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k list. Georgetown University is a private not-for-profit institution located in Washington, District of Columbia. The school has a fairly large population, and it awarded 71 bachelors’s degrees in 2019-2020.
In addition to being on our bachelor’s degree marketing management students whose families make $30-$48k list, Georgetown has also earned the #4 rank in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” ranking. The yearly cost to attend Georgetown is $8,678 for bachelor’s degree marketing management students whose families make $30-$48k.
Students who start out at the school are likely to stick around. The freshman retention rate is 94%. The student loan default rate at the school is 1.0%, which is quite low when compared to the national default rate of 10.1%.
Read full report on Marketing/Marketing Management, General at Georgetown University
University of Illinois at Urbana-Champaign landed the #8 spot on the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k ranking. Located in Champaign, Illinois, this large public school handed out 127 degrees to qualified bachelors’s marketing management students in 2019-2020.
UIUC did well in our major quality rankings, too. It placed #8 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It costs about $8,464 for bachelor’s degree marketing management students whose families make $30-$48k per year to attend University of Illinois at Urbana-Champaign.
Students who start out at the school are likely to stick around. The freshman retention rate is 94%. The school has an impressive student loan default rate. It’s only 2.4%, which is much lower than the national rate of 10.1%.
University of Washington - Seattle Campus ranked #9 on this year’s Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k list. UW Seattle is a large school located in Seattle, Washington that handed out 176 bachelors’s marketing management degrees in 2019-2020.
UW Seattle also claimed a top spot on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It’s in the top 5% of all schools in this category. The estimated yearly cost for UW Seattle is $7,467 for bachelor’s degree marketing management students whose families make $30-$48k.
The school has an excellent freshman retention rate of 93%, which means students like the school well enough to return for a second year. The student loan default rate at the school is 2.2%, which is quite low when compared to the national default rate of 10.1%.
Full University of Washington - Seattle Campus Marketing/Marketing Management, General Report
Purdue University - Main Campus came in at #10 in this year’s edition of the Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k ranking. Located in West Lafayette, Indiana, this large public school awarded 104 diplomas to qualified bachelors’s marketing management students in 2019-2020.
Purdue also claimed a top spot on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It’s ranked in the top 10% of all schools on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. The estimated yearly cost for Purdue is $5,879 for Bachelor’s Degree Marketing Management students whose families make $30-$48k.
The school has an impressive student loan default rate. It’s only 2.2%, which is much lower than the national rate of 10.1%. The school has an excellent freshman retention rate of 93%, which means students like the school well enough to return for a second year.
University of Minnesota - Twin Cities ranked #11 on this year’s Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k list. University of Minnesota - Twin Cities is a public institution located in Minneapolis, Minnesota. The school has a large population, and it awarded 207 bachelors’s degrees in 2019-2020.
UMN Twin Cities also made our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list, coming in at #14. It costs about $8,418 for Bachelor’s Degree Marketing Management students whose families make $30-$48k per year to attend UMN Twin Cities.
The student loan default rate at the school is 2.2%, which is quite low when compared to the national default rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 93%.
Read more about Marketing/Marketing Management, General at UMN Twin Cities
Florida State University landed the #12 spot on the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k ranking. Florida State University is a large public school situated in Tallahassee, Florida. It awarded 466 bachelors’s marketing management degrees in 2019-2020.
As a testament to the quality of education it offers, Florida State is also in the top of our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” ranking. It’s in the top 10% of all schools reviewed in that analysis. The yearly cost to attend Florida State University is $6,816 for Bachelor’s Degree Marketing Management students whose families make $30-$48k.
Students who start out at the school are likely to stick around. The freshman retention rate is 95%. The student loan default rate at the school is 3.5%, which is quite low when compared to the national default rate of 10.1%.
Read full report on Marketing/Marketing Management, General at Florida State University
With a ranking of #13, Ohio State University - Main Campus did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k list. Located in Columbus, Ohio, this large public school handed out 505 diplomas to qualified bachelors’s marketing management students in 2019-2020.
Ohio State also claimed a top spot on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It’s in the top 5% of all schools in this category. It costs about $10,037 for bachelor’s degree marketing management students whose families make $30-$48k per year to attend Ohio State.
The school has an impressive student loan default rate. It’s only 4.4%, which is much lower than the national rate of 10.1%. The school has an excellent freshman retention rate of 94%, which means students like the school well enough to return for a second year.
Read full report on Marketing/Marketing Management, General at Ohio State
University of South Florida - Main Campus did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k ranking, coming in at #14. Located in Tampa, Florida, this large public school handed out 395 diplomas to qualified bachelors’s marketing management students in 2019-2020.
In addition to being on this list, USF Tampa is in the top on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It’s ranked in the top 20% of all schools on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. The yearly cost to attend University of South Florida - Main Campus is $5,616 for bachelor’s degree marketing management students whose families make $30-$48k.
The low student loan default rate of 4.5% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. The school has an excellent freshman retention rate of 92%, which means students like the school well enough to return for a second year.
Read full report on Marketing/Marketing Management, General at USF Tampa
Florida International University came in at #15 in this year’s edition of the Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k ranking. FIU is a large school located in Miami, Florida that handed out 529 bachelors’s marketing management degrees in 2019-2020.
The yearly cost to attend FIU is $6,683 for bachelor’s degree marketing management students whose families make $30-$48k.
With a freshman retention rate of 91%, the school does an excellent job of retaining its students.
Read full report on Marketing/Marketing Management, General at Florida International University
Brigham Young University - Idaho did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k ranking, coming in at #16. Brigham Young University - Idaho is a large private not-for-profit school situated in Rexburg, Idaho. It awarded 72 bachelors’s marketing management degrees in 2019-2020.
The yearly cost to attend Brigham Young University - Idaho is $3,595 for Bachelor’s Degree Marketing Management students whose families make $30-$48k.
The low student loan default rate of 3.2% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read more about Marketing/Marketing Management, General at Brigham Young University - Idaho
University of North Texas ranked #17 on this year’s Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k list. UNT is a public institution located in Denton, Texas. The school has a large population, and it awarded 233 bachelors’s degrees in 2019-2020.
UNT also claimed a top spot on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It’s in the top 20% of all schools reviewed in that analysis. It costs about $9,082 for Bachelor’s Degree Marketing Management students whose families make $30-$48k per year to attend University of North Texas.
Students who start out at the school are likely to stick around. The freshman retention rate is 85%.
Full University of North Texas Marketing/Marketing Management, General Report
University of Georgia came in at #18 in this year’s edition of the Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k ranking. Athens, Georgia is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing management degrees to 338 students in 2019-2020.
UGA not only placed well in this ranking. It is also #23 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. The estimated yearly cost for University of Georgia is $10,241 for bachelor’s degree marketing management students whose families make $30-$48k.
With a freshman retention rate of 94%, the school does an excellent job of retaining its students. The school has an impressive student loan default rate. It’s only 2.5%, which is much lower than the national rate of 10.1%.
Read more about Marketing/Marketing Management, General at UGA
With a ranking of #19, University of Minnesota - Duluth did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k list. UMN Duluth is located in Duluth, Minnesota and, has a fairly large student population. In 2019-2020, this school awarded 134 bachelors’s marketing management degrees to qualified students.
UMN Duluth excels when it comes to marketing management quality. It’s in the top 10% of all schools reviewed in that analysis. It costs about $7,992 for bachelor’s degree marketing management students whose families make $30-$48k per year to attend University of Minnesota - Duluth.
The student loan default rate at the school is 3.1%, which is quite low when compared to the national default rate of 10.1%.
Full UMN Duluth Marketing/Marketing Management, General Report
With a ranking of #20, University of Central Florida did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k list. Orlando, Florida is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing management degrees to 204 students in 2019-2020.
The yearly cost to attend UCF is $7,847 for bachelor’s degree marketing management students whose families make $30-$48k.
The student loan default rate at the school is 4.2%, which is quite low when compared to the national default rate of 10.1%. With a freshman retention rate of 92%, the school does an excellent job of retaining its students.
Full University of Central Florida Marketing/Marketing Management, General Report
University of Maryland - College Park did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k ranking, coming in at #21. UMCP is a public institution located in College Park, Maryland. The school has a large population, and it awarded 245 bachelors’s degrees in 2019-2020.
UMCP also made our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list, coming in at #16. It costs about $12,128 for Bachelor’s Degree Marketing Management students whose families make $30-$48k per year to attend UMCP.
The low student loan default rate of 2.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 95%.
Read more about Marketing/Marketing Management, General at University of Maryland - College Park
The University of Texas Rio Grande Valley ranked #22 on this year’s Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k list. UT Rio Grande Valley is a large public school situated in Edinburg, Texas. It awarded 53 bachelors’s marketing management degrees in 2019-2020.
The estimated yearly cost for UT Rio Grande Valley is $3,473 for Bachelor’s Degree Marketing Management students whose families make $30-$48k.
The low student loan default rate of 4.8% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read more about Marketing/Marketing Management, General at UT Rio Grande Valley
Brigham Young University - Provo did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k ranking, coming in at #23. Provo, Utah is the setting for this large institution of higher learning. The private not-for-profit school handed out bachelors’s marketing management degrees to 98 students in 2019-2020.
As a testament to the quality of education it offers, BYU is also in the top of our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” ranking. It’s ranked in the top 10% of all schools on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It costs about $10,425 for Bachelor’s Degree Marketing Management students whose families make $30-$48k per year to attend BYU.
Students who start out at the school are likely to stick around. The freshman retention rate is 92%. The school has an impressive student loan default rate. It’s only 1.7%, which is much lower than the national rate of 10.1%.
Full Brigham Young University - Provo Marketing/Marketing Management, General Report
With a ranking of #24, Western Governors University did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k list. WGU is located in Salt Lake City, Utah and, has a large student population. In 2019-2020, this school awarded 517 bachelors’s marketing management degrees to qualified students.
WGU excels when it comes to marketing management quality. It’s ranked in the top 15% of all schools on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It costs about $8,522 for Bachelor’s Degree Marketing Management students whose families make $30-$48k per year to attend Western Governors University.
The school has an impressive student loan default rate. It’s only 4.1%, which is much lower than the national rate of 10.1%.
Read more about Marketing/Marketing Management, General at Western Governors University
The University of West Florida landed the #25 spot on the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k ranking. UWF is a fairly large public school situated in Pensacola, Florida. It awarded 34 bachelors’s marketing management degrees in 2019-2020.
It costs about $3,912 for bachelor’s degree marketing management students whose families make $30-$48k per year to attend The University of West Florida.
Full The University of West Florida Marketing/Marketing Management, General Report
Rest of the Best 50 in Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k
Not only did these schools make the top 50 list, but they also landed in the top 15% of this year’s ranking:
Rest of the Top 15% Colleges in Best Value Marketing Management Schools for a Bachelor’s For Those Making $30-$48k
While not in the ‘top 50’, these schools make the top 15% of this year’s ranking:
| Rank | College | Location |
|---|---|---|
| 51 | Northern Kentucky University | Highland Heights, KY |
| 52 | Florida Atlantic University | Boca Raton, FL |
| 53 | Tulane University of Louisiana | New Orleans, LA |
| 54 | Appalachian State University | Boone, NC |
| 55 | University of Massachusetts Amherst | Amherst, MA |
| 56 | Minot State University | Minot, ND |
| 57 | University of North Georgia | Dahlonega, GA |
| 58 | Trinity University | San Antonio, TX |
| 59 | Texas State University | San Marcos, TX |
| 60 | The University of Texas at Dallas | Richardson, TX |
| 61 | Dalton State College | Dalton, GA |
| 62 | Michigan State University | East Lansing, MI |
| 63 | West Virginia University | Morgantown, WV |
| 64 | James Madison University | Harrisonburg, VA |
| 64 | University of Nebraska - Lincoln | Lincoln, NE |
| Rank | College | Location |
|---|---|---|
| 91 | Minnesota State University - Mankato | Mankato, MN |
| 92 | Ferris State University | Big Rapids, MI |
| 93 | University of Kentucky | Lexington, KY |
| 94 | University of North Dakota | Grand Forks, ND |
| 95 | MSU Texas | Wichita Falls, TX |
| 96 | University of Michigan - Dearborn | Dearborn, MI |
| 97 | University of Nevada - Reno | Reno, NV |
| 98 | University of Utah | Salt Lake City, UT |
| 99 | Saint Cloud State University | Saint Cloud, MN |
| 100 | Case Western Reserve University | Cleveland, OH |
| 101 | North Dakota State University - Main Campus | Fargo, ND |
| 102 | University of Southern Maine | Portland, ME |
| 103 | Winona State University | Winona, MN |
| 104 | Tennessee Wesleyan University | Athens, TN |
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Notes and References
References
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.
Read more about our data sources and methodologies
Footnotes
- *Average salary, average net price, and average tuition and fees are for the top schools only.
- Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.
Credits
- Credit for the banner image above goes to Nick Youngson.
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