2022 Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income $0-$30k)
With all of the options students have for higher education today, it can be tough to choose which direction to take. At College Factual, we’re committed to helping you make that decision by providing information such as that found in our “Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k” ranking.
Marketing/Marketing Management, General is the 13th most popular major in the country with 49,932 degrees awarded in 2019-2020.
At the bachelor’s degree level specifically, there were 43,965 marketing/marketing management, general graduates with average earnings and debt of $38,303 and $24,501 respectively.
For this year’s “Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k” ranking, we looked at 694 colleges that offer a degree in marketing/marketing management, general. The schools that top this list are recognized because they have great marketing/marketing management, general programs and cost less that schools of similar quality.
To come up with these rankings, we looked at factors such as the cost to attend the school after aid is awarded and overall quality of the marketing/marketing management, general program at the school. Check out our ranking methodology for more information.
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Since picking the right college can be one of the most important decisions of your life, we’ve developed the “Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k” ranking, along with many other major-related rankings, to help you make that decision.
One of our other unique offerings is College Combat. This tool lets you build your own customized comparisons utilizing the factors that are most important to you. Test it out when you get a chance! You may also want to bookmark the link and share it with others who are trying to make the college decision.
Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k
The following schools top our list of the Best Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k.
Top 25 Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income $0-$30k)
Out of the 694 schools in the Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k that were part of this year’s ranking, University of Pennsylvania landed the #1 spot on the list. This large school is located in Philadelphia, Pennsylvania, and it awarded 91 bachelors’s marketing management degrees in 2019-2020.
UPenn did well in our major quality rankings, too. It placed #1 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It costs about $3,181 for Bachelor’s Degree Marketing Management students whose families make $0-$30k per year to attend UPenn.
The low student loan default rate of 1.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 95%. With a student-to-faculty ratio of 6 to 1, it’s easy to see that the school is committed to helping their undergraduates succeed.
Read full report on Marketing/Marketing Management, General at University of Pennsylvania
You’ll be in good company if you decide to attend Washington University in St Louis. It ranked #2 on our 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k list. This fairly large school is located in Saint Louis, Missouri, and it awarded 97 bachelors’s marketing management degrees in 2019-2020.
WUSTL did well in our major quality rankings, too. It placed #2 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. The yearly cost to attend WUSTL is $5,273 for Bachelor’s Degree Marketing Management students whose families make $0-$30k.
Students who start out at the school are likely to stick around. The freshman retention rate is 94%. The student loan default rate at the school is 1.4%, which is quite low when compared to the national default rate of 10.1%. The impressive student-to-faculty ratio of 7 to 1 means that students may have more opportunities to work more closely with their professors than they would at other schools.
Read more about Marketing/Marketing Management, General at Washington University in St Louis
You’ll be in good company if you decide to attend Georgetown University. It ranked #3 on our 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k list. Washington, District of Columbia is the setting for this fairly large institution of higher learning. The private not-for-profit school handed out bachelors’s marketing management degrees to 71 students in 2019-2020.
Georgetown also took the #4 spot in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” ranking. The yearly cost to attend Georgetown is $5,248 for Bachelor’s Degree Marketing Management students whose families make $0-$30k.
The low student loan default rate of 1.0% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. With a freshman retention rate of 94%, the school does an excellent job of retaining its students.
Full Georgetown University Marketing/Marketing Management, General Report
You’ll join some of the best and brightest minds around if you attend University of Florida. The school came in at #4 for the Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k. This large school is located in Gainesville, Florida, and it awarded 223 bachelors’s marketing management degrees in 2019-2020.
As a testament to the quality of education offered at UF, the school also landed the #19 spot in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” ranking. The estimated yearly cost for University of Florida is $1,994 for Bachelor’s Degree Marketing Management students whose families make $0-$30k.
The low student loan default rate of 2.0% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. The school has an excellent freshman retention rate of 97%, which means students like the school well enough to return for a second year.
You’ll be in good company if you decide to attend University of Wisconsin - Madison. It ranked #5 on our 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k list. This large school is located in Madison, Wisconsin, and it awarded 222 bachelors’s marketing management degrees in 2019-2020.
UW - Madison did well in our major quality rankings, too. It placed #9 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. The yearly cost to attend University of Wisconsin - Madison is $4,367 for bachelor’s degree marketing management students whose families make $0-$30k.
Students who start out at the school are likely to stick around. The freshman retention rate is 95%. The student loan default rate at the school is 0.8%, which is quite low when compared to the national default rate of 10.1%.
Full UW - Madison Marketing/Marketing Management, General Report
University of Illinois at Urbana-Champaign ranked #6 on this year’s Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k list. UIUC is a large public school situated in Champaign, Illinois. It awarded 127 bachelors’s marketing management degrees in 2019-2020.
As a testament to the quality of education offered at UIUC, the school also landed the #8 spot in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” ranking. It costs about $5,477 for Bachelor’s Degree Marketing Management students whose families make $0-$30k per year to attend UIUC.
The school has an excellent freshman retention rate of 94%, which means students like the school well enough to return for a second year. The low student loan default rate of 2.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
University of Notre Dame came in at #7 in this year’s edition of the Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k ranking. University of Notre Dame is located in Notre Dame, Indiana and, has a fairly large student population. In 2019-2020, this school awarded 69 bachelors’s marketing management degrees to qualified students.
Notre Dame did well in our major quality rankings, too. It placed #3 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It costs about $12,498 for Bachelor’s Degree Marketing Management students whose families make $0-$30k per year to attend Notre Dame.
Since the school has a student-to-faculty ratio of 9 to 1, those pursuing a degree will have more opportunities to interact with their professors. The low student loan default rate of 0.7% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. The school has an excellent freshman retention rate of 97%, which means students like the school well enough to return for a second year.
Full University of Notre Dame Marketing/Marketing Management, General Report
University of Maryland - College Park landed the #8 spot on the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k ranking. University of Maryland - College Park is located in College Park, Maryland and, has a large student population. In 2019-2020, this school awarded 245 bachelors’s marketing management degrees to qualified students.
UMCP also took the #16 spot in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” ranking. The estimated yearly cost for UMCP is $8,054 for bachelor’s degree marketing management students whose families make $0-$30k.
The student loan default rate at the school is 2.4%, which is quite low when compared to the national default rate of 10.1%. With a freshman retention rate of 95%, the school does an excellent job of retaining its students.
Read full report on Marketing/Marketing Management, General at University of Maryland - College Park
University of Washington - Seattle Campus landed the #9 spot on the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k ranking. This large school is located in Seattle, Washington, and it awarded 176 bachelors’s marketing management degrees in 2019-2020.
As a testament to the quality of education it offers, UW Seattle is also in the top of our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” ranking. It’s ranked in the top 5% of all schools on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It costs about $7,850 for bachelor’s degree marketing management students whose families make $0-$30k per year to attend University of Washington - Seattle Campus.
Students who start out at the school are likely to stick around. The freshman retention rate is 93%. The low student loan default rate of 2.2% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read full report on Marketing/Marketing Management, General at UW Seattle
With a ranking of #10, Florida State University did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k list. Florida State is a public institution located in Tallahassee, Florida. The school has a large population, and it awarded 466 bachelors’s degrees in 2019-2020.
Florida State excels when it comes to marketing management quality. It’s in the top 10% of all schools reviewed in that analysis. It costs about $5,360 for bachelor’s degree marketing management students whose families make $0-$30k per year to attend Florida State University.
The school has an excellent freshman retention rate of 95%, which means students like the school well enough to return for a second year. The school has an impressive student loan default rate. It’s only 3.5%, which is much lower than the national rate of 10.1%.
Read full report on Marketing/Marketing Management, General at Florida State
University of Minnesota - Twin Cities ranked #11 on this year’s Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k list. UMN Twin Cities is a public institution located in Minneapolis, Minnesota. The school has a large population, and it awarded 207 bachelors’s degrees in 2019-2020.
UMN Twin Cities also took the #14 spot in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” ranking. The estimated yearly cost for University of Minnesota - Twin Cities is $7,266 for bachelor’s degree marketing management students whose families make $0-$30k.
The student loan default rate at the school is 2.2%, which is quite low when compared to the national default rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 93%.
Read more about Marketing/Marketing Management, General at UMN Twin Cities
Michigan State University did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k ranking, coming in at #12. East Lansing, Michigan is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing management degrees to 277 students in 2019-2020.
Michigan State also made our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list, coming in at #21. It costs about $6,686 for bachelor’s degree marketing management students whose families make $0-$30k per year to attend Michigan State.
The school has an impressive student loan default rate. It’s only 3.6%, which is much lower than the national rate of 10.1%. The school has an excellent freshman retention rate of 91%, which means students like the school well enough to return for a second year.
Full Michigan State Marketing/Marketing Management, General Report
Ohio State University - Main Campus came in at #13 in this year’s edition of the Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k ranking. Ohio State is a public institution located in Columbus, Ohio. The school has a large population, and it awarded 505 bachelors’s degrees in 2019-2020.
As a testament to the quality of education it offers, Ohio State is also in the top of our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” ranking. It’s in the top 5% of all schools in this category. The yearly cost to attend Ohio State University - Main Campus is $8,194 for bachelor’s degree marketing management students whose families make $0-$30k.
The low student loan default rate of 4.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. With a freshman retention rate of 94%, the school does an excellent job of retaining its students.
Read full report on Marketing/Marketing Management, General at Ohio State University - Main Campus
Purdue University - Main Campus landed the #14 spot on the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k ranking. Purdue is a large school located in West Lafayette, Indiana that handed out 104 bachelors’s marketing management degrees in 2019-2020.
On top of its placing in this ranking, Purdue also did well on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It’s ranked in the top 10% of all schools on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. The estimated yearly cost for Purdue University - Main Campus is $5,483 for Bachelor’s Degree Marketing Management students whose families make $0-$30k.
With a freshman retention rate of 93%, the school does an excellent job of retaining its students. The school has an impressive student loan default rate. It’s only 2.2%, which is much lower than the national rate of 10.1%.
With a ranking of #15, Boston College did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k list. Chestnut Hill, Massachusetts is the setting for this fairly large institution of higher learning. The private not-for-profit school handed out bachelors’s marketing management degrees to 127 students in 2019-2020.
As a testament to the quality of education offered at Boston College, the school also landed the #5 spot in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” ranking. It costs about $6,353 for bachelor’s degree marketing management students whose families make $0-$30k per year to attend Boston College.
The student loan default rate at the school is 1.2%, which is quite low when compared to the national default rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 93%.
Read full report on Marketing/Marketing Management, General at Boston College
Florida International University landed the #16 spot on the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k ranking. This large school is located in Miami, Florida, and it awarded 529 bachelors’s marketing management degrees in 2019-2020.
The estimated yearly cost for FIU is $5,002 for bachelor’s degree marketing management students whose families make $0-$30k.
With a freshman retention rate of 91%, the school does an excellent job of retaining its students.
Read more about Marketing/Marketing Management, General at Florida International University
University of South Florida - Main Campus ranked #17 on this year’s Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k list. University of South Florida - Main Campus is a large school located in Tampa, Florida that handed out 395 bachelors’s marketing management degrees in 2019-2020.
USF Tampa excels when it comes to marketing management quality. It’s ranked in the top 20% of all schools on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. The estimated yearly cost for University of South Florida - Main Campus is $3,950 for Bachelor’s Degree Marketing Management students whose families make $0-$30k.
The student loan default rate at the school is 4.5%, which is quite low when compared to the national default rate of 10.1%. The school has an excellent freshman retention rate of 92%, which means students like the school well enough to return for a second year.
Read more about Marketing/Marketing Management, General at USF Tampa
With a ranking of #18, University of Georgia did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k list. University of Georgia is located in Athens, Georgia and, has a large student population. In 2019-2020, this school awarded 338 bachelors’s marketing management degrees to qualified students.
In addition to being on our bachelor’s degree marketing management students whose families make $0-$30k list, UGA has also earned the #23 rank in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” ranking. The yearly cost to attend University of Georgia is $7,541 for Bachelor’s Degree Marketing Management students whose families make $0-$30k.
With a freshman retention rate of 94%, the school does an excellent job of retaining its students. The school has an impressive student loan default rate. It’s only 2.5%, which is much lower than the national rate of 10.1%.
Read more about Marketing/Marketing Management, General at UGA
Brigham Young University - Idaho ranked #19 on this year’s Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k list. Located in Rexburg, Idaho, this large private not-for-profit school awarded 72 diplomas to qualified bachelors’s marketing management students in 2019-2020.
The yearly cost to attend BYU - I is $2,637 for bachelor’s degree marketing management students whose families make $0-$30k.
The student loan default rate at the school is 3.2%, which is quite low when compared to the national default rate of 10.1%.
Read full report on Marketing/Marketing Management, General at Brigham Young University - Idaho
University of Central Florida did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k ranking, coming in at #20. Orlando, Florida is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing management degrees to 204 students in 2019-2020.
It costs about $6,211 for Bachelor’s Degree Marketing Management students whose families make $0-$30k per year to attend UCF.
The student loan default rate at the school is 4.2%, which is quite low when compared to the national default rate of 10.1%. The school has an excellent freshman retention rate of 92%, which means students like the school well enough to return for a second year.
Full University of Central Florida Marketing/Marketing Management, General Report
University of Minnesota - Duluth landed the #21 spot on the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k ranking. University of Minnesota - Duluth is located in Duluth, Minnesota and, has a fairly large student population. In 2019-2020, this school awarded 134 bachelors’s marketing management degrees to qualified students.
On top of its placing in this ranking, UMN Duluth also did well on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It’s in the top 10% of all schools reviewed in that analysis. The yearly cost to attend UMN Duluth is $7,443 for bachelor’s degree marketing management students whose families make $0-$30k.
The student loan default rate at the school is 3.1%, which is quite low when compared to the national default rate of 10.1%.
Read full report on Marketing/Marketing Management, General at UMN Duluth
University of Wisconsin - La Crosse ranked #22 on this year’s Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k list. University of Wisconsin - La Crosse is a public institution located in La Crosse, Wisconsin. The school has a fairly large population, and it awarded 122 bachelors’s degrees in 2019-2020.
As a testament to the quality of education it offers, UW - La Crosse is also in the top of our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” ranking. It’s ranked in the top 15% of all schools on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. The yearly cost to attend University of Wisconsin - La Crosse is $7,939 for Bachelor’s Degree Marketing Management students whose families make $0-$30k.
The student loan default rate at the school is 1.6%, which is quite low when compared to the national default rate of 10.1%. The school has an excellent freshman retention rate of 86%, which means students like the school well enough to return for a second year.
Read full report on Marketing/Marketing Management, General at UW - La Crosse
With a ranking of #23, Michigan Technological University did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k list. Michigan Technological University is a medium-sized school located in Houghton, Michigan that handed out 13 bachelors’s marketing management degrees in 2019-2020.
The estimated yearly cost for Michigan Tech is $8,295 for bachelor’s degree marketing management students whose families make $0-$30k.
The school has an impressive student loan default rate. It’s only 2.3%, which is much lower than the national rate of 10.1%. With a freshman retention rate of 86%, the school does an excellent job of retaining its students.
Read more about Marketing/Marketing Management, General at Michigan Technological University
The University of Texas Rio Grande Valley came in at #24 in this year’s edition of the Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k ranking. UT Rio Grande Valley is a large public school situated in Edinburg, Texas. It awarded 53 bachelors’s marketing management degrees in 2019-2020.
It costs about $2,993 for Bachelor’s Degree Marketing Management students whose families make $0-$30k per year to attend The University of Texas Rio Grande Valley.
The student loan default rate at the school is 4.8%, which is quite low when compared to the national default rate of 10.1%.
Brigham Young University - Provo landed the #25 spot on the 2022 Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k ranking. Located in Provo, Utah, this large private not-for-profit school awarded 98 degrees to qualified bachelors’s marketing management students in 2019-2020.
BYU also claimed a top spot on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools” list. It’s in the top 10% of all schools reviewed in that analysis. The yearly cost to attend Brigham Young University - Provo is $8,834 for Bachelor’s Degree Marketing Management students whose families make $0-$30k.
The low student loan default rate of 1.7% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. The school has an excellent freshman retention rate of 92%, which means students like the school well enough to return for a second year.
Read more about Marketing/Marketing Management, General at BYU
Rest of the Best 50 in Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k
Not only did these schools make the top 50 list, but they also landed in the top 15% of this year’s ranking:
Rest of the Top 15% Colleges in Best Value Marketing Management Schools for a Bachelor’s For Those Making $0-$30k
While not in the ‘top 50’, these schools make the top 15% of this year’s ranking:
| Rank | College | Location |
|---|---|---|
| 51 | The University of Texas at San Antonio | San Antonio, TX |
| 52 | University of Delaware | Newark, DE |
| 53 | University of Nebraska - Lincoln | Lincoln, NE |
| 54 | Ferris State University | Big Rapids, MI |
| 55 | Salisbury University | Salisbury, MD |
| 56 | University of South Carolina - Columbia | Columbia, SC |
| 57 | University of Houston | Houston, TX |
| 57 | University of Minnesota - Crookston | Crookston, MN |
| 59 | University of Massachusetts Amherst | Amherst, MA |
| 60 | Tulane University of Louisiana | New Orleans, LA |
| 61 | Lehigh University | Bethlehem, PA |
| 62 | York College | Jamaica, NY |
| 63 | Utah Valley University | Orem, UT |
| 64 | Purdue University Northwest | Hammond, IN |
| 65 | The University of Texas at Dallas | Richardson, TX |
| Rank | College | Location |
|---|---|---|
| 91 | Eastern Washington University | Cheney, WA |
| 92 | Miami University - Oxford | Oxford, OH |
| 93 | Tennessee Wesleyan University | Athens, TN |
| 94 | Louisiana State University and Agricultural & Mechanical College | Baton Rouge, LA |
| 95 | University of Iowa | Iowa City, IA |
| 96 | SUNY New Paltz | New Paltz, NY |
| 97 | The University of Texas at Tyler | Tyler, TX |
| 98 | SUNY Old Westbury | Old Westbury, NY |
| 99 | University of Michigan - Dearborn | Dearborn, MI |
| 100 | University of Utah | Salt Lake City, UT |
| 101 | Middle Tennessee State University | Murfreesboro, TN |
| 102 | University of Pittsburgh - Johnstown | Johnstown, PA |
| 103 | McNeese State University | Lake Charles, LA |
| 104 | Marshall University | Huntington, WV |
| 105 | MSU Texas | Wichita Falls, TX |
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Notes and References
References
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.
Read more about our data sources and methodologies
Footnotes
- *Average salary, average net price, and average tuition and fees are for the top schools only.
- Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.
Credits
- Credit for the banner image above goes to Nick Youngson.
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