We've pulled together some essential information you should know about the program, including how many students graduate each year, the ethnic diversity of these students, and more. We've also included details on how UW - Madison ranks compared to other colleges offering a major in marketing management.
Popularity of Marketing Management at UW - Madison
During the 2020-2021 academic year, University of Wisconsin - Madison handed out 226 bachelor's degrees in marketing/marketing management, general. This is an increase of 2% over the previous year when 222 degrees were handed out.
In 2021, 20 students received their master’s degree in marketing management from UW - Madison. This makes it the #32 most popular school for marketing management master’s degree candidates in the country.
Marketing Management Student Diversity at UW - Madison
Take a look at the following statistics related to the make-up of the marketing management majors at University of Wisconsin - Madison.
UW - Madison Marketing/Marketing Management, General Bachelor’s Program
Of the 226 students who graduated with a Bachelor’s in marketing management from UW - Madison in 2021, 36% were men and 64% were women.
The majority of the students with this major are white. About 82% of 2021 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from University of Wisconsin - Madison with a bachelor's in marketing management.
Ethnic Background
Number of Students
Asian
9
Black or African American
1
Hispanic or Latino
12
White
185
Non-Resident Aliens
11
Other Races
8
UW - Madison Marketing/Marketing Management, General Master’s Program
Of the 20 students who graduated with a Master’s in marketing management from UW - Madison in 2021, 60% were men and 40% were women.
The majority of the students with this major are white. About 80% of 2021 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from University of Wisconsin - Madison with a master's in marketing management.
by our College Data Analytics Team
