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2022 Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income $0-$30k) in the Southwest Region

71 Ranked Colleges
5,213 Degrees Awarded
$8,500 Avg Net Price*
Best Value Marketing Management Schools for a Bachelor's in the Southwest Region For Those Making $0-$30k

When pursuing a degree in today’s world, students have many different options to choose from. Our mission at College Factual is to arm you with as much information as we can to help you make that decision. Our “Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k” ranking is one tool we have developed to help in this regard.

In 2019-2020, 49,932 people earned their degree in marketing/marketing management, general, making the major the 13th most popular in the United States.

Across the Southwest region, there were 6,043 marketing/marketing management, general graduates with average earnings and debt of $0 and $0 respectively. At the bachelor’s degree level specifically, there were 5,213 marketing/marketing management, general graduates with average earnings and debt of $38,896 and $23,899 respectively.

For this year’s “Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k” ranking, we looked at 71 colleges that offer a degree in marketing/marketing management, general. This ranking identifies schools with high-quality marketing/marketing management, general programs that also have a lower cost than schools of similar quality.

Some of the factors we look at when determining these rankings are overall quality of the marketing/marketing management, general program at the school and the cost of the school after aid is awarded among other things. Check out our ranking methodology for more information.

More Ways to Rank Marketing/Marketing Management, General Schools

Since picking the right college can be one of the most important decisions of your life, we’ve developed the “Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k” ranking, along with many other major-related rankings, to help you make that decision.

We’ve created a tool called College Combat that lets you create your own customized comparisons based on the factors that matter the most to you. Test it out by comparing your favorite schools against others you are considering, or bookmark the tool so you can experiment with it later.

Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k

The colleges and universities below are the best for southwest region bachelor’s degree marketing management students whose families make $0-$30k.

Top 25 Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income $0-$30k) in the Southwest Region

You’ll join some of the best and brightest minds around if you attend The University of Texas Rio Grande Valley. The school came in at #1 for the Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k. UT Rio Grande Valley is a large school located in Edinburg, Texas that handed out 53 bachelors’s marketing management degrees in 2019-2020.

The yearly cost to attend UT Rio Grande Valley is $2,993 for southwest region bachelor’s degree marketing management students whose families make $0-$30k.

The low student loan default rate of 4.8% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read more about Marketing/Marketing Management, General at The University of Texas Rio Grande Valley

#15 in overall quality

You’ll join some of the best and brightest minds around if you attend University of North Texas. The school came in at #2 for the Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k. University of North Texas is located in Denton, Texas and, has a large student population. In 2019-2020, this school awarded 233 bachelors’s marketing management degrees to qualified students.

UNT not only placed well in this ranking. It is also #15 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” list. The yearly cost to attend University of North Texas is $8,521 for Southwest Region Bachelor’s Degree Marketing Management students whose families make $0-$30k.

With a freshman retention rate of 85%, the school does an excellent job of retaining its students.

Full University of North Texas Marketing/Marketing Management, General Report

#9 in overall quality

You’ll join some of the best and brightest minds around if you attend Arizona State University - Tempe. The school came in at #3 for the Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k. Located in Tempe, Arizona, this large public school handed out 308 degrees to qualified bachelors’s marketing management students in 2019-2020.

ASU - Tempe did well in our major quality rankings, too. It placed #9 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” list. It costs about $7,044 for Southwest Region Bachelor’s Degree Marketing Management students whose families make $0-$30k per year to attend Arizona State University - Tempe.

The school has an excellent freshman retention rate of 86%, which means students like the school well enough to return for a second year.

Read full report on Marketing/Marketing Management, General at Arizona State University - Tempe

#3 in overall quality

You’ll join some of the best and brightest minds around if you attend Texas A&M University - College Station. The school came in at #4 for the Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k. Texas A&M College Station is a large public school situated in College Station, Texas. It awarded 216 bachelors’s marketing management degrees in 2019-2020.

Texas A&M College Station also took the #3 spot in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” ranking. The yearly cost to attend Texas A&M University - College Station is $11,454 for Southwest Region Bachelor’s Degree Marketing Management students whose families make $0-$30k.

The school has an excellent freshman retention rate of 94%, which means students like the school well enough to return for a second year. The student loan default rate at the school is 2.9%, which is quite low when compared to the national default rate of 10.1%.

Read more about Marketing/Marketing Management, General at Texas A&M University - College Station

#5

Texas Tech University

Lubbock, Texas
#8 in overall quality

Out of the 71 schools in the Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k that were part of this year’s ranking, Texas Tech University landed the #5 spot on the list. Lubbock, Texas is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing management degrees to 238 students in 2019-2020.

In addition to being on our southwest region bachelor’s degree marketing management students whose families make $0-$30k list, Texas Tech has also earned the #8 rank in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” ranking. The estimated yearly cost for Texas Tech is $12,317 for southwest region bachelor’s degree marketing management students whose families make $0-$30k.

With a freshman retention rate of 87%, the school does an excellent job of retaining its students.

Full Texas Tech University Marketing/Marketing Management, General Report

#1 in overall quality

The University of Texas at Austin ranked #6 on this year’s Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k list. The University of Texas at Austin is located in Austin, Texas and, has a large student population. In 2019-2020, this school awarded 193 bachelors’s marketing management degrees to qualified students.

As a testament to the quality of education offered at UT Austin, the school also landed the #1 spot in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $12,203 for Southwest Region Bachelor’s Degree Marketing Management students whose families make $0-$30k per year to attend UT Austin.

The school has an impressive student loan default rate. It’s only 2.7%, which is much lower than the national rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 97%.

Read full report on Marketing/Marketing Management, General at UT Austin

Texas A & M University - Central Texas ranked #7 on this year’s Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k list. Located in Killeen, Texas, this small public school handed out 12 diplomas to qualified bachelors’s marketing management students in 2019-2020.

Read more about Marketing/Marketing Management, General at Texas A & M University - Central Texas

#8

University of Arizona

Tucson, Arizona
#12 in overall quality

University of Arizona ranked #8 on this year’s Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k list. University of Arizona is located in Tucson, Arizona and, has a large student population. In 2019-2020, this school awarded 200 bachelors’s marketing management degrees to qualified students.

University of Arizona did well in our major quality rankings, too. It placed #12 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” list. The yearly cost to attend University of Arizona is $10,562 for southwest region bachelor’s degree marketing management students whose families make $0-$30k.

Students who start out at the school are likely to stick around. The freshman retention rate is 85%.

Full University of Arizona Marketing/Marketing Management, General Report

#14 in overall quality

Oklahoma State University - Main Campus did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k ranking, coming in at #9. This large school is located in Stillwater, Oklahoma, and it awarded 276 bachelors’s marketing management degrees in 2019-2020.

OSU also took the #14 spot in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” ranking. The yearly cost to attend OSU is $8,669 for southwest region bachelor’s degree marketing management students whose families make $0-$30k.

The school has an excellent freshman retention rate of 85%, which means students like the school well enough to return for a second year.

Full Oklahoma State University - Main Campus Marketing/Marketing Management, General Report

#10

Trinity University

San Antonio, Texas
#5 in overall quality

With a ranking of #10, Trinity University did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k list. This small school is located in San Antonio, Texas, and it awarded 31 bachelors’s marketing management degrees in 2019-2020.

As a testament to the quality of education offered at Trinity U, the school also landed the #5 spot in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” ranking. The yearly cost to attend Trinity University is $12,373 for Southwest Region Bachelor’s Degree Marketing Management students whose families make $0-$30k.

With a student-to-faculty ratio of 9 to 1, it’s easy to see that the school is committed to helping their undergraduates succeed. The low student loan default rate of 1.8% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. With a freshman retention rate of 89%, the school does an excellent job of retaining its students.

Read full report on Marketing/Marketing Management, General at Trinity U

#18 in overall quality

The University of Texas at San Antonio ranked #11 on this year’s Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k list. This large school is located in San Antonio, Texas, and it awarded 193 bachelors’s marketing management degrees in 2019-2020.

UTSA not only placed well in this ranking. It is also #18 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” list. The estimated yearly cost for The University of Texas at San Antonio is $10,516 for southwest region bachelor’s degree marketing management students whose families make $0-$30k.

Read more about Marketing/Marketing Management, General at The University of Texas at San Antonio

#12

University of Houston

Houston, Texas
#11 in overall quality

University of Houston came in at #12 in this year’s edition of the Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k ranking. University of Houston is a public institution located in Houston, Texas. The school has a large population, and it awarded 241 bachelors’s degrees in 2019-2020.

In addition to being on our southwest region bachelor’s degree marketing management students whose families make $0-$30k list, UH has also earned the #11 rank in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” ranking. The yearly cost to attend UH is $10,203 for southwest region bachelor’s degree marketing management students whose families make $0-$30k.

The school has an excellent freshman retention rate of 86%, which means students like the school well enough to return for a second year.

Read full report on Marketing/Marketing Management, General at UH

#10 in overall quality

The University of Texas at Dallas did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k ranking, coming in at #13. This large school is located in Richardson, Texas, and it awarded 148 bachelors’s marketing management degrees in 2019-2020.

UT Dallas not only placed well in this ranking. It is also #10 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” list. The estimated yearly cost for UT Dallas is $10,857 for southwest region bachelor’s degree marketing management students whose families make $0-$30k.

The school has an impressive student loan default rate. It’s only 4.9%, which is much lower than the national rate of 10.1%. The school has an excellent freshman retention rate of 90%, which means students like the school well enough to return for a second year.

Full The University of Texas at Dallas Marketing/Marketing Management, General Report

#14

Texas State University

San Marcos, Texas
#13 in overall quality

With a ranking of #14, Texas State University did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k list. This large school is located in San Marcos, Texas, and it awarded 353 bachelors’s marketing management degrees in 2019-2020.

Texas State also took the #13 spot in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” ranking. The yearly cost to attend Texas State is $11,125 for southwest region bachelor’s degree marketing management students whose families make $0-$30k.

Full Texas State Marketing/Marketing Management, General Report

#15

Texas Woman's University

Denton, Texas

Texas Woman’s University came in at #15 in this year’s edition of the Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k ranking. Denton, Texas is the setting for this fairly large institution of higher learning. The public school handed out bachelors’s marketing management degrees to 37 students in 2019-2020.

It costs about $6,706 for southwest region bachelor’s degree marketing management students whose families make $0-$30k per year to attend TWU.

Read more about Marketing/Marketing Management, General at TWU

With a ranking of #16, The University of Texas at Tyler did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k list. The University of Texas at Tyler is located in Tyler, Texas and, has a medium-sized student population. In 2019-2020, this school awarded 45 bachelors’s marketing management degrees to qualified students.

It costs about $6,797 for southwest region bachelor’s degree marketing management students whose families make $0-$30k per year to attend The University of Texas at Tyler.

Full UT Tyler Marketing/Marketing Management, General Report

#17

MSU Texas

Wichita Falls, Texas

MSU Texas ranked #17 on this year’s Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k list. This medium-sized school is located in Wichita Falls, Texas, and it awarded 29 bachelors’s marketing management degrees in 2019-2020.

The yearly cost to attend MSU Texas is $7,703 for Southwest Region Bachelor’s Degree Marketing Management students whose families make $0-$30k.

Read full report on Marketing/Marketing Management, General at MSU Texas

Southeastern Oklahoma State University landed the #18 spot on the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k ranking. Southeastern Oklahoma State University is a medium-sized school located in Durant, Oklahoma that handed out 12 bachelors’s marketing management degrees in 2019-2020.

The yearly cost to attend Southeastern Oklahoma State University is $6,102 for southwest region bachelor’s degree marketing management students whose families make $0-$30k.

Read full report on Marketing/Marketing Management, General at Southeastern Oklahoma State University

#22 in overall quality

University of Houston - Clear Lake landed the #19 spot on the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k ranking. University of Houston - Clear Lake is a medium-sized public school situated in Houston, Texas. It awarded 47 bachelors’s marketing management degrees in 2019-2020.

As a testament to the quality of education offered at UH Clear Lake, the school also landed the #22 spot in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” ranking. The estimated yearly cost for UH Clear Lake is $4,517 for southwest region bachelor’s degree marketing management students whose families make $0-$30k.

Read more about Marketing/Marketing Management, General at University of Houston - Clear Lake

With a ranking of #20, Stephen F Austin State University did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k list. Stephen F Austin State University is a fairly large school located in Nacogdoches, Texas that handed out 66 bachelors’s marketing management degrees in 2019-2020.

It costs about $8,650 for Southwest Region Bachelor’s Degree Marketing Management students whose families make $0-$30k per year to attend SFASU.

Read full report on Marketing/Marketing Management, General at Stephen F Austin State University

#21 in overall quality

University of Houston - Downtown landed the #21 spot on the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k ranking. UH Downtown is a fairly large public school situated in Houston, Texas. It awarded 42 bachelors’s marketing management degrees in 2019-2020.

In addition to being on our southwest region bachelor’s degree marketing management students whose families make $0-$30k list, UH Downtown has also earned the #21 rank in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $5,065 for southwest region bachelor’s degree marketing management students whose families make $0-$30k per year to attend UH Downtown.

Read full report on Marketing/Marketing Management, General at University of Houston - Downtown

The University of Texas at El Paso did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k ranking, coming in at #22. This large school is located in El Paso, Texas, and it awarded 96 bachelors’s marketing management degrees in 2019-2020.

It costs about $7,092 for southwest region bachelor’s degree marketing management students whose families make $0-$30k per year to attend The University of Texas at El Paso.

Read full report on Marketing/Marketing Management, General at The University of Texas at El Paso

#23

Northeastern State University

Tahlequah, Oklahoma

Northeastern State University ranked #23 on this year’s Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k list. Located in Tahlequah, Oklahoma, this medium-sized public school handed out 46 degrees to qualified bachelors’s marketing management students in 2019-2020.

It costs about $7,614 for Southwest Region Bachelor’s Degree Marketing Management students whose families make $0-$30k per year to attend NSU.

Read full report on Marketing/Marketing Management, General at NSU

With a ranking of #24, New Mexico State University - Main Campus did quite well on the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k list. New Mexico State University - Main Campus is a fairly large school located in Las Cruces, New Mexico that handed out 79 bachelors’s marketing management degrees in 2019-2020.

The yearly cost to attend NMSU Main Campus is $6,896 for southwest region bachelor’s degree marketing management students whose families make $0-$30k.

Full NMSU Main Campus Marketing/Marketing Management, General Report

University of Houston - Victoria did quite well in the 2022 Best Value Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making $0-$30k ranking, coming in at #25. UH Victoria is a small school located in Victoria, Texas that handed out 18 bachelors’s marketing management degrees in 2019-2020.

The yearly cost to attend UH Victoria is $7,265 for Southwest Region Bachelor’s Degree Marketing Management students whose families make $0-$30k.

Read full report on Marketing/Marketing Management, General at University of Houston - Victoria

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Notes and References

References

  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.

Read more about our data sources and methodologies

Footnotes

  • *Average salary, average net price, and average tuition and fees are for the top schools only.
  • Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.

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