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2022 Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income Over $110k) in the Southwest Region

69 Ranked Colleges
5,213 Degrees Awarded
$19,400 Avg Net Price*
Best Vallue Marketing Management Schools for a Bachelor's in the Southwest Region For Those Making Over $110k

With all of the options students have for higher education today, it can be tough to choose which direction to take. At College Factual, we’re committed to helping you make that decision by providing information such as that found in our “Best Vallue Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k” ranking.

Marketing/Marketing Management, General is the 13th most popular major in the country with 49,932 degrees awarded in 2019-2020.

Across the Southwest region, there were 6,043 marketing/marketing management, general graduates with average earnings and debt of $0 and $0 respectively. At the bachelor’s degree level specifically, there were 5,213 marketing/marketing management, general graduates with average earnings and debt of $38,896 and $23,899 respectively.

This year’s “Best Vallue Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k” ranking looked at 69 colleges that offer degrees in a bachelor’s in marketing/marketing management, general. This ranking identifies schools with high-quality marketing/marketing management, general programs that also have a lower cost than schools of similar quality.

When determining these rankings, we looked at things such as overall quality of the marketing/marketing management, general program at the school and the cost to attend the school once aid has been awarded. See our ranking methodology to learn more.

One Size Does Not Fit All

When choosing the right school for you, it’s important to arm yourself with all the facts you can. To that end, we’ve created a number of major-specific rankings, including this “Best Vallue Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k” list to help you make the college decision.

To further help you make the college decision, we’ve developed a unique tool called College Combat that allows you to compare schools based on the factors that matter the most to you. Test it out when you get a chance! You may also want to bookmark the link and share it with others who are trying to make the college decision.

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Best Vallue Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k

The following schools top our list of the Best Best Vallue Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k.

Top 25 Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income Over $110k) in the Southwest Region

#1 in overall quality

You’ll be in good company if you decide to attend The University of Texas at Austin. It ranked #1 on our 2022 Best Vallue Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k list. Austin, Texas is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing management degrees to 193 students in 2019-2020.

UT Austin did well in our major quality rankings, too. It placed #1 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” list. It costs about $18,023 for southwest region bachelor’s degree marketing management students whose families make more than $110k per year to attend UT Austin.

Students who start out at the school are likely to stick around. The freshman retention rate is 97%. The school has an impressive student loan default rate. It’s only 2.7%, which is much lower than the national rate of 10.1%.

Full UT Austin Marketing/Marketing Management, General Report

You’ll join some of the best and brightest minds around if you attend The University of Texas Rio Grande Valley. The school came in at #2 for the Best Vallue Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k. The University of Texas Rio Grande Valley is a public institution located in Edinburg, Texas. The school has a large population, and it awarded 53 bachelors’s degrees in 2019-2020.

The estimated yearly cost for UT Rio Grande Valley is $4,514 for southwest region bachelor’s degree marketing management students whose families make more than $110k.

The low student loan default rate of 4.8% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read more about Marketing/Marketing Management, General at The University of Texas Rio Grande Valley

#9 in overall quality

You’ll be in good company if you decide to attend Arizona State University - Tempe. It ranked #3 on our 2022 Best Vallue Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k list. Tempe, Arizona is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing management degrees to 308 students in 2019-2020.

ASU - Tempe did well in our major quality rankings, too. It placed #9 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” list. The estimated yearly cost for Arizona State University - Tempe is $11,706 for Southwest Region Bachelor’s Degree Marketing Management students whose families make more than $110k.

Students who start out at the school are likely to stick around. The freshman retention rate is 86%.

Read more about Marketing/Marketing Management, General at Arizona State University - Tempe

#4

University of Arizona

Tucson, Arizona
#12 in overall quality

Out of the 69 schools in the Best Vallue Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k that were part of this year’s ranking, University of Arizona landed the #4 spot on the list. University of Arizona is located in Tucson, Arizona and, has a large student population. In 2019-2020, this school awarded 200 bachelors’s marketing management degrees to qualified students.

University of Arizona did well in our major quality rankings, too. It placed #12 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” list. The estimated yearly cost for University of Arizona is $15,016 for Southwest Region Bachelor’s Degree Marketing Management students whose families make more than $110k.

The school has an excellent freshman retention rate of 85%, which means students like the school well enough to return for a second year.

Full University of Arizona Marketing/Marketing Management, General Report

#5

Texas Tech University

Lubbock, Texas
#8 in overall quality

Out of the 69 schools in the Best Vallue Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k that were part of this year’s ranking, Texas Tech University landed the #5 spot on the list. Texas Tech is a large public school situated in Lubbock, Texas. It awarded 238 bachelors’s marketing management degrees in 2019-2020.

Texas Tech did well in our major quality rankings, too. It placed #8 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” list. It costs about $17,571 for southwest region bachelor’s degree marketing management students whose families make more than $110k per year to attend Texas Tech University.

With a freshman retention rate of 87%, the school does an excellent job of retaining its students.

Read more about Marketing/Marketing Management, General at Texas Tech

#6

University of Houston

Houston, Texas
#11 in overall quality

University of Houston landed the #6 spot on the 2022 Best Vallue Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k ranking. Located in Houston, Texas, this large public school handed out 241 degrees to qualified bachelors’s marketing management students in 2019-2020.

UH not only placed well in this ranking. It is also #11 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” list. It costs about $12,838 for southwest region bachelor’s degree marketing management students whose families make more than $110k per year to attend University of Houston.

The school has an excellent freshman retention rate of 86%, which means students like the school well enough to return for a second year.

Full University of Houston Marketing/Marketing Management, General Report

#10 in overall quality

The University of Texas at Dallas did quite well in the 2022 Best Vallue Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k ranking, coming in at #7. Richardson, Texas is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing management degrees to 148 students in 2019-2020.

As a testament to the quality of education offered at UT Dallas, the school also landed the #10 spot in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $15,232 for southwest region bachelor’s degree marketing management students whose families make more than $110k per year to attend The University of Texas at Dallas.

With a freshman retention rate of 90%, the school does an excellent job of retaining its students. The school has an impressive student loan default rate. It’s only 4.9%, which is much lower than the national rate of 10.1%.

Read more about Marketing/Marketing Management, General at UT Dallas

#14 in overall quality

Oklahoma State University - Main Campus landed the #8 spot on the 2022 Best Vallue Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k ranking. OSU is a large school located in Stillwater, Oklahoma that handed out 276 bachelors’s marketing management degrees in 2019-2020.

OSU did well in our major quality rankings, too. It placed #14 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” list. The estimated yearly cost for Oklahoma State University - Main Campus is $14,648 for Southwest Region Bachelor’s Degree Marketing Management students whose families make more than $110k.

The school has an excellent freshman retention rate of 85%, which means students like the school well enough to return for a second year.

Full Oklahoma State University - Main Campus Marketing/Marketing Management, General Report

#15 in overall quality

University of North Texas ranked #9 on this year’s Best Vallue Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k list. This large school is located in Denton, Texas, and it awarded 233 bachelors’s marketing management degrees in 2019-2020.

UNT not only placed well in this ranking. It is also #15 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” list. The yearly cost to attend University of North Texas is $15,086 for Southwest Region Bachelor’s Degree Marketing Management students whose families make more than $110k.

Students who start out at the school are likely to stick around. The freshman retention rate is 85%.

Read more about Marketing/Marketing Management, General at University of North Texas

#10

Texas State University

San Marcos, Texas
#13 in overall quality

Texas State University did quite well in the 2022 Best Vallue Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k ranking, coming in at #10. Texas State University is a public institution located in San Marcos, Texas. The school has a large population, and it awarded 353 bachelors’s degrees in 2019-2020.

In addition to being on our southwest region bachelor’s degree marketing management students whose families make more than $110k list, Texas State has also earned the #13 rank in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” ranking. The estimated yearly cost for Texas State University is $15,230 for southwest region bachelor’s degree marketing management students whose families make more than $110k.

Read more about Marketing/Marketing Management, General at Texas State

#18 in overall quality

The University of Texas at San Antonio did quite well in the 2022 Best Vallue Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k ranking, coming in at #11. The University of Texas at San Antonio is a public institution located in San Antonio, Texas. The school has a large population, and it awarded 193 bachelors’s degrees in 2019-2020.

UTSA did well in our major quality rankings, too. It placed #18 on our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” list. The estimated yearly cost for UTSA is $13,853 for Southwest Region Bachelor’s Degree Marketing Management students whose families make more than $110k.

Full The University of Texas at San Antonio Marketing/Marketing Management, General Report

New Mexico State University - Main Campus did quite well in the 2022 Best Vallue Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k ranking, coming in at #12. New Mexico State University - Main Campus is a fairly large public school situated in Las Cruces, New Mexico. It awarded 79 bachelors’s marketing management degrees in 2019-2020.

The yearly cost to attend NMSU Main Campus is $8,659 for southwest region bachelor’s degree marketing management students whose families make more than $110k.

Read full report on Marketing/Marketing Management, General at New Mexico State University - Main Campus

#13

Northeastern State University

Tahlequah, Oklahoma

Northeastern State University landed the #13 spot on the 2022 Best Vallue Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k ranking. Northeastern State University is located in Tahlequah, Oklahoma and, has a medium-sized student population. In 2019-2020, this school awarded 46 bachelors’s marketing management degrees to qualified students.

It costs about $9,994 for southwest region bachelor’s degree marketing management students whose families make more than $110k per year to attend NSU.

Read full report on Marketing/Marketing Management, General at Northeastern State University

The University of Texas of the Permian Basin did quite well in the 2022 Best Vallue Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k ranking, coming in at #14. Located in Odessa, Texas, this medium-sized public school handed out 30 degrees to qualified bachelors’s marketing management students in 2019-2020.

It costs about $10,092 for southwest region bachelor’s degree marketing management students whose families make more than $110k per year to attend The University of Texas of the Permian Basin.

Read full report on Marketing/Marketing Management, General at The University of Texas of the Permian Basin

#16 in overall quality

The University of Texas at Arlington did quite well in the 2022 Best Vallue Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k ranking, coming in at #15. Located in Arlington, Texas, this large public school awarded 254 degrees to qualified bachelors’s marketing management students in 2019-2020.

UT Arlington also made our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” list, coming in at #16. The yearly cost to attend The University of Texas at Arlington is $14,246 for southwest region bachelor’s degree marketing management students whose families make more than $110k.

Full UT Arlington Marketing/Marketing Management, General Report

Southeastern Oklahoma State University ranked #16 on this year’s Best Vallue Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k list. Southeastern Oklahoma State University is a medium-sized school located in Durant, Oklahoma that handed out 12 bachelors’s marketing management degrees in 2019-2020.

It costs about $8,237 for Southwest Region Bachelor’s Degree Marketing Management students whose families make more than $110k per year to attend Southeastern Oklahoma State University.

Read more about Marketing/Marketing Management, General at Southeastern Oklahoma State University

#17

Texas A&M University - College Station

College Station, Texas
#3 in overall quality

Texas A&M University - College Station did quite well in the 2022 Best Vallue Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k ranking, coming in at #17. College Station, Texas is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing management degrees to 216 students in 2019-2020.

Texas A&M College Station also took the #3 spot in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $19,057 for southwest region bachelor’s degree marketing management students whose families make more than $110k per year to attend Texas A&M College Station.

The low student loan default rate of 2.9% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 94%.

Full Texas A&M College Station Marketing/Marketing Management, General Report

#18

Oklahoma Christian University

Edmond, Oklahoma

Oklahoma Christian University did quite well in the 2022 Best Vallue Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k ranking, coming in at #18. OC is a private not-for-profit institution located in Edmond, Oklahoma. The school has a small population, and it awarded 11 bachelors’s degrees in 2019-2020.

The yearly cost to attend Oklahoma Christian University is $21,347 for Southwest Region Bachelor’s Degree Marketing Management students whose families make more than $110k.

Read full report on Marketing/Marketing Management, General at Oklahoma Christian University

#21 in overall quality

University of Houston - Downtown landed the #19 spot on the 2022 Best Vallue Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k ranking. Houston, Texas is the setting for this fairly large institution of higher learning. The public school handed out bachelors’s marketing management degrees to 42 students in 2019-2020.

UH Downtown also took the #21 spot in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” ranking. The estimated yearly cost for University of Houston - Downtown is $6,848 for southwest region bachelor’s degree marketing management students whose families make more than $110k.

Read more about Marketing/Marketing Management, General at University of Houston - Downtown

#6 in overall quality

University of Oklahoma Norman Campus landed the #20 spot on the 2022 Best Vallue Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k ranking. University of Oklahoma is located in Norman, Oklahoma and, has a large student population. In 2019-2020, this school awarded 185 bachelors’s marketing management degrees to qualified students.

University of Oklahoma also took the #6 spot in our “Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $21,145 for southwest region bachelor’s degree marketing management students whose families make more than $110k per year to attend University of Oklahoma.

The school has an impressive student loan default rate. It’s only 4.7%, which is much lower than the national rate of 10.1%. The school has an excellent freshman retention rate of 87%, which means students like the school well enough to return for a second year.

Full University of Oklahoma Norman Campus Marketing/Marketing Management, General Report

#21

MSU Texas

Wichita Falls, Texas

MSU Texas landed the #21 spot on the 2022 Best Vallue Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k ranking. Located in Wichita Falls, Texas, this medium-sized public school awarded 29 degrees to qualified bachelors’s marketing management students in 2019-2020.

The estimated yearly cost for MSU Texas is $10,045 for Southwest Region Bachelor’s Degree Marketing Management students whose families make more than $110k.

Read more about Marketing/Marketing Management, General at MSU Texas

The University of Texas at El Paso ranked #22 on this year’s Best Vallue Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k list. This large school is located in El Paso, Texas, and it awarded 96 bachelors’s marketing management degrees in 2019-2020.

The estimated yearly cost for The University of Texas at El Paso is $8,920 for Southwest Region Bachelor’s Degree Marketing Management students whose families make more than $110k.

Read full report on Marketing/Marketing Management, General at The University of Texas at El Paso

#23

Texas Woman's University

Denton, Texas

Texas Woman’s University did quite well in the 2022 Best Vallue Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k ranking, coming in at #23. Texas Woman’s University is a fairly large school located in Denton, Texas that handed out 37 bachelors’s marketing management degrees in 2019-2020.

The yearly cost to attend Texas Woman’s University is $9,617 for Southwest Region Bachelor’s Degree Marketing Management students whose families make more than $110k.

Read full report on Marketing/Marketing Management, General at TWU

The University of Texas at Tyler did quite well in the 2022 Best Vallue Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k ranking, coming in at #24. UT Tyler is located in Tyler, Texas and, has a medium-sized student population. In 2019-2020, this school awarded 45 bachelors’s marketing management degrees to qualified students.

The estimated yearly cost for UT Tyler is $10,974 for southwest region bachelor’s degree marketing management students whose families make more than $110k.

Full The University of Texas at Tyler Marketing/Marketing Management, General Report

#25

Northern Arizona University

Flagstaff, Arizona

Northern Arizona University came in at #25 in this year’s edition of the Best Vallue Marketing Management Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k ranking. Flagstaff, Arizona is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing management degrees to 112 students in 2019-2020.

The estimated yearly cost for Northern Arizona University is $12,915 for Southwest Region Bachelor’s Degree Marketing Management students whose families make more than $110k.

Full NAU Marketing/Marketing Management, General Report

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Notes and References

References

  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.

Read more about our data sources and methodologies

Footnotes

  • *Average salary, average net price, and average tuition and fees are for the top schools only.
  • Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.

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