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2022 Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k) in the Southwest Region

71 Ranked Colleges
5,224 Degrees Awarded
$19,400 Avg Net Price*
Best Vallue Marketing Schools for a Bachelor's in the Southwest Region For Those Making Over $110k

With all of the options students have for higher education today, it can be tough to choose which direction to take. College Factual was founded, in part, to help students make the decision as to what would be the best school for them. Our “Best Vallue Marketing Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k” ranking is part of that endeavor.

In 2019-2020, 52,262 people earned their degree in marketing, making the major the 16th most popular in the United States. In 2017-2018, marketing graduates who were awarded their degree in 2015-2017, earned an average of $40,323 and had an average of $24,975 in loans still to pay off.

Across the Southwest region, there were 6,234 marketing graduates with average earnings and debt of $40,667 and $25,152 respectively. At the bachelor’s degree level specifically, there were 5,224 marketing graduates with average earnings and debt of $38,896 and $23,899 respectively.

For this year’s “Best Vallue Marketing Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k” ranking, we looked at 71 colleges that offer a degree in marketing. The schools that top this list are recognized because they have great marketing programs and cost less that schools of similar quality.

Some of the factors we look at when determining these rankings are overall quality of the marketing program at the school and the cost of the school after aid is awarded among other things. Check out our ranking methodology for more information.

More Ways to Rank Marketing Schools

Since the program you select can have a significant impact on your future, we’ve developed a number of rankings, including this “Best Vallue Marketing Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k” list, to help you choose the best school for you.

We’ve created a tool called College Combat that lets you create your own customized comparisons based on the factors that matter the most to you. Test it out when you get a chance! You may also want to bookmark the link and share it with others who are trying to make the college decision.

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Best Vallue Marketing Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k

The following schools top our list of the Best Best Vallue Marketing Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k.

Top 25 Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k) in the Southwest Region

You’ll join some of the best and brightest minds around if you attend The University of Texas at Austin. The school came in at #1 for the Best Vallue Marketing Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k. UT Austin is a large public school situated in Austin, Texas. It awarded 193 bachelors’s marketing degrees in 2019-2020.

UT Austin not only placed well in this ranking. It is also #1 on our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list. It costs about $18,023 for Southwest Region Bachelor’s Degree Marketing students whose families make more than $110k per year to attend The University of Texas at Austin.

Students who start out at the school are likely to stick around. The freshman retention rate is 97%. The student loan default rate at the school is 2.7%, which is quite low when compared to the national default rate of 10.1%.

Read more about Marketing at UT Austin

You’ll join some of the best and brightest minds around if you attend The University of Texas Rio Grande Valley. The school came in at #2 for the Best Vallue Marketing Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k. The University of Texas Rio Grande Valley is located in Edinburg, Texas and, has a large student population. In 2019-2020, this school awarded 53 bachelors’s marketing degrees to qualified students.

It costs about $4,514 for Southwest Region Bachelor’s Degree Marketing students whose families make more than $110k per year to attend The University of Texas Rio Grande Valley.

The low student loan default rate of 4.8% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Full The University of Texas Rio Grande Valley Marketing Report

Out of the 71 schools in the Best Vallue Marketing Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k that were part of this year’s ranking, Arizona State University - Tempe landed the #3 spot on the list. ASU - Tempe is located in Tempe, Arizona and, has a large student population. In 2019-2020, this school awarded 308 bachelors’s marketing degrees to qualified students.

ASU - Tempe not only placed well in this ranking. It is also #9 on our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list. The estimated yearly cost for Arizona State University - Tempe is $11,706 for Southwest Region Bachelor’s Degree Marketing students whose families make more than $110k.

Students who start out at the school are likely to stick around. The freshman retention rate is 86%.

Full Arizona State University - Tempe Marketing Report

#4

University of Arizona

Tucson, Arizona

You’ll be in good company if you decide to attend University of Arizona. It ranked #4 on our 2022 Best Vallue Marketing Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k list. This large school is located in Tucson, Arizona, and it awarded 200 bachelors’s marketing degrees in 2019-2020.

University of Arizona also made our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list, coming in at #12. The estimated yearly cost for University of Arizona is $15,016 for Southwest Region Bachelor’s Degree Marketing students whose families make more than $110k.

Students who start out at the school are likely to stick around. The freshman retention rate is 85%.

Read full report on Marketing at University of Arizona

#5

Texas Tech University

Lubbock, Texas

You’ll join some of the best and brightest minds around if you attend Texas Tech University. The school came in at #5 for the Best Vallue Marketing Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k. Texas Tech University is a large school located in Lubbock, Texas that handed out 238 bachelors’s marketing degrees in 2019-2020.

Texas Tech not only placed well in this ranking. It is also #8 on our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list. The estimated yearly cost for Texas Tech is $17,571 for southwest region bachelor’s degree marketing students whose families make more than $110k.

The school has an excellent freshman retention rate of 87%, which means students like the school well enough to return for a second year.

Read more about Marketing at Texas Tech

#6

University of Houston

Houston, Texas

University of Houston ranked #6 on this year’s Best Vallue Marketing Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k list. This large school is located in Houston, Texas, and it awarded 241 bachelors’s marketing degrees in 2019-2020.

UH also took the #11 spot in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The estimated yearly cost for UH is $12,838 for Southwest Region Bachelor’s Degree Marketing students whose families make more than $110k.

The school has an excellent freshman retention rate of 86%, which means students like the school well enough to return for a second year.

Full University of Houston Marketing Report

The University of Texas at Dallas ranked #7 on this year’s Best Vallue Marketing Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k list. Richardson, Texas is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 148 students in 2019-2020.

UT Dallas also made our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list, coming in at #10. The estimated yearly cost for The University of Texas at Dallas is $15,232 for Southwest Region Bachelor’s Degree Marketing students whose families make more than $110k.

The school has an excellent freshman retention rate of 90%, which means students like the school well enough to return for a second year. The low student loan default rate of 4.9% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read more about Marketing at UT Dallas

Oklahoma State University - Main Campus did quite well in the 2022 Best Vallue Marketing Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k ranking, coming in at #8. Located in Stillwater, Oklahoma, this large public school awarded 276 diplomas to qualified bachelors’s marketing students in 2019-2020.

OSU did well in our major quality rankings, too. It placed #14 on our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list. The yearly cost to attend Oklahoma State University - Main Campus is $14,648 for southwest region bachelor’s degree marketing students whose families make more than $110k.

The school has an excellent freshman retention rate of 85%, which means students like the school well enough to return for a second year.

Full OSU Marketing Report

University of North Texas ranked #9 on this year’s Best Vallue Marketing Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k list. This large school is located in Denton, Texas, and it awarded 233 bachelors’s marketing degrees in 2019-2020.

UNT also took the #15 spot in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $15,086 for Southwest Region Bachelor’s Degree Marketing students whose families make more than $110k per year to attend University of North Texas.

Students who start out at the school are likely to stick around. The freshman retention rate is 85%.

Full University of North Texas Marketing Report

#10

Texas State University

San Marcos, Texas

With a ranking of #10, Texas State University did quite well on the 2022 Best Vallue Marketing Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k list. Texas State University is a large public school situated in San Marcos, Texas. It awarded 353 bachelors’s marketing degrees in 2019-2020.

Texas State also made our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list, coming in at #13. The estimated yearly cost for Texas State University is $15,230 for Southwest Region Bachelor’s Degree Marketing students whose families make more than $110k.

Read full report on Marketing at Texas State University

The University of Texas at San Antonio ranked #11 on this year’s Best Vallue Marketing Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k list. This large school is located in San Antonio, Texas, and it awarded 193 bachelors’s marketing degrees in 2019-2020.

As a testament to the quality of education offered at UTSA, the school also landed the #18 spot in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $13,853 for southwest region bachelor’s degree marketing students whose families make more than $110k per year to attend The University of Texas at San Antonio.

Read more about Marketing at The University of Texas at San Antonio

New Mexico State University - Main Campus landed the #12 spot on the 2022 Best Vallue Marketing Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k ranking. New Mexico State University - Main Campus is a public institution located in Las Cruces, New Mexico. The school has a fairly large population, and it awarded 79 bachelors’s degrees in 2019-2020.

The estimated yearly cost for NMSU Main Campus is $8,659 for southwest region bachelor’s degree marketing students whose families make more than $110k.

Read full report on Marketing at New Mexico State University - Main Campus

#13

Northeastern State University

Tahlequah, Oklahoma

Northeastern State University landed the #13 spot on the 2022 Best Vallue Marketing Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k ranking. Tahlequah, Oklahoma is the setting for this medium-sized institution of higher learning. The public school handed out bachelors’s marketing degrees to 46 students in 2019-2020.

It costs about $9,994 for Southwest Region Bachelor’s Degree Marketing students whose families make more than $110k per year to attend Northeastern State University.

Read more about Marketing at Northeastern State University

The University of Texas of the Permian Basin did quite well in the 2022 Best Vallue Marketing Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k ranking, coming in at #14. UT Permian Basin is a medium-sized school located in Odessa, Texas that handed out 30 bachelors’s marketing degrees in 2019-2020.

The estimated yearly cost for UT Permian Basin is $10,092 for Southwest Region Bachelor’s Degree Marketing students whose families make more than $110k.

Read full report on Marketing at UT Permian Basin

The University of Texas at Arlington did quite well in the 2022 Best Vallue Marketing Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k ranking, coming in at #15. The University of Texas at Arlington is located in Arlington, Texas and, has a large student population. In 2019-2020, this school awarded 254 bachelors’s marketing degrees to qualified students.

As a testament to the quality of education offered at UT Arlington, the school also landed the #16 spot in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $14,246 for southwest region bachelor’s degree marketing students whose families make more than $110k per year to attend UT Arlington.

Read full report on Marketing at The University of Texas at Arlington

Southeastern Oklahoma State University did quite well in the 2022 Best Vallue Marketing Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k ranking, coming in at #16. Southeastern Oklahoma State University is a medium-sized public school situated in Durant, Oklahoma. It awarded 12 bachelors’s marketing degrees in 2019-2020.

The yearly cost to attend Southeastern Oklahoma State University is $8,237 for Southwest Region Bachelor’s Degree Marketing students whose families make more than $110k.

Read more about Marketing at Southeastern Oklahoma State University

#17

Texas A&M University - College Station

College Station, Texas

Texas A&M University - College Station came in at #17 in this year’s edition of the Best Vallue Marketing Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k ranking. Texas A&M University - College Station is located in College Station, Texas and, has a large student population. In 2019-2020, this school awarded 216 bachelors’s marketing degrees to qualified students.

Texas A&M College Station did well in our major quality rankings, too. It placed #3 on our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list. It costs about $19,057 for southwest region bachelor’s degree marketing students whose families make more than $110k per year to attend Texas A&M College Station.

The student loan default rate at the school is 2.9%, which is quite low when compared to the national default rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 94%.

Read full report on Marketing at Texas A&M College Station

#18

Oklahoma Christian University

Edmond, Oklahoma

Oklahoma Christian University landed the #18 spot on the 2022 Best Vallue Marketing Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k ranking. OC is a small private not-for-profit school situated in Edmond, Oklahoma. It awarded 11 bachelors’s marketing degrees in 2019-2020.

The estimated yearly cost for OC is $21,347 for southwest region bachelor’s degree marketing students whose families make more than $110k.

Read more about Marketing at OC

University of Houston - Downtown ranked #19 on this year’s Best Vallue Marketing Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k list. Located in Houston, Texas, this fairly large public school awarded 42 degrees to qualified bachelors’s marketing students in 2019-2020.

In addition to being on our southwest region bachelor’s degree marketing students whose families make more than $110k list, UH Downtown has also earned the #21 rank in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The yearly cost to attend University of Houston - Downtown is $6,848 for Southwest Region Bachelor’s Degree Marketing students whose families make more than $110k.

Full University of Houston - Downtown Marketing Report

With a ranking of #20, University of Oklahoma Norman Campus did quite well on the 2022 Best Vallue Marketing Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k list. University of Oklahoma is a public institution located in Norman, Oklahoma. The school has a large population, and it awarded 185 bachelors’s degrees in 2019-2020.

In addition to being on our southwest region bachelor’s degree marketing students whose families make more than $110k list, University of Oklahoma has also earned the #6 rank in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $21,145 for southwest region bachelor’s degree marketing students whose families make more than $110k per year to attend University of Oklahoma.

With a freshman retention rate of 87%, the school does an excellent job of retaining its students. The low student loan default rate of 4.7% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read more about Marketing at University of Oklahoma

#21

MSU Texas

Wichita Falls, Texas

With a ranking of #21, MSU Texas did quite well on the 2022 Best Vallue Marketing Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k list. This medium-sized school is located in Wichita Falls, Texas, and it awarded 29 bachelors’s marketing degrees in 2019-2020.

The yearly cost to attend MSU Texas is $10,045 for southwest region bachelor’s degree marketing students whose families make more than $110k.

Read more about Marketing at MSU Texas

The University of Texas at El Paso ranked #22 on this year’s Best Vallue Marketing Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k list. Located in El Paso, Texas, this large public school handed out 96 degrees to qualified bachelors’s marketing students in 2019-2020.

The yearly cost to attend The University of Texas at El Paso is $8,920 for southwest region bachelor’s degree marketing students whose families make more than $110k.

Read full report on Marketing at UTEP

#23

Texas Woman's University

Denton, Texas

Texas Woman’s University ranked #23 on this year’s Best Vallue Marketing Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k list. Denton, Texas is the setting for this fairly large institution of higher learning. The public school handed out bachelors’s marketing degrees to 37 students in 2019-2020.

It costs about $9,617 for southwest region bachelor’s degree marketing students whose families make more than $110k per year to attend Texas Woman’s University.

Full TWU Marketing Report

The University of Texas at Tyler landed the #24 spot on the 2022 Best Vallue Marketing Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k ranking. This medium-sized school is located in Tyler, Texas, and it awarded 45 bachelors’s marketing degrees in 2019-2020.

It costs about $10,974 for southwest region bachelor’s degree marketing students whose families make more than $110k per year to attend The University of Texas at Tyler.

Read more about Marketing at The University of Texas at Tyler

#25

Northern Arizona University

Flagstaff, Arizona

With a ranking of #25, Northern Arizona University did quite well on the 2022 Best Vallue Marketing Schools for a Bachelor’s in the Southwest Region For Those Making Over $110k list. NAU is a public institution located in Flagstaff, Arizona. The school has a large population, and it awarded 112 bachelors’s degrees in 2019-2020.

It costs about $12,915 for Southwest Region Bachelor’s Degree Marketing students whose families make more than $110k per year to attend NAU.

Full NAU Marketing Report

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Notes and References

References

  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.

Read more about our data sources and methodologies

Footnotes

  • *Average salary, average net price, and average tuition and fees are for the top schools only.
  • Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.

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