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2023 Most Focused Bachelor’s Degree Colleges for Marketing in the Southwest Region

79 Ranked Colleges
5,576 Degrees Awarded
$40,672 Avg Salary
Schools for a Bachelor's Highly Focused on Marketing Major in the Southwest Region

When pursuing a degree in today’s world, students have many different options to choose from. At College Factual, we’re committed to helping you make that decision by providing information such as that found in our “Schools for a Bachelor’s Highly Focused on Marketing Major in the Southwest Region” ranking.

Marketing is the 17th most popular major in the country with 52,916 degrees awarded in 2020-2021. In 2019-2020, marketing graduates who were awarded their degree in 2017-2019, earned an average of $42,991 and had an average of $25,213 in loans still to pay off.

Across the Southwest region, there were 6,767 marketing graduates with average earnings and debt of $43,316 and $23,727 respectively. At the bachelor’s degree level specifically, there were 5,576 marketing graduates with average earnings and debt of $40,112 and $26,227 respectively.

This year’s “Schools for a Bachelor’s Highly Focused on Marketing Major in the Southwest Region” ranking analyzed 79 colleges that offered a degree in marketing. That schools that top this list have a program in marketing in which the largest percentage of students at the school are enrolled.

Check out our ranking methodology for more information.

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Since the program you select can have a significant impact on your future, we’ve developed a number of rankings, including this “Schools for a Bachelor’s Highly Focused on Marketing Major in the Southwest Region” list, to help you choose the best school for you.

To further help you make the college decision, we’ve developed a unique tool called College Combat that allows you to compare schools based on the factors that matter the most to you. We encourage you to try it out and pit your favorite colleges and universities head to head! If you don’t have time right now, you can bookmark it for later.

Schools for a Bachelor’s Highly Focused on Marketing Major in the Southwest Region

The colleges and universities below are the best for southwest region bachelor’s degree marketing students.

Top 25 Most Focused Bachelor’s Degree Colleges for Marketing in the Southwest Region

1

You’ll be in good company if you decide to attend Oklahoma State University - Main Campus. It ranked #1 on our 2023 Schools for a Bachelor’s Highly Focused on Marketing Major in the Southwest Region list. Stillwater, Oklahoma is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 321 students in 2020-2021.

The school has an excellent freshman retention rate of 85%, which means students like the school well enough to return for a second year. The low undergrad student loan default rate of 2.7% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read more about Marketing at OSU

2

You’ll be in good company if you decide to attend Saint Edward’s University. It ranked #2 on our 2023 Schools for a Bachelor’s Highly Focused on Marketing Major in the Southwest Region list. St. Edward’s University is a small school located in Austin, Texas that handed out 47 bachelors’s marketing degrees in 2020-2021.

The low undergrad student loan default rate of 4.8% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read full report on Marketing at St. Edward’s University

3
TCU crest
Texas Christian University
Fort Worth, Texas

Out of the 79 schools in the Schools for a Bachelor’s Highly Focused on Marketing Major in the Southwest Region that were part of this year’s ranking, Texas Christian University landed the #3 spot on the list. Texas Christian University is a private not-for-profit institution located in Fort Worth, Texas. The school has a fairly large population, and it awarded 120 bachelors’s degrees in 2020-2021.

The undergrad student loan default rate at the school is 2.7%, which is quite low when compared to the national default rate of 10.1%. Students who start out at the school are likely to stick around. The freshman retention rate is 92%.

Read more about Marketing at TCU

4

Out of the 79 schools in the Schools for a Bachelor’s Highly Focused on Marketing Major in the Southwest Region that were part of this year’s ranking, Southwestern Adventist University landed the #4 spot on the list. Located in Keene, Texas, this small private not-for-profit school handed out 5 degrees to qualified bachelors’s marketing students in 2020-2021.

Read more about Marketing at Southwestern Adventist University

5
Texas State crest
Texas State University
San Marcos, Texas

You’ll join some of the best and brightest minds around if you attend Texas State University. The school came in at #5 for the Schools for a Bachelor’s Highly Focused on Marketing Major in the Southwest Region. San Marcos, Texas is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 321 students in 2020-2021.

Read full report on Marketing at Texas State

6

With a ranking of #6, University of St. Thomas did quite well on the 2023 Schools for a Bachelor’s Highly Focused on Marketing Major in the Southwest Region list. UST is a private not-for-profit institution located in Houston, Texas. The school has a small population, and it awarded 34 bachelors’s degrees in 2020-2021.

The school has an impressive undergrad student loan default rate. It’s only 3.7%, which is much lower than the national rate of 10.1%.

Read more about Marketing at UST

7
St. Mary's crest
St. Mary's University
San Antonio, Texas

St. Mary’s University landed the #7 spot on the 2023 Schools for a Bachelor’s Highly Focused on Marketing Major in the Southwest Region ranking. This small school is located in San Antonio, Texas, and it awarded 31 bachelors’s marketing degrees in 2020-2021.

The school has an impressive undergrad student loan default rate. It’s only 5.0%, which is much lower than the national rate of 10.1%.

Read full report on Marketing at St. Mary’s

8
ORU crest
Oral Roberts University
Tulsa, Oklahoma

Oral Roberts University came in at #8 in this year’s edition of the Schools for a Bachelor’s Highly Focused on Marketing Major in the Southwest Region ranking. Tulsa, Oklahoma is the setting for this small institution of higher learning. The private not-for-profit school handed out bachelors’s marketing degrees to 24 students in 2020-2021.

Full ORU Marketing Report

9

University of Oklahoma Norman Campus did quite well in the 2023 Schools for a Bachelor’s Highly Focused on Marketing Major in the Southwest Region ranking, coming in at #9. University of Oklahoma is a large public school situated in Norman, Oklahoma. It awarded 229 bachelors’s marketing degrees in 2020-2021.

The school has an impressive undergrad student loan default rate. It’s only 3.3%, which is much lower than the national rate of 10.1%. The school has an excellent freshman retention rate of 87%, which means students like the school well enough to return for a second year.

Read more about Marketing at University of Oklahoma Norman Campus

10
Trinity U crest
Trinity University
San Antonio, Texas

Trinity University landed the #10 spot on the 2023 Schools for a Bachelor’s Highly Focused on Marketing Major in the Southwest Region ranking. San Antonio, Texas is the setting for this small institution of higher learning. The private not-for-profit school handed out bachelors’s marketing degrees to 24 students in 2020-2021.

The impressive undergraduate student-to-faculty ratio of 9 to 1 means that students may have more opportunities to work more closely with their professors than they would at other schools. The undergrad student loan default rate at the school is 2.0%, which is quite low when compared to the national default rate of 10.1%. With a freshman retention rate of 89%, the school does an excellent job of retaining its undergraduate students.

Read full report on Marketing at Trinity University

11
Baylor crest
Baylor University
Waco, Texas

Baylor University did quite well in the 2023 Schools for a Bachelor’s Highly Focused on Marketing Major in the Southwest Region ranking, coming in at #11. Baylor University is a large private not-for-profit school situated in Waco, Texas. It awarded 160 bachelors’s marketing degrees in 2020-2021.

Students who start out at the school are likely to stick around. The freshman retention rate is 91%. The undergrad student loan default rate at the school is 2.2%, which is quite low when compared to the national default rate of 10.1%.

Read more about Marketing at Baylor University

12
Texas Tech crest
Texas Tech University
Lubbock, Texas

Texas Tech University ranked #12 on this year’s Schools for a Bachelor’s Highly Focused on Marketing Major in the Southwest Region list. Texas Tech is a public institution located in Lubbock, Texas. The school has a large population, and it awarded 283 bachelors’s degrees in 2020-2021.

Students who start out at the school are likely to stick around. The freshman retention rate is 87%. The low undergrad student loan default rate of 4.5% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Full Texas Tech Marketing Report

13

Oklahoma Christian University landed the #13 spot on the 2023 Schools for a Bachelor’s Highly Focused on Marketing Major in the Southwest Region ranking. This small school is located in Edmond, Oklahoma, and it awarded 15 bachelors’s marketing degrees in 2020-2021.

The low undergrad student loan default rate of 4.8% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read more about Marketing at Oklahoma Christian University

14

New Mexico State University - Main Campus landed the #14 spot on the 2023 Schools for a Bachelor’s Highly Focused on Marketing Major in the Southwest Region ranking. This fairly large school is located in Las Cruces, New Mexico, and it awarded 92 bachelors’s marketing degrees in 2020-2021.

Full NMSU Main Campus Marketing Report

15

With a ranking of #15, The University of Texas at San Antonio did quite well on the 2023 Schools for a Bachelor’s Highly Focused on Marketing Major in the Southwest Region list. The University of Texas at San Antonio is a large public school situated in San Antonio, Texas. It awarded 225 bachelors’s marketing degrees in 2020-2021.

The low undergrad student loan default rate of 5.0% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.

Read more about Marketing at The University of Texas at San Antonio

16
PVAMU crest
Prairie View A & M University
Prairie View, Texas

With a ranking of #16, Prairie View A & M University did quite well on the 2023 Schools for a Bachelor’s Highly Focused on Marketing Major in the Southwest Region list. This medium-sized school is located in Prairie View, Texas, and it awarded 48 bachelors’s marketing degrees in 2020-2021.

Read full report on Marketing at Prairie View A & M University

17

Stephen F Austin State University came in at #17 in this year’s edition of the Schools for a Bachelor’s Highly Focused on Marketing Major in the Southwest Region ranking. SFASU is located in Nacogdoches, Texas and, has a fairly large student population. In 2020-2021, this school awarded 77 bachelors’s marketing degrees to qualified students.

Full Stephen F Austin State University Marketing Report

18

With a ranking of #18, Texas A&M University - San Antonio did quite well on the 2023 Schools for a Bachelor’s Highly Focused on Marketing Major in the Southwest Region list. Texas A&M University - San Antonio is a medium-sized public school situated in San Antonio, Texas. It awarded 40 bachelors’s marketing degrees in 2020-2021.

Full Texas A&M University - San Antonio Marketing Report

19
OBU crest
Oklahoma Baptist University
Shawnee, Oklahoma

With a ranking of #19, Oklahoma Baptist University did quite well on the 2023 Schools for a Bachelor’s Highly Focused on Marketing Major in the Southwest Region list. Located in Shawnee, Oklahoma, this small private not-for-profit school awarded 10 diplomas to qualified bachelors’s marketing students in 2020-2021.

The undergrad student loan default rate at the school is 4.0%, which is quite low when compared to the national default rate of 10.1%.

Full OBU Marketing Report

20

With a ranking of #20, Texas A&M University - Corpus Christi did quite well on the 2023 Schools for a Bachelor’s Highly Focused on Marketing Major in the Southwest Region list. Corpus Christi, Texas is the setting for this fairly large institution of higher learning. The public school handed out bachelors’s marketing degrees to 69 students in 2020-2021.

Full Texas A&M Corpus Christi Marketing Report

21

University of North Texas came in at #21 in this year’s edition of the Schools for a Bachelor’s Highly Focused on Marketing Major in the Southwest Region ranking. UNT is located in Denton, Texas and, has a large student population. In 2020-2021, this school awarded 269 bachelors’s marketing degrees to qualified students.

The school has an excellent freshman retention rate of 85%, which means students like the school well enough to return for a second year.

Read more about Marketing at UNT

22

With a ranking of #22, Dallas Baptist University did quite well on the 2023 Schools for a Bachelor’s Highly Focused on Marketing Major in the Southwest Region list. Dallas Baptist University is located in Dallas, Texas and, has a small student population. In 2020-2021, this school awarded 29 bachelors’s marketing degrees to qualified students.

Read more about Marketing at DBU

23
UH crest
University of Houston
Houston, Texas

University of Houston ranked #23 on this year’s Schools for a Bachelor’s Highly Focused on Marketing Major in the Southwest Region list. University of Houston is a large public school situated in Houston, Texas. It awarded 284 bachelors’s marketing degrees in 2020-2021.

The low undergrad student loan default rate of 4.4% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. With a freshman retention rate of 86%, the school does an excellent job of retaining its undergraduate students.

Read more about Marketing at UH

24
OKWU or OWU crest
Oklahoma Wesleyan University
Bartlesville, Oklahoma

Oklahoma Wesleyan University did quite well in the 2023 Schools for a Bachelor’s Highly Focused on Marketing Major in the Southwest Region ranking, coming in at #24. OKWU or OWU is a small school located in Bartlesville, Oklahoma that handed out 6 bachelors’s marketing degrees in 2020-2021.

Since the school has a undergrad student-to-faculty ratio of 9 to 1, those pursuing a degree will have more opportunities to interact with their professors.

Read full report on Marketing at Oklahoma Wesleyan University

25

Houston Baptist University landed the #25 spot on the 2023 Schools for a Bachelor’s Highly Focused on Marketing Major in the Southwest Region ranking. This small school is located in Houston, Texas, and it awarded 23 bachelors’s marketing degrees in 2020-2021.

Read full report on Marketing at Houston Baptist University

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