2022 Best Value Bachelor’s Degree Colleges for Marketing in the Southwest Region
With all of the options students have for higher education today, it can be tough to choose which direction to take. One of our goals at College Factual is to give you as much information as we can - such as our “Best Value Marketing Schools for a Bachelor’s in the Southwest Region” ranking - to help you make that decision.
Marketing is the 16th most popular major in the country with 52,262 degrees awarded in 2019-2020. In 2017-2018, marketing graduates who were awarded their degree in 2015-2017, earned an average of $40,323 and had an average of $24,975 in loans still to pay off.
Across the Southwest region, there were 6,234 marketing graduates with average earnings and debt of $40,667 and $25,152 respectively. At the bachelor’s degree level specifically, there were 5,224 marketing graduates with average earnings and debt of $38,896 and $23,899 respectively.
For this year’s “Best Value Marketing Schools for a Bachelor’s in the Southwest Region” ranking, we looked at 75 colleges that offer a degree in marketing. This ranking identifies schools with high-quality marketing programs that also have a lower cost than schools of similar quality.
Some of the factors we look at when determining these rankings are overall quality of the marketing program at the school and the cost of the school after aid is awarded among other things. For more information, check out our ranking methodology.
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Since the program you select can have a significant impact on your future, we’ve developed a number of rankings, including this “Best Value Marketing Schools for a Bachelor’s in the Southwest Region” list, to help you choose the best school for you.
To further help you make the college decision, we’ve developed a unique tool called College Combat that allows you to compare schools based on the factors that matter the most to you. Test it out by comparing your favorite schools against others you are considering, or bookmark the tool so you can experiment with it later.
Best Value Marketing Schools for a Bachelor’s in the Southwest Region
The colleges and universities below are the best for southwest region bachelor’s degree marketing students.
Top 25 Best Value Bachelor’s Degree Colleges for Marketing in the Southwest Region
You’ll be in good company if you decide to attend Arizona State University - Skysong. It ranked #1 on our 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region list. Located in Scottsdale, Arizona, this large public school awarded 28 diplomas to qualified bachelors’s marketing students in 2019-2020.
It costs about $13,971 for southwest region bachelor’s degree marketing students per year to attend ASU - Skysong.
You’ll join some of the best and brightest minds around if you attend West Texas A&M University. The school came in at #2 for the Best Value Marketing Schools for a Bachelor’s in the Southwest Region. West Texas A&M University is a public institution located in Canyon, Texas. The school has a fairly large population, and it awarded 53 bachelors’s degrees in 2019-2020.
The estimated yearly cost for West Texas A&M University is $12,761 for Southwest Region Bachelor’s Degree Marketing students.
Out of the 75 schools in the Best Value Marketing Schools for a Bachelor’s in the Southwest Region that were part of this year’s ranking, University of Houston landed the #3 spot on the list. UH is a large public school situated in Houston, Texas. It awarded 241 bachelors’s marketing degrees in 2019-2020.
As a testament to the quality of education offered at UH, the school also landed the #11 spot in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The yearly cost to attend UH is $12,838 for southwest region bachelor’s degree marketing students.
With a freshman retention rate of 86%, the school does an excellent job of retaining its students.
You’ll join some of the best and brightest minds around if you attend University of North Texas. The school came in at #4 for the Best Value Marketing Schools for a Bachelor’s in the Southwest Region. University of North Texas is a public institution located in Denton, Texas. The school has a large population, and it awarded 233 bachelors’s degrees in 2019-2020.
In addition to being on our southwest region bachelor’s degree marketing students list, UNT has also earned the #15 rank in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The yearly cost to attend University of North Texas is $15,086 for southwest region bachelor’s degree marketing students.
With a freshman retention rate of 85%, the school does an excellent job of retaining its students.
You’ll join some of the best and brightest minds around if you attend MSU Texas. The school came in at #5 for the Best Value Marketing Schools for a Bachelor’s in the Southwest Region. MSU Texas is located in Wichita Falls, Texas and, has a medium-sized student population. In 2019-2020, this school awarded 29 bachelors’s marketing degrees to qualified students.
It costs about $10,045 for southwest region bachelor’s degree marketing students per year to attend MSU Texas.
University of Phoenix - Arizona ranked #6 on this year’s Best Value Marketing Schools for a Bachelor’s in the Southwest Region list. UOPX - Arizona is a large private for-profit school situated in Tempe, Arizona. It awarded 16 bachelors’s marketing degrees in 2019-2020.
The yearly cost to attend UOPX - Arizona is $12,944 for Southwest Region Bachelor’s Degree Marketing students.
Read more about Marketing at University of Phoenix - Arizona
Texas Tech University ranked #7 on this year’s Best Value Marketing Schools for a Bachelor’s in the Southwest Region list. Texas Tech University is a large school located in Lubbock, Texas that handed out 238 bachelors’s marketing degrees in 2019-2020.
Texas Tech also took the #8 spot in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The estimated yearly cost for Texas Tech University is $17,571 for Southwest Region Bachelor’s Degree Marketing students.
With a freshman retention rate of 87%, the school does an excellent job of retaining its students.
With a ranking of #8, The University of Texas of the Permian Basin did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region list. Odessa, Texas is the setting for this medium-sized institution of higher learning. The public school handed out bachelors’s marketing degrees to 30 students in 2019-2020.
The estimated yearly cost for The University of Texas of the Permian Basin is $10,092 for southwest region bachelor’s degree marketing students.
Full The University of Texas of the Permian Basin Marketing Report
University of Oklahoma Norman Campus ranked #9 on this year’s Best Value Marketing Schools for a Bachelor’s in the Southwest Region list. Norman, Oklahoma is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 185 students in 2019-2020.
University of Oklahoma not only placed well in this ranking. It is also #6 on our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list. The yearly cost to attend University of Oklahoma is $21,145 for southwest region bachelor’s degree marketing students.
The low student loan default rate of 4.7% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. The school has an excellent freshman retention rate of 87%, which means students like the school well enough to return for a second year.
University of Houston - Downtown ranked #10 on this year’s Best Value Marketing Schools for a Bachelor’s in the Southwest Region list. UH Downtown is located in Houston, Texas and, has a fairly large student population. In 2019-2020, this school awarded 42 bachelors’s marketing degrees to qualified students.
UH Downtown also made our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list, coming in at #21. The estimated yearly cost for University of Houston - Downtown is $6,848 for southwest region bachelor’s degree marketing students.
Texas State University did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region ranking, coming in at #11. Located in San Marcos, Texas, this large public school handed out 353 degrees to qualified bachelors’s marketing students in 2019-2020.
In addition to being on our southwest region bachelor’s degree marketing students list, Texas State has also earned the #13 rank in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The yearly cost to attend Texas State is $15,230 for southwest region bachelor’s degree marketing students.
Oklahoma State University - Main Campus did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region ranking, coming in at #12. Oklahoma State University - Main Campus is a large public school situated in Stillwater, Oklahoma. It awarded 276 bachelors’s marketing degrees in 2019-2020.
OSU also took the #14 spot in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The estimated yearly cost for OSU is $14,648 for southwest region bachelor’s degree marketing students.
Students who start out at the school are likely to stick around. The freshman retention rate is 85%.
With a ranking of #13, Tarleton State University did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region list. This fairly large school is located in Stephenville, Texas, and it awarded 45 bachelors’s marketing degrees in 2019-2020.
The yearly cost to attend Tarleton is $18,979 for southwest region bachelor’s degree marketing students.
The University of Texas at San Antonio ranked #14 on this year’s Best Value Marketing Schools for a Bachelor’s in the Southwest Region list. UTSA is a large school located in San Antonio, Texas that handed out 193 bachelors’s marketing degrees in 2019-2020.
As a testament to the quality of education offered at UTSA, the school also landed the #18 spot in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. The estimated yearly cost for UTSA is $13,853 for Southwest Region Bachelor’s Degree Marketing students.
University of Central Oklahoma came in at #15 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Southwest Region ranking. Located in Edmond, Oklahoma, this fairly large public school awarded 53 degrees to qualified bachelors’s marketing students in 2019-2020.
The estimated yearly cost for University of Central Oklahoma is $16,562 for southwest region bachelor’s degree marketing students.
With a ranking of #16, Sam Houston State University did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region list. This large school is located in Huntsville, Texas, and it awarded 82 bachelors’s marketing degrees in 2019-2020.
SHSU also made our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” list, coming in at #25. The estimated yearly cost for Sam Houston State University is $14,617 for southwest region bachelor’s degree marketing students.
Northeastern State University came in at #17 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Southwest Region ranking. This medium-sized school is located in Tahlequah, Oklahoma, and it awarded 46 bachelors’s marketing degrees in 2019-2020.
The yearly cost to attend Northeastern State University is $9,994 for Southwest Region Bachelor’s Degree Marketing students.
Northern Arizona University landed the #18 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region ranking. Flagstaff, Arizona is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 112 students in 2019-2020.
It costs about $12,915 for Southwest Region Bachelor’s Degree Marketing students per year to attend NAU.
Read full report on Marketing at Northern Arizona University
With a ranking of #19, Grand Canyon University did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region list. Grand Canyon University is a large private for-profit school situated in Phoenix, Arizona. It awarded 163 bachelors’s marketing degrees in 2019-2020.
It costs about $21,020 for southwest region bachelor’s degree marketing students per year to attend Grand Canyon University.
The University of Texas Rio Grande Valley did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region ranking, coming in at #20. UT Rio Grande Valley is a large school located in Edinburg, Texas that handed out 53 bachelors’s marketing degrees in 2019-2020.
The yearly cost to attend UT Rio Grande Valley is $4,514 for Southwest Region Bachelor’s Degree Marketing students.
The school has an impressive student loan default rate. It’s only 4.8%, which is much lower than the national rate of 10.1%.
Angelo State University ranked #21 on this year’s Best Value Marketing Schools for a Bachelor’s in the Southwest Region list. San Angelo, Texas is the setting for this fairly large institution of higher learning. The public school handed out bachelors’s marketing degrees to 49 students in 2019-2020.
The estimated yearly cost for Angelo State is $13,819 for Southwest Region Bachelor’s Degree Marketing students.
With a ranking of #22, Texas A & M University - Central Texas did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region list. Texas A & M University - Central Texas is a small public school situated in Killeen, Texas. It awarded 12 bachelors’s marketing degrees in 2019-2020.
Read full report on Marketing at Texas A & M University - Central Texas
Southeastern Oklahoma State University came in at #23 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in the Southwest Region ranking. Durant, Oklahoma is the setting for this medium-sized institution of higher learning. The public school handed out bachelors’s marketing degrees to 12 students in 2019-2020.
The yearly cost to attend Southeastern Oklahoma State University is $8,237 for Southwest Region Bachelor’s Degree Marketing students.
Full Southeastern Oklahoma State University Marketing Report
University of Houston - Clear Lake did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region ranking, coming in at #24. This medium-sized school is located in Houston, Texas, and it awarded 47 bachelors’s marketing degrees in 2019-2020.
UH Clear Lake also took the #22 spot in our “Best Marketing Bachelor’s Degree Schools in the Southwest Region” ranking. It costs about $10,612 for Southwest Region Bachelor’s Degree Marketing students per year to attend University of Houston - Clear Lake.
Texas Woman’s University landed the #25 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in the Southwest Region ranking. Texas Woman’s University is a fairly large public school situated in Denton, Texas. It awarded 37 bachelors’s marketing degrees in 2019-2020.
The yearly cost to attend TWU is $9,617 for southwest region bachelor’s degree marketing students.
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Notes and References
References
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.
Read more about our data sources and methodologies
Footnotes
- *Average salary, average net price, and average tuition and fees are for the top schools only.
- Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.
Credits
- Credit for the banner image above goes to Nick Youngson.
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