by our College Data Analytics TeamIn 2024, College Factual analyzed 66 schools in order to identify the top ones for its Best Marketing Bachelor's Degree Schools in the Southwest Region ranking. Combined, these schools handed out 5,576 bachelor's degrees in marketing to qualified students.
What's on this page: * Our Methodology
Your choice of marketing for getting your bachelor's degree school matters. This section explores some of the factors we include in our ranking and how much they vary depending on the school you select. To make it into this list, a school must excel in the following areas.
The overall quality of a bachelor's degree school is important to ensure a quality education, not just how well they do in a particular major. To account for this we include a college's overall Best Colleges ranking which itself looks at a combination of different factors like degree completion, educational resources, student body caliber and post-graduation earnings for the school as a whole.
One measure we use to determine the quality of a school is to look at the average salary of bachelor's graduates during the early years of their career. That is, everyone wants their bachelor's degree to be worth something, and salaries are one measure of determining that.
The metrics below are just some of the other metrics that we use to determine our rankings.
Our complete ranking methodology documents in more detail how we consider these factors to identify the best colleges for marketing students working on their bachelor's degree.
When choosing the right school for you, it's important to arm yourself with all the facts you can. To that end, we've created a number of major-specific rankings, including this Best Marketing Bachelor's Degree Schools in the Southwest Region list to help you make the college decision.
In addition to our rankings, you can take two colleges and compare them based on the criteria that matters most to you in our unique tool, College Combat. Test it out when you get a chance! You may also want to bookmark the link and share it with others who are trying to make the college decision.
Below you'll see a list of the best colleges and universities for pursuing a bachelor's degree in marketing.
It's hard to beat Texas A&M University - College Station if you want to pursue a bachelor's degree in marketing. Texas A&M College Station is a very large public university located in the medium-sized city of College Station.
Those marketing students who get their bachelor's degree from Texas A&M University - College Station make $4,881 more than the standard marketing grad.
More information about a bachelor’s in marketing from Texas A&M University - College Station
Texas Christian University is one of the finest schools in the United States for getting a bachelor's degree in marketing. TCU is a fairly large private not-for-profit university located in the large city of Fort Worth.
Marketing bachelor's degree recipients from Texas Christian University receive an earnings boost of around $16,039 above the typical income of marketing majors.
More information about a bachelor’s in marketing from Texas Christian University
Any student who is interested in a bachelor's degree in marketing needs to take a look at Baylor University. Located in the city of Waco, Baylor is a private not-for-profit university with a very large student population.
Bachelor's recipients from the marketing degree program at Baylor University get $4,665 above the typical college grad in this field shortly after graduation.
More information about a bachelor’s in marketing from Baylor University
Texas Tech University is a great option for students interested in a bachelor's degree in marketing. Located in the city of Lubbock, Texas Tech is a public university with a very large student population.
Bachelor's recipients from the marketing major at Texas Tech University make $6,703 above the typical college graduate in this field shortly after graduation.
More information about a bachelor’s in marketing from Texas Tech University
UT Austin is a fairly large public university located in the large city of Austin.
Bachelor's recipients from the marketing degree program at The University of Texas at Austin earn $16,403 more than the typical graduate in this field when they enter the workforce.
More information about a bachelor’s in marketing from The University of Texas at Austin
SMU is a large private not-for-profit university located in the large suburb of Dallas.
Those marketing students who get their bachelor's degree from Southern Methodist University earn $11,553 more than the average marketing graduate.
More information about a bachelor’s in marketing from Southern Methodist University
University of Arizona is a fairly large public university located in the city of Tucson.
Those marketing students who get their bachelor's degree from University of Arizona receive $6,102 more than the standard marketing graduate.
More information about a bachelor’s in marketing from University of Arizona
University of Oklahoma is a very large public university located in the suburb of Norman.
Those marketing students who get their bachelor's degree from University of Oklahoma Norman Campus receive $7,617 more than the standard marketing grad.
More information about a bachelor’s in marketing from University of Oklahoma Norman Campus
UH is a fairly large public university located in the large city of Houston.
Those marketing students who get their bachelor's degree from University of Houston earn $6,316 more than the standard marketing grad.
More information about a bachelor’s in marketing from University of Houston
Located in the midsize city of Tempe, ASU - Tempe is a public university with a very large student population.
Bachelor's recipients from the marketing program at Arizona State University - Tempe earn $4,264 more than the typical college grad with the same degree when they enter the workforce.
More information about a bachelor’s in marketing from Arizona State University - TempeLearn about other programs related to Marketing that might interest you.
BS in Marketing - Digital Marketing
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
BS in Marketing - Social Media Marketing
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
Here are some additional great schools for Marketing students in the Southwest Region that almost earned our Best Marketing Bachelor's Degree Schools in the Southwest Region award.
| Rank | College | Location |
|---|---|---|
| 11 | Oklahoma State University - Main Campus | Stillwater, OK |
| 12 | The University of Texas at Dallas | Richardson, TX |
| 13 | Texas State University | San Marcos, TX |
| 14 | The University of Texas at San Antonio | San Antonio, TX |
| 15 | University of North Texas | Denton, TX |
| 16 | The University of Texas at Arlington | Arlington, TX |
Explore the best marketing colleges for a specific state in the Southwest Region .
| State | Colleges | Degrees Awarded |
|---|---|---|
| Texas | 245 | 3,880 |
| Arizona | 200 | 865 |
| Oklahoma | 190 | 731 |
| New Mexico | 133 | 100 |
One of 21 majors within the Business, Management & Marketing area of study, Marketing has other similar majors worth exploring.
| Major | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 5,563 |
| Other Marketing | 9 |
| Digital Marketing | 4 |
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 19,652 |
| Accounting | 6,664 |
| Finance & Financial Management | 6,333 |
| General Business/Commerce | 2,079 |
| Management Information Systems | 1,732 |
| Other Business, Management & Marketing | 1,559 |
| Human Resource Management | 1,398 |
| Hospitality Management | 969 |
| Management Sciences & Quantitative Methods | 680 |
| General Sales & Marketing | 644 |
