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2024 Best Marketing Bachelor's Degree Schools in Texas

46 Colleges in Texas
3,880 Bachelor's Degrees
$39,881 Avg Early-Career Salary
Marketing is of the hottest bachelor's degree programs in the United States, coming in as the #11 most popular major in the country. So, there are lots of possibilities to explore when you're trying to determine where you want to get your degree.

In 2024, College Factual analyzed 46 schools in order to identify the top ones for its Best Marketing Bachelor's Degree Schools in Texas ranking. When you put them all together, these colleges and universities awarded 3,880 bachelor's degrees in marketing during the 2020-2021 academic year.

What's on this page: * Our Methodology

Choosing a Great Marketing School for Your Bachelor's Degree

Best Marketing Bachelor's Degree Schools in Texas Your choice of marketing for getting your bachelor's degree school matters. This section explores some of the factors we include in our ranking and how much they vary depending on the school you select. Below we explain some of the most important factors to consider before making your choice:

Overall Quality Is a Must

The overall quality of a bachelor's degree school is important to ensure a good education, not just how well they do in a particular major. To account for this we consider a school's overall Best Colleges ranking which itself looks at a combination of various factors like degree completion, educational resources, student body caliber and post-graduation earnings for the school as a whole.

Average Early-Career Salaries

Average early-career salary of those graduating with their bachelor's degree is one indicator we use in our analysis to find the schools that offer the highest-quality education. After all, your bachelor's degree won't mean much if it doesn't help you find a job that will help you earn a living.

Other Factors We Consider

The metrics below are just some of the other metrics that we use to determine our rankings.

Our complete ranking methodology documents in more detail how we consider these factors to identify the best schools for marketing students working on their bachelor's degree.

One Size Does Not Fit All

Rankings by Location Check Out Other Locales
More Marketing Rankings Other Ranking Categories

The marketing school you choose to invest your time and money in matters. To help you make the decision that is right for you, we've developed a number of major-specific rankings, including this list of the Best Marketing Bachelor's Degree Schools in Texas.

To further help you make the college decision, we've developed a unique tool called College Combat that allows you to compare schools based on the factors that matter the most to you. Go ahead and give it a try, or bookmark the link so you can check it out later.


 

Best Schools for Bachelor’s Students to Study Marketing in Texas

The following list ranks the best colleges and universities for pursuing a bachelor's degree in marketing.

10 Top Texas Schools for a Bachelor's in Marketing

1
210 Annual Graduates
$45,553 Median Starting Salary
$19,896 Median Student Debt

Texas A&M University - College Station is a good choice for individuals pursuing a bachelor's degree in marketing. Texas A&M College Station is a very large public university located in the midsize city of College Station.

Bachelor's recipients from the marketing program at Texas A&M University - College Station make $5,672 more than the average college grad with the same degree shortly after graduation.

More information about a bachelor’s in marketing from Texas A&M University - College Station

2
120 Annual Graduates
$56,711 Median Starting Salary
$19,250 Median Student Debt

Every student who is interested in a bachelor's degree in marketing has to check out Texas Christian University. TCU is a fairly large private not-for-profit university located in the city of Fort Worth.

Those marketing students who get their bachelor's degree from Texas Christian University receive $16,830 more than the typical marketing student.

More information about a bachelor’s in marketing from Texas Christian University

3
160 Annual Graduates
$45,337 Median Starting Salary
$21,775 Median Student Debt

Baylor University is one of the best schools in the country for getting a bachelor's degree in marketing. Located in the midsize city of Waco, Baylor is a private not-for-profit university with a very large student population.

Bachelor's recipients from the marketing major at Baylor University make $5,456 more than the average college graduate with the same degree shortly after graduation.

More information about a bachelor’s in marketing from Baylor University

4
283 Annual Graduates
$47,375 Median Starting Salary
$21,117 Median Student Debt

It's hard to beat Texas Tech University if you wish to pursue a bachelor's degree in marketing. Located in the city of Lubbock, Texas Tech is a public university with a fairly large student population.

Marketing bachelor's degree recipients from Texas Tech University receive an earnings boost of around $7,494 above the average income of marketing graduates.

More information about a bachelor’s in marketing from Texas Tech University

5
160 Annual Graduates
$57,075 Median Starting Salary
$19,625 Median Student Debt

UT Austin is a fairly large public university located in the large city of Austin.

Bachelor's recipients from the marketing program at The University of Texas at Austin make $17,194 above the average college graduate in this field when they enter the workforce.

More information about a bachelor’s in marketing from The University of Texas at Austin

6
74 Annual Graduates
$52,225 Median Starting Salary
$20,500 Median Student Debt

SMU is a large private not-for-profit university located in the suburb of Dallas.

Marketing bachelor's degree recipients from Southern Methodist University receive an earnings boost of about $12,344 above the typical earnings of marketing majors.

More information about a bachelor’s in marketing from Southern Methodist University

7
284 Annual Graduates
$46,988 Median Starting Salary
$17,370 Median Student Debt

UH is a fairly large public university located in the city of Houston.

Those marketing students who get their bachelor's degree from University of Houston receive $7,107 more than the standard marketing grad.

More information about a bachelor’s in marketing from University of Houston

8
165 Annual Graduates
$47,095 Median Starting Salary
$17,562 Median Student Debt

UT Dallas is a fairly large public university located in the city of Richardson.

Marketing bachelor's degree recipients from The University of Texas at Dallas receive an earnings boost of approximately $7,214 above the average income of marketing graduates.

More information about a bachelor’s in marketing from The University of Texas at Dallas

9
Texas State crest
Texas State University
San Marcos, TX
321 Annual Graduates
$42,984 Median Starting Salary
$21,500 Median Student Debt

Texas State is a very large public university located in the city of San Marcos.

Those marketing students who get their bachelor's degree from Texas State University earn $3,103 more than the average marketing graduate.

More information about a bachelor’s in marketing from Texas State University

10
225 Annual Graduates
$35,584 Median Starting Salary
$22,500 Median Student Debt

UTSA is a very large public university located in the large city of San Antonio.

Students who graduate with their bachelor's from the marketing program report average early career wages of $35,584.

More information about a bachelor’s in marketing from The University of Texas at San Antonio

Best Marketing Colleges in the Southwest Region

Explore all the Best Marketing Schools in the Southwest Area or other specific states within that region.

State Colleges Degrees Awarded
Arizona 200 865
Oklahoma 190 731
New Mexico 133 100

View All Rankings >

One of 21 majors within the Business, Management & Marketing area of study, Marketing has other similar majors worth exploring.

Marketing Focus Areas

Major Annual Graduates
Marketing/Marketing Management, General 3,878
Other Marketing 2

Related Major Annual Graduates
Business Administration & Management 8,031
Finance & Financial Management 4,735
Accounting 4,436
General Business/Commerce 1,942
Management Information Systems 1,231
Human Resource Management 763
General Sales & Marketing 631
Hospitality Management 566
Specialized Sales, Merchandising & Marketing 395
Business/Managerial Economics 380

Notes and References

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