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2022 Best Value Marketing Schools for a Bachelor’s in Texas

53 Ranked Colleges
3,660 Degrees Awarded
$13,000 Avg Net Price*
Best Value Marketing Schools for a Bachelor's in Texas

When it comes to choosing a college, students have a lot of options - but not all of them are good. College Factual was founded, in part, to help students make the decision as to what would be the best school for them. Our “Best Value Marketing Schools for a Bachelor’s in Texas” ranking is part of that endeavor.

Marketing is the 16th most popular major in the country with 52,262 degrees awarded in 2019-2020. In 2017-2018, marketing graduates who were awarded their degree in 2015-2017, earned an average of $40,323 and had an average of $24,975 in loans still to pay off.

Across Texas, there were 4,074 marketing graduates with average earnings and debt of $40,868 and $24,042 respectively. At the bachelor’s degree level specifically, there were 3,660 marketing graduates with average earnings and debt of $0 and $0 respectively.

For this year’s “Best Value Marketing Schools for a Bachelor’s in Texas” ranking, we looked at 53 colleges that offer a degree in marketing. The schools that top this list are recognized because they have great marketing programs and cost less that schools of similar quality.

Some of the factors we look at when determining these rankings are overall quality of the marketing program at the school and the cost of the school after aid is awarded among other things. See our ranking methodology to learn more.

More Ways to Rank Marketing Schools

The marketing school you choose to invest your time and money in matters. To help you make the decision that is right for you, we’ve developed a number of major-specific rankings, including this list of “Best Value Marketing Schools for a Bachelor’s in Texas”.

We’ve created a tool called College Combat that lets you create your own customized comparisons based on the factors that matter the most to you. If you’re torn between two schools, you can use it to help you see how they stack up against one another. Bookmark it so you can compare any new schools that might interest you.

Best Value Marketing Schools for a Bachelor’s in Texas

The following schools top our list of the Best Best Value Marketing Schools for a Bachelor’s in Texas.

Top 25 Best Value Bachelor’s Degree Colleges for Marketing in Texas

Out of the 53 schools in the Best Value Marketing Schools for a Bachelor’s in Texas that were part of this year’s ranking, The University of Texas at Austin landed the #1 spot on the list. The University of Texas at Austin is a large school located in Austin, Texas that handed out 193 bachelors’s marketing degrees in 2019-2020.

UT Austin did well in our major quality rankings, too. It placed #1 on our “Best Marketing Bachelor’s Degree Schools in Texas” list. The estimated yearly cost for UT Austin is $18,023 for texas bachelor’s degree marketing students.

Students who start out at the school are likely to stick around. The freshman retention rate is 97%. The school has an impressive student loan default rate. It’s only 2.7%, which is much lower than the national rate of 10.1%.

Read full report on Marketing at The University of Texas at Austin

You’ll be in good company if you decide to attend Texas A&M University - College Station. It ranked #2 on our 2022 Best Value Marketing Schools for a Bachelor’s in Texas list. Located in College Station, Texas, this large public school awarded 216 diplomas to qualified bachelors’s marketing students in 2019-2020.

In addition to being on our texas bachelor’s degree marketing students list, Texas A&M College Station has also earned the #3 rank in our “Best Marketing Bachelor’s Degree Schools in Texas” ranking. It costs about $19,057 for Texas Bachelor’s Degree Marketing students per year to attend Texas A&M College Station.

Students who start out at the school are likely to stick around. The freshman retention rate is 94%. The school has an impressive student loan default rate. It’s only 2.9%, which is much lower than the national rate of 10.1%.

Read more about Marketing at Texas A&M College Station

#3

University of Houston

Houston, Texas

You’ll join some of the best and brightest minds around if you attend University of Houston. The school came in at #3 for the Best Value Marketing Schools for a Bachelor’s in Texas. University of Houston is located in Houston, Texas and, has a large student population. In 2019-2020, this school awarded 241 bachelors’s marketing degrees to qualified students.

In addition to being on our texas bachelor’s degree marketing students list, UH has also earned the #9 rank in our “Best Marketing Bachelor’s Degree Schools in Texas” ranking. The yearly cost to attend UH is $12,838 for texas bachelor’s degree marketing students.

With a freshman retention rate of 86%, the school does an excellent job of retaining its students.

Read more about Marketing at UH

#4

Texas Tech University

Lubbock, Texas

You’ll be in good company if you decide to attend Texas Tech University. It ranked #4 on our 2022 Best Value Marketing Schools for a Bachelor’s in Texas list. This large school is located in Lubbock, Texas, and it awarded 238 bachelors’s marketing degrees in 2019-2020.

Texas Tech also took the #7 spot in our “Best Marketing Bachelor’s Degree Schools in Texas” ranking. It costs about $17,571 for Texas Bachelor’s Degree Marketing students per year to attend Texas Tech.

With a freshman retention rate of 87%, the school does an excellent job of retaining its students.

Read more about Marketing at Texas Tech University

#5

Texas State University

San Marcos, Texas

Out of the 53 schools in the Best Value Marketing Schools for a Bachelor’s in Texas that were part of this year’s ranking, Texas State University landed the #5 spot on the list. Texas State University is a large public school situated in San Marcos, Texas. It awarded 353 bachelors’s marketing degrees in 2019-2020.

Texas State also took the #10 spot in our “Best Marketing Bachelor’s Degree Schools in Texas” ranking. The estimated yearly cost for Texas State is $15,230 for texas bachelor’s degree marketing students.

Full Texas State University Marketing Report

University of North Texas landed the #6 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in Texas ranking. Denton, Texas is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 233 students in 2019-2020.

UNT also made our “Best Marketing Bachelor’s Degree Schools in Texas” list, coming in at #11. The yearly cost to attend UNT is $15,086 for Texas Bachelor’s Degree Marketing students.

Students who start out at the school are likely to stick around. The freshman retention rate is 85%.

Read full report on Marketing at UNT

The University of Texas at San Antonio did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in Texas ranking, coming in at #7. San Antonio, Texas is the setting for this large institution of higher learning. The public school handed out bachelors’s marketing degrees to 193 students in 2019-2020.

UTSA also made our “Best Marketing Bachelor’s Degree Schools in Texas” list, coming in at #14. It costs about $13,853 for Texas Bachelor’s Degree Marketing students per year to attend UTSA.

Read more about Marketing at UTSA

With a ranking of #8, University of Houston - Downtown did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in Texas list. Houston, Texas is the setting for this fairly large institution of higher learning. The public school handed out bachelors’s marketing degrees to 42 students in 2019-2020.

In addition to being on our texas bachelor’s degree marketing students list, UH Downtown has also earned the #15 rank in our “Best Marketing Bachelor’s Degree Schools in Texas” ranking. The yearly cost to attend UH Downtown is $6,848 for texas bachelor’s degree marketing students.

Read more about Marketing at UH Downtown

The University of Texas at Dallas landed the #9 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in Texas ranking. The University of Texas at Dallas is located in Richardson, Texas and, has a large student population. In 2019-2020, this school awarded 148 bachelors’s marketing degrees to qualified students.

UT Dallas not only placed well in this ranking. It is also #8 on our “Best Marketing Bachelor’s Degree Schools in Texas” list. It costs about $15,232 for Texas Bachelor’s Degree Marketing students per year to attend UT Dallas.

The student loan default rate at the school is 4.9%, which is quite low when compared to the national default rate of 10.1%. The school has an excellent freshman retention rate of 90%, which means students like the school well enough to return for a second year.

Read full report on Marketing at UT Dallas

The University of Texas at Arlington came in at #10 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in Texas ranking. This large school is located in Arlington, Texas, and it awarded 254 bachelors’s marketing degrees in 2019-2020.

UT Arlington also made our “Best Marketing Bachelor’s Degree Schools in Texas” list, coming in at #12. The yearly cost to attend The University of Texas at Arlington is $14,246 for Texas Bachelor’s Degree Marketing students.

Full UT Arlington Marketing Report

University of Houston - Clear Lake landed the #11 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in Texas ranking. UH Clear Lake is a medium-sized public school situated in Houston, Texas. It awarded 47 bachelors’s marketing degrees in 2019-2020.

As a testament to the quality of education offered at UH Clear Lake, the school also landed the #16 spot in our “Best Marketing Bachelor’s Degree Schools in Texas” ranking. The yearly cost to attend UH Clear Lake is $10,612 for Texas Bachelor’s Degree Marketing students.

Read more about Marketing at University of Houston - Clear Lake

#12

Tarleton State University

Stephenville, Texas

Tarleton State University ranked #12 on this year’s Best Value Marketing Schools for a Bachelor’s in Texas list. Tarleton State University is a public institution located in Stephenville, Texas. The school has a fairly large population, and it awarded 45 bachelors’s degrees in 2019-2020.

In addition to being on our texas bachelor’s degree marketing students list, Tarleton has also earned the #20 rank in our “Best Marketing Bachelor’s Degree Schools in Texas” ranking. It costs about $18,979 for texas bachelor’s degree marketing students per year to attend Tarleton.

Read more about Marketing at Tarleton State University

#13

Sam Houston State University

Huntsville, Texas

Sam Houston State University ranked #13 on this year’s Best Value Marketing Schools for a Bachelor’s in Texas list. Located in Huntsville, Texas, this large public school awarded 82 degrees to qualified bachelors’s marketing students in 2019-2020.

SHSU also took the #19 spot in our “Best Marketing Bachelor’s Degree Schools in Texas” ranking. It costs about $14,617 for Texas Bachelor’s Degree Marketing students per year to attend Sam Houston State University.

Read full report on Marketing at SHSU

With a ranking of #14, The University of Texas of the Permian Basin did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in Texas list. The University of Texas of the Permian Basin is a medium-sized school located in Odessa, Texas that handed out 30 bachelors’s marketing degrees in 2019-2020.

The yearly cost to attend UT Permian Basin is $10,092 for texas bachelor’s degree marketing students.

Read full report on Marketing at The University of Texas of the Permian Basin

#15

West Texas A&M University

Canyon, Texas

West Texas A&M University landed the #15 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in Texas ranking. West Texas A&M University is a fairly large school located in Canyon, Texas that handed out 53 bachelors’s marketing degrees in 2019-2020.

The estimated yearly cost for West Texas A&M University is $12,761 for Texas Bachelor’s Degree Marketing students.

Read more about Marketing at West Texas A&M University

The University of Texas Rio Grande Valley did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in Texas ranking, coming in at #16. This large school is located in Edinburg, Texas, and it awarded 53 bachelors’s marketing degrees in 2019-2020.

It costs about $4,514 for texas bachelor’s degree marketing students per year to attend UT Rio Grande Valley.

The student loan default rate at the school is 4.8%, which is quite low when compared to the national default rate of 10.1%.

Read more about Marketing at UT Rio Grande Valley

#17

Angelo State University

San Angelo, Texas

Angelo State University came in at #17 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in Texas ranking. Angelo State is a fairly large school located in San Angelo, Texas that handed out 49 bachelors’s marketing degrees in 2019-2020.

It costs about $13,819 for texas bachelor’s degree marketing students per year to attend Angelo State University.

Full Angelo State University Marketing Report

Texas A & M University - Central Texas came in at #18 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in Texas ranking. Killeen, Texas is the setting for this small institution of higher learning. The public school handed out bachelors’s marketing degrees to 12 students in 2019-2020.

Full Texas A & M University - Central Texas Marketing Report

The University of Texas at Tyler came in at #19 in this year’s edition of the Best Value Marketing Schools for a Bachelor’s in Texas ranking. This medium-sized school is located in Tyler, Texas, and it awarded 45 bachelors’s marketing degrees in 2019-2020.

UT Tyler also took the #25 spot in our “Best Marketing Bachelor’s Degree Schools in Texas” ranking. The yearly cost to attend UT Tyler is $10,974 for texas bachelor’s degree marketing students.

Read more about Marketing at The University of Texas at Tyler

#20

MSU Texas

Wichita Falls, Texas

With a ranking of #20, MSU Texas did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in Texas list. MSU Texas is a medium-sized school located in Wichita Falls, Texas that handed out 29 bachelors’s marketing degrees in 2019-2020.

The estimated yearly cost for MSU Texas is $10,045 for texas bachelor’s degree marketing students.

Full MSU Texas Marketing Report

With a ranking of #21, Stephen F Austin State University did quite well on the 2022 Best Value Marketing Schools for a Bachelor’s in Texas list. Nacogdoches, Texas is the setting for this fairly large institution of higher learning. The public school handed out bachelors’s marketing degrees to 66 students in 2019-2020.

SFASU also took the #22 spot in our “Best Marketing Bachelor’s Degree Schools in Texas” ranking. The estimated yearly cost for Stephen F Austin State University is $13,723 for texas bachelor’s degree marketing students.

Read more about Marketing at SFASU

#22

Texas Woman's University

Denton, Texas

Texas Woman’s University did quite well in the 2022 Best Value Marketing Schools for a Bachelor’s in Texas ranking, coming in at #22. Denton, Texas is the setting for this fairly large institution of higher learning. The public school handed out bachelors’s marketing degrees to 37 students in 2019-2020.

The estimated yearly cost for TWU is $9,617 for Texas Bachelor’s Degree Marketing students.

Read full report on Marketing at Texas Woman’s University

#23

Texas A&M University - Corpus Christi

Corpus Christi, Texas

Texas A&M University - Corpus Christi ranked #23 on this year’s Best Value Marketing Schools for a Bachelor’s in Texas list. Located in Corpus Christi, Texas, this fairly large public school handed out 63 degrees to qualified bachelors’s marketing students in 2019-2020.

It costs about $16,332 for texas bachelor’s degree marketing students per year to attend Texas A&M University - Corpus Christi.

Full Texas A&M Corpus Christi Marketing Report

The University of Texas at El Paso landed the #24 spot on the 2022 Best Value Marketing Schools for a Bachelor’s in Texas ranking. The University of Texas at El Paso is a public institution located in El Paso, Texas. The school has a large population, and it awarded 96 bachelors’s degrees in 2019-2020.

The estimated yearly cost for UTEP is $8,920 for Texas Bachelor’s Degree Marketing students.

Read more about Marketing at UTEP

University of Houston - Victoria ranked #25 on this year’s Best Value Marketing Schools for a Bachelor’s in Texas list. UH Victoria is located in Victoria, Texas and, has a small student population. In 2019-2020, this school awarded 18 bachelors’s marketing degrees to qualified students.

It costs about $8,967 for Texas Bachelor’s Degree Marketing students per year to attend University of Houston - Victoria.

Full University of Houston - Victoria Marketing Report

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Notes and References

References

  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Information about the national average student loan default rate is from the U.S. Department of Education and refers to data about the 2016 borrower cohort tracking period for which the cohort default rate (CDR) was 10.1%.

Read more about our data sources and methodologies

Footnotes

  • *Average salary, average net price, and average tuition and fees are for the top schools only.
  • Some schools otherwise deserving of recognition may have been removed from this ranking in the event that new data identified post-publication warranted it, or at the request of the school.

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