by our College Data Analytics Team
[Marketing](/majors/business-management-marketing-sales/marketing/) programs reward a close look at where your money goes furthest. The best values balance affordable tuition against strong post-graduation earnings.
To produce this 2027 ranking, College Factual evaluated 51 schools on the balance of cost and outcomes for marketing students.
What’s on this page:
Below are the schools that deliver the strongest value in marketing, balancing cost against outcomes.
Our analysis ranked Austin Community College District the best value for a degree in marketing in Texas. Austin Community College District is a very large public school located in the city of Austin. Students from in state pay about $2,550 in tuition and fees, with out-of-state students paying around $10,590. Typical student debt for marketing graduates is $11,589. Early-career marketing graduates make about $44,895. That is a strong return on a $11,589 median debt.
The strong cost-to-outcome balance at Texas A And M University Central Texas earned it the #2 place for marketing. Located in the rural area of Killeen, Texas A And M University Central Texas is a mid-sized public university. Expect in-state tuition and fees of around $7,363, compared with $17,155 for out-of-state students. Students borrow a median of $23,160 to complete the marketing program here. Early-career marketing graduates make about $50,370. Texas A And M University Central Texas admits about 100% of applicants.
Students looking for strong value in marketing will find it at Tarrant County College District, which ranked #3. Tarrant County College District is a very large public school located in the city of Fort Worth. Expect in-state tuition and fees of around $1,863, while out-of-state students pay about $8,370. Typical student debt for marketing graduates is $15,148. Early-career marketing graduates make about $45,158. Weighed against typical debt, the earnings make a compelling case for value.
A rank of #4 makes Houston Community College one of the best values for marketing. Located in the city of Houston, Houston Community College is a very large public university. Students from in state pay about $2,040 in tuition and fees, compared with $5,460 for out-of-state students. Marketing graduates carry a median of $19,223 in student loans. Soon after graduation, marketing degree recipients from Houston Community College generally make around $40,365. Weighed against typical debt, the earnings make a compelling case for value.
The strong cost-to-outcome balance at The University Of Texas Pan American earned it the #5 place for marketing. Set in the city of Edinburg, The University Of Texas Pan American is a very large public institution. In-state tuition and fees average $9,799, while out-of-state students pay about $19,645. Marketing graduates carry a median of $16,912 in student loans. Early-career marketing graduates make about $30,173. That is a strong return on a $16,912 median debt. The University Of Texas Pan American admits about 94% of applicants.
Collin County Community College District placed #6 among the best values for marketing. Collin County Community College District is a very large public school located in the suburb of McKinney. The average in-state cost of tuition and fees is $2,014, with out-of-state students paying around $6,064. Typical student debt for marketing graduates is $9,716. Early-career marketing graduates make about $42,177. That is a strong return on a $9,716 median debt.
Laredo Community College landed the #7 spot for marketing value this year. Located in the city of Laredo, Laredo Community College is a large public university. Students from in state pay about $3,300 in tuition and fees, with out-of-state students paying around $5,748. Students borrow a median of $6,000 to complete the marketing program here. Marketing graduates of Laredo Community College earn a median of $41,354 early in their careers. Weighed against typical debt, the earnings make a compelling case for value.
The University Of Texas At San Antonio ranked #8 on our 2027 list of the best value marketing schools. The University Of Texas At San Antonio is a very large public school located in the city of San Antonio. In-state tuition and fees average $9,326, while out-of-state students pay about $22,249. Typical student debt for marketing graduates is $22,500. Marketing graduates of The University Of Texas At San Antonio earn a median of $36,862 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 87% of applicants are accepted.
University Of Houston Victoria came in at #9 for value in marketing this year. Located in the city of Victoria, University Of Houston Victoria is a moderately-sized public university. Students from in state pay about $7,149 in tuition and fees, while out-of-state students pay about $16,941. Typical student debt for marketing graduates is $24,081. Soon after graduation, marketing degree recipients from University Of Houston Victoria generally make around $43,941. Set against $24,081 in median debt, that is a healthy payoff. University Of Houston Victoria admits about 96% of applicants.
University Of Houston Downtown came in at #10 for value in marketing this year. University Of Houston Downtown is a large public school located in the city of Houston. The average in-state cost of tuition and fees is $7,582, while out-of-state students pay about $17,434. Students borrow a median of $22,500 to complete the marketing program here. Soon after graduation, marketing degree recipients from University Of Houston Downtown generally make around $42,914. Set against $22,500 in median debt, that is a healthy payoff. Roughly 90% of applicants are accepted.
The University Of Texas At El Paso ranked #11 on our 2027 list of the best value marketing schools. Located in the city of El Paso, The University Of Texas At El Paso is a very large public university. In-state tuition and fees average $9,544, compared with $25,502 for out-of-state students. Marketing graduates carry a median of $16,551 in student loans. Soon after graduation, marketing degree recipients from The University Of Texas At El Paso generally make around $31,236. Set against $16,551 in median debt, that is a healthy payoff. Roughly 100% of applicants are accepted.
Texas Womans University ranked #12 on our 2027 list of the best value marketing schools. Set in the city of Denton, Texas Womans University is a large public institution. In-state tuition and fees average $8,640, while out-of-state students pay about $18,480. Students borrow a median of $17,375 to complete the marketing program here. Soon after graduation, marketing degree recipients from Texas Womans University generally make around $43,457. Set against $17,375 in median debt, that is a healthy payoff. The acceptance rate is 96%.
Lamar University ranked #13 on our 2027 list of the best value marketing schools. Located in the city of Beaumont, Lamar University is a very large public university. In-state tuition and fees average $8,905, while out-of-state students pay about $18,745. Students borrow a median of $26,988 to complete the marketing program here. Early-career marketing graduates make about $34,015. Set against $26,988 in median debt, that is a healthy payoff. Roughly 86% of applicants are accepted.
The University Of Texas At Tyler placed #14 among the best values for marketing. Located in the city of Tyler, The University Of Texas At Tyler is a large public university. Expect in-state tuition and fees of around $9,512, with out-of-state students paying around $24,512. Marketing graduates carry a median of $17,495 in student loans. Marketing graduates of The University Of Texas At Tyler earn a median of $46,129 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 94%.
University Of Houston placed #15 among the best values for marketing. University Of Houston is a very large public school located in the city of Houston. The average in-state cost of tuition and fees is $9,717, compared with $22,547 for out-of-state students. Students borrow a median of $17,370 to complete the marketing program here. Soon after graduation, marketing degree recipients from University Of Houston generally make around $51,328. Set against $17,370 in median debt, that is a healthy payoff. University Of Houston admits about 74% of applicants.
Texas A And M University Commerce came in at #16 for value in marketing this year. Located in the town of Commerce, Texas A And M University Commerce is a large public university. Expect in-state tuition and fees of around $10,026, compared with $22,326 for out-of-state students. Students borrow a median of $23,796 to complete the marketing program here. Early-career marketing graduates make about $46,267. That is a strong return on a $23,796 median debt. Roughly 92% of applicants are accepted.
The University Of Texas At Arlington placed #17 among the best values for marketing. Set in the city of Arlington, The University Of Texas At Arlington is a very large public institution. The average in-state cost of tuition and fees is $11,950, while out-of-state students pay about $29,582. Typical student debt for marketing graduates is $18,616. Early-career marketing graduates make about $43,406. Set against $18,616 in median debt, that is a healthy payoff. The University Of Texas At Arlington admits about 80% of applicants.
Midwestern State University ranked #18 on our 2027 list of the best value marketing schools. Located in the city of Wichita Falls, Midwestern State University is a moderately-sized public university. Expect in-state tuition and fees of around $9,950, while out-of-state students pay about $11,770. Students borrow a median of $28,026 to complete the marketing program here. Soon after graduation, marketing degree recipients from Midwestern State University generally make around $45,018. Weighed against typical debt, the earnings make a compelling case for value. Roughly 94% of applicants are accepted.
Texas A And M University San Antonio earned the #19 position for value in marketing this year. Set in the city of San Antonio, Texas A And M University San Antonio is a moderately-sized public institution. The average in-state cost of tuition and fees is $9,654, compared with $23,255 for out-of-state students. Students borrow a median of $30,724 to complete the marketing program here. Soon after graduation, marketing degree recipients from Texas A And M University San Antonio generally make around $44,082. That is a strong return on a $30,724 median debt. Texas A And M University San Antonio admits about 93% of applicants.
The University Of Texas Of The Permian Basin placed #20 among the best values for marketing. The University Of Texas Of The Permian Basin is a moderately-sized public school located in the city of Odessa. Students from in state pay about $9,607 in tuition and fees, with out-of-state students paying around $21,900. Students borrow a median of $20,052 to complete the marketing program here. Early-career marketing graduates make about $60,503. Set against $20,052 in median debt, that is a healthy payoff. Roughly 95% of applicants are accepted.
Stephen F Austin State University landed the #21 spot for marketing value this year. Stephen F Austin State University is a large public school located in the town of Nacogdoches. Expect in-state tuition and fees of around $11,128, with out-of-state students paying around $20,968. Students borrow a median of $23,500 to complete the marketing program here. Soon after graduation, marketing degree recipients from Stephen F Austin State University generally make around $46,014. That is a strong return on a $23,500 median debt. Stephen F Austin State University admits about 94% of applicants.
University Of North Texas ranked #22 on our 2027 list of the best value marketing schools. University Of North Texas is a very large public school located in the city of Denton. Expect in-state tuition and fees of around $11,309, compared with $21,149 for out-of-state students. Marketing graduates carry a median of $19,540 in student loans. Soon after graduation, marketing degree recipients from University Of North Texas generally make around $43,828. That is a strong return on a $19,540 median debt. University Of North Texas admits about 72% of applicants.
Texas A And M University Kingsville placed #23 among the best values for marketing. Set in the town of Kingsville, Texas A And M University Kingsville is a moderately-sized public institution. Expect in-state tuition and fees of around $9,892, with out-of-state students paying around $25,746. Marketing graduates carry a median of $27,000 in student loans. Early-career marketing graduates make about $32,084. That is a strong return on a $27,000 median debt. Texas A And M University Kingsville admits about 91% of applicants.
Angelo State University landed the #24 spot for marketing value this year. Set in the city of San Angelo, Angelo State University is a large public institution. In-state tuition and fees average $8,460, while out-of-state students pay about $18,300. Students borrow a median of $19,500 to complete the marketing program here. Marketing graduates of Angelo State University earn a median of $42,712 early in their careers. That is a strong return on a $19,500 median debt. Angelo State University admits about 83% of applicants.
University Of Houston Clear Lake earned the #25 position for value in marketing this year. Located in the city of Houston, University Of Houston Clear Lake is a moderately-sized public university. The average in-state cost of tuition and fees is $8,346, with out-of-state students paying around $22,290. Marketing graduates carry a median of $12,500 in student loans. Soon after graduation, marketing degree recipients from University Of Houston Clear Lake generally make around $33,516. Set against $12,500 in median debt, that is a healthy payoff. Roughly 90% of applicants are accepted.
These schools rounded out the top of this year’s marketing value ranking:
This ranking is produced by College Factual (MF_RANKING_2025), 2027 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 51 schools evaluated.
*Averages shown above reflect the top 51 ranked schools only.
More about our data sources and methodologies.