2027 Best Value Marketing Schools in the Southwest Region
[Marketing](/majors/business-management-marketing-sales/marketing/) programs reward a close look at where your money goes furthest. The best values balance affordable tuition against strong post-graduation earnings.
For its 2027 best-value ranking, College Factual looked at 70 schools to find the best return on investment for marketing students.
What’s on this page:
2027 Best Value Marketing Schools in the Southwest Region
If you want to know which schools deliver the best value for the marketing degrees they offer, see the list below.
Best Value Marketing Schools
Leading the list is Austin Community College District, our #1 best value for marketing in the Southwest Region. Located in the city of Austin, Austin Community College District is a very large public university. In-state tuition and fees average $2,550, while out-of-state students pay about $10,590. Marketing graduates carry a median of $11,589 in student loans. Marketing graduates of Austin Community College District earn a median of $44,895 early in their careers. Weighed against typical debt, the earnings make a compelling case for value.
The strong cost-to-outcome balance at Tarrant County College District earned it the #2 place for marketing. Located in the city of Fort Worth, Tarrant County College District is a very large public university. Expect in-state tuition and fees of around $1,863, compared with $8,370 for out-of-state students. Marketing graduates carry a median of $15,148 in student loans. Marketing graduates of Tarrant County College District earn a median of $45,158 early in their careers. Weighed against typical debt, the earnings make a compelling case for value.
Students looking for strong value in marketing will find it at Texas A And M University Central Texas, which ranked #3. Located in the rural area of Killeen, Texas A And M University Central Texas is a mid-sized public university. Students from in state pay about $7,363 in tuition and fees, with out-of-state students paying around $17,155. Marketing graduates carry a median of $23,160 in student loans. Early-career marketing graduates make about $50,370. The acceptance rate is 100%.
Tulsa Community College is a great value for students pursuing a degree in marketing, landing the #4 spot this year. Tulsa Community College is a very large public school located in the city of Tulsa. Expect in-state tuition and fees of around $3,792, compared with $9,720 for out-of-state students. Marketing graduates carry a median of $15,789 in student loans. Soon after graduation, marketing degree recipients from Tulsa Community College generally make around $41,718. Set against $15,789 in median debt, that is a healthy payoff.
A rank of #5 makes Houston Community College one of the best values for marketing. Houston Community College is a very large public school located in the city of Houston. The average in-state cost of tuition and fees is $2,040, while out-of-state students pay about $5,460. Typical student debt for marketing graduates is $19,223. Early-career marketing graduates make about $40,365. That is a strong return on a $19,223 median debt.
The University Of Texas Pan American landed the #6 spot for marketing value this year. Located in the city of Edinburg, The University Of Texas Pan American is a very large public university. The average in-state cost of tuition and fees is $9,799, compared with $19,645 for out-of-state students. Marketing graduates carry a median of $16,912 in student loans. Marketing graduates of The University Of Texas Pan American earn a median of $30,173 early in their careers. Set against $16,912 in median debt, that is a healthy payoff. The acceptance rate is 94%.
Collin County Community College District came in at #7 for value in marketing this year. Set in the suburb of McKinney, Collin County Community College District is a very large public institution. Expect in-state tuition and fees of around $2,014, while out-of-state students pay about $6,064. Typical student debt for marketing graduates is $9,716. Soon after graduation, marketing degree recipients from Collin County Community College District generally make around $42,177. Set against $9,716 in median debt, that is a healthy payoff.
Laredo Community College placed #8 among the best values for marketing. Located in the city of Laredo, Laredo Community College is a large public university. Students from in state pay about $3,300 in tuition and fees, compared with $5,748 for out-of-state students. Students borrow a median of $6,000 to complete the marketing program here. Early-career marketing graduates make about $41,354. Weighed against typical debt, the earnings make a compelling case for value.
New Mexico State University Main Campus ranked #9 on our 2027 list of the best value marketing schools. New Mexico State University Main Campus is a large public school located in the suburb of Las Cruces. The average in-state cost of tuition and fees is $8,183, while out-of-state students pay about $25,307. Typical student debt for marketing graduates is $21,297. Soon after graduation, marketing degree recipients from New Mexico State University Main Campus generally make around $33,191. That is a strong return on a $21,297 median debt. New Mexico State University Main Campus admits about 89% of applicants.
University Of Houston Victoria landed the #10 spot for marketing value this year. Set in the city of Victoria, University Of Houston Victoria is a moderately-sized public institution. Students from in state pay about $7,149 in tuition and fees, while out-of-state students pay about $16,941. Students borrow a median of $24,081 to complete the marketing program here. Marketing graduates of University Of Houston Victoria earn a median of $43,941 early in their careers. Set against $24,081 in median debt, that is a healthy payoff. The acceptance rate is 96%.
The University Of Texas At San Antonio landed the #11 spot for marketing value this year. The University Of Texas At San Antonio is a very large public school located in the city of San Antonio. Students from in state pay about $9,326 in tuition and fees, compared with $22,249 for out-of-state students. Marketing graduates carry a median of $22,500 in student loans. Early-career marketing graduates make about $36,862. Set against $22,500 in median debt, that is a healthy payoff. The University Of Texas At San Antonio admits about 87% of applicants.
University Of Houston Downtown placed #12 among the best values for marketing. Set in the city of Houston, University Of Houston Downtown is a large public institution. In-state tuition and fees average $7,582, compared with $17,434 for out-of-state students. Marketing graduates carry a median of $22,500 in student loans. Marketing graduates of University Of Houston Downtown earn a median of $42,914 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 90% of applicants are accepted.
Texas Womans University landed the #13 spot for marketing value this year. Set in the city of Denton, Texas Womans University is a large public institution. Expect in-state tuition and fees of around $8,640, while out-of-state students pay about $18,480. Marketing graduates carry a median of $17,375 in student loans. Early-career marketing graduates make about $43,457. Set against $17,375 in median debt, that is a healthy payoff. The acceptance rate is 96%.
The University Of Texas At El Paso earned the #14 position for value in marketing this year. The University Of Texas At El Paso is a very large public school located in the city of El Paso. In-state tuition and fees average $9,544, with out-of-state students paying around $25,502. Students borrow a median of $16,551 to complete the marketing program here. Soon after graduation, marketing degree recipients from The University Of Texas At El Paso generally make around $31,236. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 100%.
Mesa Community College ranked #15 on our 2027 list of the best value marketing schools. Set in the city of Mesa, Mesa Community College is a very large public institution. Expect in-state tuition and fees of around $2,358, with out-of-state students paying around $8,959. Typical student debt for marketing graduates is $13,750. Soon after graduation, marketing degree recipients from Mesa Community College generally make around $54,730. Weighed against typical debt, the earnings make a compelling case for value.
Lamar University earned the #16 position for value in marketing this year. Located in the city of Beaumont, Lamar University is a very large public university. Students from in state pay about $8,905 in tuition and fees, while out-of-state students pay about $18,745. Students borrow a median of $26,988 to complete the marketing program here. Soon after graduation, marketing degree recipients from Lamar University generally make around $34,015. That is a strong return on a $26,988 median debt. Lamar University admits about 86% of applicants.
Southeastern Oklahoma State University came in at #17 for value in marketing this year. Set in the town of Durant, Southeastern Oklahoma State University is a moderately-sized public institution. The average in-state cost of tuition and fees is $7,200, while out-of-state students pay about $16,410. Typical student debt for marketing graduates is $18,660. Soon after graduation, marketing degree recipients from Southeastern Oklahoma State University generally make around $51,797. Weighed against typical debt, the earnings make a compelling case for value. Southeastern Oklahoma State University admits about 76% of applicants.
Texas A And M University Commerce earned the #18 position for value in marketing this year. Located in the town of Commerce, Texas A And M University Commerce is a large public university. The average in-state cost of tuition and fees is $10,026, compared with $22,326 for out-of-state students. Students borrow a median of $23,796 to complete the marketing program here. Early-career marketing graduates make about $46,267. Set against $23,796 in median debt, that is a healthy payoff. Roughly 92% of applicants are accepted.
Midwestern State University came in at #19 for value in marketing this year. Midwestern State University is a moderately-sized public school located in the city of Wichita Falls. In-state tuition and fees average $9,950, with out-of-state students paying around $11,770. Students borrow a median of $28,026 to complete the marketing program here. Marketing graduates of Midwestern State University earn a median of $45,018 early in their careers. Set against $28,026 in median debt, that is a healthy payoff. Roughly 94% of applicants are accepted.
The University Of Texas At Tyler landed the #20 spot for marketing value this year. The University Of Texas At Tyler is a large public school located in the city of Tyler. The average in-state cost of tuition and fees is $9,512, compared with $24,512 for out-of-state students. Marketing graduates carry a median of $17,495 in student loans. Soon after graduation, marketing degree recipients from The University Of Texas At Tyler generally make around $46,129. Set against $17,495 in median debt, that is a healthy payoff. The University Of Texas At Tyler admits about 94% of applicants.
Texas A And M University San Antonio placed #21 among the best values for marketing. Texas A And M University San Antonio is a moderately-sized public school located in the city of San Antonio. Expect in-state tuition and fees of around $9,654, while out-of-state students pay about $23,255. Students borrow a median of $30,724 to complete the marketing program here. Marketing graduates of Texas A And M University San Antonio earn a median of $44,082 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 93%.
Arizona State University landed the #22 spot for marketing value this year. Located in the city of Tempe, Arizona State University is a very large public university. In-state tuition and fees average $12,223, compared with $33,139 for out-of-state students. Marketing graduates carry a median of $18,000 in student loans. Early-career marketing graduates make about $46,659. Weighed against typical debt, the earnings make a compelling case for value. Roughly 90% of applicants are accepted.
Northern Arizona University earned the #23 position for value in marketing this year. Northern Arizona University is a very large public school located in the city of Flagstaff. The average in-state cost of tuition and fees is $12,619, compared with $20,044 for out-of-state students. Students borrow a median of $20,000 to complete the marketing program here. Early-career marketing graduates make about $43,888. Set against $20,000 in median debt, that is a healthy payoff. Roughly 90% of applicants are accepted.
University Of Houston placed #24 among the best values for marketing. Located in the city of Houston, University Of Houston is a very large public university. Students from in state pay about $9,717 in tuition and fees, while out-of-state students pay about $22,547. Typical student debt for marketing graduates is $17,370. Marketing graduates of University Of Houston earn a median of $51,328 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 74% of applicants are accepted.
The University Of Texas At Arlington ranked #25 on our 2027 list of the best value marketing schools. Set in the city of Arlington, The University Of Texas At Arlington is a very large public institution. Expect in-state tuition and fees of around $11,950, compared with $29,582 for out-of-state students. Students borrow a median of $18,616 to complete the marketing program here. Soon after graduation, marketing degree recipients from The University Of Texas At Arlington generally make around $43,406. Weighed against typical debt, the earnings make a compelling case for value. The University Of Texas At Arlington admits about 80% of applicants.
Rest of the Top 50 Best Value Marketing Schools
These schools also delivered strong value for marketing this year:
Narrow Marketing Schools by State
View All Marketing Rankings >
Notes and References
This ranking is produced by College Factual (MF_RANKING_2025), 2027 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 70 schools evaluated.
*Averages shown above reflect the top 70 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.
