by our College Data Analytics Team
With all of the options students have for higher education today, it can be tough to choose which direction to take. College Factual has developed its “Most Well Attended Marketing Major in Texas for a Bachelor’s” ranking as one item you can use to help make this decision.
Marketing is the 17th most popular major in the country with 52,916 degrees awarded in 2020-2021. In 2019-2020, marketing graduates who were awarded their degree in 2017-2019, earned an average of $42,991 and had an average of $25,213 in loans still to pay off.
Across Texas, there were 4,412 marketing graduates with average earnings and debt of $42,864 and $23,140 respectively. At the bachelor’s degree level specifically, there were 3,880 marketing graduates with average earnings and debt of $39,932 and $25,894 respectively.
This year’s “Most Well Attended Marketing Major in Texas for a Bachelor’s” ranking looked at 55 colleges that offer degrees in a bachelor’s in marketing. This ranking identifies schools that graduate the most students in marketing.
See our ranking methodology to learn more.
When choosing the right school for you, it’s important to arm yourself with all the facts you can. To that end, we’ve created a number of major-specific rankings, including this “Most Well Attended Marketing Major in Texas for a Bachelor’s” list to help you make the college decision.
In addition to College Factual’s rankings, you may want to take a look at College Combat, our unique tool that lets you pit your favorite schools head-to-head and compare how they rate on factors that most interest you. If you’re torn between two schools, you can use it to help you see how they stack up against one another. Bookmark it so you can compare any new schools that might interest you.
The following schools top our list of the Best “Most Well Attended Marketing Major in Texas for a Bachelor’s”.
You’ll be in good company if you decide to attend Texas State University. It ranked #1 on our 2023 Most Well Attended Marketing Major in Texas for a Bachelor’s list. This large school is located in San Marcos, Texas, and it awarded 321 bachelors’s marketing degrees in 2020-2021.
You’ll be in good company if you decide to attend The University of Texas at Arlington. It ranked #2 on our 2023 Most Well Attended Marketing Major in Texas for a Bachelor’s list. UT Arlington is a large public school situated in Arlington, Texas. It awarded 296 bachelors’s marketing degrees in 2020-2021.
The school has an impressive undergrad student loan default rate. It’s only 4.6%, which is much lower than the national rate of 10.1%.
Out of the 55 schools in the Most Well Attended Marketing Major in Texas for a Bachelor’s that were part of this year’s ranking, University of Houston landed the #3 spot on the list. This large school is located in Houston, Texas, and it awarded 284 bachelors’s marketing degrees in 2020-2021.
The undergrad student loan default rate at the school is 4.4%, which is quite low when compared to the national default rate of 10.1%. With a freshman retention rate of 86%, the school does an excellent job of retaining its undergraduate students.
You’ll be in good company if you decide to attend Texas Tech University. It ranked #4 on our 2023 Most Well Attended Marketing Major in Texas for a Bachelor’s list. This large school is located in Lubbock, Texas, and it awarded 283 bachelors’s marketing degrees in 2020-2021.
The school has an excellent freshman retention rate of 87%, which means students like the school well enough to return for a second year. The school has an impressive undergrad student loan default rate. It’s only 4.5%, which is much lower than the national rate of 10.1%.
You’ll join some of the best and brightest minds around if you attend University of North Texas. The school came in at #5 for the Most Well Attended Marketing Major in Texas for a Bachelor’s. This large school is located in Denton, Texas, and it awarded 269 bachelors’s marketing degrees in 2020-2021.
Students who start out at the school are likely to stick around. The freshman retention rate is 85%.
The University of Texas at San Antonio did quite well in the 2023 Most Well Attended Marketing Major in Texas for a Bachelor’s ranking, coming in at #6. The University of Texas at San Antonio is a large school located in San Antonio, Texas that handed out 225 bachelors’s marketing degrees in 2020-2021.
The low undergrad student loan default rate of 5.0% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read more about Marketing at The University of Texas at San Antonio
Texas A&M University - College Station landed the #7 spot on the 2023 Most Well Attended Marketing Major in Texas for a Bachelor’s ranking. Texas A&M University - College Station is a large school located in College Station, Texas that handed out 210 bachelors’s marketing degrees in 2020-2021.
The school has an impressive undergrad student loan default rate. It’s only 2.2%, which is much lower than the national rate of 10.1%. The school has an excellent freshman retention rate of 94%, which means students like the school well enough to return for a second year.
Full Texas A&M University - College Station Marketing Report
The University of Texas at Dallas landed the #8 spot on the 2023 Most Well Attended Marketing Major in Texas for a Bachelor’s ranking. The University of Texas at Dallas is a large public school situated in Richardson, Texas. It awarded 165 bachelors’s marketing degrees in 2020-2021.
With a freshman retention rate of 90%, the school does an excellent job of retaining its undergraduate students. The low undergrad student loan default rate of 3.8% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
With a ranking of #9, Baylor University did quite well on the 2023 Most Well Attended Marketing Major in Texas for a Bachelor’s list. Located in Waco, Texas, this large private not-for-profit school awarded 160 diplomas to qualified bachelors’s marketing students in 2020-2021.
Students who start out at the school are likely to stick around. The freshman retention rate is 91%. The undergrad student loan default rate at the school is 2.2%, which is quite low when compared to the national default rate of 10.1%.
The University of Texas at Austin did quite well in the 2023 Most Well Attended Marketing Major in Texas for a Bachelor’s ranking, coming in at #9. This large school is located in Austin, Texas, and it awarded 160 bachelors’s marketing degrees in 2020-2021.
The low undergrad student loan default rate of 2.3% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%. The school has an excellent freshman retention rate of 97%, which means students like the school well enough to return for a second year.
Texas Christian University came in at #11 in this year’s edition of the Most Well Attended Marketing Major in Texas for a Bachelor’s ranking. Fort Worth, Texas is the setting for this fairly large institution of higher learning. The private not-for-profit school handed out bachelors’s marketing degrees to 120 students in 2020-2021.
With a freshman retention rate of 92%, the school does an excellent job of retaining its undergraduate students. The school has an impressive undergrad student loan default rate. It’s only 2.7%, which is much lower than the national rate of 10.1%.
The University of Texas at El Paso landed the #12 spot on the 2023 Most Well Attended Marketing Major in Texas for a Bachelor’s ranking. UTEP is located in El Paso, Texas and, has a large student population. In 2020-2021, this school awarded 108 bachelors’s marketing degrees to qualified students.
Read more about Marketing at The University of Texas at El Paso
Sam Houston State University landed the #13 spot on the 2023 Most Well Attended Marketing Major in Texas for a Bachelor’s ranking. Sam Houston State University is located in Huntsville, Texas and, has a large student population. In 2020-2021, this school awarded 80 bachelors’s marketing degrees to qualified students.
Stephen F Austin State University did quite well in the 2023 Most Well Attended Marketing Major in Texas for a Bachelor’s ranking, coming in at #14. Located in Nacogdoches, Texas, this fairly large public school handed out 77 diplomas to qualified bachelors’s marketing students in 2020-2021.
Southern Methodist University did quite well in the 2023 Most Well Attended Marketing Major in Texas for a Bachelor’s ranking, coming in at #15. Located in Dallas, Texas, this fairly large private not-for-profit school handed out 74 diplomas to qualified bachelors’s marketing students in 2020-2021.
Students who start out at the school are likely to stick around. The freshman retention rate is 90%. The low undergrad student loan default rate of 2.1% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read full report on Marketing at Southern Methodist University
Texas A&M University - Corpus Christi did quite well in the 2023 Most Well Attended Marketing Major in Texas for a Bachelor’s ranking, coming in at #16. Texas A&M University - Corpus Christi is a public institution located in Corpus Christi, Texas. The school has a fairly large population, and it awarded 69 bachelors’s degrees in 2020-2021.
University of Houston - Downtown came in at #17 in this year’s edition of the Most Well Attended Marketing Major in Texas for a Bachelor’s ranking. University of Houston - Downtown is a public institution located in Houston, Texas. The school has a fairly large population, and it awarded 67 bachelors’s degrees in 2020-2021.
The undergrad student loan default rate at the school is 4.3%, which is quite low when compared to the national default rate of 10.1%.
The University of Texas Rio Grande Valley did quite well in the 2023 Most Well Attended Marketing Major in Texas for a Bachelor’s ranking, coming in at #18. UT Rio Grande Valley is a large school located in Edinburg, Texas that handed out 61 bachelors’s marketing degrees in 2020-2021.
The school has an impressive undergrad student loan default rate. It’s only 0.7%, which is much lower than the national rate of 10.1%.
Texas Woman’s University did quite well in the 2023 Most Well Attended Marketing Major in Texas for a Bachelor’s ranking, coming in at #19. TWU is located in Denton, Texas and, has a fairly large student population. In 2020-2021, this school awarded 56 bachelors’s marketing degrees to qualified students.
University of Houston - Clear Lake came in at #20 in this year’s edition of the Most Well Attended Marketing Major in Texas for a Bachelor’s ranking. University of Houston - Clear Lake is located in Houston, Texas and, has a medium-sized student population. In 2020-2021, this school awarded 49 bachelors’s marketing degrees to qualified students.
The low undergrad student loan default rate of 4.5% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
With a ranking of #21, Prairie View A & M University did quite well on the 2023 Most Well Attended Marketing Major in Texas for a Bachelor’s list. Located in Prairie View, Texas, this medium-sized public school handed out 48 degrees to qualified bachelors’s marketing students in 2020-2021.
Read full report on Marketing at Prairie View A & M University
With a ranking of #22, Saint Edward’s University did quite well on the 2023 Most Well Attended Marketing Major in Texas for a Bachelor’s list. Austin, Texas is the setting for this small institution of higher learning. The private not-for-profit school handed out bachelors’s marketing degrees to 47 students in 2020-2021.
The school has an impressive undergrad student loan default rate. It’s only 4.8%, which is much lower than the national rate of 10.1%.
Tarleton State University landed the #23 spot on the 2023 Most Well Attended Marketing Major in Texas for a Bachelor’s ranking. Tarleton State University is located in Stephenville, Texas and, has a fairly large student population. In 2020-2021, this school awarded 43 bachelors’s marketing degrees to qualified students.
With a ranking of #24, Texas A&M University - San Antonio did quite well on the 2023 Most Well Attended Marketing Major in Texas for a Bachelor’s list. Texas A&M University - San Antonio is located in San Antonio, Texas and, has a medium-sized student population. In 2020-2021, this school awarded 40 bachelors’s marketing degrees to qualified students.
With a ranking of #25, The University of Texas at Tyler did quite well on the 2023 Most Well Attended Marketing Major in Texas for a Bachelor’s list. The University of Texas at Tyler is located in Tyler, Texas and, has a medium-sized student population. In 2020-2021, this school awarded 36 bachelors’s marketing degrees to qualified students.
The low undergrad student loan default rate of 4.8% is a good sign that students have an easier time paying off their loans than they might at other schools. For comparison, the national default rate is 10.1%.
Read more about our data sources and methodologies
