by our College Data Analytics TeamHere, you'll find out more about the major, including such details as the number of graduates, what degree levels are offered, ethnicity of students, average salaries, and more. In addition, we cover how Texas State ranks in comparison to other schools with marketing programs.
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The bachelor's program at Texas State was ranked #112 on College Factual's Best Schools for marketing list. It is also ranked #8 in Texas.
During the 2021-2022 academic year, Texas State University handed out 295 bachelor's degrees in marketing. This is a decrease of 8% over the previous year when 321 degrees were handed out.
In 2022, 8 students received their master’s degree in marketing from Texas State. This makes it the #72 most popular school for marketing master’s degree candidates in the country.
Marketing majors who earn their bachelor's degree from Texas State go on to jobs where they make a median salary of $48,072 a year. This is great news for graduates of the program, since this figure is higher than the national average of $44,742 for all marketing bachelor's degree recipients.
While getting their bachelor's degree at Texas State, marketing students borrow a median amount of $29,801 in student loans. This is not too bad considering that the median debt load of all marketing bachelor's degree recipients across the country is $31,427.
The typical student loan payment of a bachelor's degree student from the marketing program at Texas State is $305 per month.
In 2022-2023, the average part-time undergraduate tuition at Texas State was $727 per credit hour for out-of-state students. The average for in-state students was $307 per credit hour.
The average full-time tuition and fees for undergraduates are shown in the table below.In State Out of State Tuition $8,606 $20,366 Fees $2,844 $2,844 Books and Supplies $740 $740 On Campus Room and Board $12,270 $12,270 On Campus Other Expenses $4,170 $4,170
Learn more about Texas State tuition and fees.
Of the 295 students who earned a bachelor's degree in Marketing from Texas State in 2021-2022, 44% were men and 56% were women.
The majority of the students with this major are white. About 56% of 2022 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from Texas State University with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 10 |
| Black or African American | 25 |
| Hispanic or Latino | 80 |
| White | 164 |
| Non-Resident Aliens | 0 |
| Other Races | 16 |
Online degrees for the Texas State marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the Texas State Online Learning page.
Of the 28 students who earned a master's degree in Marketing from Texas State in 2021-2022, 57% were men and 43% were women.
The following table and chart show the ethnic background for students who recently graduated from Texas State University with a master's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 1 |
| Black or African American | 3 |
| Hispanic or Latino | 5 |
| White | 13 |
| Non-Resident Aliens | 1 |
| Other Races | 5 |
Take a look at the following statistics related to the make-up of the marketing majors at Texas State University.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 503 |
| Accounting | 228 |
| Finance & Financial Management | 210 |
| Specialized Sales, Merchandising & Marketing | 82 |
| Business/Managerial Economics | 38 |
More about our data sources and methodologies.