by our College Data Analytics TeamThe main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.
Marketing is a major offered under the business, management and marketing program of study at Texas State University. We’ve pulled together some essential information you should know about the bachelor’s degree program in marketing, including how many students graduate each year, the ethnic diversity of these students, and more.
If there’s something special you’re looking for, you can use one of the links below to find it:
Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.
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In order to help students and their parents find the best school for them, we have created several different types of college rankings, which are updated yearly. Texas State was ranked #119 on College Factual's most recent list of the best schools for marketing majors. This puts the bachelor's program at the school solidly in the top 15% of all colleges and universities in the country. It is also ranked #10 in Texas.
Here are some of the other rankings for Texas State.
In 2019-2020, the average part-time undergraduate tuition at Texas State was $706 per credit hour for out-of-state students. The average for in-state students was $297 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $8,326 | $19,778 |
| Fees | $2,529 | $2,529 |
| Books and Supplies | $760 | $760 |
| On Campus Room and Board | $10,880 | $10,880 |
| On Campus Other Expenses | $3,440 | $3,440 |
Learn more about Texas State tuition and fees.
One way to think about how much a school will cost is to look at how much in student loans that you have to take out to get your degree. Marketing students who received their bachelor’s degree at Texas State took out an average of $24,000 in student loans. That is about the same as the national average of $24,055.
Learn about other programs related to <nil> that might interest you.
BS in Marketing - Social Media Marketing
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
The median early career salary of marketing students who receive their bachelor’s degree from Texas State is $47,260 per year. That is 19% higher than the national average of $39,622.
Online degrees for the Texas State marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the Texas State Online Learning page.
Of the students who received their bachelor’s degree in marketing in 2019-2020, 55.8% of them were women. This is higher than the nationwide number of 53.5%.
Racial-ethnic minority graduates* made up 42.5% of the marketing bachelor’s degrees at Texas State in 2019-2020. This is higher than the nationwide number of 27%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 15 |
| Black or African American | 28 |
| Hispanic or Latino | 100 |
| Native American or Alaska Native | 1 |
| Native Hawaiian or Pacific Islander | 0 |
| White | 203 |
| International Students | 0 |
| Other Races/Ethnicities | 6 |
Marketing students may decide to major in one of the following focus areas.
| Focus Area | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 353 |
You may also be interested in one of these majors related to marketing.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 420 |
| Accounting | 176 |
| Business/Managerial Economics | 42 |
| Finance & Financial Management | 288 |
| Specialized Sales, Merchandising & Marketing | 88 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
