Undergrad Programs Graduate Programs

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Undergraduate Marketing at Baylor University

We’ve pulled together the essential facts you should know about the program at Baylor University. Degrees are awarded at the Bachelor’s level, with graduate study also available. At its best it places at #5 out of 44 schools (Bachelor’s level) by College Factual. Jump to any of the following sections:

• Rankings
• Available Degrees
• Bachelor’s Degrees
• Graduate Study

Baylor University Undergraduate Marketing Rankings

College Factual ranks Baylor University as a strong choice for marketing, coming in at #39 out of 619 schools nationally.

Ranking	Rank
Best Marketing Schools	39 of 619
Best Marketing Schools in Texas	5 of 49
Best Marketing Schools in the Southwest Region	7 of 65

Undergraduate Marketing Degrees at Baylor University

The following degree levels are offered in marketing at Baylor University, along with how many graduates complete each level annually.

Degree Level	Annual Graduates
Bachelor’s	228
Graduate Certificate	14

Baylor University Marketing Bachelor’s Degrees

For the most recent IPEDS reporting year, Baylor University handed out 228 bachelor’s degrees in marketing.

Bachelor’s Rankings

Baylor University is in the top 5% of the country for marketing at the bachelor’s level. In particular it placed #5 out of 44 schools by College Factual.

Ranking	Rank
Best Marketing Bachelor’s Degree Schools in Texas	5
Best Marketing Bachelor’s Degree Schools in the Southwest Region	7
Best Marketing Bachelor’s Degree Schools	37

Salary of Marketing Graduates with a Bachelor’s Degree

Marketing majors who earn their bachelor’s degree from Baylor University earn a median of $59,964 a year. This is lower than $68,798, the median for all majors at Baylor University.

Student Debt of Marketing Graduates with a Bachelor’s Degree

While getting their bachelor’s degree at Baylor University, marketing students accumulate a median of $21,775 in student loans. This is lower than $24,086, the typical median for all majors at Baylor University.

Baylor University Undergraduate Tuition and Fees

The full-time undergraduate tuition and fees are shown below.

	In State	Out of State
Tuition	$50,232	$58,100

Read more about Baylor University tuition and fees.

Bachelor’s Student Diversity

Among recent graduates, 32% of marketing bachelor’s degrees went to men and 68% went to women.

The largest share of marketing bachelor’s degree graduates at Baylor University were White. Roughly 67% of graduates fell into this category.

The following table and chart show the ethnic background for students who recently graduated from Baylor University with a bachelor’s in marketing.

Ethnic Background	Number of Students
Asian	16
Black or African American	4
Hispanic or Latino	31
White	152
Non-Resident Aliens	10
Other Races	15

Marketing/Marketing Management, General (Bachelor’s)

Baylor University awarded 228 bachelor’s degrees in marketing/marketing management, general recently — 68% to women and 32% to men. The most common background among these graduates was White (67%).

• Best Marketing/Marketing Management, General Bachelor’s Degree Schools in Texas — #5
• Best Marketing/Marketing Management, General Bachelor’s Degree Schools in the Southwest Region — #7
• Best Marketing/Marketing Management, General Bachelor’s Degree Schools — #37

Graduate Study in Marketing at Baylor University

You can also pursue this field at the graduate level at Baylor University. The following graduate award levels are reported.

Graduate Level	Annual Graduates
Graduate Certificate Degrees in Marketing	14

References

• National Center for Education Statistics
• O*NET Online
• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• Image Credit: By Kairos14 under License More about our data sources and methodologies.