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The University of Texas at San Antonio Bachelor’s in Marketing

193 Bachelor's Degrees Awarded
$38,175 Average Salary
$23,227 Average Student Debt

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at The University of Texas at San Antonio. We’ve gathered data and other essential information about the bachelor’s degree program in marketing, such as diversity of students, how many students graduated in recent times, and more.

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Rankings for the UTSA Bachelor’s in Marketing

#303 in the U.S
#14 in Texas

Each year, we produce a number of different types of college rankings to help students decide which school is the best fit for them. The bachelor's program at UTSA was ranked #303 on College Factual's Best Schools for marketing list. It is also ranked #14 in Texas.

Here are some of the other rankings for UTSA.

Ranking TypeRank
Most Focused Doctor’s Degree Colleges for Marketing10
Most Popular Doctor’s Degree Colleges for Marketing10
Best Value Master’s Degree Colleges for Marketing (With Aid)16
Best Value Master’s Degree Colleges for Marketing (Income $75-$110k)19
Best Value Master’s Degree Colleges for Marketing (Income $30-$48k)19
Best Value Master’s Degree Colleges for Marketing (Income Over $110k)20
Best Value Master’s Degree Colleges for Marketing (Income $0-$30k)20
Best Value Master’s Degree Colleges for Marketing (Income $48-$75k)21
Best Marketing Master’s Degree Colleges for Veterans27
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k)38
Best Value Bachelor’s Degree Colleges for Marketing (With Aid)45
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k)46
Highest Paid Master’s Degree Marketing Graduates52
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k)52
Most Popular Bachelor’s Degree Colleges for Marketing55
Most Popular Colleges for Marketing58
Best Marketing Bachelor’s Degree Colleges for Veterans62
Best Marketing Colleges for Veterans64
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k)68
Best Value Master’s Degree Colleges for Marketing71
Best Marketing Master’s Degree Schools74
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k)77
Best Value Colleges for Marketing (Income $48-$75k)79
Best Value Colleges for Marketing (Income $30-$48k)88
Best Value Colleges for Marketing (Income $0-$30k)93
Most Popular Master’s Degree Colleges for Marketing94
Best Value Bachelor’s Degree Colleges for Marketing99
Most Focused Master’s Degree Colleges for Marketing108
Best Value Colleges for Marketing (With Aid)109
Best Value Colleges for Marketing (Income Over $110k)145
Best Value Colleges for Marketing (Income $75-$110k)148
Best Value Colleges for Marketing186
Best Marketing Bachelor’s Degree Schools263
Most Focused Bachelor’s Degree Colleges for Marketing300
Best Marketing Schools303
Most Focused Colleges for Marketing314
Highest Paid Bachelor’s Degree Marketing Graduates511
Highest Paid Marketing Graduates638

How Much Does a Bachelor’s in Marketing from UTSA Cost?

$8,566 Average Tuition and Fees (In-State)
$23,227 Average Student Debt

UTSA Undergraduate Tuition and Fees

Out-of-state part-time undergraduates at UTSA paid an average of $739 per credit hour in 2019-2020. The average for in-state students was $239 per credit hour. Information about average full-time undergraduate tuition and fees is shown in the table below.

In StateOut of State
Tuition$5,724$17,730
Fees$2,842$2,842
Books and Supplies$1,000$1,000
On Campus Room and Board$8,676$8,676
On Campus Other Expenses$2,636$2,636

Learn more about UTSA tuition and fees.

UTSA Marketing Bachelor’s Student Debt

One way to think about how much a school will cost is to look at how much in student loans that you have to take out to get your degree. Students who received their bachelor’s degree at UTSA in Marketing walked away with an average of $23,227 in student debt. That is 3% lower than the national average of $24,055.

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How Much Can You Make With a Bachelor’s in Marketing From UTSA?

$38,175 Average Salary
Below Average Earnings Boost

The median early career salary of marketing students who receive their bachelor’s degree from UTSA is $38,175 per year. That is 4% lower than the national average of $39,622.

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Does UTSA Offer an Online Bachelor’s in Marketing?

Online degrees for the UTSA marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the UTSA Online Learning page.

UTSA Bachelor’s Student Diversity for Marketing

193 Bachelor's Degrees Awarded
57.0% Women
78.2% Racial-Ethnic Minorities*
There were 193 bachelor’s degrees in marketing awarded during the 2019-2020 academic year. Information about those students is shown below.

Male-to-Female Ratio

Women made up around 57.0% of the marketing students who took home a bachelor’s degree in 2019-2020. This is higher than the nationwide number of 53.5%.

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Racial-Ethnic Diversity

Around 78.2% of marketing bachelor’s degree recipients at UTSA in 2019-2020 were awarded to racial-ethnic minorities*. This is higher than the nationwide number of 27%.

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Race/EthnicityNumber of Students
Asian8
Black or African American13
Hispanic or Latino118
Native American or Alaska Native1
Native Hawaiian or Pacific Islander1
White41
International Students1
Other Races/Ethnicities10

Bachelor’s in Marketing Focus Areas at UTSA

Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Marketing/Marketing Management, General193

You may also be interested in one of these majors related to marketing.

Related MajorAnnual Graduates
General Business/Commerce7
Business Administration & Management283
Accounting215
Business/Managerial Economics66
Entrepreneurial Studies16

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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