We’ve pulled together the essential facts you should know about the program at UH. It is offered at the Bachelor’s level, with graduate study also available. It ranks as high as #8 out of 44 schools (Bachelor’s level) by College Factual. Jump to any of the following sections:
College Factual rates UH highly for marketing, coming in at #105 out of 619 schools nationally.
| Ranking | Rank |
|---|---|
| Best Marketing Schools | 105 of 619 |
| Best Marketing Schools in Texas | 8 of 49 |
| Best Marketing Schools in the Southwest Region | 12 of 65 |
The table below lists every degree level offered in marketing at UH, along with how many graduates complete each level annually.
| Degree Level | Annual Graduates |
|---|---|
| Bachelor’s | 453 |
| Master’s | 44 |
In the most recent year for which we have data, University of Houston awarded 453 bachelor’s degrees in marketing.
UH is a solid choice among schools offering marketing at the bachelor’s level. Specifically, it ranked #8 out of 44 schools by College Factual.
| Ranking | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools in Texas | 8 |
| Best Marketing Bachelor’s Degree Schools in the Southwest Region | 12 |
| Best Marketing Bachelor’s Degree Schools | 98 |
Marketing graduates with a bachelor’s degree from UH earn a median of $53,847 a year. This is below $66,496, the median for all majors at UH.
To complete a bachelor’s at UH, marketing students accumulate a median of $17,370 in student loans. This is below $21,255, the typical median for all majors at UH.
The full-time undergraduate tuition and fees are shown below.
| In State | Out of State | |
|---|---|---|
| Tuition | $8,685 | $21,515 |
| Fees | $1,032 | $1,032 |
Find out more about UH tuition and fees.
Among recent graduates, 35% of marketing bachelor’s degrees went to men and 65% went to women.
The largest share of marketing bachelor’s degree graduates at UH are Hispanic or Latino. Approximately 38% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of Houston with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 109 |
| Black or African American | 29 |
| Hispanic or Latino | 170 |
| White | 114 |
| Non-Resident Aliens | 11 |
| Other Races | 20 |
UH awarded 453 bachelor’s degrees in marketing/marketing management, general in the latest year of data — 65% to women and 35% to men. Most of these graduates identified as Hispanic or Latino (38%).
You can also pursue this field at the graduate level at UH. The following graduate award levels are reported.
| Graduate Level | Annual Graduates |
|---|---|
| Master’s Degrees in Marketing | 44 |