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University of Houston Bachelor’s in Marketing

241 Bachelor's Degrees Awarded
$46,342 Average Salary
$18,752 Average Student Debt

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at University of Houston. We’ve pulled together some essential information you should know about the bachelor’s degree program in marketing, including how many students graduate each year, the ethnic diversity of these students, whether or not the degree is offered online, and more.

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Rankings for the UH Bachelor’s in Marketing

#103 in the U.S
#9 in Texas

If you're having trouble deciding which school is best for you, you may want to check out our many college rankings. UH was ranked #103 on College Factual's most recent list of the best schools for marketing majors. This puts the bachelor's program at the school solidly in the top 15% of all colleges and universities in the country. It is also ranked #9 in Texas.

Here are some of the other rankings for UH.

Ranking TypeRank
Best Marketing Master’s Degree Colleges for Veterans5
Best Value Master’s Degree Colleges for Marketing9
Best Value Master’s Degree Colleges for Marketing (Income Over $110k)10
Best Value Master’s Degree Colleges for Marketing (With Aid)11
Best Value Master’s Degree Colleges for Marketing (Income $48-$75k)13
Best Value Master’s Degree Colleges for Marketing (Income $30-$48k)14
Best Value Master’s Degree Colleges for Marketing (Income $75-$110k)16
Best Value Master’s Degree Colleges for Marketing (Income $0-$30k)16
Highest Paid Master’s Degree Marketing Graduates21
Most Popular Colleges for Marketing29
Best Marketing Master’s Degree Schools29
Most Popular Bachelor’s Degree Colleges for Marketing31
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k)32
Most Popular Master’s Degree Colleges for Marketing32
Best Marketing Bachelor’s Degree Colleges for Veterans36
Best Marketing Colleges for Veterans36
Best Value Bachelor’s Degree Colleges for Marketing (With Aid)37
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k)42
Best Value Bachelor’s Degree Colleges for Marketing42
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k)49
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k)58
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k)67
Best Value Colleges for Marketing (Income $48-$75k)67
Best Value Colleges for Marketing (Income $30-$48k)83
Most Focused Master’s Degree Colleges for Marketing83
Best Marketing Bachelor’s Degree Schools92
Best Value Colleges for Marketing (With Aid)97
Best Value Colleges for Marketing99
Best Marketing Schools103
Best Value Colleges for Marketing (Income Over $110k)109
Best Value Colleges for Marketing (Income $0-$30k)112
Best Value Colleges for Marketing (Income $75-$110k)149
Highest Paid Bachelor’s Degree Marketing Graduates150
Highest Paid Marketing Graduates202
Most Focused Colleges for Marketing335
Most Focused Bachelor’s Degree Colleges for Marketing348

How Much Does a Bachelor’s in Marketing from UH Cost?

$9,457 Average Tuition and Fees (In-State)
$18,752 Average Student Debt

UH Undergraduate Tuition and Fees

Out-of-state part-time undergraduates at UH paid an average of $861 per credit hour in 2019-2020. The average for in-state students was $352 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.

In StateOut of State
Tuition$8,449$20,665
Fees$1,008$1,008
Books and Supplies$1,360$1,360
On Campus Room and Board$9,750$9,750
On Campus Other Expenses$4,064$4,064

Learn more about UH tuition and fees.

UH Marketing Bachelor’s Student Debt

You may also want to consider how much in student loans you’ll need when thinking about the overall cost to attend a school. Students who received their bachelor’s degree at UH in Marketing walked away with an average of $18,752 in student debt. That is 22% lower than the national average of $24,055.

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How Much Can You Make With a Bachelor’s in Marketing From UH?

$46,342 Average Salary
High Earnings Boost

marketing who receive their bachelor’s degree from UH make an average of $46,342 a year during the early days of their career. That is 17% higher than the national average of $39,622.

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Does UH Offer an Online Bachelor’s in Marketing?

UH does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the UH Online Learning page.

UH Bachelor’s Student Diversity for Marketing

241 Bachelor's Degrees Awarded
58.1% Women
70.1% Racial-Ethnic Minorities*
In the 2019-2020 academic year, 241 students received their bachelor’s degree in marketing. The gender and racial-ethnic breakdown of those individuals is shown below.

Male-to-Female Ratio

Of the students who received their bachelor’s degree in marketing in 2019-2020, 58.1% of them were women. This is higher than the nationwide number of 53.5%.

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Racial-Ethnic Diversity

Of those graduates who received a bachelor’s degree in marketing at UH in 2019-2020, 70.1% were racial-ethnic minorities*. This is higher than the nationwide number of 27%.

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Race/EthnicityNumber of Students
Asian58
Black or African American17
Hispanic or Latino86
Native American or Alaska Native0
Native Hawaiian or Pacific Islander0
White56
International Students6
Other Races/Ethnicities18

Bachelor’s in Marketing Focus Areas at UH

Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Marketing/Marketing Management, General241

You may also be interested in one of these majors related to marketing.

Related MajorAnnual Graduates
Business Administration & Management391
Accounting337
Business/Corporate Communications42
Entrepreneurial Studies29
Finance & Financial Management369

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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